A GLOBAL ONLINE COMMUNITY

OF DOCTORS

I N F O C E N T E R

PHARMASOLUTIONS

Content MarketingEngage doctors with content that adds value to their practice and builds your brand’s credibility

Mindset AnalysisGain valuable, data-driven insights into your target market and leverage new opportunities

Press ReleaseMake key announcements heard in the right circles at the right time

KOLENGAGEMENT5

What is Infocenter?An exclusive microsite for your brand on Docplexus portal to host all medico-marketing content. A ‘Pull’ method of marketing, Infocenters are designed to attract doctors and engage them in a meaningful discussion around your offerings.

One Solution for Multiple Goals

PRODUCT LAUNCH

MARKET EXPANSION

BRAND RECALL

THERAPYLEADERSHIP

Warm welcome to Docplexus Infocenter

Docplexus is happy to present this Infocenter page dedicated to discuss posts related to different clinical issues faced by Doctors on a daily basis. This page will provide you with information about various topics like new treatment measures, existing drugs, efficacy, best practices, different treatment regulations and guidelines that all doctors must know.

DOCPLEXUS INFOCENTER

PHARMA’S TRUSTED MARKETING PARTNER

PRODUCT LAUNCH

Make your launch a super-success by analysing physicians’ mindsets to develop a content strategy that shapes your product’s landing space. Stay agile and tailor your communications to your audience’s latest needs and add value to physicians’ practice.

MARKET EXPANSION

Widen your customer-base by reaching out to doctors from 94 specialties and 1,500 towns & cities. Prime the audience on new indications, line extensions and cross-therapy uses of your molecule.

BRAND RECALL

Build continuous engagement of doctors with your products for top-of-mind recall. Ideal for sustaining physicians’ interest in legacy drugs.

THERAPY LEADERSHIP

Build a therapy area around your molecule and shape opinions through content that addresses physicians’ concerns and provides appropriate solutions. Instill trust in your product and grow to become the Therapy Leader.

5Connect and nurture a meaningful relationship with key influencers in medicine. Position yourself as an equal partner in improving medical outcomes.

KOL ENGAGEMENT

PHARMA’S TRUSTED MARKETING PARTNER

MULTIPLE GOALS - ONE SOLUTION

Number of doctors who visit Docplexus Infocenters per month is

THE INFOCENTER ADVANTAGE

MEANINGFUL CONTENT01CONTENT-BASED ENGAGEMENT0224X7 HCP CONNECT03UNBIASED & ETHICAL04

MINDSET ANALYSIS06CLOSED-LOOP MARKETING07

LIVE IN 30 DAYS05

PHARMA’S TRUSTED MARKETING PARTNER

4000

Client shares marketing objective and scope of work with Team Docplexus

Work commences on setting up the Infocenter.Our content team develops content pieces as per pre-approved plan

Our medical experts design a content strategy that is aligned to your needs

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3

HOW DOES AN INFOCENTER WORK?

PHARMA’S TRUSTED MARKETING PARTNER

In 30 days, your microsite is LIVE for your target audience to view

Content validated by you is published on the Infocenter as per schedule

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4

HOW DOES AN INFOCENTER WORK?

PHARMA’S TRUSTED MARKETING PARTNER

Key engagement metrics like reach, upvotes and comments are closely monitored so you achieve best outcomes

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7 We share detailed monthly analysis of your Infocenter, with rich data-backed insights for closed loop marketing

HOW DOES AN INFOCENTER WORK?

PHARMA’S TRUSTED MARKETING PARTNER

September 2018

Infocenters – A Complete Solution for Next-gen Pharma Marketing

PHARMA’S TRUSTED MARKETING PARTNER

KEY STATISTICS ABOUT DOCPLEXUS INFOCENTER

Top Reach Number of times doctors visited the Infocenter

Lupin Confluence - Cardio Diabeto – 218409Lilly Diabetes Expert Forum – 64179Sanofi DePURA D3 Academy – 38265

Top EngagementNumber of times doctors engaged in discussions around Infocenter post

Lupin Confluence - Cardio Diabeto – 2019Lilly Diabetes Expert Forum – 935Sanofi DePURA D3 Academy – 521

Location-wise details of doctors’ activity on Docplexus

Specialties

Doctors from 94 specialties are members of Docplexus

Geographical Distribution –

One-third Doctors on Docplexus are from tier-III towns

Total Infocenters – 52

PHARMA’S TRUSTED MARKETING PARTNER

OUR BUSINESS PARTNERS

In the last three years, Docplexus has partnered with 28 renowned Pharma companies. Many are early adopters of digital marketing and have experienced never-like-before marketing success with us. Our business partners are reflection of our brand and products’ value in the market.

DOCPLEXUS MARKETING SOLUTIONS

PHARMA’S TRUSTED MARKETING PARTNER

Infocenters are microsites that host your brand’s content in various formats and initiate engagement around them creating interest among physicians for your drug.

30 mins to 1 hour KOL discussion with your target audience about the molecule. Considered as one of the best modes of learning among doctors.

A short interview with the KOL on the new treatment measures and developments in their therapy area.

A survey that provides insights into your target audience’s behaviour that improves your marketing strategy.

Make key announcements about your brand in the right circles at the right place at the right time.

Short courses on pertinent topics that fill the gap in treatment. With growing demand for digital learning, Online CMEs will be sought after by doctors.

KOL INTERVIEWKOL WEBINAR MEDICAL UPDATESA perfect brand building platform where you can partner with Docplexus to take the latest medical updates to the community.

ONLINE CME

INFOCENTER

PHARMABUZZ

MINDSET ANALYSIS

Submit

MindsetAnalysis

CONTACT USEmail: insights@docplexus.in

Ph: +91 98602 38881

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Copyright @2018 Docplexus

PHARMA’S TRUSTED MARKETING PARTNER