pf july august 2014 e version

Vol. XVI • No. 94 • AUGUST 2014

Rs. 20

AUG 2014No. 94

July - August 2014 / Vol. XVI, No. 94 / Print Forum 1

From President’s Desk

P [email protected]

Dear Members,

We set the ball rolling for our ‘5 point plan’ of this term with the first monthly meeting - a technical lecture on the ‘Trends in High Speed Production Inkjet’. For those of you who missed the lecture, you can read the summary in the journal. Our collective aim should be to stop printing summaries by the end of this year by ensuring complete attendance.

Looking into the future, one realises that printing and paper no longer go hand in hand, with the advent and steady progress in 3D printing. This technology is turning ‘printers’ to ‘creators’ with the successful printing of human vertebra. One aspect of 3D printing that we have dealt with in this issue is 3D printed books for visually impaired children. On a lighter vein, one day we could be printing apartments and cars in our offices.

Other articles in the journal include, current trends in the printing industry such as printing for the packaging industry and tips to achieve greater accuracy in packaging, personalising a traditional industry such as newspapers with High Speed Inkjet, colour management technology in label printing and updates about the latest happenings with printing machinery manufacturers besides other interesting and thought provoking reads .

Being a forum of members in the same line of work our organisation is comparable to the ancient guilds that controlled and set guidelines for the profession. Similarly, let us also use this forum as a portal of information to find solutions to common problems, a centre to share good and bad experiences and a platform to come up with innovative ideas besides the social aspect of meeting like- minded people.

Looking forward to better participation, new ideas and feedback from everyone in the months to come.

The PrintingTechnologistsForumREGISTERED No. 149/1989

2, Venu Reddy Street, GuindyChennai 600 032

e.mail:[email protected]

Office-bearers P. Chellappan, PresidentMobile 93810 01810Rm. Senthilnathan, Vice-President IMobile 98410 41997Dr. B. Kumar, Vice-President II Mobile 94440 51707M. Venkatesan, Hony. General SecretaryMobile 98842 74908K.B.S.Shanmugasundram, Hony. Jt Secretary Mobile 9884274912 R. K. Sridharan, Hony. TreasurerMobile 98416 47690

Committee Members V. S. Raman, 99403 19704R. Venkatasubramanian, 98402 60413S. Giridharan. 9884030519 V. Vaidyalingam, 9382867972Nitin Shroff, 98400 22652K.R.S.S. Mahendran 86953 29444 N. R. Kumar, 99401 72067Alan Baretto, 9841721406Murugavel, 95001 22075

Copted MembersT.E. Srinivasan, 98403 55284L. Ramanathan, 87540 16030Nizam Appas, 99625 28890

Advisory Committee (Past Presidents of THE FORUM)

M. S. NagarajanV. SubramanianVipin SachdevDr. N. SankaranarayananR. NarayananD. RamalingamR. JayaramanR.S.Bakshi

n

All communications about THE FORUM and the Journal are to be addressed to Hony. General Secretary The Printing Technologists Forum 25, Peters Road, Royapettah, Chennai 600 014.

2 Print Forum / Vol. XVI, No. 94 / July - August 2014

Print ForumRegd. with RNI Under No. 71818/99

July - August 2014Vol. XVI / No. 94The Official Journal ofThe Printing Technologists ForumChennai

In this issue . . .

Rs. 120 per annum (Six issues)

3D Printed books make pictures real for blind children 2

FORUM’s Technical Lecture 3

Inkjet imprinting on web 6

Odissa Printing Musuem 8

How to do medicine packaging 9

GMG’s New colour management software 11

Web Offset for food packaging 13

Smart business Cards 14

Ricoh’s 1to1 Create Marketing Services 15

manroland R700 16

3D Ganesha in Bangalore 17

Quadtech Cam in Daily Thanthi 18

Big Career in Printing 19

Safeguarding your work 20

Print software is a tool 21

Opening of Konica Minolta’s Chennai office 22

Graphium Hybrid press 23

WAn IFRA news 24

XEROX new Product 25

5 rules for designing a logo 26

Members Page 27

n Copyright for all materials published in print forum remain with the authors/editors/publishers of the respective magazines books/newspapers from which materials are reproduced.

n the facts set out in print forum are from various sources which we believe to be reliable and true to the best of our knowledge. However, we cannot accept no legal liability of any kind for the publication contents, nor for the information contained therein, nor conclusion drawn by any party from it.1

n FurtheritisnotifiedthatneithertheEditor,PublisherorthePrinter,orthePresidentandhisTeamofTheForumwillberesponsibleforanydamageorlosstoanybodyarisingoutof any error or omission in print forum. members/readers are advised to satisfy themselves about the merits and details of each before taking any decision.

n Articles and materials appearing in the pages of print forum are drawn from a number of sources : books, journals, newspapers and internet - current as well as very old. to many editors of various technical journals and newspapers, the accomplished authors and business leaders who have shared their wisdoms and their words whose articles published in thesejournals,andtheirpublishers,weoweourdebtsandgratitudewhichisdifficulttoassessoracknowledge.Wealwaysacknowledgethesourcesofeveryarticleandmaterialspublished in every issue of print forum at the end of the articles, with our courtesy.

n Oursisamembersupportednon-profitorganisationandourmainobjectiveistospreadprint-knowledgetoallwithinourlimitationsandconstraints.

Publisher B. G. Kukillaya Ph: 4228 7300

Editor P. Chellappan M : 2454 1893

Designer R.Venkatasubramanian M : 98402 60413

3D-printed books make pictures real for blind children

TIME to get hands-on. A new project is printing Braille picture books for visually impaired children. Each page turns the pictures from the original book into raised 3D shapes alongside traditional Braille text.

“The advantage of 3D-printing is really about making one-of-a-kind objects,” says Tom Yeh, who heads up the Tactile Picture Books Project at the University of Colorado at Boulder. Later this year, Yeh’s group will work with the National Braille Press in Boston to offer children a copy of Dragons Love Tacos by Adam Rubin that has a page customised with the child’s name in Braille.

Over the past few months, the team has used this method to print children’s classics like Goodnight Moon and The Very Hungry Caterpillar. Copies were given to children at the Anchor Center for Blind Children in Denver. In the future they hope people can print their own Braille stories on demand.

The 3D-printed books can be rather fragile, says Alice Applebaum, the centre’s executive director. But she is excited about the possibility of using Yeh’s books to help students learn to read. “Since our children have limited or no vision, having a book that they can feel gives them a sense of what the world looks like,” Applebaum says.

Courtesy : www.newscientist.com

Our Supporters . . .One Stop Solutions

Heidelberg India


Salient points are given below.

UNDERSTANDING INKJET TECHNOLOGYDigital Applications, Digital Color, Continuous Drop, Drop-on-Demand, Nozzle Technology, Printheads, FluidsSubstrates, Inkjet System Design and Business Issues were discussed. A couple of Case Studies were also given.

Digital ApplicationsApplications are done in Largell, Standard and Small Formats. The product mix would be in Large Format Displays, Posters, Signage, Billboards, Textile and Commerce Fields and Engineering Drawings. Standard Format caters to Office, Home, Photo, Video using Short Run Press. Small Format could be used for barcodes, labels, photo albums, video, Product coding, addressing, ticketing, card ids, packaging, etc.

FORUM’s Technical Lecture on

Trends in High Speed Production Inkjet: Technology, Applications and Business ModelsA lecture on the above subject was held on 8th August evening at Hall of Guines’68, Anna University, by Judhajit Dutta, Manager, Digital Solution, Kodak India Pvt. Ltd., was intense and at the same time interactive.

As for materials, other than on paper varieties, inkjet can be used for patterning organic and inorganic structures, plastic transistors, solar cells, hybrid circuits, litho 2D & 3D, large emission & absorbing devices, LED displays, biological materials, even on artificial skin, bone and muscles.

The advantages of inkjet are it is noncontact, additive (in usage), direct to substrate from digital images, variety of fluids can be used with accuracy of drops at the exact place. Cost, speed and quality are in its favour. The usual advantages in digital like just one copy print, each unit can print different designs and VDP is interesting.

At this juncture, if one takes a pause and consider the development of inkjet, it would be astounding. It has taken centuries to reach the present day technology in inkjet. Starting from 1867 Kelvin experiments to drop

formation physics toto electrostatic deflective pulses to Recorder to Teleprinter to lpwer cost piezo to reach to today’s high tech binary jet array, improved piezo, thermal bubble and electrostatic methods.

Components with their integrated ink supply leads to Printheads, Ink and Substrate are to be looked into. Printheads, disposable variety, lead to high reliability, reduced maintenance, more compact lower cost product. Cost amortised over small number of pages. In Drop-on-

Mr. Judhajit DuttaManager, Digital Printing Solution, Kodak

Mr. P. Chellappan, President, THE FORUMwelcoming all for the lecture

Dr. B. Kumar, Vice-President, THE FORUM giving a brief of THE FORUM

Mr. S. Vaidyalingam, Executive Committee Member introducing the Speaker


Mr. Judhajit Dutta giving away his lecture at an attentive audience

Mr. S. Giri, Executive Committee Member sharing his thoughts

Mr. D. Ramalingam, Past President and Senior Member of THE FORUM seen presenting appreciation Memento to the Speaker.

A view of the audience

Mr. M. Venkatesan, General Secretary

proposing Vote of Thanks


Demand Inkjet Technology piezo electric is used. Piezo Electric Ceramic is best used for poled or aligned dipole in anistropic crystals. They are cast, moulded, extrudedmachined. AS material, ceramic is stiff, inert,, stable and versatile. The drops are generated electronically. In Thermal, from the top side bubble is formed to let on demand. All these are impulses. In Continuous Drop Technology, the drops are binary or variable drops. D crystal is through electrode charge and in Raster, ifferent kinds of Continuous Drops are by Hertz, Binary or Raster. In Hertz, excessive ink is removed by vacuum, In Binary, piezo crystal is through electrode charge and in Raster a Charge Ring is used. Combination of Printheads can be used. Parameters are drop size, fluid capability, material composition and vendor support.

Fluids are solvent/oil based, water based or wax/polymer based. Solvent/oil based dry by evaporation or absorption,fasr drying ink, substratr dependent; Water based dry by evaporation; Wax/polymer based dry by liquid to solid phase change, fast drying with little pape dependence.

Colorants and Solids are of 2 to 10% concentration, solution or stable dispersion, stable after curing. Business Issues will be Financial, Schedule, Buy or Make and Internal or external r

Inkjet is becoming a Production & Process TechnologyA n a l o g T O D i g i t a l e n a b l e s Customisation, On Demand, One Off Economics. Inkjet Processes are driving Cost, Quality, Speed and Digital Production. Inkjet is an Additive Process: Conserve Materials, Improves Accuracy, Reduces Cost and Foster New Technology.

INKJET WHY NOW/Printheads technology advancements, Functional fluid availability, Inkjet receptive substrates, Development Tools & Production Systems Availability are the factors.

CASE STUDIESOffset Printers are looking to add Variable Data, Companies using laser printing to imprint VDP on offset documents, Direct Mail Printers are looking for more profit + looking

to add more VDP. newspapers are interested in increasing circulation.

Black Plate ReplacementIdeal for segmented print run into smaller more integrated print runs. Inkjet is used to print short run static content within a long run offsetjob. Rearrangement of workflow and supply chain can be done.

Axel Springer Verlag, a large printing and publishing house in Germany using Kodak Prosper 20 mounted on their MAN Colorman prints addresses for distribution. Kodak Prosper 30 is used for VDP.

EDUCATING THE CUSTOMERDiscuss the value proposition with your customer, Tell him about key applications, Identify an ideal prospect. Inkjet has appeal due in part to deceptive simplicity. The speaker bemoaned that many projects fail due to lack of understanding of how inkjet works and how to assemble the components to meet the customer application.

YOU MAY NOT BE THE FIRST, BE NEXT concluded the speaker. n

Report by D. Ramalingam

Market Trends : Explosive Growth in ColorDigital color printing will continue to rapidly grow over the next decade.

More than 1.2 trillion digital color pages per year by 2021. Most pages: Collateral, Direct Marketing, Trans Promo and

Books. How does it grow and where?

