Average of March, June, Septemer 2010, Nielsen Netview Database

Site

Unique Audience (000)

Avg. Time Per Person

Time Visited Per Month (% in min) 1-5

Time Visited Per Month (% in min) 6-10

Time Visited Per Month (% in min) 11-20

Time Visited Per Month (% in min) 21-40

Time Visited Per Month (% in min) 41-60

Time Visited Per Month (% in min) 61+

Yahoo 37,932 0:13:52 29 16 14 10 5 10MSNBC 31,306 0:17:58 30 15 13 9 4 10Aol News 20,625 0:16:25 29 17 13 10 4 10CNN 19,092 0:21:52 26 14 13 11 5 17NYT 16,021 0:14:54 29 14 13 11 4 12Fox News 12,562 0:23:36 27 14 12 10 4 17Huffpo 11,823 0:12:21 37 14 11 6 2 6Google News 11,168 0:11:26 32 11 8 6 2 11Washpo 10,393 0:09:41 31 16 14 12 3 6USA Today 10,094 0:11:44 34 15 11 7 2 6WSJ 8,692 0:10:11 35 16 13 11 3 6LA Times 8,624 0:06:28 34 17 12 7 3 4ABC News 8555 0:06:06 36 16 14 8 5 3Daily News Online 7,282 0:04:48 37 18 10 6 2 3CBS News 7,249 0:05:34 35 20 13 6 2 3Reuters 6,019 0:05:46 37 14 14 8 4 2Examiner.com 5,947 0:04:21 42 13 6 3 1 1Bing News 5,185 0:01:54 40 11 4 2 1 1MailOnline 4,994 0:05:05 35 18 12 8 3 2Topix 4,479 0:09:17 39 12 7 5 2 5BBC News 4,442 0:06:30 34 16 12 7 2 6New York Post 4,356 0:07:46 34 17 14 8 2 5Chicago Tribune 3,976 0:10:39 34 16 11 6 3 7Boston.com 3,955 0:13:20 35 13 11 6 3 11Sfgate.com 3,391 0:07:20 38 15 10 5 2 5avg 10726 0 34 15 11 7 3 7

Source: Nielsen Company Netview Database

Average of March, June, Septemer 2010, Nielsen Netview Database

Site

Unique Audience (000)

Avg. Visits per Person

Visit Freq 1

Visit Freq 2 3+4+5+6 7+8+9

Visit Freq 10+

Yahoo 37,932 6 40 16 24 7 14MSNBC 31,306 5.8 49.2 16.4 19 4.5 11.1Aol News 20,625 5.9 46.4 15.1 20 5.6 13.4CNN 19,092 7.7 47.1 13.5 16 5.3 17.8NYT 16,021 4 55 16 17 4 9Fox News 12,562 7.5 52.5 11.5 16 3.9 16.4Huffpo 11,823 3.3 68.7 14.2 11 2.3 4.0Google News 11,168 6.2 60.0 11.8 12 3.6 12.6Washpo 10,393 3 62 15 16 3 5USA Today 10,094 4 67 13 12 2 6WSJ 8,692 4 61 14 17 4 5LA Times 8,624 2.6 65.5 17.4 12 2.4 3.0ABC News 8555 2.8 81.8 7.7 6 2.0 4.5Daily News Online 7,282 2.1 73.4 14.7 10 0.8 1.4CBS News 7,249 2.1 76.4 13.9 7 0.6 2.2Reuters 6,019 3 65 14 14 4 3Examiner.com 5,947 1.9 81.7 11.4 6 0.5 0.8Bing News 5,185 2.3 68.3 14.9 14 2.0 1.1MailOnline 4,994 2.3 46.5 11.6 31 8.6 2.3Topix 4,479 3 78 9 8 1 3BBC News 4,442 2.9 66.9 12.3 14 2.9 4.2New York Post 4,356 3 69 13 12 1 5Chicago Tribune 3,976 3.5 67.5 13.5 10 2.1 6.8Boston.com 3,955 5.5 68.9 11.3 9 1.1 9.5Sfgate.com 3,391 3 75 11 9 2 4

Source: Nielsen Company Netview Database

Top Desination Pages, Top 21 News Sites, Nielsen Netview Database

NY Post ABC NEWS AOL

Audience Traffic (%Subdomain

Audience Traffic (%)

Subdomain Audience Traffic (%) Subdomain

3.94 www.google.com 6.09forums.abcnews.go.com 11.92

www.foxnews.com

2.63 www.facebook.com 4.04 abc.vad.go.com 9.52escreen.aol.com

1.43 www.drudgereport.com 3.91 www.facebook.com 9.04buzzbox.buzzfeed.com

1.01 buzzbox.buzzfeed.com 3.42 nmp.newsgator.com 6.69 www.aol.com

0.86 www.addthis.com 2.74 www.google.com 5.41escreen.aol.com

0.84 cdn.rtgurl.com 2.26 ds.addthis.com 4.72 mail.aol.com

0.81 www.nationalreview.com 2.18 cf.addthis.com 3.48www.politicsdaily.com

0.79 ds.addthis.com 1.42 news.google.com 2.8www.popeater.com

0.73 cdn.cinesport.com 1.39 blogs.abcnews.com 2.73www.facebook.com

1.27 hosted.newsgator.com 2.7xml.channel.aol.com

1.15adsatt.abcnews.starwave.com 2.51

www.dailyfinance.com

0.88 www.addthis.com 2.06www.google.com

0.86 app.abcnews.go.com 1.96abcnews.go.com

0.85 online.wsj.com 1.86 www.gnn.com

0.79 a.abcnews.com 1.53www.surphace.com

0.77 espn.go.com 1.51i.cdn.turner.com

0.73 www.dailymail.co.uk 1.47cdn.abclocal.go.com

0.69 www.youtube.com 1.38 search.aol.com

0.69 news.yahoo.com 1.36www.walletpop.com

1.21

entertainment.blogs.foxnews.com

Boston.com CBS NEWS Chicago tribAudience Traffic

(%) SubdomainAudience

Traffic (%)

