phil mackey - origin energy - the role energy retailers will play in the future of solar energy
TRANSCRIPT
Phil Mackey, General Manager, Solar & Emerging Businesses
The role of energy retailers in the future of solar
Today’s solar market is broken ...
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Poor quality equipment & installation
• At worst, life and property are at risk
• At best, performance does not meet expectations
• Government loses their investment
• Investors won’t invest
Why do people buy what banks wouldn’t?
• Quality product – we have lifted the lid on a
number of inverters and won’t sell them in good
faith
• Installation – rigorous installation processes that
deliver quality and safety.
• Lifetime of generation – systems have warranties,
but who’s there to stand behind it
Market driven by discounted pricing, low quality product and installations is a poor
foundation for long term energy generation
... Energy Retailers offer a solution
Customers seek a simple, quality product
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We know our customers want value
• They don’t want ‘surprises’ on their bill
• They want to agree their energy contract once
and know they have a competitive deal
• They want to make a positive contribution to the
environment
Choosing Solar PV is a complex
decision
• How does PV fit with my other sources and
uses of energy it’s not just a question of solar
• Who is the right provider – are they getting the
right technology, will the provider be there if
things go wrong
Feed-in-
Tariffs
STC’s?
What’s the
right
system size Will I save?
How do I
use the
energy?
Is it future
proof?
How does PV
work with grid
electricity?
Will it work
with a
battery?
Who is the
right
installer?
How much
does it cost
to run?
Will it
break?
Energy Retailers help customers with their
whole of energy needs
What’s required to change the model
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For Energy Retailers Solar PV is core
business
• Solar PV is a 25year electricity supply contract
• Energy retailers connect resources with customers
• Balance grid and distributed energy assets
Provide a solution to market failures of today
• Quality messaging – working hard through our own
channels and with industry to improve quality
• Select quality components, require quality installations,
monitor systems and service them
Origin manages the risk
• Stand behind the product we put in market
• Solar servicing product ready to go
• We understand technology change
Origin is delivering solutions
5
Origin has released a family of ‘Solar
as a Service’ products
• >1MW of contracted SaaS
• SaaS sales to all customer segments
(Residential to Industrial) and locations
• $0 upfront helps customers access solar
• Customers celebrating their first SaaS
anniversary this October
What’s next ...
• Launching battery storage and solar
servicing products
• Energy service bundles
• Stand behind the quality of our product
EY, Customer Experience
Series (Wave 3) 2014
THANK YOU