Source: Caslon & Company

0

200

400

600

800

1,000

1,200

2009 2012 2015 2018 2021

Pa

ge

s in

Bil

lion

s

Projected Worldwide Digital Color Pages by Year

20%23%35%

21%24%

26%18%

23%

0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170

Fulfillme…POS

CatalogsBusiness…Newslett…

BooksTransPro…

DMCollateral

Annual Pages 2018 (B)Compound Annual Growth Rate Percentage 2009–2024

Projected Worldwide Digital Color Pages by Application

Inkjet Application fit

Advances offset to digital transition lower digital run cost high throughput and productivity

Expands the digital market creating $30B market growth by

2017 driving higher volumes Less demanding image quality 50% of the digital market is

addressable by 2017

Application Market Size (B)

CAGR ’13-’17

Inkjet Fit

GC WF / Signage 3 8% Strong

Collaterals 94 8% Med

Transaction 12 7% Strong

Prime labels 21 20% Strong

Books 10 15% Strong

Direct Mail (Hi IQ) 8 9.5% Med

Direct Mail (Med IQ) 4 9% Strong

Photo Books 7 6% Med

2017 WW Digital Market *Top Applications and Inkjet Fit

* Source: Smithers Pira [2012]

Xerox Impika iPrint Series

12

Color Management : AFPC, ICC

4

Lecture Notes in a Pictoral form

Hertz Continuous Ink Jet

Filter Nozzle HV

Mist GuardPaper

Drum

InkSupply

SignalIn Excess Ink

Removed byVacuum

Pump

Drop Placement Error Due ToFlight Time Differences

(1 mm distance to substrate)

0

10

20

30

40

50

60

70

80

90

100

0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4

VHS (m/s)

Erro

r (um

)

Spectra SX3 (P) Trial 1

Spectra SX3 (P) Baseline




9

Continuous

Thermal Piezoelectric

Drop-on-Demand

Inkjet Printing

Inkjet Technologies

15

Print Module Reliability

0

500

1000

1500

2000

2010 2011 2012 2013

Aver

age

Hou

rs o

n R

etur

ns (M

TBR

)

Return Year

Prosper Press Jetting Module MTBR

Top Customer

Worldwide Avg


Beyond Imprinting: With High-Speed Inkjet, Newspaper Publishers Can “Think Local”

Inkjet - printed newspaper circulars and flyers can be versioned “hyperlocally” to drive customers to the nearest retail or service station.

It would seem like a no-brainer. newspaper circulations are dropping, and have been since the 1980s. Personalized/customized printing is proving to be a key application for newspapers, as it is elsewhere, so you would think that digital printing, and high-speed inkjet printing in particular, would be ideal for newspaper printers and publishers. And you’d be right—except that inkjet printing of newspapers has yet to make substantial inroads in newspaper printing, at least in north America. In Europe and Asia, however, it’s not a completely different story, but different enough.

Mixing inkjet with newspaper printing is nothing new. For a long time, basic inkjet capabilities were added either inline or in finishing for addressing and perhaps to add other customized content to a newspaper printed using traditional nonheatset web offset presses. And this is still largely the role that inkjet plays in newspaper printing and publishing. This process is officially called “imprinting” and in industry parlance it is considered to be a different process than what we typically think of as “printing.”

What new inkjet printheads and high-speed printing systems have allowed, however, is what can perhaps best be thought of as “imprinting on steroids,” where entire sections of newspapers can be segmented and customized. It is also being used to create customized and interactive ads—adding QR codes or personalized URLs to newspaper ads on the fly. And all of this can be done inline at offset press speeds.

It’s Ex-PatOne role that inkjet is playing in newspapers is in the creation of small production runs of newspapers for overseas holiday travelers and ex-patriates. It is the M.O. of a distribute-then-print model.

“On the French island of Réunion off the coast of Africa, we have a Versamark VL printer that is printing the French language newspapers that are prepared in France and distributed electronically and then printed in small to moderate quantities on the island,” said Will Mansfield, Worldwide Marketing, Kodak Inkjet. “We have similar business models in Europe,

and on islands off the coast of Spain, where oftentimes foreign language titles are printed in a distribute-then-print model. On the island of Malta they are also printing the local newspapers.”

The reasons for inkjet’s growth in these newspaper markets are not a million miles removed from our own experiences close to home: circulations are decreasing, page counts are decreasing, and even page formats are getting smaller, so the overall newspaper printing requirements inch closer to the “sweet spot” for digital printing.

And that sweet spot is…?“That’s the classic question, ‘what is the quantity?’” laughed Dario De Cian, managing director of Centro Stampa Quotidiani (CSQ) Spa, a newspaper printer based in Lombardy, Northern Italy. The real question, said De Cian, is “how many pages, not how many copies.” CSQ was founded in 2000, starting out with traditional offset newspaper presses. They started adding inkjet in 2008 and today operate an HP T230 Color Inkjet Web Press to print a mix of digital and offset newspapers, relying on inkjet for the small runs of foreign language titles for holidaymakers. De Cian said that at present digital accounts for only one to two percent of their total volume, but it’s growing, driven largely by applications that mix offset and digital sections. Namely, what De Cian calls “hyperlocal advertising.”

This is where CSQ’s investment in inserting equipment has paid off. “It’s very important to have the possibility to do inserting,” said De Cian. “We insert hyperlocal [digitally printed sections] inside the offset product and deliver it to a specific village. It is a hybrid, part is offset, part is digital.” The hyperlocal sections contain editorial and advertising unique to a specific village, town, or other geographical division.

It’s easy to see that color matching is one of the biggest challenges with this kind of workflow. “It’s important to match quality across technologies,”


said De Cian. “Advertisers don’t want to see a big difference between the offset part and the digital part.”

De Cian is happy with the quality of the HP inkjet press, to the point where the decision to use offset or digital is decided on a product-by-product basis. “It’s a matter of money as well as a matter of time,” he said. “We cannot take two hours or three hours.”

Interactive AdvertisingMansfield said that many of Kodak’s Prosper customers are overseas newspaper printers using similar

hybrid print processes. “You utilize the best of both worlds,” he said. “You’re ut i l iz ing a tradit ional newspaper printing workflow for news, for imagery, for editorial, and for most advertising, but then you’re printing segmented information into that.” With the high-speed Prosper printheads, all the customized, segmented information can be printed inline at the same speed as the rest of the paper. “Text, images, anything, at 3,000 feet per minute,” said Mansfield.

A significant application for this is gaming. For newspapers that include them, each issue has a page featuring a numbers game, and each individual copy of an issue is imprinted with a different set of numbers, so that each newspaper copy is essentially a lottery ticket. If you have the copy with the winning numbers, you win. And advertising on that gaming page

can be sold at a premium since it’s a safe bet that that page will be one of the first places a reader turns.

Likewise, advert isers are also leveraging this kind of hyper-imprinting to do “interactive advertising.” It works like this. An advertiser takes out an ad and each copy features a different code in the ad. In some cases, the ad is much like a coupon which the user can take down to a retail location to receive a discount or redeem a prize. In others, it features a unique QR (Quick Response) code or PURL (personalized URL) that the user accesses online. The landing page then can capture all sorts of information about the user—plugging newspaper readers into the same types of datastreams as direct mail. Kodak offers not only the printing capabilities but also the front-end software to create these kinds of customized applications.

newspapers themselves are also using this type of imprinting to insert custom codes in their own house ads, giving readers access to online content that is behind a paywall. newspaper publishers that want to monetize content regardless of the delivery medium put it behind what is known as a “paywall,” sort of an Internet tollbooth. Using inkjet imprinting techniques, à la the interactive advertising approach, they can print a one-day, one-time, single-use key that varies from copy to copy and lets individual readers go online and pass through the paywall.

Hybrid applications can be used to imprint variable lottery numbers into ads on offset printed offset pages.

newspapers can imprint special access codes or keys to allow users through an online paywall such as this example from Germany’s Bild newspaper to access special content (Tages means ‘dasy pass’)

The Kodak Prosper S Series inket web press


They fill out a registration form to access desired content. “From that, the newspaper learns about who is coming through the paywall and can offer up suggested content,” said Mansfield. “The goal is not to just have them in for one day, but to subscribe to the content.”

The Last Mile Is the Hardest MileThanks to inkjet pr int ing and sophisticated front ends, a newspaper could conceivably be completely personalized. Readers could select the topics that interest them, like Google Alerts, and could then be sent their own custom newspaper. Or could they?

A c t u a l l y , t h e r e i s n o t h i n g technological ly diff icult about personal ized newspapers. The idea falls down, Mansfield said, in “the last mile.” “We have the technology today to understand what a subscriber wants, we can print unique newspapers by subscriber, and get them off the press,” he said. “But newspaper distributors do not have the same approach to delivery that mail services do. We can’t guarantee that the newspaper gets off the truck to the right person.” It has nothing to do with inkjet, or printing, or technology. “The paperboy doesn’t operate in the same way the Post Office does.”

Close to HomeA lot of these hybrid and full-inkjet newspaper applications are being developed in Europe and Asia. What is preventing these kinds of applications from being more prevalent here in the States?

Mansfield says that there is some movement in that direction here at home. Largely, though, it’s stymied by the stil l- long run lengths of domestic newspapers—even if they are declining—as well as publishers wanting to continue utilize their current capital investments—their presses—rather than investing in new hardware.

There are other factors, not the least of which, felt Mansfield, is that the

relationship with the newspaper is very different in the US than abroad. More and more US readers are content to get their news from online sources, while overseas the printed newspaper is still relatively healthy, at least for now.

The Two Great Tastes That Taste Great TogetherEven if full-copy inkjet printing of newspapers has yet to scale up, publishers can leverage inkjet to pursue unique applications, especially those that mix offset and digital. “I am very bullish on the use of hybrid imprinting,” said Mansfield. “Taking inkjet and doing what it does best, and the newspaper press to do what it does best, and marrying them together. That is, you use inkjet for late-breaking news and scores and segmenting advertising circulars.” Instead of mass printing circulars for an entire city or metro region, you give the advertiser the opportunity to segment that area, and print versioned circulars that are distributed in smaller sections of that area, such as around individual Home Depot or Lowe’s locations—the “hyperlocal” approach. And with inkjet, said Mansfield, “the printer doesn’t have to stop the press to change plates to do this. It’s all inline.” n

Courtesy : www.myprintresource.com

People who succeed have

momentum. The more they

succeed, the more they want

to succeed, and the more

they find a way to succeed.

Similarly, when someone is

failing, the tendency is to get

on a downward spiral that can

even become a self-fulfilling

prophecy.

Tony Robbins

Tracing Evolution of Printing in Odisha

Odisha Government Press unveiled an unique museum tracing the history of printing and publication technology in the State. Chief Minister Naveen Patnaik inaugurated the Odisha Printing Museum on the Government Press premises.

The one-of-its-kind project has come up over 10,000 sq ft of land and comprises eight dedicated galleries on specific aspects of printing and its evolution in Odisha. It houses more than 50 printing machines while showcasing different phases in the history of printing in the State.

“ I t i s a n e f f o r t t o s h o w c a s e development of Odisha through the ages from the eyes of printing and publication technology. The museum tries to trace the evolution of printing across all spheres from pre-press, printing and post-printing over the years,” Director of Government Press, Abhaya, said.

The museum houses some invaluable antique pieces of printing press like the 1913 unit belonging to Balangir king for official publications of the estate. The 1934 printing unit used by king of Keonjhar also finds place in the museum. It would be open on all working days from 10.30 am to 4 pm, Abhaya said. n

Courtesy : www.newindianexpress.com


How to do medicine packaging rightly?

1, Pharmaceutical packaging must follow the national related policy lawsMedicine packaging design is directly related to drugs and packaging materials whether they can be inter-miscibility, as well as in drug storage period, packaging material impact on drug stability. Drug package as an integral part has obvious as to in front of the new drugs declaration at the same time, it is necessary to put forward the packing of the drugs. form, inter-miscibility of trials of drugs and packaging material, material quality standards. Materials suppliers license etc. For example, the livelihood of the people all drug production company has a product packaging files, including: packaging, the quality standard of used packaging materials , inspection procedures (SOP), packaging material supplier files.

