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    11/15/2012

    November 15, 20122012 Analyst Meeting

    Agenda

    Results & Outlook

    Growth & Productivity Strategy Strengthen Core Developed Markets Maintain Developing Market Momentum Strengthen Innovation Productivity Plans and Progress

    Q&A

    P&G Vice Chairmen

    Werner Geissler Vice Chairman, Global Operations

    Dimitri PayanotopoulosVice Chairman, Global Business Units

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    Todays Presenters

    Bob McDonaldChairman of the Board

    President and Chief Executive Officer

    Jon Moeller Chief Financial

    Officer

    Melanie HealeyGroup PresidentNorthAmerica

    and Global Hyper,Super, Mass Channel

    Patrice LouvetPresident

    Global Shave Care

    Alex KeithVice President

    Fabric Care, North America and Brand

    Fabric Leader,Fabric Enhancers

    ShantanuKhosla

    Vice PresidentIndia

    Bruce BrownChief Technology

    Officer

    Laurent PhilippeGroup President

    Central and EasternEurope, Middle East

    and Africa and GlobalHigh FrequencyStores Channel

    Jorge MesquitaGroup President

    New BusinessCreation and Innovation

    and Global Pet Care

    Yannis SkoufalosGlobal ProductSupply Officer

    Marc PritchardGlobal Brand

    Building Officer

    Jorge UribeGlobal Productivity and

    OrganizationTransformationOfficer

    Teri List-StollSenior Vice

    President andTreasurer

    Creating Value for Shareholders

    122 93% 56 Consecutive Yearsof Dividends

    Consecutive Years of Dividend Increases

    Rolling 10-year quarterly returns haveexceeded the S&P 500

    and Dow Jones

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    Big, Highly Profitable Businesses

    Strategies

    Maintaining Strong Developing Market Momentum Strengthening Core Developed Markets Building a Strong Innovation Pipeline Improving Productivity

    http://news.duracell.com/sites/duracell.newshq.businesswire.com/files/logo/image/Duracell_Logo_Black.jpghttp://www.ariel-info.com/images/ariel-logo.pnghttp://upload.wikimedia.org/wikipedia/fr/0/07/Vicks_Logo.jpg
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    Productivity

    Across all Operations Global Business Units Market Development

    Organizations Global Business

    Services Corporate Functions

    Jul Sept 12 (Q1 FY 13) ResultsOrganic Sales Growth

    0%

    1%

    2%

    3%

    4%

    5%

    6%

    JAS 11 OND 11 JFM 12 AMJ 12 JAS 12

    Organic sales up in 4 of 5 reporting segments

    4% 4%

    3% 3%

    2%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    JAS 11 OND 11 JFM 12 AMJ 12 JAS 12

    Jul Sept 12 (Q1 FY 13) Results% of Global Sales In-Line or Growing Value Share

    Market share data is value basis, constant currency.

    Intervention plans on key businesses are driving improvedshare results

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    Jul Sept 12 (Q1 FY 13) Results% of U.S. Sales In-Line or Growing Value Share

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    JAS 11 OND 11 JFM 12 AMJ 12 JAS 12

    Intervention plans on key businesses are driving improvedshare results

    Market share data is value basis, constant currency.

    Jul Sept 12 (Q1 FY 13) ResultsCore EPS Growth

    -5%

    0%

    5%

    10%

    JAS 11 OND 11 JFM 12 AMJ 12 JAS 12

    0%0%1%

    -2%

    5%

    * History adjusted for Snacks moving to Discontinued Operations.

    Results largely driven by strong productivity progress

    Jul Sept 12 (Q1 FY 13) ResultsCash

    Free Cash Flow $2B

    Dividends $1.6B

    Share Repurchase $2.6B

    Value to Shareholders $4.2B

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    FY 2013 GuidancePricing

    0

    1

    2

    3

    4

    5

    6

    FY 09 FY 10 FY 11 FY 12 FY 13E

    +1%

    +2%

    +5%

    +4%

    +1%

    $3.5billion

    FY 2013 GuidanceFY 13 Guidance Unchanged

    FY 13

    Organic Sales Growth +2% to +4%FX -2% to -3%

    All-In Sales Growth 0% to +1%

    Core EPS $3.80 to $4.00Core EPS Growth -1% to +4%

    FY 2013 GuidanceItems Included in Guidance

    Included in GuidanceLower interest expense & minor brand divestitures $0.04 - 0.05

    Higher effective tax rate on core earnings $(0.04) - (0.05)

    Pension & employee benefit plan impacts ($0.06)

    VZ mandated prices & AR import restrictions ($0.06)

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    FY 2013 GuidanceItems Not Included in Guidance

