phase 2: i work we succeed campaign background: in 2015 ......the campaign •transit, billboards...
TRANSCRIPT
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Background:
In 2015, Employment First launched its
first statewide marketing and outreach
campaign to address the benefits of
working in the community.
Phase 2: I Work We Succeed Campaign
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Background on Phase 1:
Goals of Campaign
• General awareness that people with
intellectual and developmental disabilities
can work in integrated community jobs
• Focus group testing: results showed focus
on individual accomplishment, photos of
people working
• Regional focus
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Phase 2 “I Work We Succeed” Campaign
• Greater focus on
employer engagement
• Employer website: http://www.oregon.gov/DHS/EMPLOY
MENT/EMPLOYMENT-
FIRST/Pages/employer-info.aspx
• Video testimonials from
employers
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Phase 2 “I Work We Succeed” Campaign
• Greater focus on family
engagement
• Individuals/families
website: http://www.oregon.gov/DHS/EMPLOYM
ENT/EMPLOYMENT-
FIRST/Pages/families-individuals.aspx
• Video testimonials from
parents/guardians
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Ad Campaign
• Increase transit and
billboard ads, also
Facebook advertising
• Regional focus: two new
regions: Salem and Coast
• New focus on success
stories of people working
20 hours or more
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The CampaignAds start June 5 and will roll out throughout
the summer in different stages.
Shown: Ad to appear on buses throughout Bend area.
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The Campaign• Transit, billboards and radio
• Two statewide radio ads through Oregon Broadcasters
Association
• One employer-focused radio ad and an additional ad
focused on recruiting workers into the DD field, in
partnership with the Oregon Resource Association.
• Ads will also run on additional stations in Portland metro
area through iHeartMedia.
Shown: Ad to appear on TriMet Bus in Portland metro area.
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Brand Toolkit
Use the tools!
• Regional posters are
available for download
on the website: http://www.oregon.gov/dhs/employment/empl
oyment-first/Pages/I-Work-We-Succeed.aspx
• Employment First Brochure
with customizable insert
for your local area
• I Work We Succeed
logo for download
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The Regions: Portland MetroEmployer Quote Poster Employee Quote Poster
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The Regions: SalemEmployer Quote Poster Employee Quote Poster
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The Regions: EugeneEmployer Quote Poster Employee Quote Poster
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The Regions: SouthernEmployer Quote Poster Employee Quote Poster
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The Regions: CoastEmployer Quote Poster Employee Quote Poster
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The Regions: CentralEmployer Quote Poster Employee Quote Poster
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The Regions: EasternEmployer Quote Poster Employee Quote Poster
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What Can You Do?
• Distribute the brochures and posters, and use the I Work We Succeed logo in all your Employment First-related materials.
• Develop your own Employment First success stories and share them in your local community
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Share Your Successes!
• Share your success
stories on your own
web pages and
social media sites
• Need help creating
your own success
story? Contact
Employment First!
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Amplify Your Reach
• Let us know how you are spreading the word of the “I Work We Succeed” campaign in your local area.
• Share with employers and amplify your story through their networks
• We will repost and share!
• Use: #iworkwesucceedand #employmentfirst
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Questions?
Email: [email protected]
Web: IWorkWeSucceed.org
Facebook: www.facebook.com/ORemploymentfirst