pharma brand manager meet - brandstorm 2016

17TH (Wed), FEBRUARY AT THE COURTYARD MARRIOTT, MUMBAIBrandStorm 2016

MEDICINMANpresents

TM

Since 2011

FOR MORE INFORMATION, PLEASE CONTACT:Chhaya Sankath: [email protected]+ 91-9867-421-131

AT THE ONE EVENT PHARMA BRAND MANAGERS

CANNOT AFFORD TO MISS!

LEARN.SHARE.

NETWORK.

ORGANIZED BY

Integrated Healthcare Communications

IN PARTNERSHIP WITH

MEDICINMANfield force excellence

TM

Since 2011

HOSTED BY

SPEAKER PROFILES

PV Sankar Dass, CEO & Director, CURATIO

Sankar Dass has more than three decades of experience during which time he has built major brands like Omez, Razo, Nise, Ketorol, Stamlo, Mintop, Venusia and others. During his tenure 8 out of the top 10 brands of DRL was launched & built as mega brands both in emerging markets and in India.

He has specialization in sales, marketing, brand management, alliances and acquisitions. He is a mentor who has developed large teams across geographies, drove business through his analytical skills and has successfully created leadership pipeline.

Prior to his current role, he was the Vice President in Dr. Reddy’s Laboratories Ltd. He is associated with Curatio as COO since October 2014.

KEYNOTE


What does it take to Build Strong Sustainable Brands in the Indian Pharma Market?

ORGANIZED BY


TM

Since 2011

HOSTED BY


IN PARTNERSHIP WITH


SPEAKER PROFILES

Darshan Patel, Partner, Pricewaterhouse Coopers

Darshan is a Partner leading the Forensic Services practice in Mumbai with substantial investigative and forensic accounting experience in USA and India. He has been with the organization for over 22 years out of which, he spent 9 years as part of the forensics practice in New York. He has over 14 years of work experience across practice areas of Forensic accounting, Disputes & Litigation.

He specialises in large multinational forensic accounting investigations, anti-bribery investigations, arbitrations and resolution of post-acquisition purchase price disputes as well as matters involving the determination of damages. He has assisted clients in various forums including the International Chambers of Commerce (ICC) London, American Arbitration Association (AAA) and several ad hoc arbitrations in the United States and in India. His clients are from a variety of industries including advertising, automobiles, agro-chemicals, energy, media and entertainment, manufacturing, oil and gas, pharmaceuticals and medical devices.

UCPMP & MCI GUIDELINESDISCUSSION + Q & A


SESSION CHAIR

UCPMP & MCI Guidelines - Implication for Pharma Marketing

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TM

Since 2011

HOSTED BY


IN PARTNERSHIP WITH


SPEAKER PROFILESBRAND BUILDINGCASE STUDIES+Q&A

Ashish Srivastav, Metabolics Lead Asia Pacific & VP - Metabolics India at Johnson & Johnson

Ashish is currently the Metabolics Lead Asia Pacific & VP - Metabolics India at Johnson & Johnson. Prior to his current role he has held a number of senior roles including BU Director at Bristol-Myers Squibb, Head Sales and Marketing - Diabetes at Pfizer and Director - Metabolics and Cardiovascular at Merck.


SESSION CHAIR

Nandita Dandekar, Respiratory Commercial Manager for Emerging Markets and Australasia, GSK

Nandita joined GSK in 2005 as Product Manager where she handled a brand portfolio of mass market brands and was promoted as Marketing Manager Respiratory in 2011 where she lead the respiratory marketing team to plan, develop and execute the Seretide Price/Volume opportunity in India through access. Also, she was strategically involved in formulation of the 5 year respiratory strategy for India considering the growth dynamics and GSK’s respiratory pipeline.

Prior to joining GSK, Nandita worked with Novartis. She has 13 years pharma experience in Respiratory, anti-infective and mass markets.