2,The conceptual change of pharmaceutical packaging image designDrugs packaging design should follow the pharmaceutical administration law and related policy at the same time, how to reflect the corporate image, improve its appearance design grade, obtain consumer psychological recognition ability? Dual attribute as

drug and merchandise should consider the problem. The previous drug packaging design form is single, simple design frame, similar drugs in addition to the text, only change the color to make the difference, plus the name is not marked, it is easy to confuse. These compared with imported and joint venture pharmaceutical packaging , or in consideration for consumers are dwarfed by. Advanced packaging for the elderly and children’s medication safety design, such as safety cover. For oral liquid is equipped with accurate measurement and easy to use the measuring cup; And prominent reminder “ put drugs where children can not touch” and so on.

All these bring patients medication safety information at the same time, also has the effectiveness of psychological recognition. Consumers see somebody else’s strengths, f ind the i r own shortcomings, pharmaceutical companies in the design of new products, old products packaging change, shall solicit the market, and Marketing Department opinion, conditional can do image design please advertising planning company. Hangzhou reputation company recently a kind of skin mucous membrane anticorrosive disinfectant on the appearance design is completely abandoned the old design idea of consistent, extremely

rich new generation of sensory information, bottles improved the mouth size which produces liquid, when using controllable make dosage away from the fingers.

3, How to do OTC packingOTC drug packaging design should set the scientific guidance to improve sales efficiency as the objective. On this basis, from drug dosage, drug use, drug use and other aspects of demand, should be convenient for the consumer, medication safety consideration, design and improve the packaging, improve enterprise and product brand image, to add additional requirements. In order to better improve enterprises, Chinese companies have been going on with a flagship brand covers the series of products of enterprises related to work.

4, Drugs packaging design problems and suggestionsA t p r e s e n t , m o s t o f t h e pharmaceuticals listed in the OTC directory belong to after long-term clinical use, proved safe and effective, and small side effects of old varieties, such drugs according to the current rules and regulations shall not apply for "brand name".

Without doctors prescription, OTC drugs in pharmacies, pharmacy counter can be purchased directly. Patients to buy which one, which brand or manufacturer production of drugs, mainly depends on five factors: advertising, curative effect, price, packing and decoration. OTC products are old products of the companies,


only drug name, is for a prospective for others, is not conducive to establish brand image, so the drug name and commodity name must be propaganda to the public together. Whether can be suggested that the state department of pharmaceutical administration at the appropriate time, open OTC drug trade name.

5, How to achieve communication in medicine packaging designSpread from the integration of the modern marketing concept, drug packaging has not only the problem of product strategy, it has become an irreplaceable media promotion. Consumers interested in the product, largely depend on a wide range of mass media permeate, but can contribute to the final purchase, also look at the key finishing. Packaging to communicate with consumers as the last pass, has a pivotal role. Enterprise needs to through the connotation of the carrier to convey the product packaging, also have to finish the last step by packaging and consumer communication.

So how do we better communication in pharmaceutical packaging?

(1) Drug packaging whether human is the key.Interactive personalized marketing gradually become the mainstream of marketing mode, personalized

consumption of drugs packaging design was put forward higher requirements. Product competition, the packing of the product also has the phenomenon of “same”. Consumers focus on pharmaceutical packaging is not a picture, not fancy, but whether the packaging reflects the respect for people’s feelings, whether has the affinity, whether in the design reflect the target group grade and way of life. The feast for the eyes and have high grade packaging, natural popular. From this perspective, pharmaceutical p a c k a g i n g a c t u a l l y b e a r t h e responsibilities of psychotherapy, it will soothe patients psychological pressure, the effect of illness going away. This requires the designers deep into life, pay attention to human nature when design packaging .

(2) Drugs packaging design requires comprehensive analysis of the packaging as the characteristics of the media.Drug packaging information, To make full use of strong durability, strong expressive force, high reliability, etc. . But the packaging itself also has many disadvantages, such as poor flexibility, less information, slow velocity and so on. So in the process of medicine packaging design should consider flexible, clever. On the packaging of certain people to do the last step of communication, we must consider these characteristics which distinguish with other media, to explore more as a media of communication.

(3) Through drugs packaging design to express corporate image, to complete a deeper sense of the communication.In fact, the competition between enterprises has changed to the competition the overall image of enterprises, the import the inevitable requirement of CI corporate image can be expressed by means of packaging design. As a unique identification code, packaging can do this. Examples are many on both sides of. Pharmaceutical packaging is the packaging of OTC drugs in the past, clearly showing the shortfalls. This gradually the counter in the drug today, in the form of many

OTC drugs appear too old has become an obstacle to the communication with consumers. Should draw lessons from some more new style, for example, in a transparent plastic bag printed on the enterprise’s brand logo.

In fact, the packaging design through the enterprise image, is not only beneficial to the spread of corporate image, but also to reduce the burden of enterprises in advertising, and, more importantly, strengthened the consumers and its brand recognition to the society, so as to realize the deep communication.

(4) Pharmaceutical packaging in order to achieve a wider range of communication, have the ability to global recognition, its national style can not be ignored.With the speeding up of the integration of international trade, it requires that the packaging design should as far as possible to reach international level, has the ability of global recognition. However, packaging design can’t to globalize, any packaging design has not cut off traditional culture background. “only the nation is the world”, the package is the only local color to be different, only rich visual impact on ark is strong. The packaging how to embody national style, theory and practice has a different view, but as long as to understand the fundamental purpose is to communicate better and more consumers, in the process of packaging design will not lose the direction.

A lot of views about drugs packaging design, here only from the perspective of the design techniques. Whether accurately and clearly spread the product information? Is in line with the consumer psychology? Coordinate with corporate image? Whether have the ability to global recognition? This is an issue worth every enterprise managers to think, is the so-called nothing down, nothing up. Changes in the market, changes in the concept, but no matter how, the ultimate goal remains the same - to make our products sell well, let our packing have the effect of sales promotion. n

Courtesy : www.packamage.com


GMG Brings a wide range of Color Management Workflow and Proofing Technologies to Labelexpo 2014

GMG will be showing a complete complement of color management and proofing systems for label printing at booth 6511. Being held at the Donald E. Stephens Convention Center, Rosemont, IL from September 9-11, Labelexpo Americas is the continent's largest event for the label, product decoration, web printing and converting industry.

“While matching brand colors has always been of paramount importance, the ongoing trend of printing labels on digital presses—as well as traditional offset, flexo and gravure presses—has made color management even more critical. It is now a matter of ensuring that color from any print process matches that of any other process. It is also critical, as the print supply chain extends itself, that color always matches no matter who is working on a file, by accessing an image file from a master color space. GMG is looking forward to demonstrating our expertise in just about any facet of color management—from proofing to workflow,” comments Joseph Varone, GMG Americas vice president of sales. “Specifically, we look forward to showing our expertise in creating predictive proofing for spot colors and overprints with our award-winning GMG OpenColor, and building

complete, late-binding RGB workflows with GMG ColorMaster.”

GMG OpenColor: Precisely predict the color appearance of printed inksA major highlight at the GMG booth is GMG OpenColor, the 2013 recipient of a Flexographic Technical Association Technical Innovation Award and an InterTech™ Technology Award. A continuing trend in label printing is the increasing complexity of jobs and the use of multi-color printing. Many labels require different combinations of inks, substrates, screening, and other variables. One of the most difficult challenges facing a converter is

accurately and reliably communicating color to the supply chain. Until now, to accurately communicate a mix of colors, every combination would require a specific test chart showing the different combinations—a costly process that involves color fingerprint charts, the making of plates, and lengthy testing. GMG OpenColor is a proofing technology that precisely predicts the color appearance of printed inks, particularly spot colors and ‘overprints’—inks printed on top of each other. This allows the previously unattainable ability to assure a proof will accurately simulate a printed result. GMG OpenColor resolves this complex problem and provides highly accurate color profiles, with less information.

The spectral color engine of GMG OpenColor 1.1 is now capable of creating up to 15 channels profiles without fingerprinting the press. The software automatically averages data, especially helpful when importing data collected at different press run times. As a result, any possible deviation is included in the final profile calculation. Flexo prepress companies, particularly, will profit from the new color intensity and dot gain adjustments. Users can define a target dot gain from a specific printing process or adjust dot gain measurements to compensate for possible faulty printing conditions, which can occur during reference print runs or color standard productions. GMG OpenColor also has a connection to spectra l color informat ion


from Col ibr i® (matchmycolor) and Pantone®LIVE (X-Rite). GMG OpenColor allows those who adopt Expanded Color Gamut Printing to create 5-, 6- or 7-color profiles from just a few patches or with the help of multicolor test charts.

GMG ColorMaster 2.1: Keep images in an RGB space until you need themRGB data storage and workflows have become increasingly popular, particularly with the use of a wider variety of media and print processes. GMG ColorMaster is attractive for companies—such as ad agencies, repro shops, prepress businesses and print buyers—that want to keep their data in the RGB color space as long as possible. It also helps those who process print globally—such as brand owners or global converters—who need to consider different standards. GMG ColorMaster helps provide a color-accurate late-binding RGB-workflow, meaning that images are not converted from their RGB space until needed.

By viewing images in the GMG C o l o r M a s t e r c o l o r s p a c e , content or ig inators—typical ly photographers—can make image adjustments early before storing files into the database. Unlike other RGB workflows, GMG ColorMaster offers viewing on a virtual CMYK color space, which guarantees WYSIWYG for print—either previewed on a monitor, or a GMG ColorMaster hard proof. Once the image has been retouched within the GMG ColorMaster color space, the ‘master’ RGB file can be output to any industry standard with confidence of its color accuracy. It offers a high degree of automation, and prepress departments can experience up to 50% timesavings. GMG ColorMaster 2.1 offers a process-neutral workflow and extremely flexible format for image data storage. It supplies predefined settings and optimized profiles for most popular target color spaces and a color space that covers all common printing gamuts—including the ability to accurately convert CMYK files to RGB. Using GMG ColorMaster assures once-

only color correction, regardless of the ultimate output standard and direct output to any media standard, without further file alterations. With GMG ColorMaster, printers can experience shorter print makeready times, and consistent print quality.

A complete resource of color management of proofing solutionsMany other GMG products will be available for demonstration at Labelexpo. They include:

GMG ColorProof 5.5: With the most recent version of the popular proofing software, users will not only find much quicker startup and job creating times, but some helpful user interface improvements – particularly within the new Manual Job Manager. Customers working with packaging will benefit from the enhanced handling of white ink and transparent areas when proofing on foil, along with enhanced integration with GMG OpenColor. GMG DotProof users will find a much sharper dot. GMG ColorProof now alerts the administrator when attention is needed—for example, to load paper, calibrate a printer, or fix a job error. Full 64-bit support allows for the use of more RAM, significantly boosting the processing power. For packaging, GMG ColorProof 5.5 also offers optimized white printing and improved quality control of spot colors for label companies. A remote proofing edition is also available for supply chain partners to review hardcopies of proofs in their offices.

GMG ColorServer 4.9: A recently updated version of the popular color management software, GMG ColorServer provides superior, easy-to-use color management, delivering consistent and repeatable color results to all output processes—print as well as online digital displays. New for GMG ColorServer 4.9 is support for the PDF/VT-1 variable-data printing (VDP) file format. Part of the challenge of variable-data printing is the often extremely fast file processing requirements to ensure just-in-time delivery to the latest generation of high-speed digital printing presses. GMG has addressed this issue from

two directions. First, the current 32-bit version of the application has been greatly optimized. Second, for even faster performance, GMG is releasing a 64-bit native version, which offers almost unlimited file processing capabilities. GMG ColorServer 4.9 also offers an extremely accurate CMYK to RGB lossless conversion process that enlarges the color space back to the file’s original RGB values. This allows for color space normalization within an RGB-based image database, only performing the device/process specific CMYK conversion at the final output stage. The Paper Adaption Tool in GMG ColorServer lets print service providers recalculate a file’s color data against a particular support material, even if the particular proof simulates a different final stock.

