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RECREATIONAL CANNABIS STORE APPLICATION1 0 1 - 3 3 2 0 M a s s e y D r i v e , P r i n c e G e o r g e , B C

Supporting Information for Flora Recreational Cannabis

MAY 2019

FLORA Recreational Cannabis

101-3320 Massey Drive, Prince George, BC

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FLORA Recreational CannabisINTRODUCTION

Thank you for considering our application to become one of Prince George’s trusted cannabis retailers. The recreational cannabis industry presents many unique and exciting challenges for all stakeholders involved, including business people, commercial landlords, municipal government and the citizens of Prince George. As long-term residents and business people in BC, our team is committed to building long-lasting value for all of stakeholders in this opportunity.

Through our brand, FLORA Recreational Cannabis, we aim to be Prince George’s leading retailer for recreational cannabis products by hiring expert staff, carefully selecting merchandise, thoughtfully designing the retail environments, and selecting exceptional store locations. We are confident that our thoughtfully selected location will exceed the interests of all stakeholders involved.

We are very hopeful that this application reflects the significant time, energy and resources that our team has committed to this process, and meets the high standards of your evaluation committee.

Table of ContentsEXECUTIVE SUMMARY 2

MANAGEMENT OVERVIEW 3

MISSION, VISION, VALUES 5

FINANCIAL PROFORMA 6

FINANCIAL BALANCE SHEET 8

PROJECT RATIONALE:

• WHY OUR LOCATION IS

BETTER 9

• NEIGHBOURHOOD

STRATEGY 10

• HOURS OF OPERATION 11

• SECURITY MEASURES 12

DESIGN STRATEGY

• SIGNAGE & FACADE 14

• INTERIOR AND EXTERIOR

LIGHTING 16

• DESIGN FOR OUR TARGET

MARKET 17

• PROPOSED MATERIALS 20

EXISTING SITE PHOTOS 21

SITE PLAN 22

FLOOR PLAN 23

COMPLIANCE HISTORY 24

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Executive Summary

“...we have a responsibility to

mandate for safe sales and consumption.”

BUSINESS OPPORTUNITY TARGET MARKET

BUSINESS MODEL AND STRATEGY

With recent federal legalization, the City of

Prince George and our burgeoning company are

presented with a unique opportunity to shape the

future of cannabis sales in the community. As the

first recreational cannabis retailers, we have a

responsibility to fulfill the City of Prince George’s

mandate for safe sales and consumption.

As limited permits are available, it is key that

only the businesses with sound, conservative

strategies be selected to forge forward. As such,

FLORA will focus on education, safe consumption,

and community development.

Since responsible consumption is the foundation

of our business model, we plan to target local

professionals 30+ years of age. We have engaged

the services of various realty, marketing, branding,

and design professionals to craft our business

name, logo, graphic design, interior design, and

proposed location to appeal to this demographic.

The legal cannabis industry is in it’s infancy and

we must rely on strong business fundamentals to

navigate its unknown challenges. Since limited

permits are available here in Prince George and

product sourcing is consistent for all retailers

via the Liquor Distribution Branch, our success

relies on our optimal location, educated staff, and

appealing visual branding. We have secured a

location that has high visibility and accessibility

to our target market, have procedures in place for

staff education, and have implemented design

strategies that appeal to our target market.

We plan to operate the store with a total of 3

employees at all times - 2 facilitating customer

education and sales within the retail area, and 1

managing all operational aspects of the business.

Safe and responsible consumption remains the

foundation of our business model.

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Born and raised in Kelowna, BC, Mathew began his

career as an entrepreneur, owning and operating

several small businesses in the Okanagan.

Mathew has a Bachelor of Arts from UBCO,

a Masters Degree in Business Administration

(MBA) and a Law Degree. In addition to being the

President of Argent Diversified, Mathew is the

managing partner and founder of the Okanagan

Law Firm, Business Law Group, and the owner of

BC based business Speedy Search and Registry.

