PharmaceuticalFood MaterialsAutomotiveFMCGChemistryTextile & Paper

Electronics

not new, but new for you, access the global brainSimon Dewulf, CEO CREAX

2WiFi

There is free WiFi available during the CREAX training session.

Network name: CREAX_VisitorsAccess key: 1234567890123

1. introduction | 2. value | 3. resources | 4. nine windows | 5. analogy | 6. patents | 7. properties | 8.conflicts | 9. product dna | 10. appendix

1. Customer ValueWhat VALUES do we want?

2. REsourcesWhat RESOURCES do we have?

3. Analogy across domainsWhere do we look for INSPIRATION?

4. X- Variation of properties for new or improved functions

What do we change, what do we GAIN?

CREAX process

CreationSuite – Fields of expertise

Fields of expertise

• Innovation researchProduct and process innovation opportunities

New applications for your technology

Solutions from other industries and companies

• Technology mappingTechnological trends in a domain

Mapping of technologies which can realize ideas

Universities and institutes which specialize in a technology

• Competitive analysisDiscovering open innovation partners across industries

Getting insights on which problems competitors are working

Identifying new players in the market

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5Analyzing data –powerful analyses

Bibliographic analysis examples

Text analysis examples

Unit analysis

• Answer questions like: Who? What? Where? When?

Use these analyses for facts and figures about products and companies.

• Which problems are solved? Which technologies are used? Where can I learn from others?Use for creative problem solving and finding inspiration and opportunities.

• Who are newcomers? • Who is working on which problems?

Which physical units are mentioned? Quantification for current, frequency, size, pressure, temperature, voltage and power. Use for exploring technical processes.

Overlay analysis

61. Quantity breeds quality2. Postponement of judgment3. Hitchhiking4. Freewheeling

Alex Osborn

CREAX Quotes:• Nobody is as smart as everybody

• From ‘not invented here’ to ‘proudly found elsewhere’• Someone somewhere solved my problem

• Copying one idea is plagiarism, copying ten ideas is research• We are not smart but the rest of the world is smart

• What can be changed, what can be gained?• Creativity is the property, innovation is the function

• Properties are features, functions are benefits.• Property is Science, Function is Technology.

• Solve your problems with the worlds’ best inventors.• Our method brings a 360 degrees checklist for solution generation.

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Dimpled trainSURFACE

Hollow glassPOROSITY

Magazine on a bottle

INTEGRATION

KeyportINTEGRATION

Stain penSHAPE

Transparent toaster

TRANSPARENCY

+Twister duvet

coverCOLOUR

Flexible pianoFLEXIBILITY

Flavoured sugarSENSES

Pasta potPOROSITY

+USB rechargeable

batteriesINTEGRATION

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Spiral garden hoseLINEARITY

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Pulsating razorPULSATION

+Self-heating coffee

AUTOMATION

Metal foamPOROSITY

In-bottle filterFIBRES

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Self cleaning glassSURFACE

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+Liquid snow chain

STATE

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+Pacifier

thermometerINFORMATION

Fruit textured carton

SENSESCollapsible container

FLEXIBILITY

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1. introduction | 2. value | 3. resources | 4. nine windows | 5. analogy | 6. patents | 7. properties | 8.conflicts | 9. product dna | 10. appendix