ph d defense all slides no effects_heidi tscherning
DESCRIPTION
Presentation PhD DefenseTRANSCRIPT
![Page 1: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/1.jpg)
Mobile Devices in Social Contexts
PhD Dissertation byHeidi Tscherning
Department of IT Management, Copenhagen Business SchoolSeptember 28, 2011
![Page 2: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/2.jpg)
The purpose of this dissertation is to explore
the social context and its influences on the
early decision process as people
acquire and use mobile devices.
Purpose of the dissertation
2
Department of IT Management
![Page 3: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/3.jpg)
• Background
• Research questions
• Contribution
• Scope of dissertation
• Underlying philosophy
• Research with adoption focus– Framing, methods, and findings
• Research with use focus– Framing, methods, and findings
• Limitations and future research
Agenda
3
Department of IT Management
• Research with adoption focus– Framing, methods, and findings
• Research with use focus– Framing, methods, and findings
• Limitations and future research
![Page 4: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/4.jpg)
• Background
• Research questions
• Contribution
• Scope of dissertation
• Underlying philosophy
• Research with adoption focus– Framing, methods, and findings
• Research with use focus– Framing, methods, and findings
• Limitations and future research
Agenda
4
Department of IT Management
General overall dissertation
Article focus
General overall dissertation
![Page 5: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/5.jpg)
• Background
• Research questions
• Contribution
• Scope of dissertation
• Underlying philosophy
• Research with adoption focus– Framing, methods, and findings
• Research with use focus– Framing, methods, and findings
• Limitations and future research
Agenda
5
Department of IT Management
General overall dissertation
• Research with adoption focus– Framing, methods, and findings
• Research with use focus– Framing, methods, and findings
Article focus
• Limitations and future research General overall dissertation
![Page 6: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/6.jpg)
• Background
• Research questions
• Contribution
• Scope of dissertation
• Underlying philosophy
• Research with adoption focus– Framing, methods, and findings
• Research with use focus– Framing, methods, and findings
• Limitations and future research
Agenda
6
Department of IT Management
General overall dissertation
• Research with adoption focus– Framing, methods, and findings
• Research with use focus– Framing, methods, and findings
Article focus
• Limitations and future research General overall dissertation
![Page 7: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/7.jpg)
Background
7
Department of IT Management
![Page 8: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/8.jpg)
1983
8
Department of IT Management
2007
Background
![Page 9: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/9.jpg)
1983
9
Department of IT Management
2007
Background
![Page 10: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/10.jpg)
Background
10
Department of IT Management
Close when far away
Far away when close
![Page 11: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/11.jpg)
Background
11
Department of IT Management
Far away when close
FreedomControlEfficiencies
Enslavement
Chaos
Inefficiencies
![Page 12: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/12.jpg)
Background
12
Department of IT Management
Hedonic use
Utilitarian use
![Page 13: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/13.jpg)
Background
13
Department of IT Management
Individual intention
Social influence
![Page 14: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/14.jpg)
Research questions
14
Department of IT Management
![Page 15: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/15.jpg)
To what extent can an understanding of social influences, and more generally, competing forces, assist in explaining the early adoption and use of app phones?
Research questions
15
Department of IT Management
![Page 16: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/16.jpg)
1. How can social influences contribute to explaining the adoption and use of app phones?
2. How can competing forces of app phones contribute to explaining their adoption and use?
Research sub-questions
16
Department of IT Management
![Page 17: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/17.jpg)
Contribution
17
Department of IT Management
![Page 18: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/18.jpg)
Contribution
18
Department of IT Management
![Page 19: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/19.jpg)
Scope of dissertation
19
Department of IT Management
![Page 20: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/20.jpg)
Scope of dissertation
20
Department of IT Management
![Page 21: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/21.jpg)
Scope of dissertation
21
Department of IT Management
![Page 22: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/22.jpg)
Scope of dissertation
22
Department of IT Management
Article 1 Article 2 Article 3 Article 4
![Page 23: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/23.jpg)
Underlying philosophy
23
Department of IT Management
![Page 24: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/24.jpg)
Critical realism ontology
Underlying philosophy
24
Department of IT Management
![Page 25: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/25.jpg)
Constructivist epistemology
Underlying philosophy
25
Department of IT Management
![Page 26: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/26.jpg)
Research with adoption focusFraming, methods, and findings
26
Department of IT Management
![Page 27: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/27.jpg)
Research with adoption focus
27
Department of IT Management
Case study
Article 1 Article 2 Article 3 Article 4
![Page 28: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/28.jpg)
Social influence approach
• Self-interest and collective action
• Homophily
• Contagion– Social norm
– Conformity
– Compliance
Framing
28
Department of IT Management
Informative influenceNormative influenceCompetitive concernsPerformance network effectsSocial learningOpinion leaders
The Role of Early Adoption of Mobile Devices
2. The Role of Social Networks in Early Adoption of Mobile Devices
![Page 29: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/29.jpg)
One-shot cross-sectional study
Data collection:• Purposive (homogenous) sampling• Five participants• Semi-structured interviews
– Demographics, mobile device history, iPhone history, social network, adoption decision
• Data from discussion forum• Social network profile data
29
Department of IT Management
Methods
The Role of Early Adoption of Mobile Devices
2. The Role of Social Networks in Early Adoption of Mobile Devices
2. The Role of Social Networks in Early Adoption of Mobile Devices
![Page 30: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/30.jpg)
Data analysis:
• Social influence constructs: – adoption threshold
– opinion leaders
– social contagion
– social learning
• Atlas.TI
• Storytelling
Methods
30
Department of IT Management
Article 22. The Role of Social Networks in Early Adoption of Mobile Devices
![Page 31: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/31.jpg)
Findings
31
Department of IT Management
Case study findings Article 2The Role of Early Adoption of Mobile Devices
2. The Role of Social Networks in Early Adoption of Mobile Devices
![Page 32: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/32.jpg)
Individual and group level dynamics:
Group level technology adoption ≠
aggregated individual level adoption!