MATHEW DOBER

Chris brings his passion for business and over 15

years of experience as a serial entrepreneur. Chris

is a licensed Realtor, holds a Bachelor of Science

as well as an MBA, and has lent his expertise

in business to numerous local BC companies.

Among Chris’ many endeavors, he is the founder

and owner of Venture Reality Corp., a Director

for Argent Diversified, and Managing Partner for

Leaseline. Chris has been a great community

contributor having developed Kelowna’s Mission

Villas, a seniors housing project.

CHRIS GROUT

FLORA Recreational Cannabis is owned and managed by Argent Diversified, a British Columbia based

investment fund managing over $30 million in assets. We focus on equity investment in growth-oriented

small to medium-sized BC based businesses and employ more than 150 people within the Province. Our

board is comprised entirely of BC residents, each of whom are actively engaged in the local community

through many business and charitable interests. The Board of Argent provides active management,

consultation, and capital so that our businesses can be assured success. We are hands-on. We have the

capital and experienced board of directors to meet the challenges of the retail cannabis industry and

grow FLORA Recreational Cannabis into a successful business for all stakeholders.

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Raised in BC, Chad began his career as an

entrepreneur, owning and operating several small

businesses in the Kelowna area. After completing

his Master of Science degree, Chris continued

with his entrepreneurial roots developing an

energy company. Chad is currently the managing

partner of Leaseline, and has been involved

in the start-up and acquisition of many small to

medium sized businesses. Chad brings a unique

perspective and good analytical skills from his

experience in science, research, law, and finance.

CHAD LUIDER

Dany has held positions with the Canadian

Forces, a Mineral Exploration Manufacturer, and

founded MBI Drilling Products where as President,

he successfully expanded the company tenfold.

Currently, Dany continues his ownership of MBI,

is the VP & Partner of Pilot Diamond Tools, is a

Partner of Premier Mining Products, as well as a

few local BC businesses. Dany contributes greatly

to the communities he resides holding positions as

a part-time firefighter and volunteer Presidencies

for a number of clubs and committees.

DANY LALIBERTÉ

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Mission

Values

Social ResponsibilityCommunity Safety

Healthy Consumption

Vision

Balanced cannabis consumption

mindful business practices.

Project Inspiration

Project Inspiration

Project Inspiration

To be positive leaders within

interests in the community.

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Financial Proforma

Growth Rate Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7Flower Unit Sales

Low Grade 3% 1450 1,494 1,538 1,584 1,632 1,681 1,731Mid Grade 5% 2900 3,045 3,197 3,357 3,525 3,701 3,886High Grade 3% 1450 1,494 1,538 1,584 1,632 1,681 1,731

AssumptionControlFactor

MonthlyGrowth Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7

FlowerLow Grade 7$ 10,150$ 10,455$ 10,768$ 11,091$ 11,424$ 11,767$ 12,120$Mid Grade 10$ 29,000$ 30,450$ 31,973$ 33,571$ 35,250$ 37,012$ 38,863$High Grade 14$ 20,300$ 20,909$ 21,536$ 22,182$ 22,848$ 23,533$ 24,239$

Oil/Tinctures 100 Units to Start 45$ 5% 4,500$ 4,725$ 4,961$ 5,209$ 5,470$ 5,743$ 6,030$Paraphernalia 25$ 2% 500$ 510$ 520$ 531$ 541$ 552$ 563$Seeds 10$ 2% 100$ 102$ 104$ 106$ 108$ 110$ 113$

Total Sales 64,550$ 67,151$ 69,862$ 72,691$ 75,641$ 78,718$ 81,928$

FlowerLow Grade 5$ 7,250$ 7,468$ 7,692$ 7,922$ 8,160$ 8,405$ 8,657$Mid Grade 7$ 20,300$ 21,315$ 22,381$ 23,500$ 24,675$ 25,909$ 27,204$High Grade 10$ 14,500$ 14,935$ 15,383$ 15,845$ 16,320$ 16,809$ 17,314$

