@aurorakb@megacool_co

GROWTH TIPS THAT EVERY GAME DEVELOPER

SHOULD KNOW ABOUT

@aurorakb@megacool_co

GIF source: http://gph.is/2efdbLu

@aurorakb@megacool_co

GIF source: http://gph.is/2efdbLu

@aurorakb@megacool_co

GIF source: http://gph.is/2gvXthB

@aurorakb@megacool_co

GIF source: http://gph.is/2gvXthB

@aurorakb@megacool_co

@aurorakb@megacool_co

@aurorakb@megacool_co

GIF source: http://gph.is/2gvXthB

@aurorakb@megacool_co

@aurorakb@megacool_co

@aurorakb@megacool_co

Video source: https://youtu.be/fDza5f3Vr5Y

@aurorakb@megacool_co

100 M

@aurorakb@megacool_co

@aurorakb@megacool_co

10 Growth tips

@aurorakb@megacool_co

80%

Can’t think of a reason, so no thanks.

@aurorakb@megacool_co

@aurorakb@megacool_co

#1 Give your user a reason to opt-in to push notifications

@aurorakb@megacool_co

@aurorakb@megacool_co

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@aurorakb@megacool_co

@aurorakb@megacool_co

6 minutes!

@aurorakb@megacool_co

@aurorakb@megacool_co

0 minutes!

@aurorakb@megacool_co

#2 A/B test onboarding

@aurorakb@megacool_co

@aurorakb@megacool_co

@aurorakb@megacool_co

#3 Pass the “grandma test”

@aurorakb@megacool_co

GIF source: http://gph.is/29HV1xT

@aurorakb@megacool_co

@aurorakb@megacool_co

#4 Make your game public

@aurorakb@megacool_co

@aurorakb@megacool_co

“Images say more than a 1000 words”

@aurorakb@megacool_co

@aurorakb@megacool_co

@aurorakb@megacool_co

“GIFs say more than 50 images”

@aurorakb@megacool_co

GIFs vs JIFs

@aurorakb@megacool_co

“GIFs say more than a 50 images”

@aurorakb@megacool_co

@aurorakb@megacool_co

GIF source: http://gph.is/2k3NphR

@aurorakb@megacool_co

GIF source: http://gph.is/2rNZScc

@aurorakb@megacool_co

#5 Let players capture & share personal moments

@aurorakb@megacool_co

GIF source: http://gph.is/2k3JIbX

@aurorakb@megacool_co

#6 Make it relevant to share

@aurorakb@megacool_co

@aurorakb@megacool_co

@aurorakb@megacool_co

#7 Make it easy to share

@aurorakb@megacool_co

1) Messaging

@aurorakb@megacool_co

1) Messaging 2) Email

@aurorakb@megacool_co

1) Messaging 2) Email 3) Facebook

@aurorakb@megacool_co

1) Messaging 2) Email 3) Facebook 4) Twitter

@aurorakb@megacool_co

1) Messaging 2) Email 3) Facebook 4) Twitter

} Private

@aurorakb@megacool_co

1) Messaging 2) Email 3) Facebook 4) Twitter

}}

Private

Social media

@aurorakb@megacool_co

@aurorakb@megacool_co

#8 Optimise channels for sharing

@aurorakb@megacool_co

@aurorakb@megacool_co

All those guys just got washed!

@aurorakb@megacool_co

All those guys just got washed!

Get on my level, son!

@aurorakb@megacool_co

All those guys just got washed!

Want to catch a L?

Get on my level, son!

@aurorakb@megacool_co

All those guys just got washed!

Want to catch a L? I just beat a golden fox!

Get on my level, son!

@aurorakb@megacool_co

#9 Use a pool of pre-defined sharing texts

@aurorakb@megacool_co

@aurorakb@megacool_co

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@aurorakb@megacool_co

#10 Use deep-linking

@aurorakb@megacool_co

Summary

@aurorakb@megacool_co

#1  Give a reason to opt-in to push notifications

Summary

@aurorakb@megacool_co

#1  Give a reason to opt-in to push notifications

#2  A/B Test onboarding

Summary

@aurorakb@megacool_co

#1  Give a reason to opt-in to push notifications

#2  A/B Test onboarding#3  Pass the “grandma test

Summary

@aurorakb@megacool_co

#1  Give a reason to opt-in to push notifications

#2  A/B Test onboarding#3  Pass the “grandma test#4  Make your game public

Summary

@aurorakb@megacool_co

#1  Give a reason to opt-in to push notifications

#2  A/B Test onboarding#3  Pass the “grandma test#4  Make your game public#5  Let players capture personal

moments

Summary

@aurorakb@megacool_co

#6 Make it relevant to share#1  Give a reason to opt-in to push notifications

#2  A/B Test onboarding#3  Pass the “grandma test#4  Make your game public#5  Let players capture personal

moments

Summary

@aurorakb@megacool_co

#6 Make it relevant to share#7 Make it easy to share

#1  Give a reason to opt-in to push notifications

#2  A/B Test onboarding#3  Pass the “grandma test#4  Make your game public#5  Let players capture personal

moments

Summary

@aurorakb@megacool_co

#6 Make it relevant to share#7 Make it easy to share#8 Optimise channels for sharing

#1  Give a reason to opt-in to push notifications

#2  A/B Test onboarding#3  Pass the “grandma test#4  Make your game public#5  Let players capture personal

moments

Summary

@aurorakb@megacool_co

#6 Make it relevant to share#7 Make it easy to share#8 Optimise channels for sharing#9 Create a pool of pre-defined texts

#1  Give a reason to opt-in to push notifications

#2  A/B Test onboarding#3  Pass the “grandma test#4  Make your game public#5  Let players capture personal

moments

Summary

@aurorakb@megacool_co

#6 Make it relevant to share#7 Make it easy to share#8 Optimise channels for sharing#9 Create a pool of pre-defined texts#10 Use deep-linking

#1  Give a reason to opt-in to push notifications

#2  A/B Test onboarding#3  Pass the “grandma test#4  Make your game public#5  Let players capture personal

moments

Summary

@aurorakb@megacool_co

http://gph.is/2efdbLu

GIF source: http://gph.is/2efdbLu

Aurora Klæboe Berg Co-Founder & COO aurora@megacool.co @aurorakb

Megacool Inc - San Francisco, USA

QUESTIONS?