philip russell - the business of sustainability
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European Golf Business Conference
Cannes
23 November 2012
Philip Russell Assistant to the Director – Golf Course Management The R&A
The Business of Sustainability
The R&A Golf Course Committee
Agenda
1. “Sustainability” – preconceptions vs. new ideas
2. Sustainable development in the real world?
3. Business value and applications
4. Growing our knowledge and gaining new insights
5. How to get started; an introduction to CourseTracker
6. Summary
The R&A Golf Course Committee
“Sustainability”
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
“The 4 parameters of sustainability”
The R&A Golf Course Committee
The R&A Golf Course Committee
“Sustainability” in the real world? • We are here to discuss the ‘business’ of golf
• What can ‘sustainability’ actually offer?
• What value can sustainability bring?
The R&A Golf Course Committee
“Sustainable business”?
The right people, making the right decisions, with the right resources, at the right time
The R&A Golf Course Committee
Information is key
The R&A Golf Course Committee
Planning
If we don’t know where
we’re going, how will
we know when we get
there?
The R&A Golf Course Committee
And times are hard at present!
The R&A Golf Course Committee
How can we acquire better information in order to improve decision making?
We need to:
• Record
• Review
• Analyse
• Evaluate
what we’re doing and how we’re doing it
The R&A Golf Course Committee
The R&A Golf Course Committee
What can The R&A offer?
The R&A Golf Course Committee
What is it?
A free, online, digital business management tool for golf courses
The R&A Golf Course Committee
Who is it for?
The ‘decision makers’ at golf facilities:
• Owners
• Board/Committee Members
• General Managers
• Club Managers/Secretaries
• Course Managers/Head Greenkeepers/Superintendents
• Club Professionals
The R&A Golf Course Committee
Why?
Thoroughly researched
To raise awareness of the business benefits of sustainable management
To enhance capacity to initiate and drive change
The R&A Golf Course Committee
What does it do?
Business focused tool
Users record high-level management information
Production of instantaneous management reports to assist with the
decision making process
Anonymous comparisons with other similar golf courses in the same
country
i.e. What are we earning?
i.e. How are we performing in relation to our peers/competitors?
What are we spending? Why and where?
How can we improve?
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
The R&A Golf Course Committee
Key features?
Anonymous
Secure
Quick
Useful reporting
Mobile optimised
Useful comparisons
Intuitive
Launching in January 2013
Free
The R&A Golf Course Committee
Summary?
• Sustainability is far more than just an environmental agenda
• Strategic business concepts and methods
• Forward planning and future-proofing
• Effective integration is reliant on high level information
management
• CourseTracker is a free and intuitive new tool to help support the
decision making process. Available January 2013
The R&A Golf Course Committee
Thank you