Oil 30$ 3,000$ 3,150$ 3,308$ 3,473$ 3,647$ 3,829$ 4,020$Paraphenalia 13$ 250$ 255$ 260$ 265$ 271$ 276$ 282$Seeds 6$ 60$ 61$ 62$ 64$ 65$ 66$ 68$

Cost to Receive Product from BCLDB % of Sales 2% 1,279$ 1,331$ 1,385$ 1,441$ 1,500$ 1,561$ 1,625$

Total Cost of Sales 46,639$ 48,514$ 50,470$ 52,510$ 54,636$ 56,855$ 59,169$

Gross Margin 17,911$ 18,636$ 19,392$ 20,181$ 21,004$ 21,863$ 22,759$

PayrollMgmt $55k annually 60,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$Service 7 days/wk, 12 hrs/day, 2 staff @ $18/hr 3,024$ 3,024$ 3,024$ 3,024$ 3,024$ 3,024$ 3,024$

Payroll Disbursements (CPP, EI, Vac) % of Payroll 13% 1,043$ 1,043$ 1,043$ 1,043$ 1,043$ 1,043$ 1,043$WCB % of Payroll 1.5% 120$ 120$ 120$ 120$ 120$ 120$ 120$

Bookkeeping/Accounting Fixed 1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 1,000$Bank Fees & Payment Processing % of Sales 1.5% 968$ 1,007$ 1,048$ 1,090$ 1,135$ 1,181$ 1,229$Marketing $2k/month, then 2% of sales 2,000$ 2,000$ 2,000$ 2,000$ 2,000$ 2,000$ 2,000$Rent $25/ft gross @ 1200ft 4,500$ 4,500$ 4,500$ 4,500$ 4,500$ 4,500$ 4,500$ 4,500$Utilities Fixed 750$ 750$ 750$ 750$ 750$ 750$ 750$ 750$Insurance Fixed 1,200$ 1,200$ 1,200$ 1,200$ 1,200$ 1,200$ 1,200$ 1,200$Security Fixed 400$ 400$ 400$ 400$ 400$ 400$ 400$ 400$Office Supplies Fixed 150$ 150$ 150$ 150$ 150$ 150$ 150$ 150$Maintenance & Repairs Fixed 250$ 250$ 250$ 250$ 250$ 250$ 250$ 250$Annual Fee Fixed 10,000$ 833$ 833$ 833$ 833$ 833$ 833$ 833$Staff Training Fixed 1,000$ $ $ 1,000$ $ $ 1,000$Amortization Straightline (Tis 10 Years)

Total Expenses 22,239$ 21,278$ 21,319$ 22,361$ 21,405$ 21,452$ 22,500$

Net Income (4,328)$ (2,642)$ (1,926)$ (2,180)$ (401)$ 411$ 259$

Income Taxes 12%

Earnings After Tax

Key Assumptions1. Monthly growth in Year 1 as as set forth in Growth Rate Column2. Annual Growth in sales as set forth in Growth Rate Column for each subsequent year of operations3. Product Costs as set forth in Control Factor Column4. Operations for 12 hours daily, 7 days a week5. Shipping costs of Product from LCDB as set forth in Control Factor Column6. Product Pricing as set forth in Control Factor Column7. Tenant improvement costs included in monthly rent

Sales

Cost of Sales

Expenses

Income

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Month 8 Month 9 Month 10 Month 11 Month 12 Total Year 1Year 2Growth Year 2 Total

Year 3Growth Year 3

Year 4Growth Year 4

Year 5Growth Year 5

1,783 1,837 1,892 1,949 2,007 20,578 10% 22,636 5% 23,768 5% 24,957 3% 25,7054,081 4,285 4,499 4,724 4,960 46,160 15% 53,084 7.5% 57,065 7.5% 61,345 5.0% 64,4121,783 1,837 1,892 1,949 2,007 20,578 10% 22,636 5% 23,768 5% 24,957 3% 25,705