    Included in Guidance Not Included in Guidance

    Lower interest expense & minor branddivestitures $0.04 - 0.05 Foreign Exchange Items:

    Higher effective tax rate on core earnings $(0.04) - (0.05) - Significant strengthening of U.S. Dollar

    Pension & employee benefit plan impacts ($0.06) - Venezuela devaluation post election

    VZ mandated prices & AR importrestrictions ($0.06) Market Growth Deceleration from:

    - Deepening European financial crisis

    - Uncertainty from U.S. fiscal cliff

    U.S. Tax Policy Extensions:

    - Subpart F "Look Through"

    - R&D Tax Credit

    Q2 FY 2013 GuidanceQ2 FY 13 Guidance Unchanged

    FY 13

    Organic Sales Growth +1% to +3%FX -2%

    All-In Sales Growth -1% to +1%

    Core EPS $1.07 to $1.13Core EPS Growth -2% to +4%

    Capital StructureStrategy Maintaining Strong

    Balance Sheet to

    Ensure adequate liquidity

    Optimize interest expense

    Give flexibility to act on valuecreation opportunities(e.g. dividends, share repurchase,strategic acquisitions)

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    8

    105%

    120%Consistently Delivering 90%

    Cash Productivity Target

    Adjusted Free Cash Flow Product iv ity

    0%

    15%

    30%

    45%

    60%

    75%

    90%

    FY 06 FY 07 FY 08 FY 09 FY 10 FY 11 FY 12 FY 13e

    Working Capital

    $1.8bn cash from freedinventory & receivables overpast 3 years

    funding large portion of accelerated capital spendingin developing markets

    Debt & Interest Expense

    Maintaining AA-credit rating

    $700 million savings over past 4 years

    FY12 average effective interest rate =2.5% Down 140 bps vs. FY 08 Top 10% of S&P 500

    Last 5 long-term debt instruments issued atrecord-low coupon rates

    Low-cost commercial paper providingdependable liquidity in volatile markets

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    Returning Value to Shareholders

    $ Billions Past 10 Years

    Dividends $42

    Share Repurchase * 46

    Value to Shareholders $88

    *P10Yr share repurchase excludes $20 billion of repurchases associated with the Gillette acquisition.

    90% of Net Earnings Returned to Shareholders

    Dividends

    FY13 = >$6bn in dividends 122 consecutive years of dividend payments 56 consecutive years of dividend increases

    $0.00

    $0.25

    $0.50

    $0.75

    $1.00

    $1.25

    $1.50

    $1.75

    $2.00

    $2.25

    1956 1964 1972 1980 1988 1996 2004 2012

    Dividends per Share

    ShareRepurchase Will purchase $4bn from

    July 12 Dec. 12 Front- end loaded to

    Minimize price paid Maximize EPS impact Increase flexibility to buy

    more in second-half of FY

    Now expect range of $4bn to $6bn in FY13

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    Returning Value to ShareholdersFY13 Cash Outlook

    Free Cash Flow Productivity ~90%Capital Spending, % sales 5.5%

    Dividends >$6bn

    Share Repurchase $4 to 6bn

    Value to Shareholders $10 to $12bn

    Shareholder Yield * 5.3% to 6.3%

    *Shareholder yield calculated based on current market cap value of approximately $190 billion

    Developing MarketsCurrent Footprint & Developing Market Sales

    62%

    38%32%

    68%63%37% 46%54%

    DevelopingMarket Sales

    Developed

    Developing

    P&G Unilever LOreal Colgate

    $32B $22B $9B $9B

    Developing MarketsP&G Sales Progression: 2000 to 2012

    FY '00 FY '12

    % o

    f T o t a l C o m p a n y

    S a

    l e s

    Developed

    Developing

    80%

    62%

    38%

    $32 bn

    $8 bn

    12% Sales Growth CAGR Over 12 Years

    20%

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    Developing MarketsP&G Asia Sales Growth

    1991 2001 2012

    $15.0B

    ~$1.5B

    $4.0B

    Asia Sales Up 10X

    Developing MarketsP&G Latin America Sales Growth

    1991 2001 2012

    $8.3B

    $1.0B

    $2.9B

    Latin America Sales Up 8X

    Developing MarketsP&G Central & Eastern Europe, Middle East

    & Africa Sales Growth

    1991 2001 2012

    $12.1B

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    Developing MarketsMarket Growth Potential

    +800MMWorld population growth by 2020

    +1.5BMiddle class incomes by 2020

    95%World population growth indeveloping markets

    Developing MarketsMarket Growth Potential

    150 YearsFor Britain to Double GDP per Capita

    Less than 20 YearsFor China & India to Double GDP per Capita

    50 YearsFor U.S. to Double GDP per Capita

    Developing Markets

    Resources concentrated on biggestopportunities

    Profitable expansion by focusing on: Growing Markets Increasing Market Share Improving Mix Localizing Production Leveraging Scale

