PHILIPSsense and simplicity

PHILIPS

Basic info.

KEYS of PHILIPS

Gerard Philips Anton Fredrik Philips

Gerard Kleisterlee

PROFILE

future Plan

Philips

Corporate affairs

ASM Lithography spin-off

PolyGram SeagramUniversal Music Group. Philips

Records

patenting

Philips Consumer Electronics introduces

Environmentally Friendly Green LOGO

The Philips Green Logo. This new logo allows

consumers to easily identify products that

have significantly better energy efficiency

than the nearest competitor products in the

same category as well as having other

environmental benefits such as the use of

flame retardant materials.

Philips is among the Globally 100 Most Sustainable

Corporations in the World. Additionally, Philips is one of the

top ranking sustainability companies of all companies listed

on the Amsterdam Stock Exchange and is included in the

Cont. . .

3793

1983

1595

1223

726 659 560 437

2268

2884 2003 R&D spend (£m)

Source: UK Department of Trade & Industry – R&D Scoreboard

While Philips is amongst the biggest R&D

spenders in the industry…

The worlds top ten R&D investors in electronic and electrical equipment

C

o

m

p

e

t

i

t

o

r

s

Marketing Funnel…

LOGO

In the early years of the company, the representation of our

name took many forms.

One was an emblem formed by the initial letters of

Philips &Co., and another was the word Philips printed on

the glass of metal filament lamps.

VALUE

The Philips Center for Health and

Well-being

Positioning the Philips Brand

Philips Identity Trademarked:

PHILIPS

Video : This is how they market their brand

Pubic Relation Activities

Brand Promise

“sense and simplicity”

S

Strengths

sW

Weaknesses

s O

Opportunities

s oT

Threats

Licensing

“sense and simplicity”

Campaigns

Philips aims for scale in mobile ad

campaign via Weather Channel

Campaign continues to underline company's commitment to ''sense and simplicity''

TO:

philips

Done by

Mohamed Junaid. M