Spotting, Talent Development and Management

Ida Henares

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Spotting: What are we looking for? ● Potential Idols and Icons ● Talents that will contribute in elevating the

entertainment industry ● Future brand Ambassadors/advocates ● Artists that can create magic on-screen, inspire

entertain and relate to audiences from the class A to D markets

● Hopefully must have or develop a gut of steel ● Should be able to manage their ego which is amped

upon entering the gates of showbiz

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Spotting: For what kind of work environment and placement? ● Sets talents in a vulnerable position ● High visibility/ lack of privacy ● Challenging and fiercely competitive arena ● Varying job descriptions from project to project ● Requires talents to always look their best and willing to

reinvent their style as trends are ever changing ● Requires stamina ● Pre-teens and Teenagers are highly preferred

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Spotting: Motivation and Rewards ● Self expression/development ● Fame ● Fortune/Livelihood ● All access pass to doors, adventures, connections and

perks

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Spotting: Qualities we look for ● Looks/Physical attributes ● Skills ● Uniqueness ● Attitude ● Character ● Dreams, Goals, Vision ● Trust ● Malleability-Willingness to learn ● Something compelling

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Spotting: Where to search for Talents ● Entertainment Venues ● Schools ● Malls ● Development Institutes ● Talent Managers, Scouts and Agents ● Direct Applicants ● Referrals ● Online ● Talent Search shows and events ● Immediate Circle of friends and family

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Talent Development and Management: Our View on

1. Role 2. Direction 3. Services / Artists 4. Career pathing 5. Branding / Imaging 6. Performance 7. Mission

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Talent Development and Management: Steps 1. Assess ● Skills ● Physical Qualities ● Interests, hobbies other talents

○ Get to know their driving force/Purpose ○ Values

● Financial standing ○ Current and past experiences /involvements

● Needs – what to work on

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Talent Development and Management: Steps 2. Form Plan/Career Pathing ● Set an initial goal, vision and imaging concept that can

be further developed ● Discuss plan with talent ● Use tools for visualization

○ Scrapbook ○ Make up template ○ Photoshoot ○ Video

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Talent Development and Management: Steps 3. Trainings ● Singing, dancing, acting for TV, film and stage ● Speech and spiel delivery ● Personality development ● Song imaging and delivery ● Tips on stage performance and carriage ● Values formation

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Talent Development and Management: Steps 4. Imaging/Packaging/Branding ● Physical enhancements dermas, surgeons, dentist and

stylists ● Other trainers ex. stage presence ● Experts depending on needs ex. Composers, arrangers,

designers ● Industry players – film, record and TV producers,

production team ● Other organizations ex. Advocacy, sports, fashion

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Talent Development and Management: Steps 5. Promote ● Print media ● Radio ● Guest appearances TV, Film, Live shows, and events ● Online ● Various projects with high visibility

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Talent Development and Management: Steps 6. Market ● Corporations / Brands ● TV Networks ● Recording Composers ● Film Producers ● Advertisers ● Online platforms ● Event organizers and producers ● Showcase in international events

○ ex. WCOPA, AMFA korea, Asias supermodel contest

● Film and video producers ● Produce launches and events

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Sustaining Talents Growth 1.Strengthen the brand / image awareness ● collaborate with organizations that can further enhance

artists stature ● co–brand: with other artist manufacturers and labels

2. Choose projects that are in line with your Image and would create a buzz or exposure 3. Find strategies that would enhance the impact of your artists 4. Add facets to talents by looking for new avenues, creative concepts and platforms 5. Find a bridge when shifting gears 6. Re-position 7. Re-calibrate 8. Restore and Prop up

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I Corinthians 12 : 4-6

“There are different kinds of gifts but the same Spirit

There are different kinds of services but the same Lord

There are different kinds of working but the same God works in all of them, in all men…”

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