Month 8 Month 9 Month 10 Month 11 Month 12 Total Year 1Year 2Growth Year 2 Total

Year 3Growth Year 3

Year 4Growth Year 4

Year 5Growth Year 5

12,483$ 12,858$ 13,243$ 13,641$ 14,050$ 144,049$ 158,454$ 166,377$ 174,696$ 179,936$40,806$ 42,846$ 44,989$ 47,238$ 49,600$ 461,597$ 530,836$ 570,649$ 613,448$ 644,120$24,966$ 25,715$ 26,487$ 27,282$ 28,100$ 288,098$ 316,908$ 332,753$ 349,391$ 359,873$

6,332$ 6,649$ 6,981$ 7,330$ 7,697$ 71,627$ 20% 85,952$ 25% 107,441$ 25% 134,301$ 15% 154,446$574$ 586$ 598$ 609$ 622$ 6,706$ 10% 7,377$ 5% 7,745$ 5% 8,133$ 5% 8,539$115$ 117$ 120$ 122$ 124$ 1,341$ 5% 1,408$ 5% 1,479$ 5% 1,553$ 5% 1,630$

85,277$ 88,771$ 92,417$ 96,222$ 100,192$ 973,418$ 1,100,936$ 1,186,444$ 1,281,520$ 1,348,545$

8,917$ 9,184$ 9,460$ 9,743$ 10,036$ 102,892$ 113,181$ 118,841$ 124,783$ 128,526$28,564$ 29,992$ 31,492$ 33,067$ 34,720$ 323,118$ 371,585$ 399,454$ 429,413$ 450,884$17,833$ 18,368$ 18,919$ 19,487$ 20,071$ 205,784$ 226,363$ 237,681$ 249,565$ 257,052$

4,221$ 4,432$ 4,654$ 4,887$ 5,131$ 47,751$ 57,302$ 71,627$ 89,534$ 102,964$287$ 293$ 299$ 305$ 311$ 3,353$ 3,688$ 3,873$ 4,066$ 4,270$69$ 70$ 72$ 73$ 75$ 805$ 845$ 887$ 932$ 978$

1,692$ 1,761$ 1,834$ 1,910$ 1,989$ 19,307$ 21,843$ 23,544$ 25,437$ 26,768$

61,583$ 64,102$ 66,729$ 69,471$ 72,332$ 703,011$ 794,808$ 855,907$ 923,729$ 971,441$

23,694$ 24,669$ 25,688$ 26,751$ 27,860$ 270,407$ 306,128$ 330,537$ 357,791$ 377,103$

5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 60,000$ 2% 61,200$ 2% 62,424$ 2% 63,672$ 2% 64,946$3,024$ 3,024$ 3,024$ 3,024$ 3,024$ 36,288$ 2% 37,014$ 2% 37,754$ 2% 38,509$ 2% 39,279$1,043$ 1,043$ 1,043$ 1,043$ 1,043$ 12,517$ 12,768$ 13,023$ 13,284$ 13,549$120$ 120$ 120$ 120$ 120$ 1,444$ 1,473$ 1,503$ 1,533$ 1,563$

1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 12,000$ 2% 12,240$ 2% 12,485$ 2% 12,734$ 2% 12,989$1,279$ 1,332$ 1,386$ 1,443$ 1,503$ 14,601$ 16,514$ 17,797$ 19,223$ 20,228$2,000$ 2,000$ 2,000$ 2,000$ 2,000$ 24,000$ 2% 22,019$ 2% 23,729$ 2% 25,630$ 2% 26,971$4,500$ 4,500$ 4,500$ 4,500$ 4,500$ 54,000$ 2% 55,080$ 2% 56,182$ 2% 57,305$ 2% 58,451$750$ 750$ 750$ 750$ 750$ 9,000$ 9,000$ 9,000$ 9,000$ 9,000$

