philippine franchise talk
DESCRIPTION
10 minute digital trends that offers opportunities for Philippine Retailers. July 25, 2012 at the SMX convention center, Manila, PhilippinesTRANSCRIPT
Digital Marketing Trends
Thursday, August 2, 2012
„The Great Growling Engine of Change is Technology.‰
Alvin Toffler „Future Shock‰ 1970
Thursday, August 2, 2012
„ #Four Trends In Digital ‰
Thursday, August 2, 2012
Thursday, August 2, 2012
#1.The Heart Of Digital People.Consumers.
Thursday, August 2, 2012
#2.Cross ScreenCulture
Thursday, August 2, 2012
Thursday, August 2, 2012
1 Billion Internet Users in Asia *www.internetworldstats.com
491.4 M Smart Phoneswere sold in 2011 *IDC
(International Data Corporation)
63.6 M Tablets were sold in 2011 *Gartner Report September 2011
Thursday, August 2, 2012
Multiple Devices
The Digital Habit of SoutheastAsian ConsumersNielsen October 2011
Thursday, August 2, 2012
„watching TV different‰
The Digital Habit of SoutheastAsian ConsumersNielsen October 2011
Thursday, August 2, 2012
# Opportunity Knocks
„bus/subway outlets‰
Thursday, August 2, 2012
# Opportunity Knocks
Thursday, August 2, 2012
# Opportunity Knocks
„engagementposts‰
Thursday, August 2, 2012
# Opportunity Knocks
„engagementposts‰
Thursday, August 2, 2012
# Opportunity Knocks
„engagementposts‰
Thursday, August 2, 2012
# Opportunity Knocks
„engagementposts‰
Thursday, August 2, 2012
Thursday, August 2, 2012
# Opportunity Knocks
Screentainment
Thursday, August 2, 2012
#3. Trust in Social
Thursday, August 2, 2012
+75 Trust Social Media as Source Of Information2012 Edelman Annual Global Trust Barometer Survey
64% Filipino Netizens use social media sites to make purchase decisions Nielsen Global Online Survey
April 2010
*70% Trust Consumer Opinions Posted Online *Nielsen Global Trust in Advertising Survey. Q3 2011
Thursday, August 2, 2012
Engage the„Social-Lites‰
# Opportunity Knocks :
Thursday, August 2, 2012
Engage the„Social-Lites‰
# Opportunity Knocks :
Thursday, August 2, 2012
Engage the„Social-Lites‰
# Opportunity Knocks :
Thursday, August 2, 2012
#4.Rise of the Social Swarm
Thursday, August 2, 2012
+174% rise in global social networking audience(vs. +88% total internet) comscore media matrix/March 2007-October 201
Nearly 1 in 5 minutes online is spent on social networkscomscore media matrix/march 2007-October 2011
1/3 of the worldÊs social networkers are in Asia comscore media matrix/October 2011
Thursday, August 2, 2012
Philippines is the 6th mostengaged market comscore media matrix/march 2007-October 2011
Philippines is the Social Networking capital of the world 24/7 Wall Street ; Campaign Asia
People Power 2.0
Thursday, August 2, 2012
Thursday, August 2, 2012
„The Rate of Change isChanging.‰ Albert Einstein
Thursday, August 2, 2012