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    Top 10 Developing Markets IndiaOrganic Sales Growth

    FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 FY 10 FY 11 FY 12

    Decade of +20% OrganicSales Growth

    Top 10 Developing Markets IndiaValue Share Growth

    FY 02 FY 12

    Value Share from3.5% to ~12%

    Top 10 DevelopingMarkets India

    30% Sales GrowthPast 2 Fiscal Years

    95% of Sales Growing ShareFY 2012

    Recent Growth

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    Top 10 Developing Markets IndiaShare Leadership

    Value SharePosition

    Diapers 1Laundry 2Batteries 1Respiratory 1Hair Care 2Salon Professional 2Male Blades & Razors 1Pre & Post Shave Care 2Feminine Care 1Toothbrushes 2

    Top 10 DevelopingMarkets India

    6 million retail storesSelling P&G brands

    700 Million Indian ConsumersUsed at least 1 P&G Brand in the Last Year

    Distribution Expansion &Household Penetration

    Top 10 DevelopingMarkets India

    Products of superior performance and value

    Strong Innovation

    Effective Communicationof product benefits

    Improved Productivity

    Winning with:

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    Top 10 Developing Markets IndiaInnovation

    Top 10 Developing Markets IndiaInnovation

    Top 10 Developing Markets IndiaInnovation

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    Top 10 Developing Markets IndiaInnovation

    6

    10

    14

    FY 09 FY 10 FY 11 FY 12

    India Laundry Value Share

    Top 10 Developing Markets IndiaInnovation

    20

    35

    50

    65

    JFM 07 JFM 08 JFM 09 JFM 10 JFM 11 JFM 12

    Huggies Pampers

    Top 10 Developing Markets IndiaInnovation

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    Top 10 Developing Markets IndiaProductivity

    FY 09 FY 10 FY 11 FY 12 FY 13E

    Rupees Per Employee

    Top 10 Developing Markets Sub-Sahara Africa

    TUNISIAMOROCCO

    SAHARA

    ALGERIA

    MAURITANIAMALI

    NIGER

    LIBYA

    CHAD

    Sea

    EGYPT

    SUDAN

    ETHIOPIA

    DJIBOUTI

    ERITREA

    KENYA

    TANZANIA

    DEMOCRATIC

    (ZAIRE)

    CENTRAL

    RWANDA

    CONGO

    NIGERIABENIN

    DIVOIRESIERRA

    SENEGAL

    GHANA

    GUINEA

    LIBERIA CAMEROON

    MALAWI

    ZAMBIA

    MOZAMBIQUE MADAGASCARZIMBABWE

    BOTSWANA

    SWAZILANDLESOTHO

    NAMIBIA

    ANGOLA

    WESTERN

    Red

    UGANDA

    OF THECONGO

    REPUBLIC

    BURUNDI

    REP.OF

    TOGOCOTE

    BURKINAFASO

    GUINEA

    LEONE

    GAMBIA

    BISSAU

    SOUTH

    REPUBLIC

    AFRICAN

    THE

    AFRICA

    EQUATORIAL

    GABONGUINEA

    SAOTOMEandPRINCIPE

    CAPEVERDE

    Top 10 Developing Markets Sub-Sahara AfricaPopulation Growth

    0%

    5%

    10%

    15%

    20%

    25%

    Sub-Sahara India China

    % of Global Population

    2012 2025 2050

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    Top 10 Developing Markets Sub-Sahara AfricaPast 10 Year Average GDP Growth

    2.8

    5.3

    4.7

    3.7

    World Sub-Sahara Russia Brazil

    Top 10 Developing Markets Sub-Sahara Africa

    GROWING

    DYNAMIC

    BIGGeographyPopulationStores

    EconomyUrbanizationTechnologyEducation

    Women:-Mums-Professionals-Beauty

    Growth Potential

    Top 10 Developing Markets Sub-Sahara Africa

    Source: Adapted from McKinsey Global Institute Report: Lions on the move: The progress and potential of African economies, June 2010

    0%

    20%

    40%

    60%

    80%

    100%

    2000 2008 2020Struggling ($20,000)

    Wealth Potential

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    Top 10 Developing Markets Sub-Sahara AfricaExpansion Model

    New LaunchesOral-B, Safeguard

    Growing FastDuracell, Gillette

    Core BrandsPampers, Always, Ariel

    Top 10 Developing Markets Sub-Sahara AfricaFabric Care

    Top 10 Developing Markets Sub-Sahara AfricaFeminine Care

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    Top 10 Developing Markets Sub-Sahara AfricaBaby Care