GMG CoZone, a modular production environment based in the cloud, is an indispensable control center for every online production workflow. Content 100% safe; there is no more email forwarding. Users can create configurable download access, with easy to manage permission options. GMG CoZone integrates the cloud and project collaboration with high-quality color management toolsets. The GMG CoZone Collaborate module allows project participants to manage, review, proof and approve graphic arts content. The latest version of GMG CoZone offers unique and intuitive mark-up tools for online proofing. The GMG CoZone pricing model is ‘Pay per job’, which means that licensing for unlimited number of users is available without causing any additional costs.

“GMG is being adopted by many label printers and brand owners who require matching colors on any substrate,” adds Varone. We look forward to advising printers how to achieve accurate, repeatable color for labels, no matter the workflow or print process.” n

Courtesy : www.mullermartini.com

Opportunities don’t happen, you create them.

Chris Grosser


Package Printing for the Food Industry

Web Offset has Many AdvantagesSince even the slightest migration of inks can turn into a major disaster, package printers have to satisfy the high expectations of food producers. The VSOP variable web printing press from Muller Martini lets printers meet these demands.

“For all of our packaging materials, we require our printers to use only state-of-the-art printing methods that are designed for food contact applications,” says Dr. Stéphane Papilloud, Packaging Group Manager, Quality & Safety Department, Nestlé Research Center in Lausanne,

Switzerland. That means that there cannot be any harmful effects on human health or any unacceptable changes to the organolept ic characteristics of the product (detrimental effects on smell, taste, color or appearance), and that everything must comply fully with all relevant statutory regulations of the country in which the products are sold.

The producers of packaging materials have to demonstrate their compliance with Nestlé’s requirements – both physical, such as artwork, and chemical, such as migration values, as well as sensory harmlessness of the printed packaging materials. “That’s why Nestlé only considers suppliers that can meet our commercial and technical requirements in a sustainable way,” Papilloud says. “Suppliers of packaging materials are called to account if our requirements are not satisfied.”

In-House StandardsIn addition to the legal requirements imposed, for example, by the European Union, the U.S. Food

and Drug Administration or the Chinese government, Nestlé sets its own, stricter standards for food packaging, for instance for the printing of the inside and outside of packaging and for UV inkjet printing and residual solvents. “We always keep our suppliers updated about those requirements,” Papilloud says.

T h e e x p e r t f r o m t h e g l o b a l corporation is impressed by electron beam inks. “It’s a good technology that does not require photo-initiators, so that there cannot be any resulting migration. However, the principles of low migration potential and low odor must also apply to the rest of the printing ink formulation such as acrylates resins, oligomers and additives.”

Environmental GoodsSince the costs of compliance with extensive environmental requirements (exhaust air treatment and explosion prevention) do not apply due to the use of UV or electron beam printing inks, the environmental factor is one of the three major advantages that the web offset printing method offers for food packaging, explains Bernd Sauter, Managing Director of Muller Martini Printing Presses GmbH, Germany. “There are neither residual inks nor residual solvents, and neither are explosion-proof storage for inks and solvents nor a wash-up system for machine parts, cylinders and inking rollers required. That leads in

Dr. Stéphane Papilloud: “Nestlé only considers suppliers that can meet our commercial and technical requirements in a sustainable way.”

Lower printing plate costs, diverse substrate options and a reduced environmental impact – the variable size VSOP web offset printing press from Muller Martini has become a real alternative in package printing.


total to far lower insurance costs for a production site.”

Growing Range of SubstratesAccording to the printing press expert from Muller Martini, there is another important benefit of web offset: the growing range of printable substrates. “Until a few years ago, certain substrates such as polyethylene could not be processed or required special knowledge of the complex printing process. Today, advances in technology enable the stable and reliable printing of such substrates using web offset.”

Whether it be the thermoplastic synthetic material polyethylene, polylactic acid (PLA) consisting of corn starch, or stretch sleeves, which are increasingly widespread thanks to the new web tension regulation on the VSOP variable web printing press, good cooperation between Muller Martini and suppliers is contributing considerably to new substrates establishing themselves increasingly quickly, Sauter explains. Another example is LPDE (low density polyethylene), used by another of Muller Martini’s European customers for printing. The LPDE foil feels softer and thicker, has lower density than a traditional foil made from HDPE (high density polyethylene) and barely rustles. Thanks to these specific qualities, it is ideally suited to the packaging of frozen foods. n

Courtesy : www.mullermartini.com

swivelCard: Smart Business Cards

A paper USB business card with full analytics and remote access. Meet the new standard for premium business cards.

What is a swivelCard?A swivelCard is a premium paper business card that includes a USB drive--a smart business card. It includes analytics and can be updated even after giving it out.

What Can swivelCard Do?We patented a system for turning regular paper into a USB drive. now we’ve included this technology in a business card. When you own swivelCard, you own the premium business card on the market.

Paper comes alive with embedded USB technology. Imagine giving your business card with pictures, videos, presentations, and websites for the recipient to interact with!

Analytics through a back-end software interface will allow you to access helpful information about your cards and how they are being used.

You can edit the destination you’ve selected remotely. Remote access to your swivelCard gives you many opportunities to continue interacting with the card’s recipient. With the back-end interface you’ll be able to log in to your account and remotely make changes to the destination. Plus, this can be done individually for each specific card. Want that potential client to go to a list of testimonials instead of your standard video greeting? You can make that change on the fly after they’ve left with the card! n

Courtesy : www.kickstarter.com

Take up one idea. Make that

one idea your life -- think of it,

dream of it, live on that

idea. Let the brain, muscles,

nerves, every part of your body,

be full of that idea, and just

leave every other idea

alone. This is the way

to success.

Swami Vivekananda

Vinita Bali, S. Mahalingam join KSL BoardThe Board of Directors of Kasturi and Sons, publishers of The Hindu and Group publications, has announced the induction at a Board meeting of Vinita Bali, former managing director of Brittania, and S. Mahalingam, former executive director and chief financial officer of Tata Consultancy Services, as independent directors.

“Ms Vinita Bali and Mr Mahalingam are seasoned stalwarts of corporate India. We are privileged and delighted to have them on our Board. This is a significant milestone in our institutional journey. Both Ms Bali and Mr Mahalingam will add immense value to our strategic direction and growth and enable us to adhere to the highest standards of corporate governance,” the Board statement said. n

Courtesy : www.businessline.com

Success doesn't mean that you are healthy, success doesn't mean that you're happy, success doesn't mean that you're rested. Success really doesn't mean that you look good, or feel good, or are good.

Victoria Principal


Ricoh launches 1to1 Create Marketing Services to Empower Small to Medium Printers with Tools for New Revenue Opportunities

Ricoh Americas Corporation today announced the availability of its 1to1 Create Marketing Services and the results of its first campaign with Graphics Plus of Lisle, Ill. 1to1 Create Marketing Services, powered by PTI Marketing Technologies, is a cloud-based subscription service aimed to help small to medium sized Print Service Providers create, launch, track, manage, modify and optimize turnkey cross-media marketing campaigns. Graphics Plus, a marketing support solutions provider, leveraged the Ricoh service to deliver impressive results for a local health club seeking to increase membership at their expanded facility.

Graphics Plus was tasked with creating and executing a multichannel campaign, including postcards, pURLs, email blasts, brochures and rack cards, to help increase membership at a local health club. Aiming to reach women aged 21-55 within a two-mile radius of the club’s location, Graphics Plus leveraged 1to1 Create Marketing Services to develop a customized campaign with offers for free trials. Early campaign results showed a more than ten percent increase in facility attendance.

“Our client sought to launch a cross-media campaign that truly covered multiple touch points to attract prospective members to their expanded gym,” said Michael Jais, partner, Graphics Plus. “Its previous marketing campaigns were static and had little to no personalization. 1to1 Create Marketing Services provided us with an intuitive interface to quickly and effectively develop personalized output, both printed and electronic, to reach our targeted demographic. We were impressed, not only with the effectiveness of the campaign, but the overall process, as well. The platform

is dynamic and requires minimal training. Those benefits resulted in an experience we’re eager to share with more clients.”

The 1to1 Create Marketing Services offering is a cloud-based platform that provides small to medium sized printers with a website portal equipped with all the tools, templates and tips needed to execute ROI-generating marketing campaigns. The platform offers solutions to select prepared graphics, target customers’ audiences, acquire mailing lists, set pricing and more.

In today’s rapidly changing work environment, Ricoh is focused on information mobility to help customers get information to those who need it, when they need it, to make critical business decisions. 1to1 Create Marketing Services is the latest example of how Ricoh can help Print Service Providers make information work for them, particularly as they look to create new revenue opportunities.

1to1 Create Marketing Services provide customers with:45 templates, including direct mail pieces such as post cards, tri-fold brochures, flyers, counter cards, landing pages and email blasts and much more.

Templates customized specifically for vertical industry needs, including education, healthcare and retail.

Intuitive and easy tools to segment audiences by geography, age, income, family size and many other demographics.

Free case studies and market-based value calculators from PODi, the digital print marketing industry association, to help end users understand precisely how their print providers’ marketing

campaigns will improve their business results.

PTI Marketing Technologies, USA Data and ExactTarget have contributed their proven expertise to the service.

“Today’s commercial and franchise printers are constantly on the lookout for ways to generate new business and increase profits,” said Tim Vellek, Vice President, Production Printing Business Group, Ricoh Americas Corporation. “At Ricoh, we want to make that happen more quickly, more effectively and more often as our customers adapt to today’s new way of work. This is precisely why we’ve created 1to1 Create Marketing Services. It’s simple, direct and effective – exactly what our customers need to generate ROI-driven, personalized, multichannel campaigns.”

For more information about 1to1 Create Marketing Services, please visit http://rpp.ricoh-usa.com/services-solutions/1to1-create-marketing-services.

About RicohRicoh is a global technology company specia l iz ing in off ice imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2014, Ricoh Group had worldwide sales of 2,236 billion yen (approx. 21.7 billion USD).

The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees. For further information, please visit www.ricoh.com/about/

New Cloud-Based Multichannel Marketing Service Delivers Impressive, Double-Digit Results to Graphics Plus and its Customer


manroland sheetfed R700 HiPrint Series Press Receives New Design, Productivity Advancements

OFFENBACH, GERMANY—August 14, 2014—After a successful first half of 2014, manroland sheetfed is raising its fortitude on the R700 HiPrint series printing press.

A sharper design, boosted efficiency and extensive set of standard features: Those are the key characteristics of the latest additions in technology and innovations for the HiPrint Press from manroland sheetfed.

The HiPrint is a unique success story at manroland sheetfed. The company introduced the first generation, the R700 in the mid nineties. This press made the idea of high-tech a reality being the first of its kind—and it set standards right from the start.

Sales have exceeded all expectations early on, the second generation which was introduced in 2006 yet again innovated the market, this platform was the “print vehicle of choice” for value added print and packaging requirements. It was then that manroland sheetfed introduced a unique concept, “futureproofing.” A program to not only safeguard your investment, but also grow with the changing market. As your

volumes change, add automation, as your customers change, change your processes, as your focus changes, change your press specifications. The HiPrint is not only boosting profitable growth with manroland sheetfed users, it is also creating a solid economic foundation for investments in the future with minimal interruption to your business.

In its latest version, manroland sheetfed designers have given the HiPrint an even sharper design with precise, purposeful advancements.

• “SPL,” simultaneous plate load-ing allowing the induction of plates in a single fluid motion, reducing make-ready substan-tially.

• InlineFoiler with indexing, the leading inline system on the market for creative cold foil en-hancement becomes more ef-ficient with print-length index-ing for foil feed. Available for the HiPint and HiPrint HS (high speed). This process continues to allow print of any color on the metal particles, applied in the

normal halftone, opening a vast array of creative possibilities while indexing the foil infeed for the cylinder gap, saving money and resources.

• LEC-UV Drying, a unique UV module system with specially designed components for Low Energy Curing (LEC). The low en-ergy curing process is character-ized by a combination of highly reactive UV inks and coatings, a specific dryer unit configuration, and a UV lamp developed for LEC inks and coatings.