Subdomain Audience Traffic (%) Subdomain

10.08 sitelife.boston.com 5.66 mads.cbsnews.com 11.62

www.chicagobreakingnews.com

6.16 www.google.com 3.76 www.google.com 7.36

www.chicagobreakingsports.com

4.61 traffic.outbrain.com 2.96 api.cnet.com 5.72cdn11.sphere.com

4.02 www.facebook.com 2.56 hosted.newsgator.com 4.94www.chicagonow.com

3.76 search.boston.com 2.51 nmp.newsgator.com 4.76api.chartbeat.com

2.31 boston.com 2.15 www.facebook.com 4.58

www.chicagoweathercenter.com

2.26 wd.sharethis.com 1.86 news.google.com 4.38openxadmin.netdna.com

2.15 cdn.cinesport.com 1.8 www.stumbleupon.com 4.28chicagobreakingbusiness.com

2.14 www.legacy.com 1.27 platform0.twitter.com 4.12www.facebook.com

1.89 www.nytimes.com 1.1 abcnews.go.com 3.67 cdn.rtgurl.com

1.69 news.google.com 0.82 search.yahoo.com 3.5 triblocal.com

1.65 www.cnn.com 0.79 www.cbs.com 3.47www.google.com

1.37 edge.sharethis.com 0.7us.mg1.mail.yahoo.com 2.93

www.wgntv.com

1.33 outloud.outbrain.com 0.65 cbs.disqus.com 2.84www.sportsnetwork.com

1.27 graphics.boston.com 0.6n.main.welcomescreen.aol.com 2.79

www.triblocal.com

1.26 stats.boston.com 2.76discussions.chicagotribune.com

2.71edge.sharethis.com

2.69newsblogs.chicagotribune.com

2.42

leisureblogs.chicagotribune.com

2.34maps.google.com

CNN NY Daily News Examiner.comAudience Traffic

(%) SubdomainAudience

Traffic (%)

Subdomain Audience Traffic (%) Subdomain

15.09 news.blogs.cnn.com 10.27vid.catalog.newsinc.com 6.89 cf.addthis.com

13.72 money.cnn.com 5.42 a.analytics.yahoo.com 5.32www.google.com

12.43 marquee.blogs.cnn.com 3.22 www.google.com 4.44www.facebook.com

7.23 sportsillustrated.cnn.com 2.93 analytics.newsinc.com 1.13www.youtube.com

7.2 www.google.com 2.67 traffic.outbrain.com 1.12us.mg1.mail.yahoo.com

6.53 politicalticker.blogs.cnn.com 1.38 www.facebook.com 1.06en.wikipedia.org

6.49 metrics.cnn.com 1.31 assets.newsinc.com 0.95 www.bing.com

6.14 www.people.com 1.25 cdn.rtgurl.com 0.83 ds.addthis.com

5.84 www.facebook.com 0.91 www.youtube.com 0.77 twitter.com

4.76 pagingdrgupta.blogs.cnn.com 0.89openxadmin.netdna.com 0.62

events.examiner.com

4.73 religion.blogs.cnn.com 0.87 specials.msn.com 0.48 s7.addthis.com

4.59 eatocracy.cnn.com 0.83multimedia.nydailynews.com 0.37

join.examiner.com

4.04 ireport.cnn.com 0.78 sports.yahoo.com

3.61 www.time.com 0.71 widget.newsinc.com

3.14 svcs.cnn.com 0.71 news.google.com

2.76 traffic.outbrain.com 0.67 www.nytimes.com

2.73 i.cdn.turner.com 0.66 www.dailymail.co.uk

2.54 outloud.outbrain.com

2.1 healthland.time.com

2.1 platform0.twitter.com

Fox News Google News HuffpoAudience Traffic

(%) SubdomainAudience

Traffic (%)

Subdomain Audience Traffic (%) Subdomain

10.03 video.foxnews.com 30.53 www.google.com 11.45buzzbox.buzzfeed.com

7.73 politics.blogs.foxnews.com 14.6 www.nytimes.com 5.22www.google.com

7.64 www.google.com 14.38 www.cnn.com 4.48www.facebook.com

7.03 www.foxbusiness.com 14.03 abcnews.go.com 3.38pg.buzzfeed.com

6.45 www.aolnews.com 9.39 online.wsj.com 3.32www.youtube.com

5.84 entertainment.blogs.foxnews.com 9.21 www.foxnews.com 2.57www.nytimes.com

4.62 liveshots.blogs.foxnews.com 8.92 www.reuters.com 2.13www.msnbc.msn.com

3.81 www.facebook.com 8.68www.washingtonpost.com 1.8

www.people.com

2.66 socialize.gigya.com 7.93 www.nydailynews.com 1.72 twitter.com

2.52 cdn.rtgurl.com 7.53 content.usatoday.com 1.47www.washingtonpost.com

2.17 hd.media.foxnews.com 7.35 www.latimes.com 1.46 www.tmz.com

2.16 www.tmz.com 7.19 www.guardian.co.uk 1.38s1.adaptiveblue.com

1.89 interactive.foxnews.com 6.77 www.msnbc.msn.com 1.34www.popeater.com

1.74 online.wsj.com 6.32 www.usatoday.com 1.32www.cracked.com

1.73 www.thefoxnation.com 6.23www.mercurynews.com 1.25

abcnews.go.com

1.55 www.politico.com 6.18www.huffingtonpost.com 1.2

www.egotastic.com

1.54 www.popeater.com 5.67 fastflip.googlelabs.com 1.2video.google.com

1.43 espn.go.com 5.56 www.cbsnews.com 1.13stockdata.wikinvest.com

1.3 rpxnow.com 5.46 www.csmonitor.com 1.09www.latimes.com

1.23 www.youtube.com 1.08cdn.wikinvest.com

LA Times Mailonline MSNBCAudience Traffic

(%) SubdomainAudience

Traffic (%)