    Top 10 Developing Markets Sub-Sahara AfricaBaby Care Local Manufacturing

    Top 10 Developing Markets Sub-Sahara AfricaDistribution Expansion

    2012 2015

    Stores Covered

    Doubling # of covered storesin the next 3 years

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    Top 10 Developing Markets Sub-Sahara AfricaSales Growth

    FY 03 FY 13E FY 20E

    Quadruple Sub-SaharaSales by 2020

    Top 10 Developing Markets Sub-Sahara AfricaOperating Margin Growth

    FY 03 FY 13E

    Margin growth while expandinginto new categories

    Developing Markets

    Continued StrongLevels of Investment

    Delivering ProfitableGrowth

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    Developing MarketsIntegrating for Faster Growth

    Sales Growth

    P3 Fiscal Years

    Top 10 Developing Markets (113)

    Integration impact on Top 10Developing Markets:

    ~40% increase inrate of sales growth

    Developing Markets

    Top 10 Developing Market After Tax Profit +35%*

    Building Scale & Profitable Growth through: Geographic expansion of portfolio Innovation that accelerates category development &

    trade-up Productivity from localizing the supply chain &

    overhead efficiency

    * Based on mid-October fx rates

    FY 2013 Profit Growth Expectation

    Strengthening Our Core Business

    40 Largest and MostProfitable BusinessesTop 40 Focus

    MarketsHousehold

    CareBeauty &Grooming

    United States 7 6Other Developed 7 7China 2 4Other Developing 4 3Total 20 20

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    Top 40 Businesses United States

    North America

    Sales All Other Regions

    Sales

    P&G Global Sales

    Top 40 Businesses United States

    1. Win with Base Business2. Win with Innovation3. Win with Productivity

    Top 40 Investment Plan

    Top 40 Businesses United States

    P&GRetailSales

    HenkelC&D

    Energizer

    Reckitt

    JNJ

    ColgateL'Oreal

    Unilever KC

    All OtherManufacturers

    Retail Sales

    Base Business: Retail Sales >$30B

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    Top 40 Businesses United StatesBase Business: Consumer Value

    Top 40 Businesses United StatesBase Business: Value and Power Claims

    Top 40 Businesses United StatesBase Business: Value and Power Claims

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    Top 40 Businesses United StatesBase Business: Value and Power Claims

    Top 40 Businesses United StatesBase Business: Value and Power Claims

    Top 40 Businesses United StatesBase Business: Driving Growth at Shelf

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    Top 40 Businesses United StatesInnovation

    Top 40 Businesses United StatesPremium Innovation

    Top 40 Businesses United StatesInnovation: In-Store

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    Top 40 Businesses United StatesInnovation: In-Store

    Top 40 Businesses United StatesInnovation: Hair Care

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    Top 40 Businesses United StatesInnovation: Multi-Brand

    Top 40 Businesses United States

    FY 11 FY 12 FY 13E

    # of US MDO Employees

    Productivity

    Top 40 Businesses United StatesShare Improvements

    June Quarter (CYA) September (CYA)

    Value Share (-0.8pts) (-0.2pts)

    Volume Share (-0.9pts) ~Flat

    % of Sales Holding or Growing $ Share ~15% ~60%

    US AOS thru 9/29/12

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    Top 40 Businesses U.S. Shave CareGlobal Leadership

    Top 40 Businesses U.S. Shave Care

    US Male B&R Retail Sales($MM)

    U.S. Leadership

    P&G Energizer Bic AO Market

    Fusion

    Mach

    All Other Gillette

    Hydro

    Sensor

    AO ENRQuattro

    Xtreme 3

    Productivity

    Top 40 Businesses U.S. Shave CareKey Strategies

    IrresistibleInnovation

    StrategicPortfolio

    Activation

    CommunicatePerformance

    and Value

    BeCompetitive

    In-StoreEveryday

    Unlock thePower of Gillette

    Branding

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    Top 40 Businesses U.S. Shave Care

    14%Value Share

    14%Value Share

    Innovation

    Top 40 Businesses U.S. Shave CareInnovation

    70%of men believe to

    have Sensitive Skin

    Top 40 Businesses U.S. Shave CareStrategic Portfolio Activation

    FusionProglide

    Styler Fusion

    ProGlide Mach 3Sensor 3

    DisposablesGood NewsDisposables

    PriceIndex

    647 148 Base 66 23

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    Top 40 Businesses U.S. Shave CarePower of the Gillette Brand