1,200$ 1,200$ 1,200$ 1,200$ 1,200$ 14,400$ 14,400$ 14,400$ 14,400$ 14,400$400$ 400$ 400$ 400$ 400$ 4,800$ 4,800$ 4,800$ 4,800$ 4,800$150$ 150$ 150$ 150$ 150$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$250$ 250$ 250$ 250$ 250$ 3,000$ 3,000$ 3,000$ 3,000$ 3,000$833$ 833$ 833$ 833$ 833$ 10,000$ 10,000$ 10,000$ 10,000$ 10,000$

$ $ 1,000$ $ $ 4,000$ 4,000$ 4,000$ 4,000$ 4,000$10,435$ 20,870$ 20,870$ 20,870$ 20,870$

21,550$ 21,602$ 22,657$ 21,714$ 21,774$ 272,286$ 286,178$ 292,766$ 299,761$ 305,847$

2,144$ 3,067$ 3,031$ 5,036$ 6,086$ 8,556$ 19,951$ 37,771$ 58,030$ 71,256$

1,027$ 2,394$ 4,533$ 6,964$ 8,551$

7,530$ 17,556$ 33,238$ 51,066$ 62,705$

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Financial Balance Sheet

Assets

Total Assets 499,700$

Liabilities

Total Liabilities $

Equity

Total Equity 499,700$

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Project Rationale

We want our communities to be safe places for our residents and our visitors while providing a

convenient and well-considered shopping experience for our patrons. Our location, 101-3320 Massey

Drive, is well situated for our target market comprised mainly of working professionals, yet discreet from

tourists enjoying Downtown Prince George. Our Z3 (Retail and Warehouse Zones) location is a long

standing shopping complex, and is considered a destination location catering to local people traveling

by motorized vehicle. It is adequately buffered (via major roadways) from residential, recreational, and

institutional uses, and is surrounded by other retail businesses. The complex has an abundance of

customer parking stalls, is accessible via public transit, and complies with all local codes and bylaws, so

we foresee no effect on traffic congestion in front of our premises.

Regulating cannabis safety means that we must carefully consider its potential impact on children and

youth. This is another reason why we believe our location is well situated. Our store is separated via

major roads or highways from sensitive areas accessible by children such as residential neighbourhoods,

schools, and play zones. It is an area mainly catering to adults; children and adolescents tend to frequent

Pine Centre Mall.

The site is also well lit, popular in the evening due to the nearby fast food restaurants, and benefits

from a regular RCMP presence when they take shift breaks at the nearby Tim Hortons. As such, there is

always a consistent public audience to enhance the perceived security of this location.

WHY OUR LOCATION IS BETTER

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Safety, for our staff, customers and our community,

is at the core of FLORA. A conservative approach

is the only responsible way forward. We highly

respect the importance of Government set

requirements including responsible service

training for staff, worker registration, strict

regulation against exposure to minors by way of

identification methods, disturbance prevention,

incident logs, store design and product security,

cannabis storage and disposal methods, lawful

distribution models, cannabis registers, hours of

sale, pricing structures, and approved advertising.

We have reviewed the Official Community Plan

for the City of Prince George. As contributing

and thoughtful citizens we strive towards the

betterment of the community and respect the

goals outlined within the documents.

We plan to incorporate these guidelines as we

move forward with our project. Our Z3 (Retail and

Warehouse zoning) space is a destination location

catering to local adults traveling by motorized

vehicle. It is adequately buffered from residential,

recreational, and institutional uses, and is

surrounded by other long term retail businesses.

As such, we are well separated from sensitive

areas accessible by children such as residential

neighbourhoods, schools, and play zones.

As outlined previously, we have carefully selected

this location as it has a high level of perceived

security and maintains a strong buffer from

critical locations such as schools and parks. It is

also within a commercial area of town, and has no

impact on any single family residences or quiet

residential neighborhoods.