• The production speed of the R700 HiPrint was also thorough-ly updated to 17,200 sph.

With the increased sales successes, manroland sheetfed Print Technology Center has been able to make room for a new addition to the center, the latest HiPrint innovations will be operational by end of September 2014 on the newest HiTech, HiPrint. n

Courtesy : www.piworld.com

N. S. Parthasarathy passes awayN.S. Parthasarathy, retired press controller and former consultant to The Hindu Group of publications, died recently. He was 84.

A specialist in printing technology, Parthasarathy joined The Hindu after a special course in Germany. He rose up the ranks and worked with all the publications launched by Kasturi & Sons. He was closely associated with work on The Sportstar, Frontline and The Hindu Businessline . Though he formally retired in 1988, after more than three decades of service, he was retained as a consultant for another decade.

Described as an authority in offset printing by his erstwhile colleagues, Parthasarathy conducted several workshops on printing technology and colour reproduction. He was a great sports enthusiast and a regular in playing bridge and tennis. n

Courtesy : www.thehindu.com


6 Foot Tall 3D Printed Installation of Lord Ganesha Presented in India by ALTEM Technologies

India has been one of the slower adopters of 3D printing technology, at least when you consider its size. With their Asian neighbor to the east, China, investing heavily into the technology, India has been a bit quieter on the additive manufacturing front. With that said, things are changing quite quickly. A couple months ago J Group Robotics emerged on the scene with the first Indian manufactured desktop 3D printer in the Vector PLA 3D, and the same company is working on the 3D printing of medications.

Things are certainly picking up in the nation, populated with 1.23 billion people. Altem Technologies, a ‘Strategic Vision Partner’ of Stratasys Ltd., understands this, and being based in Bangalore, India, has decided to create something which would get residents of the country excited about the prospects that 3D printing technology has to offer.

flaws in design & development of new products. Invariably, any product takes 3D Printed form before taking its commercial avatar. Additionally, an idol of Ganesha is one of the most intricate idols in India, which can give the viewer an excellent idea about the possibilities of 3D Printing. Hence, Lord Ganesha is being 3D Printed in this scale for the first time in the country on the occasion of Ganesha Chathurthi.”

Because of the intricacies involved in most depictions of the god, this was the perfect project for Altem to show off the ability that 3D printing has in capturing fine details of objects. To do this, the company first 3D scanned an actual statue of the god, and then printed it and other idols on Stratasys FDM (Fused Deposition Modelling) & Polyjet 3D printers. As you can see from the photos, the 6 foot tall, and 5 foot wide installation turned out to be quite amazing. The larger gray print of Lord Ganesha was created on a Polyjet machine using photopolymer resin, while the smaller white models were printed on an FDM-based machine using ABS plastic.

“We wanted to showcase this unique experience to tech savvy Bangaloreans & also Ganesha devotees under one roof. Enthusiasts can explore technology behind it, while devotees can get a glimpse of the 12 avatars of the deity & take a mini Ashtavinayaka pilgrimage from this art gallery!” said Mr. Srinivas Shastry, Director of ALTEM Technologies Ltd.

For those who will be in the Bangalore area, the installation will be open for public viewing at the M.G Road Metro Station’s ‘Rangoli – Metro Art Centre’ from August 28th until September 7th. If you do happen to pay a visit, please let us know what you thought in the 3D printed Lord Ganesha forum thread on 3DPB.com. n

Courtesy : www.3dprint.com

Altem didn’t start small, but instead they went all out with their plan, a plan to 3D print one of the most recognizable Hindu gods, both within the religion and out, Lord Ganesha. If you haven’t ever seen a depiction of Lord Ganesha than you must be living under a rock. The God of wisdom, new beginnings, and knowledge, who has the head of an elephant, emerged as a distinct deity in the 4th or 5th centuries. In addition to being a god in in the Hindu religion, Lord Ganesha is also frequently depicted in Indian art and sculpting.

“Lord Ganesha is widely revered as the remover of obstacles, and as the god of intellect and wisdom,” explained Mr. Prasad Rodagi, Founder, and Director of ALTEM Technologies Ltd. “Being the god of beginnings, he is worshiped at the start of rituals and ceremonies. 3D Printing is a technology used ind-1right in the beginning of the engineering design cycle to overcome

“Satisfaction lies in the effort, not in the attainment. Full effort is full victory.”

Mahatma Gandhi


Daily Thanthi boosts circulation and readership, cites investment in QuadTech's MultiCam® systems as important factor

Daily Thanthi Group has achieved significant time and waste savings at five sites of the leading Tamil-language newspaper, following the installation of QuadTech's Register Guidance and Ribbon Control systems with MultiCam®. Improved print quality is also credited with contributing to increased circulation and readership.

“Until the installation of the QuadTech register and ribbon systems with MultiCam, we were measuring color and color register manually,” said Mr. S. Balasubramanian Adityan, Daily Thanthi Director. “The biggest challenge came when the number of color pages increased; it was very difficult for operators to control register on our high-speed, double width and double circumference presses.

“The installation of the QuadTech systems benefits us in five ways: we can shorten make-ready times, reduce startup waste, achieve consistent color, and optimize labor and press usage, while also contributing towards

Tamil-language newspaper cuts time to register by 20% and 10% waste reduction with QuadTech MultiCam systems at five sites

a better product and increased readership,” he said.

The technology has been installed recently at four of Daily Thanthi’s plants: in Cuddalore, Coimbatore, Tirunelveli and nagercoil, in Tamil nadu, in the southern Indian Peninsula. Two additional QuadTech systems have been in operation at the group’s headquarters in Chennai since 2010-11.

The choice of the QuadTech systems was based on the company’s proven technology, reliability, locally available spare parts and service support, and QuadTech’s high market share in India.

“Since installing the systems, we have seen a 20% reduction in the time taken to achieve good register, and a 10% reduction in waste. Our ability to maintain consistent color throughout the run has also increased, giving us better overall quality,” said Mr. Adityan. “We used to face a challenge after each auto-pasting cycle, with variations in register, but that has been completely eliminated.”

The QuadTech Register Guidance System with MultiCam® offers unmatched color-register performance with operational flexibility. With lateral and circumferential register control, MultiCam searches marks as small as 0.36mm (0.014in) up to 30 times per second, even during make-ready and upsets in web tension. The QuadTech Ribbon Control System with MultiCam provides a high level of ribbon control tasks including cut-off, print-to-cut, print-to-fold and crossover register.

Both systems are operated from QuadTech’s ICON™ platform with a user - f r iendly interface that

facilitates quick and easy job setup, minimizes waste and integrates with downstream equipment such as UV coaters, perforators and rotary cutters.

Speaking for QuadTech, Vinodhkumar Balakrishnan, Regional Sales Manager, QuadTech, said: “Daily Thanthi Group has been carrying out an investment program, renewing its press and ancillary technologies in its print centers. This has contributed not only to better print quality but also to a notable increase in the paper’s circulation. We’re very pleased that the Daily Thanthi Group has chosen QuadTech as a partner to bring about the changes that are contributing to this growth.”

More than just a newspaperEstablished in 1942 with a mission to educate and create awareness among all sections of the Tamil community,

Attending a press inauguration at Daily Thanthi are (L-R): Mr. Vinodhkumar Balakrishnan, QuadTech Regional Sales Manager; Mr. R. Chandrasekaran, Daily Thanthi Chief General Manager; Mr. S. Balasubramanian Adityan, Daily Thanthi Director; Mr. Sabarish Subrmanian, QuadTech Service Engineer; Mr. D. Ranganathan, Asst General Manager (Production & IT)

QuadTech's MultiCam® is the world's best-selling register control camera, with over 10,000 installed worldwide

Newspaper Register Guidance System Run Screen QuadTech’s ICON™ platform user interface is designed to be intuitive and easy to use, requiring very little training.


Daily Thanthi today is a full-color broadsheet newspaper printed in 16 locations with a circulation of more than 1.5 million and an estimated readership in excess of 7 million.

While carrying a full portfolio of news and features, the paper continues to fulfill its original educational mission, publ ishing model examination q u e s t i o n s a n d a n s w e r s , p a s t examination papers and an annual career guide.

With its long print runs and 15 editions covering a vast and varied area, spanning all of Tamil nadu, and now including a Mumbai edition and an online edition, Daily Thanthi is reaching beyond Tamil Nadu to the worldwide Tamil community.

About QuadTechQuadTech, Inc. is the world's leading innovator of advanced color and inspection technology for the printing industry. Founded in 1979, QuadTech sells its automated auxiliary control systems in more than 100 countries to the web offset newspaper and commercial markets, packaging and converting markets, and publication gravure market. Headquartered in Sussex, WI, USA, QuadTech maintains a worldwide network of sales and service operations, and is proud to be registered ISO 9001:2008 DNV. QuadTech is a subsidiary of Quad/Graphics, one of the largest and most technologically advanced printers and multichannel solutions providers in the world. n

Courtesy : www.quadtechworld.com

The Big Career In The Big Printing Industry

Career in a printing company can be life changing for people since this is an industry that’s not going down for a long time to come.

Several industries see ups and downs but that’s not the case with printing industry, especially with new technologies supporting revolutionary printing methods. Just like any other industry, there are all sorts of jobs available at a printing company. Similar to other companies, a printing company also has operations, marketing, sales, finance, HR etc. departments. The important thing to understand about working at a printing company is that it will require some technical knowledge for a person to work.

Pr int ing companies l ike Moo, Overnight Prints, Vistaprint, etc. open a big door of opportunities for graphic designers. Graphic designers have to create the designs of every item that needs to be printed. A sample of the design can be provided by the customers looking to get something printed. On other occasions the customers might simply give an idea verbally and expect the company’s designers to come up with a unique and attractive design. On most occasions the designers have the liberty to present their own versions of the sample designs provided to them by changing small bits in the designs or modifying the colors.

Administrative, managerial and other office jobs are often available at printing companies. However, skilled workers also have high demand in printing companies. People who can print, use the printing machines or use other techniques for printing are great assets for printing companies. By polishing the printing skills and gaining

ample experience, a person can easily become the supervisor of the printing department. Being a supervisor is a great way to earn a good income every month and at the end of the year. Such individuals are also capable of starting their own small businesses or work independently with many companies to provide their services.

Whether a manager or machine operator, printing business is a growing business today and has been this way for many years.

The concept of 3D printing has given rise to a big revolution in the printing industry. New workers who can operate the 3D printing machines are now required by these rising companies. Furthermore, 3D printing companies are looking specifically for designers with apt skills of 3D printing. The industry is supposed to grow by leaps and bounds by 2020 and thus expected to create thousands of job opportunities for 3D designers and printers.

As aspiring individuals realize the importance of internet, more and more businesses are emerging. The importance of printing for the marketing purposes is becoming even more vital for businesses with time as the competition grows tougher.

A c c o r d i n g t o P a s c a l S m i t s , a Printing Professional and owner of printingdeals.org, huge printing deals are being offered by companies to attract more and more companies to get their printing jobs done at discounted rates. This is a win-win situation where the companies requiring printing materials for marketing will create more job opportunities in their marketing departments whereas the printing companies will require more staff to manage each of their department to handle the increasing workload of printing jobs.

This is definitely high time for aspiring individuals to learn printing, 3D printing, 3D designing etc n

Courtesy : www.examiner.com

The five essential

entrepreneurial skills for

success: Concentration,

Discrimination, Organization,

Innovation and

Communication.

Harold S. Geneen


Safeguard your work dataSteps you need to take to ensure business data is protected all the timeIf you're running a business, you of all people should understand the importance of data security and integrity. It doesn’t matter how small or big a threat may be, or its type or nature, there will be consequences (reputation, legal charges, losing c o m p e t i t i v e e d g e , a n d o t h e r unforeseen damages) for any breach of your company's data and in some instances even irreparable damage.

Unless you run a completely offline business, chances are that you have a fair amount of interaction with the web, which is rapidly becoming the top infection point for all sorts of security vulnerabilities. Seeing how security vendors are always releasing not-so-encouraging reports about the online threat landscape, it is important to understand and acknowledge the fact that unless protected your data is under constant threat.

