philanthropy and major donors dr eddy hogg 29 th january 2014
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Philanthropy and Major Donors Dr Eddy Hogg 29 th January 2014. Overview. Why do rich people give? What do rich people give to? How do I attract rich donors?. Why?. Because it enriches their lives Because they feel they can afford to Because they care about something - PowerPoint PPT PresentationTRANSCRIPT
Philanthropy and Major DonorsDr Eddy Hogg
29th January 2014
• Why do rich people give?
• What do rich people give to?
• How do I attract rich donors?
Overview
• Because it enriches their lives
• Because they feel they can afford to
• Because they care about something
• Because they’re asked
Why?
Source: Richer Lives (Breeze & Lloyd, 2013)
• What do all donors give to?
• How are richer donors different?
What?
What: All Donors
Source: UK Giving 2012, NCVO/CAF
What: Major Donors
Sources: 2012 Million Pound Donors Report & Richer Lives (Breeze &
Lloyd, 2013)
• Play the long game
• Get donors involved
• Show leverage opportunities
• Be professional
How?
Source: Richer Lives (Breeze & Lloyd, 2013)
Thank [email protected]