Subdomain Audience Traffic (%) Subdomain

16.19 general.visualdna-stats.com 4.77 www.google.com 8.13today.msnbc.msn.com

8.59 latimesblogs.latimes.com 2.41 www.facebook.com 3.52www.google.com

3.87 d.tradex.openx.com 1.84 www.youtube.com 3.16nbcsports.msnbc.com

3.16 www.google.com 1.01 en.wikipedia.org 2.83msnbcmedia.msn.com

2.75 cdn11.surphace.com 0.92 cdn.rtgurl.com 2.48firstread.msnbc.msn.com

2.19 seg.sharethis.com 0.9 www.guardian.co.uk 2.36 ac3.msn.com

2.08 www.surphace.com 0.87 www.newsbucket.co.uk 2.33 www.msn.com

2.04 www.careerbuilder.com 0.73 www.nytimes.com 2.3www.newsweek.com

1.98 projects.latimes.com 0.73 jdn.monster.com 2.28www.facebook.com

1.75 cdn.rtgurl.com 0.68www.drudgereport.com 1.82

profootballtalk.nbcsports.com

1.69 www.ktla.com 0.65 twitter.com 1.69technolog.msnbc.msn.com

1.6 discussions.latimes.com 1.42

collegefootballtalk.nbcsports.com

1.45 www.huffingtonpost.com 1.22assets1d.msnbc.msn.com

1.39 wd.sharethis.com 1.21scoop.newsvine.com

1.38 www.facebook.com 1.17theclicker.todayshow.com

1.3 games.latimes.com 1.16platform0.twitter.com

1.19 www.typepad.com 1.08newsvine.msnbc.msn.com

1.14 online.wsj.com 0.97 www.bing.com

1.03 edge.sharethis.com 0.89assets1b.msnbc.msn.com

1.01 espn.go.com 0.88msn.foxsports.com

NYTimes

TopixAudience

Traffic (%)

Subdomain SF GateAudience Traffic

(%) Subdomain7.32

timespeople.nytimes.com

Audience Traffic (%) Subdomain

6.1 www.google.com 6.15 www.google.com 4.12www.google.com

5.71 maps.google.com 4.39 movies.nytimes.com 3.82www.facebook.com

3.15 www.facebook.com 3.98 query.nytimes.com 3.39contribute.sfgate.com

2.8 ds.addthis.com 3.31 www.facebook.com 2.73news.yahoo.com

2.6 gdata.youtube.com 3.3 topics.nytimes.com 2.44topics.sfgate.com

1.26 search.yahoo.com 2.92 well.blogs.nytimes.com 2.07bleacherreport.com

1.13 cf.addthis.com 2.5opinionator.blogs.nytimes.com 1.99

www.youtube.com

0.95 www.youtube.com 1.91thecaucus.blogs.nytimes.com 1.89 twitter.com

0.86 www.bing.com 1.84 video.nytimes.com 1.56api.tweetmeme.com

0.64 api.seatgeek.com 1.68markets.on.nytimes.com 1.46

en.wikipedia.org

0.62 www.simplyhired.com 1.56community.nytimes.com 1.11

www.huffingtonpost.com

0.56 topix.cachefly.net 1.51 twitter.com 1.03stats.sfgate.com

0.56 www.krillion.com 1.47cityroom.blogs.nytimes.com 1.03

insidescoopsf.sfgate.com

0.55 aa.lgv.facdn.com 1.36 www.youtube.com

0.54 www.topix.net 1.3www.huffingtonpost.com

0.54 apps.facebook.com 1.29 www.msnbc.msn.com

1.29 news.google.com

1.21 en.wikipedia.org

1.05www.washingtonpost.com

Washpo

USA TodayAudience

Traffic (%)