Smoking and/or other cannabis consumption

methods will not be tolerated within or near

the store. No smoking signs will be posted and

strictly enforced.

[continued next page]

Project RationaleNEIGHBOURHOOD STRATEGY

“A conservative approach is the only responsible way forward.”

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Project Rationale

“To promote responsible

standard.”

Our store will contribute to beautifying the

shopping complex with a high end look via our

branding, signage, and interior design strategies.

We have contracted various design consultants

to help us portray our brand and physical location

in a positive and aesthetically pleasing manner.

As required, the windows will be treated in an

attractive way ensuring views into the store

are restricted, and the storefront is well lit to

discourage loitering.

Disturbances by unruly patrons will not be

tolerated and will be managed in a way to

prevent further recurrence. As such, intoxicated

individuals will not be provided service.

We have planned for Government supplied

‘social responsibility materials’ and further

informational displays in key locations within the

store. These will be kept current and promoted

to our customers. Our staff will be trained to

provide further education to our customers on the

responsible use of cannabis products. Staff will

also receive responsible service and sensitivity

training to better manage various customers and

social scenarios.

The complex has an abundance of customer

parking stalls, so traffic congestion should not be

impacted. The site is also popular in the evening

due to the nearby fast food restaurants, and

benefits from a regular RCMP presence when

they take shift breaks at the nearby Tim Hortons.

As such, there is always a consistent public

audience to enhance the perceived security of

this location.

NEIGHBOURHOOD STRATEGY CONT.

HOURS OF OPERATION

To promote responsible consumption, our store

will operate within the outlined Government

standard: 9am – 11pm. Employees will be have a

procedure to efficiently clear the store at closing.

Enforcing strict operating hours is essential for

the promotion of healthy cannabis consumption.

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Project RationaleSECURITY MEASURES

prevention.”

Security is of utmost importance to the safety

of our community and surrounding business

community. Our security strategy (outlined

below) will meet and exceed all regulations

for monitoring and theft prevention. We have

engaged the services of our security consultant,

Terracom Systems, to help us with further advice,

system design, and installation.

Security cameras will be installed to provide

full, unobstructed views of the retail sales area,

storage room, and any entrance points. The

security system will also include a professionally

installed and monitored alarm system that

contains:

• Detectors to indicate unauthorized attempts

to tamper with, open, enter or penetrate

perimeter entry points, perimeter windows

and secure cannabis storage room;

• Capability to detect any attempts to tamper

with the system or malfunctions with the

system which will be immediately repaired

by a professional technician;

• Panic/robbery button(s) installed at all point

of sale positions; and

• Fire monitoring systems.

We will ensure security of all entry points by:

The use of 1.5mm (16 gauge) hollow metal doors

with 1.9mm (14 gauge) metal frame and tamper

proof hinges at all entry points other than the

customer entrance;

• Commercial grade non-residential locks

on all access points with secured tamper

proof strike plate and locking device must

penetrate the door frame at minimum

1.25cm;

• Customer entrance security grille or shutters

constructed of commercial grade material

sufficient to secure against unauthorized

access; and

• Perimeter locking devices not on a master

key system.

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Project RationaleSECURITY MEASURES CONT.

All cannabis product and accessories will be

contained on site within a secure storage

room and locked cabinets. The secure storage

room will meet the following standards for

construction:

• Constructed of Flattened Metal Mesh, EMMA

557.99 style ¾9F, nominal strand thickness

of 0.120” (0.108” to 0.132”) diamond opening

of 0.563” x 1.688” or sheet steel 16ga,

A1008/A1008M (cold rolled) or A1011/A1011M

(hot rolled) or equivalent;

• Mount steel or steel mesh on the outside

(attack side) of the room in the following

manner;

• Support all edges by anti-spread bracing,

studs or corners;

• Align sheet edges at every vertical and

horizontal seam on centre-line of steel

stud or anti-spread bracing; and

• Secure all sheets with screws, welds or

rivets.