    Top 40 Businesses U.S. Shave CareIn-Store Trial Generation

    Top 40 Businesses U.S. Shave CareProductivity

    FY 12 FY 13E

    >10% reduction byend of FY 13

    # of Global B&R Employees

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    Top 40 Businesses U.S. Fabric CareMarket Leader

    0

    15

    30

    45

    60

    P&G C&D Sun Henkel Private Label Reckitt All Other

    US Laundry Value Share*

    Gain

    Tide

    Era, Cheer & Dreft

    A&H

    Xtra

    * P3M Value share thru 9/29/12

    Top 40 Businesses U.S. Fabric Care

    Trade In: Making P&G Fabric Care brandsattractive to more consumers

    Trade Up: By innovating to grow market & share

    Trade Across: By leveraging competitiveadvantage across categories

    Key Strategies

    Top 40 Businesses U.S. Fabric Care

    Just one sheet of Bounce Outdoor Freshgives you more freshness than two sheets

    of the leading value brand.

    Trade In

    Basedonstainremovalperformanceof1 doseofEraliquidvs.2 doses of the leadingliquidbargainbrandbasevariantina standardtoploadingmachine.

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    Top 40 Businesses U.S. Fabric CareTrade In

    Top 40 Businesses U.S. Fabric Care

    Just one sheet of Bounce Outdoor Freshgives you more freshness than two sheets

    of the leading value brand.

    Trade In

    Top 40 Businesses U.S. Fabric CareTrade In

    * Era claimbased on stainremoval performance of 1 dose of Era liquid vs. 2 doses of the leading liquid bargain brand base variant ina standard top loading machine.

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    Top 40 Businesses U.S. Fabric CareTrade In

    Top 40 Businesses U.S. Fabric CareTrade In

    Top 40 Businesses U.S. Fabric CareTrade In

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    Top 40 Businesses U.S. Fabric CareTrade In

    Top 40 Businesses U.S. Fabric CareTrade Up

    * Freshness outof storage

    Top 40 Businesses U.S. Fabric CareTrade Across

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    Top 40 Businesses U.S. Fabric CareProductivity

    Top 40 Businesses U.S. Fabric CareProductivity

    FY 11 FY 13E

    # of US Fabric Care Employees

    >20% Reductionby end of FY 13

    -4

    -2

    0

    2

    4

    Top 40 Businesses U.S. Fabric CareResults: Tide Value Share

    Tide Pods Launch

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    0

    1

    2

    3

    4

    5

    6

    7

    Unstopables Purex Crystals

    % o

    f w e

    i g h t t h a

    t s p e r f u m e

    i n g r e

    d i e n t s

    % of Weight that's Perfume Ingredients

    Top 40 Businesses U.S. Fabric CareResults: Downy Unstopables

    Top 40 Businesses U.S. Fabric CareResults: Gain

    Top 40 Businesses U.S. Fabric CareResults: Fabric Care Value Share*

    -1.0

    -0.5

    0.0

    0.5

    1.0

    1.5

    P12M P6M P3M Sept 12

    US Fabric Care US Laundry

    * US AOS thru 9/29/12

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    Why InnovationMatters Lifeblood of the company

    Differentiates brands Prevents commoditization Wins the consumer

    value equation Creates value for

    retail partners Creates new businesses

    Investing for GrowthR&D Spending

    Investing for GrowthConnect + Develop Innovation Network

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    Innovation

    Unmatched portfolio of brands and businesses

    Science andTechnology Platforms

    Geographic Reach

    Sustained Competitive Advantage

    Innovation

    Top 2 new products of 2011 8 of the Top 25 new products 140 products on Top 25 Pacesetter List in the

    past 17 years more than our six biggestcompetitors combined

    2012 IRI New Product Pacesetters List

    InnovationDiscontinuous Innovation

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    InnovationFabric CareOne Tide POD outperforms the next6 competitors combined !

    InnovationFabric CareKeeps clothes fresh in your closet for up to 12 weeks until you wear them.

    InnovationPersonal Health CareNot for colds, not for pain, JUST FOR SLEEP

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    InnovationOral Care

    InnovationSalon Professional

    InnovationPrestige Fragrances

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    InnovationDish CareEven removes hidden grease from your dishwasher parts

    InnovationSkin Care1st Mass Skin Careproduct delivering

    Anti-Aging benefits &BB type instant coverage

    InnovationSkin Care

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    InnovationSkin Care

    InnovationHair Care

    InnovationHair Care

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    InnovationHair Care

    InnovationShave Care

    TransformativePlatform Technologies

    Leverage corporate scaleto solve tough problems

    Create ownabletechnologies

    Applied across multiplebusiness areas

    Span multiple generationsof product improvements

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    Solid State Formation

    Sustainable Materials

    Change Innovation

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    Change InnovationPortfolio