There are a number of steps that one should take to safeguard and secure data before it’s too late. We share a few basics that shouldn’t be ignored.

Secure your network and connectionsWhile working from home, how do you ensure that you connect securely to your office server for an urgently required file? Virtual Private Networks or VPns is the answer, think of it as your very own private, completely secure tunnel through the internet. Windows 7 has a built-in VPN feature which you can explore (just type “VPN” in the Start Menu field) to hook up two computers. You can also check out pretty good third-party solutions like OpenVPn or Hamachi which are free and easy-to-setup. For your wireless office network, don’t ignore the basics: ensure you deploy WPA2 encryption with a difficult passphrase and MAC address filtering at the router level.

Encryption shouldn’t be ignored at allMake data encryption part of your work policy, whether you have two or twenty employees. Every computer that has business data on it should be encrypted at the hardware and software level to ensure that even if a laptop is stolen or lost, the data on it is always encrypted and impossible to recover. Tools that let you do this are TrueCrypt, an open source favourite, and Windows’ own BitLocker utility. Both of them are used to securely encrypt entire hard drive volumes with or without hardware encryption via TPM (trusted platform module), deploying different authentication methods.

Online backups are criticalIf your office PC hardware is old or aging fast – disk drives whirring too loudly, with audible clicking sound – it’s important to backup your data at short, fixed intervals before disaster strikes. Backing up critical business data online is increasingly becoming a cheaper alternative with a myriad cloud backup services. While there’s nothing wrong in services such as Dropbox.com and Nortonzone.com, if you just want some cloud to offload your business data on to. But we recommend investing in a dedicated service that offers support and other features.

Check out the likes of SpiderOak (www.spideroak.com) and SOS Online Backup service (www.sosonlinebackup.com) – the former encrypts and never deletes your data, offering a free 2GB service with the ability to backup and sync data across a host of machines including mobile devices, while the latter offers incremental backup and syncing of data from PCs and even attached network drives at an affordable price.

Backup offline as well

Another way to tackle data disasters is to always keep offline data backups to ensure there’s minimal impact on business and quick restoration of data. Of course, online backup solutions

are equally important and shouldn’t be ignored, but downloading data from the cloud can take time. Offline data backup policies, whether on a central server, nAS, just another always-on PC or an external drive, can be put in place and configured in a matter of minutes with the following applications.

For Windows machines, Windows Home Ser v er offer s the best experience in terms of ease of use and setup – it’s got all the basic features as well. Do also consider tools such as Acronis True Image Home or Rsync – the latter being an acclaimed cross-platform backup software.

Mac users don’t need anything else apart from Time Machine, a free tool already present in OS X which does the job. You can probably supplement it by purchasing a Time Capsule, a cute external drive that backs up data wirelessly through Time Machine.

Mobile shields

While most of us have desktop security software running around the clock, we may ignore mobile security apps or not attach as much importance to them as their desktop counterparts. From now on, don’t. With the advent of BYOD (bring your own device) policy at workplaces, it’s difficult to track where your office data travels – smartphones and tablets, we’re looking at you. It’s critical to counter the threat of mobile security.

Apart from trying out mobile apps from popular security vendors, check out Lookout Mobile Security (www.lookout.com) which does a pretty good job of securing your mobile device and the data on it, besides backing it all up in the cloud. The app is in a constant state of vigilance, safeguarding you against malicious app or connecting to an unsecure Wi-Fi hotspot, besides letting you remotely control and manage data on your phone through a Web browser and even find a missing handset. n

Courtesy : www.digit.in


Print Software is a Tool (like a Hammer)Investing in print software is about the promise of leverage; the use of the print software tool will presumably achieve a desired business result. The buying process then becomes the description of all the things the technology can do for your business. We make print software investment decisions in this cloud of potential and excitement because generally we’ve been living with the pains of our old print software or manual system for a long time so we’re excited that relief is on the way.“We mistakenly believe that the purchase of print software will actually create the business results we desire.”We mistakenly believe that the purchase of print software will actually create the business results we desire. You purchased a required tool much like a hammer, yet you’re expecting the delivery of a completely built house. If you’re building a house, the hammer is one of many tools combined with an architectural vision, a construction plan, lots of skilled labor, and additional unplanned costs of all kinds that will eventually end with the desired result of a new home.Print software is a required tool to create business results. The actual business results are achieved only when you make all the other required investments around the tool. A home’s architectural plan is a vision of the final result, in order for a print software project to succeed it has to have a vision of the business results you want to achieve. A vision should not be confused with a tactical goal. Here are some tactical goals that are often purported to be the vision; stop paying maintenance on our old systems, stop having to rekey web orders into our Print MIS, go-live, get this one e-commerce store up for this one customer, the ability to produce an accurate estimate, etc.When you use the word vision, many people tune out because “the vision thing” has been diluted by grandiose statements in hallways

with eagles flying in the background. My recommendation is that you use two ways to describe vision for print software projects which provide context to all participants and help everyone know whether they are going in the right direction or not. The first way to communicate vision is what I call “what do you want to be able to say?” This is a statement to be made in the future that describes what you can now do or how your business has changed because you have reached the desired results of the project.

Print MIS“i now believe the data that is coming out of our print miS now because we did the hard work of setting up all our true-costs. i used to intuitively know we were losing money on some jobs, now i don’t have to rely on my intuition, the data tells me and i make data-driven business decisions.” — Print Owner“i used to run around the shop asking everyone what was going on with my customer’s jobs, now i simply login to the new print miS and view all the job status of my customers on one screen. i have so much more time for selling, my recent increased sales numbers are proof that it’s working.” — Sales Representative

Web-to-Print“i used to have to get a hold of someone to order, either by e-mail or phone. now i can order when it’s convenient for me and i get proactive status on the job. i prefer this way of ordering for simple orders, and i appreciate that there is someone local to talk to when i have questions or complex orders where i need help.” — Print Buyer“i used to estimate every single job that came into this shop. i was slammed from the minute i got in everyday to the minute i left – always feeling like i was behind. now that we’ve segmented order entry between full-service and self-service (web-to-print), i can now do the complex estimates faster and more accurately, in fact i think the sales representatives are selling more complex solutions because i have more time to source and consult with them.” — Estimator

These are examples; you have to create a vision of how everyone’s job will be different when you meet your desired business results. Putting the new reality in their words, via a sentence that is relevant to them provides “context” and will go a long way to helping you get everyone on board with the project. You have to start with the end in mind. As a leader this is your job to envision a new reality.

The vision is so important, if we continued on the analogy of building a house vs. a print software project. Most print software projects were started with no vision/architectural plan. For Print MIS projects I would say the number one missing element is the foundation, people dive into the program and start “configuring things” like costs, activity codes, customer data – it would be like trying to install the doors and windows in a house before you had the foundation or frame up! So many Print MIS systems are partially implemented, limping along because there was no big picture understanding or vision to provide guidance on the overall project.

The second way I like to anchor the vision is to determine the meaningful metrics you will measure to know whether you’re heading in the right direction. Metrics are like mile markers on the highway, are you heading in the right direction or not. Once people have the end vision in mind, they will get busy working but how do you keep them on track? You decide up front what should be measured to evaluate progress.

For Print MIS projects, here are some example metrics. What is your average time to turnaround an estimate (inquiry to delivery back to the customer)? This tells you about the volume of estimates you’re doing, how efficient the process it, and potentially how complicated your jobs are. Tracking this metric has important business results tied to it; there is a great deal of business advantage to reducing the time it takes to get a customer an estimate (studies have shown it increases your


win percentage). Actual to estimated job costing variance is another great metric to start to measure. How good are you at estimating your manufacturing process and how good are you at executing on that plan? This metric also reminds you (daily) that you have to keep refining your processes to make it more and more accurate.

Print MIS and Web-to-Print projects impact your whole operation; think about a few metrics to track for all functional areas of your operations. Common web-to-print examples; total number of unique users on your stores, the conversion rates on your stores (% of visitors to buyers), overall percentage of self-service order entry are all good metrics to track your progress toward your vision. There are also overall business metrics that everyone contributes to but it’s important to give each functional area a way to relate to how the changes you are asking them to make are impacting specific business outcomes.

The purchase of print software is like buying a hammer to build a house. You have a lot more investments to make in order to achieve the business results you desire. The vision or contextual story of the end result is the most important investment, without it your team will start building doors and windows before there’s a foundation poured. You (as the business owner) have to play the role of architect and leader. This is the number one reason print software projects go off the rails, everyone loves to blame the software – mostly because software is an easy target. When there’s a clear vision of the end result, the construction crew doesn’t get hung up on one missing feature or one bug, they figure out how to get to the end vision in spite of the imperfections. Without a vision, the team is easily derailed and then it’s just a never ending construction site, half completed, causing more disruption that good, with a lot of finger pointing/blaming for missed expectations. All of it costing you time and money. n

Courtesy : www.whattheythink.com

Konica Minolta Launches New Branch Offices in Chennai

Konica Minolta business solutions India Pvt Limited, a subsidiary of Konica Minolta Inc., Japan is delighted to announce the opening of a new office in Chennai, India.

The newly established Chennai office will be offering the same services as Gurgaon based head office, strategically located at the bustling area of nungambakkam the new office will be better equipped to handle the needs of our Tamil nadu based customers and partners.

Konica Minolta today has branches in Delhi, Hyderabad, Mumbai, Kolkata, Bangalore and Chennai is the latest addition into the Tamil nadu region and aims to cater to the Southern part of India. The advantageous location of Chennai will help to offer

their expertise in this region. Konica Minolta assures to offer quality services to customers and help realize their potential.

Speaking on the occasion Mr. Yuji nakata MD Konica Minolta Business Solutions India Pvt Ltd. "We had our customers and channel partners in mind, the decision to open a new branch in Chennai will help us strengthen our presence in the India Market specially in Southern India, with the most up-to-date technological offerings, is an exciting step to provide our loyal customers the most modern technological experience".

To know more please visit www.konicaminolta.in n

Courtesy : www.konicaminolta.in

The government has launched the .bharat domain name in devanagari script covering eight languages including Hindi, Konkani and Marathi. With the launch, individuals of companies who are interested in owning a website with domain name in Hindi language would be able to book the name in Hindi script.

The name would have '.bharat' in Hindi script as its extension instead of commonly top level domains such as .com, .net or .in.

"This initiative should not stop at eight languages. I asked the department to make .Bharat domain name available in all the Indian languages very soon," communications and IT minister Ravi Shankar Prasad said.

The National Internet Exchange of India ( NIXI) will soon also launch the Internationalised Domain Name (IDN) in other Indian languages like Bangla, Urdu, Punjabi, Telugu, Tamil and Gujarati.

Prasad said that Prime Minister Narendra Modi is a big propagator of information technology.

"We will connect 60,000 villages with broadband this year, 1 lakh next year and another 1 lakh in the following year through the National Optical Fibre Network (NOFN)," he added.

The project is worth around Rs 35,000 crore which aims to provide high-speed broadband connectivity to 2.50 lakh gram panchayats in India by March 2017.

The minister said that e-commerce is going to bring in revolutionary changes in the economic activities of rural India. It will not only generate new jobs but also create large number of business opportunities for all sections of populations in rural India.

Prasad said as internet will reach villages, the people there will go online to shop for things, which in turn will lead to expansion of e-commerce and opening up of more warehouses and creation of more jobs. He added NOFN will herald an e-commerce revolution in India. n

Courtesy : www.timesofindia.com

Government launches .bharat domain nameThe name would have ‘.bharat’ in Hindi script as its extension instead of commonly top level domains such as .com, .net or .in.


Labels without Limits: Meet the Graphium Hybrid Press

Digital printing has been in the commercial print space for some time now. We are continuing to see equipment enter the marketplace t h a t i s g e a r e d t o p a c k a g i n g applications. The latest product, called Graphium, is from a unique partnership. Fujifilm’s J Press is a hybrid of a conventional sheetfed press and a digital printing unit. The Graphium offers a combination of digital printing, conventional flexo and various finishing options geared towards the tag and label market.

Fujifilm Electronic Imaging (FFEI), formerly Crosfield, and now a private company, created the concept and the digital press. EDale provides the flexo units. Fujifilm created the inks and provides the distribution, installation and service network in the United States. Xaar provides the inkjet heads.

