philips iimk horizons

7/24/2019 Philips IIMK Horizons

1/12

PHILIPS BLUEPRINT 2015

IIM KOZHIKODE

Team HorizonPranita Agarwal

Shubham Gupta

Suraj Tripathy

PORTABLE SOLAR MEDICAL KIT


2/12

Lack of medical equipment and powe !uppl" in ual aea!e!ultin# in Poo $ealt$cae paticulal" $i#$ matenal motalit"ate in India

Empowered Action Group: Bihar, Jharkhand, MadhyaPradesh, Chhattisgarh, Odisha, Raasthan, !ttar Pradesh,!ttarakhand" #ource: Registrar Genera$ o% &ndia

&ndia ranks '() out o% '*+ countries in-& inde.

&t ranks '// among '01 countries inMMR

02"(3 o% 4i$$ages ha4e hea$th pro4iders5A#A workers6 7ut on$y 22"(3 o% rura$homes use e$ectricity as the primarysource o% $ightning

&n &ndia, midwi4es sti$$ co4er 283 o%the de$i4eries at home most$y in therura$ areas"

!na4ai$a7i$ity o% e$ectricity and medica$e9uipment is one o% the maor reasons%or high materna$ morta$ity rate"

ota$ hea$thcare e.penditure is ust 13o% G-P

Pu7$ic hea$th care e.penditure is

minima$'3 o% G-P(88 mi$$ion peop$e are not connected

Po%lem Poduct Idea MaketAnal"!i!

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Ad4antages


3/12

Portable solar medical box consisting of basicmedical devices and lighting system to meetbasic needs of rural population

O'RSOL'TIO

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Ad4antages

Basic Model of Portable Solar medicalbox consists of'" #o$ar Pane$/" Charge Contro$$er(" Battery5#ea$ed Acid Battery61" Rugged ;E- $amp2"


4/12

Po%lem

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Ad4antages

Product -etai$s and Pricing


5/12

Po%lem

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Ad4antages

MAR>E A?A;@#

Strength

Pota%le '!e &iendl" Acce!!i%le inual aea wit$

no #idconnection

Low co!t Ea!" to u!e %"$ealt$ woke!)

E*ta caia#e!pace to ca"additional

medical !uppl"

Weakness

" Battery Changee4ery three years"

Battery shou$d 7echarged in day time

to 7e used in night" Prior training

re9uired to hand$ee$ectrica$e9uipment"

;ow power output Ad4ance treatment

cou$d not 7e

accessed"

Opportunities

Easy #ca$a7i$ity Easy Customiation Go4ernment

support

?ew marketoutside &ndia

hreats

Competitors in?igeria e Care#o$ar with simi$arproduct entering

&ndian Market

;oca$ competitorsusing chepsu7stitutes

Canni7a$iation o%parts %or persona$

use

Threat

Competitors in?igeria e Care#o$ar with simi$arproduct entering&ndian Market

;oca$ competitorsusing cheapsu7stitutes


6/12

Pro#u$t

Portable %olar powere# me#i$al &it with lea# a$i# batterie% 'or u%e #uring power $ut% an# in ele$tri$ity#epri(e# region%)on%i%t% o' 'etu% *oppler+ light%+ mobile $harger point along with ba%i$ me#i$al tool%,-ir%t o' a &in# pro#u$t whi$h $an $ater to the nee#% o' health wor&er% wor&ing 'or women an# $hil#renhealth in rural area% an# $ome% with pi$torial in%tru$tion manual,

Pla$e

The pro#u$t i% to be targete# to health $enter% in rural area%,The target area i% where there i% no ele$tri$ %upply or long power $ut%,.t i% to u%e# in rural area% whi$h are #i%$onne$te# or are 'ar 'rom lo$al health $enter%,.t $an be %ol# #ire$t a% bul& or#er 'rom /G0% or Go(ernment health $are $enter%,

