philanthropic donations small businesses
TRANSCRIPT
Philanthropic
donationsHow much is donated by
Business and Individuals in
Australia
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In 2012-13, donations, bequests and legacies from households in Australia amounted to approximately $4 billion
In 2012-13, donations from businesses in
Australia amounted to approximately over $850 million
How much was donated
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Is it true that philanthropy in
Australia is increasing, and why?
What are the current trends?
Philanthropy in Australia is definitely
increasing. Current statistics
indicate:
The average tax-deductible donation made and claimed by
Australian taxpayers to DGRs in
2010-2011 was $461.47.
This average amount is two times
that of a decade ago, and far
exceeds the rate of inflation over that period (ACPNS Current
Information Sheet, 2013).
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Workplace giving programs have experienced a boom; in
the 2010-11 period, over 50,000 new employees joined the
scheme, increasing the total yield of workplace giving
programs to $33 million, an increase of 43.5% over the
previous year (ACPNS Current Information Sheet, 2013).
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Why Donate
Free Marketing
Sponsoring a program and volunteering your business’s time
are a great ways to not only raise awareness about a specific
cause but also promote your business in partnership with an
organization or event. You can get the word out about the
event by posting on your social media platforms and your
website.
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Better outlook towards your business
Giving back to your community will help you gain massive
traction with your consumers. A 2010 study done by Cone
Communications revealed that 85 percent of consumers have
a better outlook on businesses that give back to a charity they
care about.
Participating in programs like these shows your customers that
you truly do care about your community. Using some portion of
your profit for good is a great way to rally the support of your
consumer base.
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Giving Back is Good For You
The best benefit of having your business support a
non-profit charity is the feeling you should get from
giving back to others. You have the power as a
community to stand up against poverty, human
rights violations, and more.
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Attracting the best Employee
Employee perks have escalated to new levels in the last
few years, with start-ups leading the pack with yoga
days and catered food. Increasingly, people can
choose to be picky about their workplace, given their
qualified skillset and experience levels.
In a 2007 study by Deloitte on volunteering, 62 percent
of 18-26 year olds questioned “would prefer to work for a
company that offers volunteer opportunities [to their
employees].” What this means for your business is that
you have a better likelihood of attracting the type of
candidates you want working for you if you offer these
types of experiences.
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Morale Booster
Getting your company involved with your community
is great way to boost your employee morale and keep
your employees happy. It allows them to feel like they
are part of a great company that gives back to the
community that has supported the business.
Tax Deductions
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