Subdomain YahooAudience Traffic

(%) Subdomain9.58

media3.washingtonpost.com

Audience Traffic (%) Subdomain

14.6 content.usatoday.com 7.26 www.google.com 6.64api.ak.facebook.com

4.73 contextweb.usatoday.net 4.63voices.washingtonpost.com 3.71

search.yahoo.com

3.27 sitelife.usatoday.com 3.27 www.facebook.com 2.98www.yahoo.com

2.78 atd.agencytradingdesk.net 1.93 news.google.com 2.69www.facebook.com

2.55 www.google.com 1.74community.washingtonpost.com 2.46

www.google.com

1.45 news.google.com 1.62 www.nytimes.com 2.44sports.yahoo.com

1.41 traffic.outbrain.com 1.59 www.youtube.com 1.96query.vap.yahoo.net

1.21 www.facebook.com 1.52 www.slate.com 1.93news.search.yahoo.com

1.1 outloud.outbrain.com 1.33www.huffingtonpost.com 1.68

us.mg2.mail.yahoo.com

1.08 news.yahoo.com 1.15media.washingtonpost.com 1.65

finance.yahoo.com

1.05 travel.usatoday.com 1.13 edge.sphere.com 1.28 omg.yahoo.com

0.91 www.washingtonpost.com 1.12 news.yahoo.com 1.23us.mg4.mail.yahoo.com

0.87 mediagallery.usatoday.com 0.97views.washingtonpost.com 1.23

us.mg1.mail.yahoo.com

0.8 sportsdirect.usatoday.com 0.93projects.washingtonpost.com 0.99 my.yahoo.com

0.78 www.drudgereport.com 0.91 www.indeed.com 0.91abcnews.go.com

0.77 puzzles.usatoday.com 0.89 twitter.com 0.83shine.yahoo.com

0.58 www.huffingtonpost.com 0.89crosswords.washingtonpost.com 0.81

us.mg201.mail.yahoo.com

0.85 mail.aol.com 0.76proxy.api.video.yahoo.com

0.74www.huffingtonpost.com

0.73www.youtube.com

Source: Nielsen Company Netview Database

Referral Pages for the top 21 News Sites, Nielsen Netview Database

NY Post ABC News AOL News

Rank Audience Traff SubdomainRank

Audience Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain

1 17.28www.google.com 1 21.18

www.google.com 1 35.5 www.aol.com

2 15.53www.drudgereport.com 2 10.58

www.drudgereport.com 2 14.54

escreen.aol.com

3 15.12www.yahoo.com 3 7.4

news.google.com 3 8.72

escreen.aol.com

4 3.78search.yahoo.com 4 7.35

www.facebook.com 4 8.58

todaypage.mail.aol.com

5 3.66drudgereport.com 5 6.39 www.bing.com 5 5.24

www.foxnews.com

6 3.61www.facebook.com 6 6.36

search.yahoo.com 6 3.85

www.google.com

7 3.4news.google.com 7 2.36

drudgereport.com 7 2.08

hp-desktop.aol.com

8 2.9www.realclearpolitics.com 8 2.34

news.yahoo.com 8 1.87

hp-laptop.aol.com

9 1.82 www.bing.com 9 2.07www.aolnews.com 9 1.69 search.aol.com

10 1.71www.foxnews.com 10 2.03 abc.go.com 10 1.46

n.sb.welcomescreen.aol.com

11 1.71 my.yahoo.com 11 1.13www.huffingtonpost.com 11 1.26

netscape.aol.com

12 1.5att.my.yahoo.com 12 1.05

www.reddit.com 12 1.24

news.google.com

13 1.2 twitter.com 13 1.01blogs.abcnews.com 13 1.15

gblsharing.app.aol.com

14 1.08www.huffingtonpost.com 14 0.97

sports.espn.go.com 14 1.09

www.facebook.com

15 0.82sportsillustrated.cnn.com 15 0.8 hotair.com 15 1.05 www.bing.com

16 0.71 search.aol.com 16 0.73news.search.yahoo.com 16 0.9

compaq-laptop.aol.com

17 0.58 search.aol.com 17 0.74w.sb.welcomescreen.aol.com

18 0.55 www.ask.com 18 0.61www.welcomescreen.aol.com

19 0.42 swagbucks.com 19 0.58welcome.mail.aol.com

20 0.56verizon-online.aol.com

Boston.com CBS News Chicago Tribune

RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain

1 26.93www.google.com 1 30.55

www.google.com 1 17.68

www.google.com

2 10.7www.drudgereport.com 2 10.66 www.bing.com 2 5.98

www.drudgereport.com

3 8.63news.google.com 3 6.96

www.drudgereport.com 3 5.03

search.yahoo.com

4 7.34traffic.outbrain.com 4 6.51

news.google.com 4 4.54 www.bing.com

5 5.21www.yahoo.com 5 4.5

search.yahoo.com 5 4.5

www.chicagobreakingnews.com

6 4.61 boston.com 6 3.22www.facebook.com 6 4.4

www.yahoo.com

7 4.23 www.bing.com 7 1.56www.realclearpolitics.com 7 3.51

news.google.com

8 3.75www.facebook.com 8 1.46 search.aol.com 8 2.63

www.chicagobreakingsports.com

9 3.47search.yahoo.com 9 1.2

drudgereport.com 9 2.52

traffic.outbrain.com

10 2.94search.boston.com 10 1.08 hotair.com 10 2.17

www.facebook.com

11 2.46www.reddit.com 11 0.8 my.yahoo.com 11 1.94

chicagobreakingbusiness.com

12 1.14sports.espn.go.com 12 0.74

news.yahoo.com 12 1.67

drudgereport.com

13 1.08www.realclearpolitics.com 13 0.71

specials.msn.com

14 0.98www.stumbleupon.com 14 0.68

news.search.yahoo.com

15 0.65 www.cbs.com

CNN.com NY Daily News Examiner.com

RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain

1 16.48www.google.com 1 26.82

www.google.com 1 51.9

www.google.com

2 9.22traffic.outbrain.com 2 16

www.yahoo.com 2 5.98

www.facebook.com

3 8.68i.cdn.turner.com 3 10.09

news.google.com 3 4.01

search.yahoo.com

4 7.05www.facebook.com 4 7.83

www.drudgereport.com 4 3.52 www.bing.com

5 5.97news.google.com 5 7.57 www.bing.com 5 2.67

news.google.com

6 2.95www.drudgereport.com 6 5.92

traffic.outbrain.com 6 1.65

www.reddit.com

7 2.91news.blogs.cnn.com 7 4.2

search.yahoo.com 7 1.54 search.aol.com

8 2.79search.yahoo.com 8 1.93

www.facebook.com 8 1.24

www.nowpublic.com

9 2.12politicalticker.blogs.cnn.com 9 1.72

drudgereport.com 9 0.97 twitter.com

10 2.07marquee.blogs.cnn.com 10 1.21

www.realclearpolitics.com 10 0.86

www.stumbleupon.com

11 1.79 www.bing.com 11 0.85 twitter.com 11 0.79search.conduit.com

12 1.75outloud.outbrain.com 12 0.84 search.aol.com 12 0.73

www.fastbrowsersearch.com

13 1.27newspulse.cnn.com 13 0.46

open.ad.yieldmanager.net 13 0.54 www.ask.com

14 0.89 ireport.cnn.com 14 0.38 swagbucks.com

15 0.79eatocracy.cnn.com 15 0.29 www.fark.com

16 0.74www.reddit.com 16 0.27

www.careerbuilder.com

17 0.73 my.yahoo.com 17 0.26www.playlist.com

18 0.71news.search.yahoo.com 18 0.25 article.wn.com

19 0.7religion.blogs.cnn.com 19 0.25

us.mg201.mail.yahoo.com

20 0.69pagingdrgupta.blogs.cnn.com

Fox News Google News Huffington Post

RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain

1 18.95www.google.com 1 60.54

www.google.com 1 28.64

www.google.com

2 8.85www.drudgereport.com 2 7.06

toolbar.google.com 2 7.96

www.facebook.com

3 6.92www.aolnews.com 3 5.75

maps.google.com 3 5.74

search.yahoo.com

4 6.18news.google.com 4 0.85

video.google.com 4 5.4 www.bing.com

5 2.58 www.bing.com 5 0.81www.fastbrowsersearch.com 5 4.26

news.google.com

6 2.44video.foxnews.com 6 0.58

search.yahoo.com 6 3

www.popeater.com

7 2.28politics.blogs.foxnews.com 7 0.23

en.wikipedia.org 7 2.71

news.yahoo.com

8 2.23www.facebook.com 8 0.15

search.conduit.com 8 1.92 www.tmz.com

9 1.97search.yahoo.com 9 0.11 www.bing.com 9 1.6

www.people.com

10 1.83www.popeater.com 10 0.11

images.google.com 10 1.52 search.aol.com

11 1.72drudgereport.com 11 1.37

www.aolnews.com

12 1.04 hotair.com 12 1.16 twitter.com

13 0.93www.foxbusiness.com 13 0.83

www.stumbleupon.com

14 0.92www.thefoxnation.com 14 0.82 hotair.com

15 0.88 www.aol.com 15 0.58 swagbucks.com

16 0.88patriotupdate.com 16 0.56

nfl.fanhouse.com

17 0.76 search.aol.com 17 0.51 www.ask.com

18 0.73liveshots.blogs.foxnews.com 18 0.48

www.dailyfinance.com

19 0.68escreen.aol.com 19 0.44 dailykos.com

20 0.68 swagbucks.com 20 0.44www.reddit.com

LA Times The Daily Mail Online MSNBC.com

RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain

1 13.82news.google.com 1 25.4

www.drudgereport.com 1 47.93 www.msn.com

2 13.49www.google.com 2 22.49

www.google.com 2 12.44

msnbcmedia.msn.com

3 6.16www.yahoo.com 3 5.56

www.facebook.com 3 7.34

www.google.com

4 4.48latimesblogs.latimes.com 4 5.14

drudgereport.com 4 3.8 my.msn.com

5 3.94www.drudgereport.com 5 4.49

news.google.com 5 2.6

news.google.com

6 3.53 twitter.com 6 2.23 hotair.com 6 2.51 www.bing.com

7 3.09www.huffingtonpost.com 7 1.98 www.bing.com 7 1.67

www.drudgereport.com

8 2.94search.yahoo.com 8 1.64

www.stumbleupon.com 8 1.22 dell.msn.com

9 2.55 hotair.com 9 1.56search.yahoo.com 9 1.11

www.facebook.com

10 2.05www.facebook.com 10 1.24

abcnews.go.com 10 1.05

today.msnbc.msn.com

11 1.96 www.bing.com 11 1.13 www.fark.com 11 0.82search.yahoo.com

12 1.1drudgereport.com 12 1.01

www.foxnews.com 12 0.73

nbcsports.msnbc.com

13 1.01www.realclearpolitics.com 13 0.91

www.reddit.com 13 0.62 twitter.com

14 0.92 swagbucks.com 14 0.89news.search.yahoo.com 14 0.51 local.msn.com

15 0.83realclearpolitics.com 15 0.82 search.aol.com 15 0.4

specials.msn.com

16 0.7

www.unexplained-mysteries.com 16 0.36

world-news.newsvine.com

17 0.35www.msnbc.com

18 0.32 qwest.msn.com

19 0.3weather.msn.com

20 0.29www.stumbleupon.com

Topix NY Times SFGate.com

RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain

1 62.84www.google.com 1 19.92

www.google.com 1 18.66

www.google.com

2 7.5search.yahoo.com 2 8.02

www.yahoo.com 2 9.63

news.google.com