    09/10 10/11 11/12 12/13 13/14 14/15 15/16

    Number of Change Projects

    Productivity

    Accelerates Innovation 50% faster to market

    Drives Greater Value 70% greater value

    versus non C+D projects

    Improves Productivity

    Connect + Develop

    Productivity

    Virtual Design Validation

    Enhanced Prototyping

    Simulation Tools

    Fast & Agile Capabilities

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    Mega-Hubs

    Specialist Hubs

    Trend Translation

    R&D FootprintProductivity

    Current Goal

    3-Year Sufficiency vs. Growth Goals 121% 100%

    5-Year Sufficiency vs. Growth Goals 113% 100%

    Bigger Sales per Initiative +62% +50%

    Forward Looking PortfolioInnovation

    Disruptive Market Innovation

    First safety razor, conceived by King C. Gillettein 1895, is patented in 1904

    1904: Gillette

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    Disruptive Market Innovation

    First heavy-duty household synthetic

    laundry detergent

    1946: Tide

    Disruptive Market Innovation

    First Fluoride toothpaste recognized by the ADA tobe effective against cavities

    1955: Crest

    Disruptive Market Innovation

    First successful, mass-marketed disposable diaper

    1961: Pampers

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    Swiffer

    98/99 99/00 00/01 01/02 02/03 03/04 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12

    Disruptive Market Innovation

    Disruptive Market Innovation

    New Business Creation

    LEAP Team: R&D Managers

    Technologists

    Marketers

    Consumerists

    Industrial Designers

    Organization

    http://rds.yahoo.com/_ylt=A0WTefiWfLFKbgkB6AuJzbkF;_ylu=X3oDMTBzNjVvbTlxBHBvcwMzMDIEc2VjA3NyBHZ0aWQDSTExNl8xMzc-/SIG=1jlorsvdu/EXP=1253232150/**http:/images.search.yahoo.com/images/view?back=http://images.search.yahoo.com/search/images?p=swiffer&b=295&ni=21&ei=utf-8&pstart=1&fr=yfp-t-701&w=500&h=235&imgurl=www.kitchenadd.com/images/12CT-Wet-Swiffer-Refill-B0007P743Y-L-A1IZCISXTFZ9OX_.jpg&rurl=http://www.kitchenadd.com/Procter-Gamble/12CT-Wet-Swiffer-Refill-B0007P743Y.htm&size=25k&name=12CT+Wet+Swiffer...&p=swiffer&oid=ad15cab46b0c9e4e&fr2=&no=302&tt=16094&b=295&ni=21&sigr=12fjm16st&sigi=12ivdh53j&sigb=131o0egq4
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    New Business Creation

    Focus on category and

    brand-creating innovations Sold in current retail

    channels Leveraging our current

    business model With sufficient opportunities

    to grow the brand andcategory over time

    Portfolio

    FebrezeDisruptive Market Innovation

    1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

    New Business Creation

    New jobs to be done thatcreate new categories or disrupt existing markets

    Clear technology right to win,with strong IP positions

    Structurally attractive

    Contribute sales within a fiveyear time horizon

    Portfolio Criteria

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    New Business Creation

    Portfolio Size: 2X versus YA

    Balance of long and shortterm potential

    Large, profitable new markets

    Balance across GBUs andinnovation type

    Portfolio

    New Business Creation

    Pure new jobs to be done

    Portfolio

    New Business Creation

    Reinvention of existing tasks

    Portfolio

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    New Business Creation

    Meet the needs of

    underserved consumers Demographic Groups

    PsychographicSegmentation

    Portfolio

    Innovation at P&G

    Lifeblood of the Company Robust innovation portfolio Focus on discontinuous innovation

    ImprovingProductivity Drives shareholder

    value creation Fuels growth

    investments Provides bottom-line

    cushion in volatilemacro environment

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    Productivity & Cost Savings$10 Billion Over 5 Years through FY16

    Non-manufacturingOverhead

    10Billion

    $

    Cost of Goods Marketing

    Efficiencies

    $3B

    $1B$6B

    Productivity & Cost Savings

    Cost of Goods Sold: >$1bn savings in FY12 Plans for $1.2bn with stretch goal of $1.4bn in FY13

    Marketing: Reinvesting savings to strengthen our core developed

    market business

    Non-manufacturing Overhead: ~4,700 roles reduced as of 10/31/12 Ahead of original plan to reduce 5,700 roles by

    end of FY13

    Savings Progress

    Productivity & CostSavings Product Supply Organization

    $42 billion in COGS annually 137 Plants 280 Distribution Centers 79,000 Suppliers 75,000 Employees

    A huge cost pool and ahuge savings opportunity!

