phantom gourmet 2011 meal deal

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Phantom Gourmet & Boston Medical Center 2011 Cause Marketing Partnership

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Page 1: Phantom Gourmet 2011 Meal Deal

Phantom Gourmet & Boston Medical Center

2011 Cause Marketing Partnership

Page 2: Phantom Gourmet 2011 Meal Deal

Helping Boston’s Highest-Risk Families

The Phantom Gourmet and Boston Medical Center (BMC) are working together to make a difference in the lives of Boston’s highest-risk families. Through the creation of the Phantom Gourmet 2011 Meal Deals Book, the Phantom Gourmet and BMC will work with local retailers to raise money for the BMC Food Pantry.

At BMC, a doctor’s prescription might be for a bag of healthful groceries and the hospital’s Food Pantry is the place to get it. Studies have shown that eating a healthy diet can be too costly for many low-income families and large families will often turn to cheaper and more filling fast food. To supplement patients’ resources, BMC created the Food Pantry, the only hospital run food pantry in the entire country.

Demand for the Food Pantry has increased dramatically as more and more workers are losing their jobs due to the struggling economy. Nearly 7,000 BMC patients and their family members use the pantry each month, obtaining culturally appropriate foods for diets that are nutritious and therapeutic.

The pantry relies totally on philanthropy to help keep the shelves stocked. BMC patients can not only get healthful food, but also learn to cook nutritious meals in the Demonstration Kitchen. Classes are offered in special areas like cardiac rehabilitation, weight reduction and diabetic diets.

Page 3: Phantom Gourmet 2011 Meal Deal

Phantom Gourmet Meal Deals Program

• Companies may join the coalition and sell the Phantom Gourmet Meal Deals booklet at the register of their stores or through servers at their restaurants for $1 to raise money to help feed high-risk families.

• Each Meal Deals booklet will contain coupons from some of Phantom’s favorite restaurants.

• There is no direct cost to the company to participate in this program and receive the sponsorship benefits.

• The Phantom Gourmet Meal Deal program will run for 4 weeks this summer.

Page 4: Phantom Gourmet 2011 Meal Deal

Commit to the following:• Have the Phantom Gourmet Meal Deals booklet available in your locations for the 4 week period.

• Have sales associates raise money for the BMC food pantry by proactively selling the Phantom Gourmet Meal Deals booklet throughout the program.

Benefits include:• Announcements on Phantom Gourmet’s #1 rated radio show on WTKK 96.9FM during the timeframe of the

program.

• Sponsor logo on Phantom Gourmet and BMC websites throughout the program.

• Significant promotion through social media including Twitter, Facebook & Foursquare.

• Sponsorship benefits at Boston Medical Center events based on money raised through in-store fundraising.

How can you become a Phan-tastic Sponsor?