3 4.41 www.bing.com 3 7.29news.google.com 3 8.01

www.yahoo.com

4 1.3 search.aol.com 4 7.08www.drudgereport.com 4 5.74

www.facebook.com

5 0.78 www.ask.com 5 6.2www.facebook.com 5 5.41

www.drudgereport.com

6 0.76www.facebook.com 6 3.86

topics.nytimes.com 6 3.73

search.yahoo.com

7 0.53 www.topix.net 7 2.79query.nytimes.com 7 2.94 www.bing.com

8 0.51 swagbucks.com 8 2.58movies.nytimes.com 8 1.88

www.realclearpolitics.com

9 0.48search.comcast.net 9 2.2

search.yahoo.com 9 1.16 www.fark.com

10 0.41search.mywebsearch.com 10 1.9

www.huffingtonpost.com 10 0.88

news.yahoo.com

11 0.37www.eversave.com 11 1.59

drudgereport.com 11 0.88

sports.yahoo.com

12 0.34search.conduit.com 12 1.52 www.bing.com 12 0.83

www.stumbleupon.com

13 0.33www.centurylink.net 13 1.45

en.wikipedia.org 13 0.75

www.huffingtonpost.com

14 0.2 twitter.com 14 1.41www.realclearpolitics.com 14 0.58

topics.sfgate.com

15 0.14us.yhs.search.yahoo.com 15 1.36

opinionator.blogs.nytimes.com 15 0.53 search.aol.com

16 1.21 twitter.com 16 0.49stats.sfgate.com

17 1.12thecaucus.blogs.nytimes.com 17 0.46

bleacherreport.com

18 1.03 hotair.com

19 1.03www.reddit.com

20 0.88 my.msn.com

USA Today Washingtonpost Yahoo News

RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain RankAudience

Traffic (%)

Subdomain

1 18.25www.google.com 1 17.64

www.google.com 1 62.57

www.yahoo.com

2 9.26www.yahoo.com 2 11.96

www.drudgereport.com 2 7.83

att.my.yahoo.com

3 7.67news.google.com 3 9.22

news.google.com 3 6.09 my.yahoo.com

4 6.74www.drudgereport.com 4 5.22

voices.washingtonpost.com 4 5.01

www.drudgereport.com

5 4.82traffic.outbrain.com 5 4.83

www.yahoo.com 5 2.76

search.yahoo.com

6 3.85 www.bing.com 6 4.58www.facebook.com 6 2.66

www.google.com

7 3.28search.yahoo.com 7 2.88

drudgereport.com 7 2.05

www.facebook.com

8 3.12 my.yahoo.com 8 2.87 www.bing.com 8 1.5news.search.yahoo.com

9 2.64content.usatoday.com 9 2.45

search.yahoo.com 9 1.41

us.mg2.mail.yahoo.com

10 2.09outloud.outbrain.com 10 2.36

www.huffingtonpost.com 10 1.28

weather.yahoo.com

11 1.68www.facebook.com 11 1.82

www.realclearpolitics.com 11 1.18

us.mg4.mail.yahoo.com

12 1.4att.my.yahoo.com 12 1.72 hotair.com 12 1.1

drudgereport.com

13 1.02en.wikipedia.org 13 1.41

traffic.outbrain.com 13 0.9 www.bing.com

14 0.99drudgereport.com 14 1.27

www.indeed.com 14 0.84

sports.yahoo.com

15 0.85travel.usatoday.com 15 1.03

www.nationalreview.com 15 0.8

us.mg1.mail.yahoo.com

16 0.81www.tripadvisor.com 16 0.82 twitter.com 16 0.61

us.mg201.mail.yahoo.com

17 0.74 my.juno.com 17 0.67 my.msn.com 17 0.59cm.my.yahoo.com

18 0.65www.reddit.com 18 0.61

realclearpolitics.com 18 0.49

verizon.my.yahoo.com

19 0.58www.simplyhired.com 19 0.46

home.verizon.yahoo.com

20 0.43us.mg203.mail.yahoo.com

Source: Nielsen Company Netview Database

ABC News

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 11,545 100 100 100 100 6.06

GENDER Male 5,629 48.75 104 48.62 101 6.29

Female 5,917 51.25 97 51.38 99 5.86PERSONS - AGE 2 - 11 134 1.16 13 0.5 36 0.79

12 - 17 218 1.89 25 1.18 37 1.52

18 - 34 2,554 22.12 88 20.15 65 5.3

35 - 49 3,935 34.08 128 34.27 102 7.74

50-64 3,336 28.9 133 32.53 139 8.08

65+ 1,369 11.86 119 11.37 152 7.19

MALE - AGE 2 - 11 71 0.61 14 0.24 34 0.83

12 - 17 104 0.9 24 0.65 46 1.47

18 - 34 1,188 10.29 85 10.42 67 5.14

35 - 49 1,957 16.95 140 16.32 107 8.46

50-64 1,540 13.34 136 13.65 124 8.27

65+ 769 6.66 141 7.35 184 8.53FEMALE - AGE 2 - 11 63 0.55 13 0.26 37 0.76

12 - 17 114 0.98 26 0.53 30 1.57

18 - 34 1,366 11.83 90 9.73 63 5.45

35 - 49 1,978 17.13 118 17.96 98 7.14

50-64 1,796 15.56 131 18.88 151 7.92

65+ 600 5.19 99 4.03 115 5.99HOUSEHOLD INCOME $ 0 - 24999 887 7.68 69 6.23 51 4.19

$ 25000 - 49999 2,391 20.71 85 21.01 89 5.16$ 50000 - 74999 2,836 24.56 100 26.41 112 6.06$ 75000 - 99999 2,196 19.02 110 19.19 107 6.67$ 100000 - 149999 1,743 15.09 110 14.95 111 6.7

$ 150000+ 1,149 9.95 155 10.02 155 9.37

No Response 344 2.98 114 2.2 76 6.91

EDUCATION

Grammar School Or Less 309 2.68 19 1.17 23 1.16Some High School 273 2.36 33 1.85 35 1.98High School Graduate 1,570 13.6 72 16.54 89 4.37Some College 3,172 27.48 110 24.26 94 6.67Associate Degree 1,151 9.97 128 11.44 126 7.73Bachelor's Degree 2,983 25.84 158 27.03 119 9.6Post Graduate Degree 2,052 17.77 193 17.59 135 11.71