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    Materials Savings

    $26 billion in spending annually $20 billion raw materials

    $6 billion packaging materials

    ~$1 billion in savings annuallyfrom three key areas: Supplier localization &

    synchronization

    Formula and package redesign

    Strategic supplier relationships

    Materials SavingsFormula & Package Redesign

    Materials SavingsFormula & Package Redesign

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    Materials Savings Strategic Supplier Relationships

    Materials Savings Supplier Localization

    ManufacturingProductivity 5% annual net productivity

    improvement

    Enables ~20 new sites indeveloping markets with noincremental headcount

    Equivalent of 4 plant closuresper year

    Up to $1 billion in savings thruFY 16

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    ManufacturingProductivityIntegrated Work Systems Cost

    Customer Service

    Process Reliability

    Work Process Improvement

    Quality

    Safety

    ManufacturingProductivity Manufacturing Platforms

    Drives productivity andreduces cost

    Enables reapplication of process improvements

    Improves flexibility and agility

    Increases speed to market

    Facilitates faster globalexpansions to new markets

    Transportation &WarehousingSupply Network Design

    FY 13 & 14 developing marketmanufacturing start-ups

    New plant start-ups China Nigeria Brazil Indonesia

    New category start-ups Poland India Venezuela

    Capacity increases India EMEA (multiple sites)

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    Transportation & WarehousingChina

    Multi-category supply chain

    P&G Benchmark for T&W costs

    Getting all regions to this benchmarkrepresents $1 billion in savings

    Direct fulfillment of orders fromP&G warehouses

    Reduces customer costswhile increasing replenishmentspeed

    P&G eliminates all T&W costs

    Multi-category sites enablefurther reapplication

    Transportation &WarehousingQuantum Tunnel

    MaterialSavings

    ManufacturingProductivity

    Transportation& Warehousing

    ~$4.5 billion ~$1.5billion

    Productivity & Cost Savings Cost of Goods Sold

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    Productivity & Cost Savings Advertising + Other Marketing Costs

    14.0%

    15.0%

    16.0%

    17.0%

    FY '06 FY '07 FY '08 FY '09 FY '10 FY '11 FY '12 FY '13e

    % S

    a l e s

    Productivity & Cost Savings

    Productivity & Cost Savings

    We are developing fewer, bigger creativeideas that travel around the world.

    In the past, multiple campaigns, multiplemarkets, with multiple agencies create:

    Too many messages on air Fragmented media spending Ads undermining core equity benefit

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    Productivity & Cost Savings Advertising Fewer, Bigger Ideas That Travel

    Productivity & Cost SavingsInvestment in Digital

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    FY '06 FY '07 FY '08 FY '09 FY '10 FY '11 FY '12

    Productivity & Cost SavingsOther Marketing Percent of Sales

    Productivity & Cost Savings

    Applying purchasing scale Save up to 20%

    Consolidating suppliers From 20,000 to 13,000 suppliers already

    Eliminating wasteful spending

    Fewer, bigger multi-brand commercial programs

    Other Marketing

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    $1 Billion in savingswhile still building

    Mass Awarenessto drive Growth

    Improving Productivity Core SG&A Overhead

    ~4,700 roles reducedas of 10/31/12

    Ahead of original planto reduce 5,700 rolesby end of FY13

    Core SG&A Overhead

    Best-in-class, business-weighted, scale-adjusted Core SG&A % of sales

    12% to 13% of sales would put P&G 100to 200 basis points below competitivebenchmark

    Aggressive goalneed to do MORE,beyond plans announced

    Objective

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    Core SG&A Overhead

    Plan to reduce 5,700roles by end of FY13

    PLUS additional 2%to 4% annual overheadenrollment reductionfrom FY14 to FY16

    P&G Latin AmericaGrowth & Productivity

    3X organic salesover past 8 years

    >15% enrollmentreduction over past5 years

    Productivity &OrganizationTransformation

    Organization design-based productivityimprovements

    Productivity Councilof senior executiveswith cross-section of responsibilities(e.g. GBU, MDO, GBS,Function Heads)

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    Productivity &OrganizationTransformation

    Creating a culture of productivity and costsavings

    Empowering theorganization bygenerating more fuelfor growth

    Design-Based Overhead Savings

    Streamlined responsibilities Eliminated duplications ~1,000 role reductions

    Global Brand Building Organization

    Global Brand Building Organization

    GBU(Design & Delivery)

    GlobalCategoryStrategy

    RegionBusiness Units

    MDO(Operations)

    Design-Based Overhead Savings

    Local MarketExecution

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    Core SG&A Overhead

    Best-in-class business-weighted, scale-adjusted Core SG&A % of sales

    12% to 13% of sales would put P&G 100to 200 basis points below competitivebenchmark