• 16 gauge (1.6mm) steel sheet, HR

Commercial quality, ASTM A366, matte

finish, shall extend 1200mm around door

frame on inside of room and attached to the

door frame with screws, welds or rivets;

• Minimum 1.5mm (16 gauge) hollow metal

door not exceeding 36 inches width with

1.9mm (14 gauge) metal frame;

• Commercial grade door lock with locking

device that penetrates door frame at least

1.25cm and tamper proof hinges; and

• 16mm gypsum wall boards on both sides

of the wall (interior optional) attached with

drywall screws.

All product displays will be locked and require

a staff member to provide full service. Smell jars

will be tethered to the counter, and product will

be securely contained within.

FLORA will adhere to the Cannabis Retail Store

Terms and Conditions document regarding

requirements of responsible service training for

staff, worker registration, strict regulation against

exposure to minors by way of identification

methods & entrance signage, disturbance

prevention, incident logs, store design and

product security, cannabis storage and disposal

methods, lawful distribution models, cannabis

registers, hours of sale, pricing structures, and

approved advertising.

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Our conceptual renderings pictured here and on the following page, highlight our exterior signage

strategy. Our signage will be designed to be high quality, imaginative, and innovative. It is our stance that

signage for any cannabis retailer must be tasteful and should not display typical graphics or images of

the cannabis leaf. Using the cannabis leaf motif could attract the wrong clientele, but it could also offend

those opposed to cannabis consumption. As such, our signage will be graphically designed so that it

could easily fit among upscale cosmetic, health food, or clothing boutiques.

We will take a minimalistic and concise approach to the design of our graphics and signage to align with

the local Sign Bylaw. Thereby, consideration will be given to the size and proportion of any individual sign

as part of the overall scheme of building signage and the appearance of the building’s façade. Scale and

architectural expression will not be compromised by size and number of signs. Our signs will be easily

identified by those with visual impairments through adequate size and contrast. To reduce the possibility

of minors entering our store we will display signage informing all patrons that they must be 19+ years to

enter. As required, we will apply for a sign permit in the future prior to signage manufacture and install.

[continued next page]

SIGNAGE

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We plan to install a new graphic within the existing illuminated wall mounted box sign. This will provide

a unified look with the adjacent businesses operating within the building. To ensure compliance with the

Sign Bylaw, the illuminated sign will not exceed standards for coverage.

Additionally, we will install an aesthetically pleasing graphic pattern on the windows and door to conceal

all glass storefront windows and doors to restrict viewing into the premises from the exterior. Our logo,

age restriction sign, as well as hours of operation will be tastefully combined with these graphics so to

eliminate the need for additional signage clutter. The combined total of permanent signs will not exceed

2 (logo on door plus the logo on the awning) as limited by the Sign Bylaw.

To prevent illegal consumption of cannabis products, no-smoking signs will also be posted inside and

outside of our store.

SIGNAGE CONT.

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Interior lighting will include a mix of general and feature fixtures. The feature lighting will be soft and airy with a natural touch. See the image below. Since the store will be completely secure while restricting views from the exterior, interior night lights will not be installed.

The location will benefit from existing evenly distributed security lights shining downwards over the storefront as well as over the front entrance. We plan to add sconce lighting on either side of the front entry for added security, general illumination, and to help prevent nighttime loitering.

INTERIOR AND EXTERIOR LIGHTING

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Since responsible consumption is the foundation of our business model, we plan to target local professionals 30+ years of age. To do this we plan to focus on three key design factors: location, branding, and interior design.

We have secured a Z3 (Retail and Warehouse) location within an existing shopping complex. As previously

mentioned, this is a destination location catering to local adults traveling by motorized vehicle as they

frequent surrounding service and retail businesses for their daily needs.