Nandita holds a Masters degree in Marketing Management from Narsee Monjee Institute of Management

Daleep Manhas, General Manager & Associate Vice President at McCann Health

TOPIC: Insight mining for health brands: A challenge and an opportunity

Daleep has over 9 years in Sales Management, Business Development, Advertising, Strategic Planning, Training and Development in leading corporate and healthcare communications agencies.

His specialties lie in Strategic Management, Sales Management, Advertising and Strategic Planning, Business Development and Evaluation.

Ajit Nair, Marketing Manager at Sanofi

At Sanofi, Ajit is responsible for the Thrombosis Franchise, consisting of brands Clexane and Plavix as Marketing Manager.

Prior to his current role he has worked at Boehringer Ingelheim, where he managed Thrombolytics portfolio consisting of Actilyse and Metalyse and launched antiparkinson’s therapy Mirapex.

Ajit has a PG Diploma in Pharma Management from SIESCOMS and a Bachelor of Pharmacy from the University of Pune.

CASE STUDY: BUILDING A PATIENT-FOCUSED SUSTAINABLE BUSINESS

CASE STUDY: SUCCCESS OF PLAVIX BRAND

CASE STUDY: INSIGHT MINING FOR HEALTH BRANDS: A CHALLENGE AND AN OPPORTUNITY

Brand Building: Case Studies from the Indian Pharma Market

SPEAKER PROFILES

Praful Akali, Founder-Director, Medulla Communications

Praful has worked with some of the leading brands in consumer healthcare for 7 years, and then set up his own healthcare communications agency that is one of the top 3 healthcare agencies in the country within 6 years of it formation, servicing clients like Novartis, Sanofi, MSD, GSK, J&J, Colgate, Heinz, and others.

Praful has led Medulla towards becoming India’s biggest winner at The Rx Club Show 2014 at New York – one of the leading global Creative awards in Healthcare – where Medulla competed and stood tall against global healthcare specialist agencies.

Praful has a management degree from IIM-Lucknow and a bachelors degree in pharmaceutical sciences.

DIGITAL @ PHARMA

Amit Akali, Creative Consultant, Medulla Communications and Managing Partner, WYP Brand Solutions

Amit was former National Creative Director of Grey India and Creative Head, Ogilvy Bangalore. The highlight of his career has been 3 Campaign of the Year Abby awards for: State Bank Of India, Hutch and Killer Jeans. He was also behind one of the biggest Indian launches – ITC Foods’ Bingo! He’s won over 200 national and international awards, including two continuous Cannes Golds (2013, 2014).


Unleashing the Power of Digital Marketing - Case Studies + discussion

ORGANIZED BYMEDICINMAN

field force excellence

TM

Since 2011

HOSTED BYFOR MORE INFORMATION, PLEASE CONTACT:Chhaya Sankath: [email protected]+ 91-9867-421-131


IN PARTNERSHIP WITH

.

Pankaj Dikholkar, General Manager, Abbott

Pankaj is a digital leader in Pharma healthcare vertical having worked across various digital formats and won 11 awards for digital projects.

He has an MMS Marketing and Dip. in digital and social media marketing.

Dr. Manish Verma, Director Medical Affairs (Internal Medicine, Cardio, Hospitals) Sanofi

Dr. Manish is a clinical practitioner turned pharmaceutical physician with more than a decade of medical affairs and clinical research experience. Previously he has worked at Eli Lilly, Biocon, and Ranbaxy

17TH (Wed), FEBRUARY AT THE COURTYARD MARRIOTT, MUMBAIBrandStorm 2016SPEAKER PROFILES

Unleashing the Power of Digital Marketing - Case Studies + discussionDIGITAL

@ PHARMA(...Cont.)

