pga tour mam project media asset management system overview

PGA TOUR MAM Project

Media Asset ManagementSystem Overview


Agenda

• Why Did We Need It?• How Did We Justify The

Expense? • What Is It & How Did We Build

It?• What’s Next?


Project Goals

• Preservation/Disaster Recovery– 80,000+ hours of historical content– Largest library of golf content in the world– SD & HD videotape

• Create a comprehensive file-based workflow– Ingest– Edit– Distribution – Archive


Agenda





Justification

• Content Preservation/Disaster Recovery– Aging videotape, single copies– “Window of Death” Analysis– Real time duplication of 80K hours should only

happen once– Quantifying ROI– Videotape hardware/media cost vs MAM

hardware/Software/storage cost– Physical storage space savings


Justification

• File-based vs Tape based workflow– HD transition timing– Movement away from tape in mobile units– Tape hardware costs – Production efficiency gains – Archive easier to access/monetize


Agenda





• Requirements development– Systematic discovery process– Needs analysis

• System architected by PGA TOUR, VizRT & CDW– Viz Ardome – HP servers/SAN – Quantum i6000 LTO5 library– Leverage existing investment:

Avid, EVS, Dixon Sports

Background


• Integration of existing content metadata– Use “as is” or try to clean?

• Workflow Change• Flexibility/Adaptability

– What will tomorrow bring?

Challenges


• Separate but interconnected MAM and PAM environments (Ardome/Avid)

• TSM storage management integrated with Ardome

• Browser based search 100+ users• Desktop clip selection/offline editing• Remote Access from Tournament sites

System Overview


Formats

• HD Media – VC3 145 Mbit/s• SD Media – MPEG2 50 Mbit/s• MXF OP1A• H.264 Proxy


System Overview

Backhauls

XFile Transcoder

Media Asset Management

LTO5 Library

TSM

Avid Unity


Applications Overview

Avid Symphony Nitris

iNews

ScheduALL Dart

iNews

EVS

Logging

IP Director

XFile

BackhaulVVE EVS

XS or XT2

Send to Rhozet

Rhozet


Ardome


Logging


System Stats

24TB hi-res online storage

180+TB lo-res online storage

6+ PB LTO archive (10 Years)

100+ simultaneous users


Agenda





Moving Forward

• Ardome to VME transition• Increased remote access• Hardware life cycles• Shotlink data integration• Still Photo Archive

pga tour mam project media asset management system overview

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