You have heard the story before: run lengths are getting shorter, and more specialization is taking place. More marketers are looking to create dialogues with their customers, and packaging could prove to be a valuable link in the chain. This area is just starting to be explored by marketers because of new digital presses entering the packaging market.

The Graphium is a totally modular solution. At its heart it is a digital press that has five or six UV inkjet heads. This base press can be combined with two conventional flexo stations pre-digital and four post digital. Inline

finishing (slitting, die cutting and laser) can be added. Inspection, foiling, lamination and integration with third-party equipment are also available. This allows printers to configure the press to fit the needs of their customer bases. The flexo units can be added at a later time if you want to start with just the digital press.

Having the flexo units is a great advantage in adding spot colors, flood coating primers, varnish and adhesive for cold foil and laminates. Process colors can only go so far in creating an accurate spot color such as a logo or corporate colors. The flexo units allow you to add additional colors as needed.

The inks are a critical component of the press. Fujifilm has over 20 years of experience making flexo inks as well as a long history of making inkjet inks through its Sericol division. A main feature on this press is a one-hit white that runs at full press speed. An outstanding opaque white makes the difference between an okay label, useful in a limited number of applications, and vibrant labels that satisfy the needs of a wide range of markets. The white needs to be white and not grey.

There are also other technical factors such as a broad adhesion range on a wide variety of substrates, scratch resistance, and light fastness. Often, printing processes—not just digital—

need to print slower or double-hit the white in order to get the required opacity. The Graphium can print an excellent opaque white at full press speed in a single pass.

The Graphium comes in two widths, 13 in. and 16 in. It runs at three speeds: 82 ft/min., 114 ft/min. and 164 ft/min. Most of the time the press will be running at the 82 ft/min. speed to get the best quality. The resolution is 360 X 360 dpi with eight levels of grey. While some people may not consider this good enough for commercial quality, resolution alone does not determine the appearance of a piece.

The Graphium incorporates intercolor pinning between each inkjet head. Inks are partially cured via LED pinning lamps. This controls the spread of ink on media creating a very sharp dot. With the eight grey levels and droplets as small as 6 pl, the Graphium has a perceived resolution of 1080 dpi. You need to see samples from this press to understand how good the output looks.

Substrate flexibility is an important consideration for any digital press. The Graphium is equipped with acorona treatment to increase the surface energy of films, foils, and paper to improve wettability and adhesion of inks, coatings and adhesives. The web clean ensures consistent corona treatment. This allows the press to print onmost coated papers, uncoated papers, high-gloss papers, cast-coated papers and thermal paper as well as filmic such as PVC, PE, PET, PP and metalized materials. Pressure sensitive labels with a variety of adhesives and carrier materials as well as different coatings on the face material also can be used. Substrate minimum thickness is 40 micron (0.0016"), maximum thickness is 250 micron (0.01").

Finishing flexibility is especially important in digital equipment. A host of auxiliary equipment can be incorporated to finish the job inline. A sync mark can be incorporated while printing to facilitate further finishing. When finishing a reel of labels, a printer will be required to


slit and rewind many small rolls of labels on cores suitable for specific label applicators. Each roll may be of a different length, and to do this manually requires the operator to stop the press, cut the web, seal each roll, then load new cores and start printing again. This often drives digital equipment to be used with near-line finishing processes.

Graphium can integrate perfectly with third-party devices such as AB Graphic’s Vectra multi-turret rewind using sync to marks. These marks also ensure the register of flexo and inkjet when using Graphium’s inline hybrid printing capability. This brings sophisticated automation to what are usually repetitive and time consuming tasks. When a multi-turret is used with Graphium within inline die-cutting, a 16" web can be slit and die-cut and rewound to multiple cores with core changes occurring automatically.

The Graphium has no click charges. The base digital unit cost approximately

$800,000. With all the ways it can be configured it is hard to predict a total cost. Fujifilm estimates most machines will be sold in the $800,000 to $1.2 million range. Again. the flexo units can be added later.

With a number of digital printing devices entering the packaging market, marketers are sure to start requiring digital capabilities of their packaging printers. The Graphium provides a flexible cost effective solution. n

Courtesy : www.whattheythink.com

Pamex returns to mumbai in 2015AIFMP and print-packaging.com come together

Pamex wi l l be held from 9 to 12 December 2015 at Bombay Exhibition Centre, Goregaon, Mumbai. All India Federation of Master Printers (AIFMP), which successfully organized nine earlier editions of Pamex, has come together with print-packaging.com to organize the tenth edition of the show at Mumbai.

AIFMP has invited all stake holders including leading suppliers, printers, opinion makers and partner associations to be a member of the core group that will meet in Mumbai and Delhi. The core group will help hone the focus of the exhibition, the promotion campaign and the theme and structure of the concurrent conference.

“there is a lot of excitement about pamex in thisedition.Wewanttoinvolvetheindustryin a meaningful way to make this event a must-attend event not only for the indian printers but also the entire fraternity from the neighbouring countries,” said AMSG Ashokan, president, AIFMP and chairman of Pamex 2015. n

Courtesy : indianprinterpublisher.com

Develop success from failures.

Discouragement and failure

are two of the surest stepping

stones to success.

Dale Carnegie

More than 40 speakers will share the stage at the upcoming WAn-IFRA India 2014 Conference, the twenty-second annual event of WAn-IFRA for South Asian publishers on 17-18 September at Hotel Le Meridien, new Delhi.

The conference with three parallel programmes – newsroom Summit, Printing Summit and Crossmedia Advertising Summit – will discuss the opportunities and best practices of reaching out to the younger audience and also offer ideas for monetization of news and efficient operations.

The list of confirmed speakers include: Vincent Peyregne, CEO, WAN-IFRA; T.n. ninan, chairman, Business Standard, & World Editors Forum Board member; Kevin Anderson, regional executive editor, Gannett Wisconsin Media, US; Mariam Mammen Mathew, COO, Manorama Online; R. Sukumar, editor, Mint: Ola Stenberg, Digital editor, VG, Norway; K. Balaji, director, Kasturi & Sons; Rahul Kansal, executive president,

WAN-IFRA India 2014 to discuss opportunities in engaging young readers, monetisation and efficient operation

Bennett, Coleman & Co; Nikhil Ganju, country head, Tripadvisor, India; DD Purkayastha, CEO & managing director, ABP, and chairman of WAn-IFRA Advisory Council; Kartik Taneja, head – Channel Sales, Google India; and Florian Nehm, head – Corporate Sustainability & EU Affairs, Axel Springer, Germany.

The topics of the conference include: The story telling revolution, Multiple platform publishing and revenue models, Achieving and sustaining operational excellence, Crossmedia revenue strategies, Engaging the readers.

The conference will see the formal r e l e a s e of WA n - I F R A’ s l a t e s t special report on ‘newsprint Waste Management’ authored by K. Balaji, detailing best practices to reduce newsprint waste and saving cost.

WAN-IFRA India 2014, returning to New Delhi after a gap of eight years, expects to attract about 400 delegates from across South Asia and rest of

the globe. The conference offers the opportunity to meet the leading suppliers of news publishing industry who are participating in the info-table exhibition in the adjoining conference halls and as sponsors.

The Conference also includes three parallel pre-conference workshops on 16 September on Data Journalism, New Media Metrics and Densitometry.

Registration to the Conference is open now. Full details, are available at http://www.wan-ifra.org/india2014. The conference can also be followed in Facebook ‘wanifraindiaconference’ and in Twitter @wanifraindia #wii2014

Inquir ies to: V Antony, senior manager – Services & Events, WAN-IFRA South Asia, 54 K B Dasan Road, SIET Admn. Bldg. Chennai 600018, India. Tel: +91.44.42112893. Fax: +91.44.24359744. Mobile: +91.99400.84695. E-mail: [email protected] n

Courtesy : www.rindsurvey.com


Xerox launches Versant 2100 Digital Press for the production printing industry

As digital print applications continue to gain traction in today’s world, Xerox India has launched the new Xerox Versant 2100 Press for the production printing industry. The 100 page-per-minute device – versatile for any production environment – combines speed, Ultra HD image quality and automation features to create colorful personal ized communicat ions, collateral, brochures, photo publishing and specialty print products.

Speaking on the launch, Balaj i Rajagopalan, Executive Director, Technology, Channels & International Distributor Operations, Xerox India said, “Weareveryexcited to launchthe Xerox Versant 2100 press in india as it appropriately fits the market requirement of mid to high end segment of the digital printing industry. the XeroxVersant2100Presswithanoffset-like matte finish will revolutionize the digital printing industry in india and also expand the market to tier ii cities for on-demand printing in the commercial & photo printing segments.

the technological superiority of the Xerox Versant™ 2100 press will raise the bar for the industry and help in strengthening our leadership position in the digital printing industry.We

are looking to aggressively market the Xerox Versant 2100 press through multiple city roadshows across the country this quarter.”

The Xerox Versant 2100 Press offers:

More performance• Automates color control, creates

image-to-media alignment profiles and delivers brand-managed color in less time with less waste with an inline, integrated Full Width Array.

• Maintains t ight registrat ion throughout the press from page to page and run to run with Production Accurate Registration technology.

More image quality• Produces smooth sweeps and

gradients, sharp images, graphics and text with the new Ultra HD Resolution – an industry first. Applications are rendered at 1200 x 1200 dpi at up to 10 bits – that’s 300 percent more pixels and color precision rendered than the 600 x 600 dpi standard.

• Provides brilliant and vibrant images with low gloss, low melt EA Dry Ink; offers consistent color across multiple printers and sites.

More flexibility• Offers three controller options –

the Xerox EX and EX-P 2100 Print Server, Powered by Fiery, and the Xerox FreeFlow Print Server, so users can tailor the press to their production needs.

• Supports an array of substrates including linen, polyester, vinyl magnet and specialty stocks.

Pankaj Kalra, Head, Production Systems Group, Xerox India said, “the Xerox Versant 2100 press will fulfilltheneedsofcommercialprinters,quick printers, photo labs and in-plant operations seeking a mid-range device with high-end capabilities. With industryexclusivefeaturessuchas 10 bit processing & standard full WidthArray for automated Colourmanagement, it is well suited for the indian printers who desire to create high quality collaterals with smooth sweeps and gradients, outstanding shadow detail, and superior halftones.”

Additional Features = More Business ResultsWith the Xerox Versant 2100 Press, printers can competitively position themselves to win more new jobs and retain repeatable business with numerous workflow options. For example, with Xerox FreeFlow Core printers can automate complex prepress steps and with XMPie StoreFlow create and deliver revenue generating web-to-print portals.

With the Xerox Stock Library Manager, printers can simplify the management of paper stocks, easily adding new ones or using the preloaded validated, approved stocks.

Printers can also rely on Xerox Connect Advantage Services, which combines diagnostic technology with a team of specialists to proactively solve problems; and turn to Xerox’s ProfitAccelerator Digital Business Resources for the largest collection of business development tools and services in the industry. n

Courtesy : www.technuter.com

Xerox-Versant-2100-Press-for-the-production-printing-industry


Five Rules for Designing a Great Logo

Chermayeff & Geismar isn’t a household name, but if you walk down any major street in the U.S., you’ll see prominent examples of the studio’s design work. Chase, Showtime, Mobil—the New York firm created bold, recognizable logos for all of them while remaining largely anonymous itself.

This year, Ivan Chermayeff and Tom Geismar are getting their design-world due with a lifetime achievement award from the Cooper-Hewitt museum in New York. The milestone doesn’t signal impending retirement: The designers continue to practice—along with their younger partner, Sagi Haviv—using the same disciplined, research-heavy approach they developed more than 50 years ago. Bloomberg Businessweek spoke with Geismar about the universal guidelines companies and their designers should consider when developing branding campaigns:

1. Identify the problem. Chermayeff and Geismar start every job by interviewing the chief executive officer and other head honchos about what the company does and where it’s headed. “We try to get to the top people, because they have the vision of where they’re going.” Once they do the background research, they start sketching—by hand—and refining the concepts that will be presented to the client in all the relevant media (brochures, stationery, ads, and social media, for instance). “We never just show a logo on a piece of paper,” he

says. Depending on what the company hopes to signal, the appropriate solution can be as radical as an entire overhaul (see the firm’s work for Mobil in the slideshow) or a subtle refinement of an overly fussy logo (see Xerox).