No Response 35 0.3 18 0.13 34 1.11

DIVISION (REGION)OF COUNTRY

New England (Northeast) 782 6.77 127 6.44 109 7.67Middle Atlantic (Northeast) 1,401 12.14 88 11.31 78 5.36South Atlantic (South) 2,639 22.86 117 22.26 114 7.07East South Central (South) 484 4.19 88 4.48 90 5.35West South Central (South) 1,279 11.08 108 13.8 139 6.52East North Central (Midwest) 1,467 12.71 81 11.92 80 4.94West North Central (Midwest) 769 6.66 96 8.65 123 5.81Mountain (West) 907 7.85 106 6.79 99 6.42

Pacific (West) 1,818 15.75 96 14.35 88 5.84

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

AOL

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 19,334 100 100 100 100 10.15

GENDER Male 8,814 45.59 97 40.59 85 9.85

Female 10,520 54.41 103 59.41 114 10.41PERSONS - AGE 2 - 11 359 1.86 21 0.66 47 2.13

12 - 17 568 2.94 39 1.29 40 3.97

18 - 34 4,502 23.28 92 20.08 65 9.35

35 - 49 5,861 30.32 114 36.77 110 11.53

50-64 5,547 28.69 132 27.77 118 13.43

65+ 2,497 12.91 129 13.43 180 13.12

MALE - AGE 2 - 11 147 0.76 17 0.24 34 1.72

12 - 17 263 1.36 36 0.55 40 3.7

18 - 34 2,054 10.63 88 7.01 45 8.9

35 - 49 2,593 13.41 110 15.27 100 11.21

50-64 2,544 13.16 135 11.48 104 13.66

65+ 1,214 6.28 133 6.04 151 13.47FEMALE - AGE 2 - 11 212 1.1 25 0.42 60 2.55

12 - 17 306 1.58 42 0.74 41 4.23

18 - 34 2,447 12.66 96 13.06 85 9.76

35 - 49 3,269 16.91 116 21.5 118 11.79

50-64 3,003 15.53 131 16.3 131 13.25

65+ 1,282 6.63 126 7.39 212 12.8HOUSEHOLD INCOME $ 0 - 24999 1,524 7.88 71 7.32 61 7.2

$ 25000 - 49999 3,933 20.34 84 21.42 91 8.48$ 50000 - 74999 4,865 25.16 103 25.32 108 10.4$ 75000 - 99999 3,663 18.95 110 17.69 99 11.12$ 100000 - 149999 3,258 16.85 123 19.21 142 12.52

$ 150000+ 1,568 8.11 126 7.01 108 12.79

No Response 522 2.7 103 2.02 70 10.49

EDUCATION

Grammar School Or Less 783 4.05 29 1.48 29 2.93Some High School 791 4.09 57 2.47 47 5.75High School Graduate 3,192 16.51 88 17.27 93 8.89

Some College 5,538 28.65 115 32.52 126 11.65Associate Degree 1,802 9.32 119 9.79 108 12.11Bachelor's Degree 4,388 22.69 139 22.31 98 14.12Post Graduate Degree 2,735 14.15 154 13.87 106 15.6

No Response 104 0.54 33 0.29 79 3.31

DIVISION (REGION)OF COUNTRY

New England (Northeast) 1,230 6.36 119 4.25 72 12.07Middle Atlantic (Northeast) 3,401 17.59 128 15.33 105 13.01South Atlantic (South) 3,994 20.66 105 21.09 108 10.7East South Central (South) 843 4.36 92 4.29 86 9.33West South Central (South) 1,749 9.05 88 8.22 83 8.91East North Central (Midwest) 2,708 14.01 90 11.74 79 9.11West North Central (Midwest) 966 5 72 4.03 57 7.3Mountain (West) 1,374 7.1 96 9.97 146 9.73

Pacific (West) 3,068 15.87 97 21.1 129 9.86

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

BBC

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 3,929 100 100 100 100 2.06

GENDER Male 2,274 57.87 123 66.12 138 2.54

Female 1,655 42.13 79 33.88 65 1.64PERSONS - AGE 2 - 11 50 1.26 14 0.22 16 0.29

12 - 17 106 2.7 36 1.61 51 0.74

18 - 34 1,163 29.61 117 24.3 78 2.42

35 - 49 1,104 28.11 105 23.53 70 2.17

50-64 968 24.64 114 26.87 115 2.34

65+ 537 13.67 137 23.48 314 2.82

MALE - AGE 2 - 11 18 0.47 10 0.1 14 0.21

12 - 17 47 1.2 32 0.6 43 0.67

18 - 34 682 17.35 143 14.17 90 2.95

35 - 49 604 15.39 127 16.15 106 2.61

50-64 555 14.14 145 20.66 188 2.98

65+ 366 9.33 197 14.45 362 4.07FEMALE - AGE 2 - 11 31 0.8 18 0.12 18 0.38

12 - 17 59 1.5 40 1 56 0.82

18 - 34 482 12.26 93 10.13 66 1.92

35 - 49 500 12.72 87 7.38 40 1.8

50-64 413 10.51 88 6.21 50 1.82

65+ 171 4.35 83 9.03 259 1.71HOUSEHOLD INCOME $ 0 - 24999 350 8.91 80 15.23 126 1.65

$ 25000 - 49999 753 19.15 79 21.57 91 1.62$ 50000 - 74999 978 24.89 101 12.68 54 2.09$ 75000 - 99999 762 19.4 112 15.51 87 2.31$ 100000 - 149999 646 16.44 120 21.02 155 2.48