    Aggressive goalneed to do MORE,beyond plans announced

    Objective

    Balancing ProductivityImprovement andGrowth

    ~19% core operatingprofit margin in FY12

    Among best inindustryregardless of business mix

    Significant value creationopportunity fromGROWTH

    Balancing ProductivityImprovement andGrowth

    Ultimate objective isVALUE CREATION

    SubstantialPRODUCTIVITYopportunityAND Substantial GROWTHopportunity

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    Numerous Growth Opportunities

    New markets, price tiers and channels Category growth and trade-up

    Growing share in existing products Disrupting current categories with innovation Creating entirely new categories

    P&Gs People Are ItsMost Important

    Competitive Advantage

    RightStrategies

    RightLeaders

    BestPeople

    Accountability & Common Objectives

    7 metrics tied to shareholder value creation:1. Volume2. Sales3. Market Share4. Operating Profit5. Productivity6. Cash Flow7. Internal Controls

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    Focused on DeliveringSuperior Shareholder Return

    Forward Looking StatementsCertain statements in this release or presentation, other than purely historical information, including estimates, projections, statements relating toour business plans, objectives, and expected operating results, and the assumptions upon which those statements are based, ar e forward-lookingstatements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, and Section 21Eof the Securities Exchange Act of 1934. These forward- looking statements generally are identified by the words believe, project, anticipate,estimate, intend, strategy, future, opportunity, plan, may, should, will, would, will be, will continue, will likely results, and similar expressions. Forward-looking statemen ts are based on current expectation and assumptions that are subject to risks and uncertainties which maycause results to differ materially from the forward-looking statements. We undertake no obligation to update or revise publicly any forward-lookingstatements, whether because of new information, future events or otherwise. Risks and uncertainties to which our forward-looking statements aresubject include: (1) the ability to achieve business plans, including growing existing sales and volume profitably and maintaining and improvingmargins and market share, despite high levels of competitive activity, an increasingly volatile economic environment, lower than expected marketgrowth rates, especially with respect to the product categories and geographical markets (including developing markets) in which the Company haschosen to focus, and/or increasing competition from mid- and lower tier value products in both developed and developing markets; (2) the ability tosuccessfully manage ongoing acquisition, divestiture and joint venture activities to achieve the cost and growth synergies in accordance with thestated goals of these transactions without impacting the delivery of base business objectives; (3) the ability to successfully manage ongoingorganizational changes and achieve productivity improvements designed to support our growth strategies, while successfully identifying,developing and retaining key employees, especially in key growth markets where the availability of skilled employees is limited; (4) the ability tomanage and maintain key customer relationships; (5) the ability to maintain key manufacturing and supply sources (including sole supplier andplant manufacturing sources); (6) the ability to successfully manage regulatory, tax and legal requirements and matters (including product liability,patent, intellectual property, price controls, import restrictions, environmental and tax policy), and to resolve pending matters within currentestimates; (7) the ability to resolve the pending competition law inquiries in Europe within current estimates; (8) the ability to successfullyimplement, achieve and sustain cost improvement plans and efficiencies in manufacturing and overhead areas, including the Company'soutsourcing projects; (9) the ability to successfully manage volatility in foreign exchange rates, as well as our debt and currency exposure(especially in certain countries with currency exchange controls, such as Venezuela, China and India); (10) the ability to maintain our current creditrating and to manage fluctuations in interest rate, increases in pension and healthcare expense, and any significant credit or liquidity issues; (11)the ability to manage continued global political and/or economic uncertainty and disruptions, especially in the Company's significant geographical

    markets, due to a wide variety of factors, including but not limited to, terrorist and other hostile activities, natural disasters and/or disruptions tocredit markets, resulting from a global, regional or national credit crisis; (12) the ability to successfully manage competitive factors, including prices,promotional incentives and trade terms for products; (13) the ability to obtain patents and respond to technological advances attained bycompetitors and patents granted to competitors; (14) the ability to successfully manage increases in the prices of commodities, raw materials andenergy, including the ability to offset these increases through pricing actions; (15) the ability to develop effective sales, advertising and marketingprograms; (16) the ability to stay on the leading edge of innovation, maintain a positive reputation on our brands and ensure trademark protection;and (17) the ability to rely on and maintain key information technology systems and networks (including Company and third-party systems andnetworks), the security over such systems and networks, and the data contained therein. For additional information concerning factors that couldcause actual results to materially differ from those projected herein, please refer to our most recent 10-K, 10-Q and 8-K reports.

    Regulations FD and G Disclosures

    For a full reconciliation, please visit:www.pg.com/investors