2. Ignore trends. A morphing logo with 40,000 different permutations may be considered modern by design aficionados, but for a company that wants to establish an iconic symbol for its brand, a complicated trademark can be counterproductive. “The logo is the main thing used to identify the institution,” Geismar says. “The longer it’s in existence, the more readily people will recognize it, so you don’t want something that’s going to change.” Most of his logos have endured for decades. The trick, he says, is to arrive at the intersection of simplicity and distinctiveness. A brand’s customers should be able to draw its logo from memory.

3. Go simple, but not too simple. Small companies may be tempted to adopt a standalone emblem that they hope will be as instantly recognizable as

the nike swoosh. There’s just one problem: They’re not Nike. Geismar says that an abstract logo, such as the octagonal sigil he designed for Chase, is best reserved for the Starbucks and Apples of the world. Until a company has reached the big time, it should identify itself with a wordmark (a stylized version of its name) or a symbol that contains clues as to what it does.

4. Channel your inner micromanager. Geismar says the best clients are the ones that get really involved and enforce standards. Before Steve Jobs, there was Rawleigh Warner Jr., the CEO of Mobil who worked with Geismar to transform the oil company’s look, jettisoning the Pegasus symbol for a simple wordmark and giving the gas stations a major architectural face-lift. Warner toured the world to inspect his company’s properties with a discerning eye. As the designer recalls, “He would call up and say, ‘Gee, I saw that one sign, and I wonder if that shouldn’t be centered rather than flush left.’” That C-suite level of understanding of and appreciation for design is “always rewarding.”

5. Stick to your guns. Even well-considered branding campaigns attract backlash. Take the controversy s u r r o u n d i n g A i r b n b ’ s r e c e n t rebranding initiative, which invited comparisons to private parts. “We’ve learned it’s just human nature that when you see something new, you’re going to say, ‘That reminds me of whatever.’” The first wave of commentary doesn’t necessarily determine whether the logo will ultimately be effective. n

Courtesy : www.businessweek.com

When Chermayeff & Geismar presented their blue octagonal logo to the Chase Manhattan executive board, two of the three top executives resisted it. The designers weren’t surprised—at the time, it was completely novel for a major American company to use an abstract symbol. David Rockefeller, who would become the president, then chairman, of the bank, ultimately decided in its favor. The designers say that the mark has allusions to a Chinese coin and a bank vault (and by extension, the notion security and trust).

In 1975, the network introduced a stylized letter ‘N’ logo, only to find that the same design had been trademarked by the Nebraska ETV Network. NBC paid the Nebraskan network to transfer the rights to NBC. A few years later, it brought back its iconic peacock simple, overlaying it on top of the ‘N’. When Chermayeff & Geismar was brought in to rebrand in 1980, the designers dropped the ‘N’, even though the network had paid dearly for it. “It seemed completely wrong to highlight the first initial of the three-letter designation NBC, which was how everybody knew the network,” they write in their monograph, ‘Identify.’ The peacock, however, lived on.

The studio’s logo for Mobil was shockingly spare at the time, part of a comprehensive rebranding effort that included a modern service-station concept by the midcentury architect Eliot Noyes. The designers set off the O with red, borrowing the color scheme of the oil company’s previous symbol and helping people pronounce its name correctly (Mo-bil, rather than Mo-bile). The circle became a theme in the station design as well: It was incorporated into the casings of the pump and the rounded, overhanging canopies.

As Xerox was becoming one of the hottest and fastest growing tech companies in the U.S., its in-house design director, Jack Hough, asked Chermayeff & Geismar to tweak its existing logo to reflect its reputation for innovation. The design team made some subtle tweaks, ditching the word “Corporation” and cutting off the tails on the X’s. The result is a cleaner, more confident mark.


We, the Members . . .together formThe ForumThis is Members’ Page, giving updated information on New Enrolment, Change of Categories, Change of Addresses, New Designations, New Appointments & Promotions, Retirements, New or Additional Telephones, Mobiles, E-mail ID, Weddings Renewal details of membership, etc.

Membership ProgressDuring July 2014 to August 2014

Acknowledgement for the Receipt of Annual Membership Fee Renewal for 2014-15 F.Y. (From 01-07-14)

Name of the members M.No. Renewal period Total Recpt.No. Amount From To Yrs & Date Rs.

12. B. Palaniswamy 184 TA 01-04-14 31-03-15 23 3552, 02-07-14 750

13. T. Srinivasan 122 TA 01-04-14 31-03-15 25 3553, 18-07-14 750

14. Madhusudhan 747 TM 01-04-14 31-03-15 5 3554, 18-07-14 750

15. H. Charles 636 TA 01-04-14 31-03-15 8 3557, 03-08-14 750

16. M. Senthil Kumar 695 TA 01-04-14 31-03-15 7 3558, 06-08-14 750

New Enrolment

Mr. V. Paneer Selvam 796 TM (A)Deputy Manager, Editorial DepartmentScientific Publishing Services TTK Road, Alwarpet, Chennai - 600 018.Residence : A12, Arun Flats, 123 Kothaiwal Chavadi Street, Saidapet, Chennai 600 015. Phone : Off : 4219 7750 Res : 97911 35079Mobile : 97913 71020Email : [email protected]. :28.03.1970R.No : 3545 / 30.06.14 / Rs. 750/-Intro : Mr. M. Venkatesan, Hony. General Secretary

Mr. P.K. Sanjeevi 797 TM (A)Senior Manager, Operations Scientific Publishing Services TTK Road, Alwarpet, Chennai - 600 018.Residence : 49/8, Car Street, Triplicane, Chennai 600 005. Phone : Off : 4219 7750 Res : 28444802Mobile : 98403 98882Email : [email protected]. :19.11.1973R.No : 3546 / 30.06.14 / Rs. 750/-Intro : Mr. M. Venkatesan, Hony. General Secretary

Letters to the Editor

Members/Readers of Print Forum are encouraged to write Letters to the Editor whenever an idea occurs to them. Letters for this page should be kept short and to the point. We reserve the right to edit any material submitted for this department. Names will be omitted on request but must be signed in full to each letter sent to us. Anonymous letters will not be considered for publication.

Ms. N. Sathya Priya 798 TM (A)Production ExecutiveScientific Publishing Services TTK Road, Alwarpet, Chennai - 600 018.Residence : 5-6-50, VOC Nagar, Valluvar Colony, Annai Theresa Street,Madurai - 625 017.Phone : Off : 4219 7750 Res : 0452 - 2643037Mobile : 95009 33585Email : [email protected] [email protected]. : 28.02.1992R.No : 3547 / 30.06.14 / Rs. 750/-Intro : Mr. M. Venkatesan, Hony. General Secretary

Ms. M. Malini 799 TM (A)Production Executive Scientific Publishing Services TTK Road, Alwarpet, Chennai - 600 018.Residence : 5/8A, Kaliappa Gounder Nagar,Kavundampalayam, Coimbatore - 641 030.Phone : Off : 4219 7750 Res : 0422 - 2431240Mobile : 95666 43186Email : [email protected]. : 27.11.1991R.No : 3548 / 30.06.14 / Rs. 750/-Intro : Mr. M. Venkatesan, Hony. General Secretary

Ms. S. Deepika 800 TM (A)Production ExecutiveScientific Publishing Services TTK Road, Alwarpet, Chennai - 600 018.Residence : No.11, Naidu Street, Kottur, Chennai - 600 085. Phone : 4219 7750Mobile : 72009 94264Email : [email protected]. : 02.07.1990R.No : 3549 / 30.06.14 / Rs. 750/-Intro : Mr. M. Venkatesan, Hony. General Secretary

Mr. D. Viswanathan 801 TM (A)Branch Manager Govt. Branch Press Vridachalam, Cuddalore.Residence : No.64/2, Old No.60/2, Subramania Swamy Koil Street, Saidapet, Chennai - 15Phone : Off : 04143 - 260276 Res : 23814057Mobile : 98405 35218D.O.B. : 09.02.1957R.No : 3550 / 30.06.14 / Rs. 750/-Intro : Mr. T.E. Srinivasan, Co-opted Member

Mr. K. Vijayaraghavan 802 TM (5)Assistant Engineer, The Hindu, Chennai.Residence : 1721, First Main Road, Vasantham Colony, Anna Nagar West, Chennai - 600 040.Phone : 28576513Mobile : 99401 66799Email : [email protected]. : 28.07.1969R.No : 3556 / 29.07.14 / Rs. 750/-Intro : Mr. R.K.Sridharan, Hony. Treasurer


Published by B. G. Kukillaya on behalf of The Printing Technologists Forum from No. 2 Venu Reddy Street, Guindy Chennai 600 032 & Designed by R.Venkatasubramanian at Industrial Prints, 23 Second Cross Street, Trustpuram, Chennai 600 024 Edited by P. Chellappan

Mr. K. Karthikeyan 803 TM (A)Print Service Engineer Nilpeter India (P) Ltd., 113/1, 200’Radial Road, Zamin Pallavaram, Chennai - 600 117.Residence : 56/59/60-B-G-1, 2nd Main Road,Sree Moogambigai Enclave, Sree Moogambigai Nagar, Noombal, Chennai - 600 077Mobile : 96000 95350Email : [email protected] [email protected]. : 11.10.1979R.No : 3559 / 18.08.2014 / Rs. 600/-Intro : Mr. Nizam Appas, Co-opted Member

Mr. G. Rajan 804 TM (A)National Manager Flexo Image Graphics (P) Ltd., 1/877, Medavakkam Main RoadChinna Kovilambakkam, Chennai.Residence : No.3, Anjeneyar Street, Tiruchendur Nagar, Old Pallavaram Chennai - 600 117.Phone : Res : 99625 84440Mobile : 87544 72701Email : [email protected]. : 01.07.1976R.No : 3560 / 18.08.2014 / Rs. 600/-Intro : Mr. Nizam Appas Co-opted Member

Mr. D. Yoganathan 805 TM (A)Proprietor : Akshaya Cards 119/60, Jammi Buildings, R.H. Road, Mylapore, Chennai - 600 004.Phone : Off : 2466 1195 Res : 2466 0824D.O.B. : 02.04.1980R.No : 3561 / 18.08.2014 / Rs. 600/-Intro : Mr. Nizam Appas, Co-opted Member

Ms. M. Bharathi 806 TM (A) Managing Editor Scientific Publishing Services TTK Road, Alwarpet, Chennai - 600 018.Residence : No. B-17, TTK Road, 2nd Floor, Arundati Apartments, C.P. Ramaswamy Road, Alwarpet, Chennai - 600 018. Phone : 4219 7750Mobile : 95661 66778Email : [email protected] [email protected]. : 22.11.1979R.No : 3562 / 18.08.14 / Rs. 600/-Intro : Mr.K.B.S.Shanumgasundaram, Hony. Jt. Secretary

Mr. A. Sathish Kannan 807 AAGeneral Shift Co-ordinator: Scientific Publishing Services TTK Road, Alwarpet, Chennai - 600 018.Residence : 32, Vinayaka Avenue, Kundrathur, Chennai - 600 069. Phone : 4219 7750Mobile : 98845 06808Email : [email protected] [email protected]. : 28.05.1981R.No : 3563 / 18.08.2014 / Rs. 600/-Intro : Mr. M. Venkatesan, Hony. General Secretary

Hearty CongratulationsMr. S. Balasubramanian, D.P.T., M.B.A., has been promoted as Works Manager, Tamil Nadu Govt. Central Press, Mint, Chennai - 600 079.

The President and Members of THE FORUM wishes hearty congratulations to Mr. Balasubramanian on his promotion.

Mobile : 9444922939

Change of Address

Mr. V. Balu New Address :7/1, Balaji Nagar First Main Road, Ekkathuthangal, Chennai - 600 032.Phone : 43542054

pf july august 2014 e version

Documents