pg. 2

Issue # 13May 6th 2015

Eyewear goes greenThe new biodegradable sunglasses from Denmark

Design as story-teller pg. 5

pg. 3

140 countries and international organizations will welcome over 20 million visitors in Milan through October 31.

The start of Expo 2015

"Vitr

uviu

s in

Qua

rant

ine"

by

Mar

graf

world weekly wonders WMIDO 2

“Feed the Planet, Energy for Life” is the theme of Expo 2015, the biggest ever food and nourishment event taking place in Milan until end-October.

An exhibition area of 1.1 square meters will host over 140 countries and international organizations that will welcome more than 20 million visitors: these are the surprising figures for Expo 2015, the biggest ever food and nutrition event that will take place in Milan from May 1 through October 31. For six months the capital of Lombardy will be a global showcase in which countries will display their best technologies in a tangible response to an essential requirement: guarantee healthy, safe and sufficient food for all people but with respect for the planet and its equilibrium. “Feed the Plant, Energy for Life” is the central theme of the event, the logical thread linking all the events both inside and outside the exposition site. Expo Milano 2015 will be an opportunity to reflect on and discuss the various attempts at finding answers to the contradictions in our world: on the one hand, some people are still going hungry (about 870 million malnourished people in the 2010-2012 two-year period), on the other hand, some are dying from illnesses caused by incorrect diet and too much food (about 2.8 million people died from illnesses linked to obesity or excess weight). Moreover, every year about 1.3 billion tons of food are wasted. This is why informed policies and sustainable lifestyles are needed; through the application of leading-edge technologies it will be possible to find a balance between the availability and consumption of resources. The subject of sustainability is felt in all sectors – fashion, design and eyewear included - where the search for organic solutions and materials is increasingly evolving.

Reflection on the “Feed the Planet, Energy for Life” theme is also a moment of sharing and entertainment thanks to the meetings, events, conferences, shows, creative workshops and exhibitions that will animate the city of Milan. Lastly, Expo Milano 2015 offers everyone the chance to find out about and sample the best dishes in the world and discover the excellences of each country’s agricultural and gastronomic traditions.

The start of Expo 2015

Precious wood for Prada RawMemories of the Seventies and conceptual structures define Prada Raw, the new special collection of frames made from two kinds of precious wood: black walnut and Malabar ebony. Skillfully hand-finished by master craftsman, the natural irregularly of the wood’s veining makes each pair of glasses unique and unrepeatable. To complete the collection, iconic Minimal-Baroque model is enhanced by the experimental use of wood that reflects the central inspiration for Prada’s Spring/Summer 2015 fashion show. Initially exclusively available from end March at Prada boutiques in Milan, Paris, London and New York City, starting from May the collection will be on sale at all Prada standalone stores and selected optical stores.

| Issue #13 | May 6th 2015

world weekly wonders WMIDO 3

Where does the inspiration for your brand come from?The inspiration is multiple, from art déco to urban

constructivism and 80s videogames with a modern twist. Both Dzmitry and I (Henri) wanted to be totally independent, responsible for the development of our products from their first drawing to their final distribution. We work with French ateliers that have are open to all our requests, react instantly to our

modifications. The result is a genuine, creative product unlike any other.What’s the target of your collection?

We aim at developing feel good spectacles. We want to put a big smile on the face of all our customers with no limit of age, sex or race.Are you satisfied with the participation at Mido's Lab Academy?

Yes, we are very happy. The space was designed so that all booths being similar, the focus was on the product itself. Visitors were really enthusiastic and appreciative of our creativity. We heard positive comments all along and opened new accounts, both in Europe and Asia. We only show our collections during trade shows.

| Issue #13 | May 6th 2015

Mido Lab AcademyThree questions to... Dzmitry Samal

AM Eyewear

Danish eyewear company Kaibosh has just launched a collection of sustainable sunglasses in collaboration with Danish fashion brand A Question Of.

The line consists of three pairs of sunglasses named Chips & Salsa, Chips & Questions and Heavy Questions. The glasses are reinterpretations of Kaibosh’s classic frames and come in four fashionable colors. The frames are made from 100 percent biodegradable acetate, but the material still retains the characteristic qualities of classic acetate.

The sunglasses are available at select retailers and Kaibosh’s online store.

Biodegradable sunglasses

Dzmitry Samal, designer and Henry Courmont, business partner

Julbo eyewear for trail running

New Board of Directors for Safilo

Results and changes at the top of Safilo Group. The Board of Directors approved the results for the first quarter of 2015, the shareholders meeting approved the 2014 financial statements and appointed a new board of directors. During the first quarter sales grew by 10.6% to 324.3 million euro thanks to the positive impact of currency exchange rates. Performance was positive in the North American, Latin American and European markets, but there was a downturn in Asia. Ebitda dropped by 8.2% to 32.6 million, net income decreased to 2.3 million (from 16.5 in the first quarter of 2014) and at the end of March 2015 debt dropped to 128.3 million. Massimiliano Tabacchi, the last descendent of the founding family, left the board of directors. The new eight members’ board includes President Robert Polet, Luisa Delgado, Jeffrey A. Cole, Melchert F. Groot, Guido Guzzetti, Marco Jesi, Eugenio Razelli, and Ines Mazzilli.