To provide the shopping experience our local customers demand, our location is purposefully designed to have excellent flow, organization and easy access to educational information. Our product selection will be paired down to high quality items typically preferred by our patrons. We aim for FLORA to provide a unique, more personal shopping experience contrasting from what you may find in large retail locations.

public and private space.”

Our visual branding consultants have crafted a logo and visual strategy that has purposefully aligned itself with lifestyle cosmetic, health food, or clothing boutiques. It is minimalist, yet approachable. The leaf logo is not the typical three-pronged style associated with marijuana, but a stylistic leaf shape arranged in a triangle. Our wordmark and colour palette are clean, simple, and modern aiming to appeal to our local patrons.

The layout of our store focus’ on security and a strong separation of public and private space. Using a screen to restrict immediate views to cannabis products upon entering is conservative and intentional. Aesthetically, the design of our store incorporates a mix of natural elements and industrial materials, including an abundance of living plants to promote a calming and relaxed atmosphere.

DESIGN FOR OUR TARGET MARKET

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MAY 2019

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PROPOSED MATERIALS

We have been working with a registered interior designer to develop the layout, interior design, and

exterior design of the space. We are aiming for a high end, minimalist style with both natural and

industrial materials as well as live plants to promote a calming and relaxed atmosphere.

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MAY 2019

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MAY 2019

22

3320

Site

Pla

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legend

- proposed entrance to 'Flora Recreational Cannabis' - entrances to surrounding bussinesses

# reference to neighbouring bussiness' name

neighbouring business names: 1. Proposed Flora Recreational Cannabis 2. Westwood Dental Centre 3. Prince George Family Chiropractic 4. VapouRevolution - Vape Shop 5. Princess Auto - Auto Parts Retail 6. Tim Hortons

w: hotchdesign.co

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full height walls are required for separation and no connecting doors between the cannabis retail store and

the neighbouring business

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101- massey dr. prince george, be

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Neighouring Businesses

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13'-0" new sconce I , , , .. v~• 11 '._'..!. kw [3964mm]

lighting either side of entrance

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and display of responsible

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only unlocked when fire alarm is signaled to meet

code require­ments

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INTERIOR DESIGN Flora Recreational Cannabis because good design

101- massey dr. prince george, be lot: d, di: 8170, pl: 23659, PID: 008-446-335 floor plan

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general notes 1. total area of the space is 1959sq/ft [182 sq/m]

2. maximum allowed travel distance 25m; 20m maximum travel achieved

3. opaque windows c/w interior security shutters or bars {non-visibile from street)

legend new door

ex1st1ng base building wall

= to remain

/1 existing base building door to remain

)::, downlight

~ feature pendant light

CJ security camera

c:s;;:J general illumination

POS point of sale

KP keypad

DC door contact

PIR motion detector

SMK smoke detector

GLS glass break

PNC 24hr panic button

feb. 15th, 2018

1 /8''= 1 '-0" lof5 re

sheet no.

M A Y 2 0 1 9

24

Compliance HistoryFLORA Recreational Cannabis is a brand new company emerging due to recent legalization in our

Country, Province, and Municipality. We have no prior experience in the cannabis industry, and have

had no retail dealings, from any location physical or virtual.

We have always believed that actively engaging an illegal marketplace, is not only criminal, but bad

business strategy. In our opinion, any company who has ignored the basic rule of legality has shown a

great disrespect to our community and our patrons. Prior to legalization, securing safe product was not

guaranteed, so purchasers were then exposed to great health risks, possibly unknowingly.

As law abiding, responsible professionals, we expect that the majority of our target market are new

users of cannabis products. As such they trust us to provide safe, reliable products and to pass on expert

knowledge regarding safe consumption. With Government regulation, we can now ensure our products

are safely derived and obtained, and our staff are well trained to provide the information our customers

need to enjoy recreational cannabis products responsibly.

MAY 2019