A need for addressing technology adoption through multilevel research
Framing
32
Department of IT Management
Article 33. A Multi-level Social Network Perspective on IT Adoption
![Page 33: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/33.jpg)
Development of conceptual framework based on Coleman’s diagram (1990).
33
Department of IT Management
Methods
Coleman (1990): “Foundations of Social Theory”
Micro mechanism a
Micro mechanism b
Phenomenon A in Society
Phenomenon B in Society
MACRO LEVEL
MICRO LEVEL
12
34
3. A Multi-level Social Network Perspective on IT Adoption
![Page 34: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/34.jpg)
Multilevel Framework for Technology
Adoption
34
Department of IT Management
Findings
Adapted from Coleman (1990): “Foundations of Social Theory”
Attributes and beliefs
Adoption behavior
Discourse Diffusion
NETWORK LEVEL
INDIVIDUAL LEVEL
14
32
Intentions
Article 33. A Multi-level Social Network Perspective on IT Adoption
3. A Multi-level Social Network Perspective on IT Adoption
![Page 35: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/35.jpg)
Research with use focusFraming, methods, and findings
35
Department of IT Management
![Page 36: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/36.jpg)
Research with use focus
36
Department of IT Management
Field study
Article 1 Article 2 Article 3 Article 4
![Page 37: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/37.jpg)
Competing forces approach*• Individual and social orientation• Exploration and exploitation behavior• Utilitarian and hedonic objectives
* Based on the Competing Values Framework (Quinn and Rohrbaugh, 1981, 1983)
Framing
37
Department of IT Management
Competing Forces Model of Technology Assimilation
![Page 38: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/38.jpg)
Cross-sectional field study with multiple snapshots
DREAMS project
Data collection:
• 15 students from ITU
• 30 semi-structured interviews
• 3 surveys
• 3 focus group interviews
• 15 24-hour diaries
• Network provided usage data (Telia)
Methods
38
Department of IT Management
Competing Forces Model of Technology Assimilation
![Page 39: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/39.jpg)
Methods
39
Department of IT Management
Article 4Competing Forces Model of Technology Assimilation
![Page 40: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/40.jpg)
Data analysis:
• Three competing forces: – individual vs. social orientation
– exploration vs. exploitation behavior
– utilitarian vs. hedonic objectives
• Atlas.TI
Methods
40
Department of IT Management
Article 4Competing Forces Model of Technology Assimilation
![Page 41: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/41.jpg)
Competing Forces Model of Technology Assimilation
Findings
41
Department of IT Management
Objectives:• Utilitarian• Hedonic
Exploration behavior
Exploitation behavior
Individual orientation
Social orientation
INVESTIGATINGIndividually oriented explorative behavior with the purpose of obtaining utilitarian and hedonic objectives
INTERACTINGSocially oriented explorative
behavior with the purpose of obtaining utilitarian and hedonic
objectives
IMPROVINGIndividually oriented exploitative behavior with the purpose of obtaining utilitarian and hedonic objectives
INTEGRATINGSocially oriented exploitative behavior with the purpose of
obtaining utilitarian and hedonic objectives
Adapted from Quinn and Rohrbaugh (1981, 1983): “Competing Values Framework”
Competing Forces Framework
![Page 42: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/42.jpg)
Limitations and future research
42
Department of IT Management
![Page 43: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/43.jpg)
Limitations
• Study of app phones without looking into design and marketing effects of device
• Consumer context
• Small sample sizes two empirical studies
Limitations and future research
43
Department of IT Management
![Page 44: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/44.jpg)
Future research
• Development of two frameworks– Multi-level Framework of Technology Adoption
– Competing Forces Framework
Limitations and future research
44
Department of IT Management
![Page 45: Ph d defense all slides no effects_heidi tscherning](https://reader034.vdocuments.us/reader034/viewer/2022052621/558a5726d8b42a88468b4627/html5/thumbnails/45.jpg)
Thank you!
45
Department of IT Management