For spring/summer 2015 Julbo has developed a collection dedicated to trail running by taking into account what athletes really need. Venturi is designed for people who run in the mountains but also in city parks and, in general, for anyone who leads an active high-altitude lifestyle. It guarantees a wide field of vision and optimal ventilation without condensation thanks to the very aerated structure. The shaped temples grip the face for a perfect fit and the 3D Fit Nose means the eyewear can be adapted to suit all face types. For women’s faces Julbo proposes Groovy, a model with shaped temples that grip the face for a perfect fit and total comfort reinforced by the Universal Nose Clip. Both Venturi and Groovy are available with photochromic, anti-fog and hyper-reactive Zebra and Zebra Light lenses.

world weekly wonders WMIDO 4

| Issue #13 | May 6th 2015

New website for Essilor Sun Solution

Irregular frames, extravagant shapes, eccentric prints and colors. Amaze, astound, get yourself noticed. With a touch of originality, a pinch of self-deprecation and the “right” glasses. For those that refuse to live by the rules, there are models with unique and unmistakable designs that stand out for their squared, irregular and eye-catching shapes. Round, square, hexagonal and octagonal lenses inspired by pop art, the cinema, music and even comic book heroes, or heart- shaped for modern and nostalgic Lolitas. Multi-colored patterns or red, green or blue tartan; stripes, checks and polka dots, fluorescent colors and optical contrasts.

I. Jeffrey O. Gustafson. Licensed under CC BY-SA 3.0 via Wikimedia Commons.

Turn over

The permanent anti-fog treatment of lenses by using ecofriendly technologies is the main objective of the “Permanent Anti-fog Performance” (PAP) project headed by Certottica. Anti-fog treatment is important for people who wear optical and sun lenses every day, but it is even more so for anyone who works in dangerous situations, such as firefighters, or who practices sports like skiing or motorcycling. The aim of the project is to achieve permanent anti-fog treatment on optical and sun lenses, protective screens and goggles by applying cold plasma technology for which Certottica is a leading-edge center thanks to two plants and a team of specialized researchers. Before moving on to the industrialization stage, the chemistry of anti-fog surfaces must be studied in depth, with several stages of experiments on formulas that will make the treatment permanent.

Certottica permanent anti-fog project

Eyewear trends 2015: outside the box

Jf Rey

Enrico Cavatorta CFO YooxDao-Yi Chow Creative Director DknyBertrand Guyon Haute couture & prêt-à-couture Stylistic Director SchiaparelliKarlheinz Hofer President & CEO Richard GinoriSherianne James Vice President of Marketing TransitionsJulien Labat CEO EdunJohn Ligas R&D Vice President TransitionsJohn McGregor Chairman ContamacRobert McGregor Managing Director ContamacMaxwell Osborne Creative Director DknyPaolo Riva CEO Diane von Furstenberg

Essilor Sun Solution, the Essilor Group division dedicated to plano sun lenses, has launched a new website (www.essilor-sunsolution.com) and new logo in which “Sun focus” and “E for Essilor” have been graphically joined to symbolize the Group’s intention of strengthening its position in the plano sun lenses market and at the same time becoming a key player at the service of the optical industry. The offer of sun lenses (plano and Rx) for designers and manufacturers of sunglasses has been divided into five macro-categories – Sport & Performance, Protection, Fashion & Lifestyle, Vision and Prescription – for which specific solutions have been devised to perfectly meet various vision requirements.

Emilio Pucci

world weekly wonders WMIDO 5

Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150

Cod. Fiscale e n. Iscr. Ufficio Imprese di Milano 07164050150 · Cap. soc. 120.000,00 i.v. R.e.a. 1710133 Company subject to the direction and the coordination of Anfao - Associazione Nazionale Fabbricanti Articoli Ottici

WMido is published in cooperation with Publicomm srl · Via Mecenate 84/35 - 20138 Milano (Italy) · P. Iva 02030290999

email: redazione@wmido.com

Clarks on the art and design road

Road Design Retail Show, an artist initiative from British brand Clarks in partnership with landmine removal charity, The Halo Trust, travelled to Milan in occasion of the Fuorisalone. The touring exhibition presented unique interpretations of the Clarks Desert Boot and corresponding unique works of art by 14 UK-based artists and designers from a broad range of creative disciplines. This month, the exhibition will travel to New York before returning in September to London. It culminates with a special fundraising auction event in London in autumn 2015, with proceeds from the auction and sale of limited edition pieces going to The Halo Trust.

The style of young Italian fashion designer Mauro De Gasperi is defined by a graphic imprint with roots in the contemporary architecture of Massimiliano Fuksas. As he told WMIDO, he dreams about an eyewear collection: “They say that you can’t live without a bag. This concept also applies to eyewear that isn’t only worn but is also an accessory to slip into a shirt or even hold in your hand like a toy. I would like to create a collection of eyewear applying the inspiration from my collections, in other words shapes and colors because, like bags and shoes, eyewear is an accessory that completes a look”.

Visual retail meets artRoad - Retail Design Show is the innovative traveling

platform of initiatives and meetings dedicated to experts in retail design and visual merchandising. After San Francisco, Istanbul, New York City and Rio de Janeiro, it was in Milan during the Fuorisalone with Timeless, an artistic installation by Lorenzo Petrantoni. A meeting of art, design and exhibition in shades of black and white in which the main performers were mannequins that interacted with products by the promoting companies: ABC-Mannequins, ALU and Nardi Garden. Road demonstrates that it is necessary to involve the public through art and design and get away from traditional “displays”. The next stages will be in the major European capitals of fashion.

Design, fashion & lifestyle | Issue #13 | May 6th 2015

Storytelling, the creation of atmospheres, memories and references: this is what is conveyed by design that used to be isolated in a technical dimension but is now an ever-growing part of a wider and essential amalgam of lifestyles and personal experiences. This is why the “storyteller” is the real theme of 2015 (which emerged during the recently ended Milan Furniture Show) and, possibly, stories about “beauty”. The sources of inspiration are three cool locations: Miami (which also means the inevitable return to an Eighties flavor), North Europe (pastel-colored minimalism) and, above all, Mediterranean and Black Africa (and here the traveling theme joins the ethnic concept).

Design tells its story

Eyewear inspired by architecture