p&g marketing strategies
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STRATEGIC MANAGEMENTStrategic Report on Procter & Gamble
Presented By :Ritu Lakhotia- Pgdma1146Ronak H.Patel- Pgdma1147Sandeep Kumar-pgdma1148Sandeev Kumar Rp- Pgdma1149Sandeev Kumar Sk- Pgdma1150
Date:-17 February 2012
Contents
OVERVIEW
SWOT ANALYSIS
PRODUCT DIFFERENTATION
DISTRIBUTION STRATEGY
PROMOTION STARTEGY
PRICING STRATEGY
BIBLIOGRAPHY
Overview
Procter & Gamble (P&G) is a Fortune 500 American multinational corporation headquartered in downtown ,Cincinnati, Ohio.
And manufactures a wide range of consumer goods. In 2011, P&G recorded $82.6 billion dollars[4 lakh crores] in sales. Fortune magazine ranked P&G at fifth place of the
"World's Most Admired Companies" list, which was up from sixth place in 2010.
P&G is credited with many business innovations including brand management and "Connect & Develop" innovation.
According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company.
Product Line:-A group of closely-related product items.
Range of the products
Shampoo Blade Feminine Vicks inch Detergent Care powder Panteen PRO-V Gillette blade Stayfree Vicks vaporub Tide
Head & Shoulders Whisper Ariel
Rejoice
The Procter & Gamble company• P&G Hygiene and Health Care Ltd. • P&G Home Products Ltd.• Gillette India.
Location of Factor
Types of Factors
Favorable Unfavorable
Internal Strengths:Diversified brand portfolioResearch and DevelopmentGlobal OperationStrong Distribution Network
Weakness:Online media & LeadershipDependencyMissing OpportunityWeakness in beauty care division
External Opportunity:DiversificationCapitalizing on online mediaGrowth in Indian FMCG marketEnvironment concern
Threats:CompetitionNo new product innovationGovernment regulation
SWOT Analysis:Strengths, Weaknesses, Opportunities, Threats
Product Differentation
BRAND LOYALITY DISTRIBUTION CHANNELINNOVATIONPRICING STRATEGYQUALITY OF THE PRODUCT
WHAT MAKES “P&G” DIFFERENT FROM OTHERS?
P&G VS ITC
PROCTER & GAMBLE ITC
DIFFERENT BRANDS OF “P&G AND ITC”
P&G – SHAMPOO PANTENE , HEAD
& SHOULDERS etc HEAD &
SHOULDERS as example
Easily available Wide range of
pricing
ITC – SHAMPOO FIAMA DI WILL,
SUPERIA etc. FIAMA DI WILL as
example Not easily
available Has less pricing
range.
DISTRIBUTION STRATEGY
Distribution :- “Marketing channels are sets of
interdependent organizations involved in the process of making a product or service available for use or consumption”
Philip Kotler
Distribution :The distribution is of three types,
which are being followed :Intensive distributionExtensive distributionSpecialty distribution
Basic Channels of Distribution
Manufacturers/products
Agents
Wholesalers/distributors
RetailersRetailers
Consumers and organizational end users
Distribution criteria: Ordering Speed:- It is the time taken
after the manufacturing of product and the time till it reaches the consumer.
Delivery Flexibility:- How easy to distribute the product.
Personal Selection And Customization:- Which distribution channel to select
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Typical Distribution of P&G Products
Manufacturers (PGHH Ltd.India)
Marketing Agents - State wise
Retailers/Wholesalers/Distributors
Chemists Shops, Provision Stores ,
Retail Outlets, Big Markets etc
Intensive distribution:PGHH Ltd, is following this strategy in
india.As the company manufactures the
FMCG convenience/ necessity goods.As these serve the necessity goods
hence there is lesser/no brand loyalty from the customers side, so the distribution network of the company needs to be very strong and proactive.
Promotion strategyP&G insists on a pull strategyHeavy advertising and media
pioneerAdvertising creativityP&G – A click mortar companyCoupon
Pricing strategiesUnderstand how companies find
a set of prices that maximizes the profits from the total product mix.
Learn how companies adjust their prices to take into account different types of customers and situations.
Know the key issues related to initiating and responding to price changes.
Different pricing strategies adopted by p&gOptional-features strategyProduct-line pricingCost-plus pricingCompetitive pricingDistribution pricing
As we know this market is known as FMCG market so there are many competitor in this time in the market so P&G company were focused in this time and target the middle class segment for increasing the sales as well as market shares .
Some products like Gillette is made by the company to target the higher segment of the market.
In India HUL is biggest competitor in FMCG market.
CONCLUSION
BIBLIOGRAPHY
http://www.wikiswot.com/SWOT/3_Consumer_Packaged_Goods_(CPGs)/Procter_and_Gamble.html
http://wiki.answers.com/Q/Swot_analysis_of_procter_gamble http://www.corporatewatch.org/?lid=247 http://www.cisco.com/warp/public/779/ibs/solutions/supply/p
gcasestudy1.pdf http://www.emory.edu/BUSINESS/dra/PGsmartersupplychain.
pdf http://www.business-standard.com/india/news/with-pringles-
buy-kelloggs-haslarger-canvas-in-india/464942/ http://www.pg-india.com/
Thank You