ORGANIZED BY


TM

Since 2011

HOSTED BY


IN PARTNERSHIP WITH


PROGRAM DIRECTOR

Anup Soans, Editor, MedicinMan

Anup Soans is the Founder-Editor of MedicinMan - India’s 1st Magazine for Field Force Excellence in Pharma, which he started in 2011 as a learning and development resource for Pharma front-line professionals.

Anup’s vision for the future of the Pharma Field Force comes from his daily interactions with thousands of pharma professionals over Linkedin, Facebook and Twitter. He is one of the most widely-recognized pharma professionals on social media.

Anup is also a learning and development (L&D) facilitator. He has worked with India’s leading pharmaceutical companies for over a decade, helping them transform their front-lines using L&D as a strategic tool.

Anup has has written two bestsellers for pharma front-line professionals: HardKnocks for the GreenHorn and SuperVision for the SuperWiser Front-line Manager. He is also the creator of Repeat Rx, a structured program designed to enable the field force to create trust and build relationships with doctors. Anup is a contributor to The Art of Modern Sales Management by ASTD Press.


16TH (TUES), FEBRUARY AT THE COURTYARD MARRIOTT,

MUMBAIFFE 2016BROCHURE WILL BE RELEASED SOON. FOR DETAILS CONTACT ANUP SOANS

([email protected] | +91-968-680-2244)

ORGANIZED BY


TM

Since 2011

HOSTED BY


IN PARTNERSHIP WITH

ABOUT OUR SPONSORS

Medulla Communications is a deeply specialised healthcare communications agency, focused on providing integrated strategic, marketing and creative communication for healthcare clients across all media and target audiences.

Since it was founded, Medulla Communications rose to to the ranks of the top 3 healthcare agencies in the country within 6 years, servicing clients like Novartis, Sanofi, MSD, GSK, J&J, Colgate, Heinz, and others.

Medulla Communications is India’s biggest winner at The Rx Club Show 2014 at New York – one of the leading global Creative awards in Healthcare.

At Cannes Lions 2015, Medulla Communications bagged a Bronze Lion for its Spinning Living Room print campaign for Johnson & Johnson.


The Spinning Living Room print campaign for Johnson & Johnson which won Medulla Communications a Bronze Lions at Cannes Lions 2015 in the Healthcare category


MedicinMan is India’s 1st Magazine dedicated to the cause of Field Force Excellence in the Indian Pharma Industry. Since it was launched in 2011, MedicinMan has reached thousands of pharma professionals in India and abroad, bringing them insights into learning and development, career progression, pharma sales and marketing, social media marketing, pharma brand management, success stories of career growth and much more.

Every year MedicinMan organizes FFE and BrandStorm - 2 events that have become well-known in the industry for bringing together established and aspiring leaders for 2 days of learning, sharing and networking.

17TH (Wed), FEBRUARY AT THE COURTYARD MARRIOTT, MUMBAIBrandStorm 2016MEDICINMAN

field force excellence

TM

Since 2011

Knowledge Media Venturz (“KMV”) specializes in crafting and delivering high-engagement CME under the brand name AWESUM.

CME initiatives are delivered in print, digital, online and below the line formats. Over the last 3 years KMV has emerged as a leading player in delivering high end CME programmes to Indian doctors while liaising with leading International Medical Associations & other centres of excellence. We have strong network of more than 75 top Indian KOLs across therapy areas.

DELEGATE REGISTRATIONTo register, make payment and email payment and delegate details to Chhaya Sankath ([email protected])

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Send details of payment and delegate details to Chhaya Sankath ([email protected] | +91-986-742-1131)

DELEGATE FEE* MATRIX FOR BRANDSTORM 2016 & FFE 2016 All figures in INR FFE BRANDSTORM BOTH

PHARMA DELEGATES 9,000/- 7,000/- 14,000/-

SERVICE PROVIDERS 20,000/- 20,000/- 35,000/-

EARLY BIRD OFFER (BEFORE 31 January 2016)

PHARMA DELEGATES 8,000/- 6,000/- 12,000/-