The pro#u$t %ample% %houl# be %ent to target mar&et 'or promotion

Pri$e

)o%t plu% pri$ing approa$h ha% been 'ollowe# to #etermine the pro#u$t $o%t,The pro#u$t i% pri$e# at %, !4+4! a%%uming the $o%t o' all pro#u$t% 5 le%% than mar&et pri$e an# apro'it margin o' 13 ha% been a%%ume#,The pro#u$t may be %ol# at a #i%$ounte# rate o' 5 to area% %o a% to in$rea%e it% penetration at thebeginning,

Promotion

ar&eting me%%age $an be %ent by parti$ipating health $amp% in rural area%,0rganizing me#i$al $he$& up #ri(e% in(iting /G0% to #emon%trate an# promote the pro#u$t,%ing T a#% to %how the #e(i$e to $ommon publi$ an# go(ernment a% part o' promoting bran# Philip%an# the pro#u$t %imultaneou%ly,Pu%hing the pro#u$t through a /G0 in a target area an# publi%hing the impa$t in /ational *aily new%paper%,

MAR>E A?A;@#

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Ad4antages


7/12

O!R PRO-!C P&;&PD# POR=O;&O

A&&ORDABLE+EALT+CA

RE

E(ER,-

E&&ICIE(C-

O!RPRO-!C#O;!&O?

Eco


8/12

Short term an# long term a#(antage%

Short Term Advata!e ith maternal ortality at target below 143 per

million in 2315 Go(ernment i% ta&ing many

inno(ati(e %tep% to rea$h rural an# ina$$e%%ible

area%, The target o' .n'ant mortality o' below 23 per

1333 Go(t, will a#opt many new %tep% to $he$&

health o' mother an# $hil#

ore than "37"1819A%ha wor&er% wor&ing 'or

rural health $are a% o' !1%tar$h 2315+ there i%

high opportunity to promote the pro#u$t through

them,

ith !!241

829

/G0% wor&ing in health $are%e$tor%+ thi% pro#u$t will ha(e large no, o' ta&er%

Lo! Term Advata!e A##ition o' new te$hnology will re#u$e $o%t o'

pro#u$t

A##itional item% in 'uture will in$rea%e it%

pro%pe$t ith e(en more %tringent target% o' aternal

mortality in 'uture go(ernment will ta&e #ra%ti$

%tep% to meet target

ith many $ountrie% out%i#e .n#ia 'a$ing %imilar

problem% in health $are the pro#u$t $an be

e:porte# to tho%e $ountrie% earning goo#will an#

re(enue,

/G0% an# Go(ernment may #eman# 'or

impro(e# pro#u$t in 'uture to $ater to other health

$are nee#%

Po%lem

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Ad4antages
http://nrhm.gov.in/communitisation/asha/status-of-ashas.htmlhttp://nrhm.gov.in/communitisation/asha/status-of-ashas.htmlhttp://nrhm.gov.in/communitisation/asha/status-of-ashas.htmlhttp://ngo.india.gov.in/sector_ngolist_ngo.phphttp://ngo.india.gov.in/sector_ngolist_ngo.phphttp://ngo.india.gov.in/sector_ngolist_ngo.phphttp://ngo.india.gov.in/sector_ngolist_ngo.phphttp://nrhm.gov.in/communitisation/asha/status-of-ashas.html


9/12


10/12

;health

other an# $hil# health tra$&ing u%ing

%mart phone%


11/12

S$alability

;:i%ting Pro#u$t A##ing auto %terilizer

High out %olar power %y%tem

?iPo or ?i .on battery

PH.?.PS .S.@ with %uitable

mo#i'i$ation

Tablet% with app% an# o''line

#ataba%e 'or treatment gui#e

/ew Pro#u$t

High output 'i:e# %olar

power %y%tem 'or health

$are $enter% an# /G0% 'or

repla$ing *G

?arger (a$$ine re'rigerator%

ultibattery $harging option

/ew pro#u$t% li&e BiliT: or

non in(a%i(e Bilinubin

A%%e%%ment tool,

/ew ar&et Health $are $enter%

/G0% ma&ing health $amp%

illage ho%pital%


12/12

S$alability

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