$ 150000+ 284 7.23 112 9.48 147 2.32

No Response 156 3.98 152 4.51 156 3.14

EDUCATION

Grammar School Or Less 184 4.69 34 1.89 37 0.69Some High School 109 2.78 39 1.45 28 0.79High School Graduate 352 8.97 48 11.86 64 0.98

Some College 833 21.21 85 20.93 81 1.75Associate Degree 274 6.98 89 6.99 77 1.84Bachelor's Degree 1,135 28.89 177 27.81 122 3.65Post Graduate Degree 1,019 25.95 282 28.95 222 5.82

No Response 21 0.53 32 0.12 32 0.67

DIVISION (REGION)OF COUNTRY

New England (Northeast) 397 10.1 189 6.12 104 3.89Middle Atlantic (Northeast) 572 14.56 106 21.08 145 2.19South Atlantic (South) 754 19.2 98 33.8 173 2.02East South Central (South) 160 4.08 86 6.23 125 1.77West South Central (South) 332 8.46 82 4.82 49 1.69East North Central (Midwest) 555 14.12 91 6.86 46 1.87West North Central (Midwest) 239 6.09 88 5.77 82 1.81Mountain (West) 276 7.02 95 3.78 55 1.95

Pacific (West) 643 16.36 100 11.55 71 2.07

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Bing

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 3,945 100 100 100 100 2.07

GENDER Male 1,837 46.58 99 51.08 106 2.05

Female 2,107 53.42 101 48.92 94 2.09PERSONS - AGE 2 - 11 46 1.16 13 0.62 44 0.27

12 - 17 88 2.23 30 1.88 59 0.62

18 - 34 799 20.25 80 18.26 59 1.66

35 - 49 1,339 33.94 127 34.73 104 2.63

50-64 1,143 28.97 134 34.55 147 2.77

65+ 531 13.45 135 9.96 133 2.79

MALE - AGE 40220 30 0.76 17 0.5 72 0.35

40529 61 1.54 41 1.5 108 0.86

18 - 34 397 10.05 83 10.79 69 1.72

35 - 49 623 15.79 130 17.54 115 2.69

50-64 449 11.38 116 15.12 138 2.41

65+ 278 7.05 149 5.63 141 3.08FEMALE - AGE 40220 15 0.39 9 0.12 17 0.19

40529 27 0.69 18 0.38 21 0.38

18 - 34 402 10.2 78 7.47 49 1.61

35 - 49 716 18.15 125 17.19 94 2.58

50-64 694 17.59 148 19.42 156 3.06

65+ 253 6.41 122 4.34 124 2.52HOUSEHOLD INCOME $ 0 - 24999 284 7.19 65 5.44 45 1.34

$ 25000 - 49999 967 24.5 101 24.32 103 2.09$ 50000 - 74999 1,080 27.37 112 25.01 106 2.31$ 75000 - 99999 715 18.13 105 24.14 135 2.17$ 100000 - 149999 540 13.7 100 14.62 108 2.08

$ 150000+ 290 7.36 114 5.46 84 2.37

No Response 69 1.75 67 1.02 35 1.39

EDUCATION

Grammar School Or Less 116 2.95 21 2.47 48 0.44Some High School 152 3.86 53 2.49 47 1.11High School Graduate 817 20.7 110 20.1 108 2.27

Some College 1,183 29.99 120 34.64 134 2.49Associate Degree 343 8.69 111 9.92 109 2.3Bachelor's Degree 818 20.72 127 18.68 82 2.63Post Graduate Degree 507 12.86 140 11.65 89 2.89

No Response 9 0.22 13 0.06 17 0.27

DIVISION (REGION)OF COUNTRY

New England (Northeast) 153 3.89 73 3.03 51 1.5Middle Atlantic (Northeast) 469 11.88 87 13.83 95 1.79South Atlantic (South) 676 17.13 87 16.08 82 1.81East South Central (South) 159 4.03 85 9.82 198 1.76West South Central (South) 492 12.46 121 11.69 118 2.5East North Central (Midwest) 402 10.19 65 6.97 47 1.35West North Central (Midwest) 336 8.52 123 7.45 106 2.54Mountain (West) 487 12.34 166 14.07 206 3.45

Pacific (West) 772 19.57 120 17.06 104 2.48

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Boston

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 3,601 100 100 100 100 1.89

GENDER Male 2,097 58.24 124 76.89 160 2.34

Female 1,504 41.76 79 23.11 44 1.49PERSONS - AGE 2 - 11 53 1.46 17 0.34 24 0.31

12 - 17 93 2.59 34 0.77 24 0.65

18 - 34 944 26.22 104 12.15 39 1.96

35 - 49 1,069 29.7 111 36.65 109 2.1

50-64 1,001 27.8 128 43.7 186 2.42

65+ 440 12.23 122 6.4 86 2.31

MALE - AGE 40220 25 0.7 16 0.05 7 0.29

40529 44 1.23 33 0.62 45 0.62

18 - 34 463 12.86 106 5.25 34 2.01

35 - 49 639 17.75 146 32.91 216 2.76

50-64 623 17.3 177 32.93 300 3.35

65+ 303 8.4 178 5.13 128 3.36FEMALE - AGE 40220 28 0.77 18 0.29 41 0.33

40529 49 1.37 36 0.15 8 0.68

18 - 34 481 13.36 102 6.9 45 1.92

35 - 49 430 11.94 82 3.74 20 1.55

50-64 378 10.5 88 10.77 86 1.67

65+ 138 3.82 73 1.27 36 1.38HOUSEHOLD INCOME $ 0 - 24999 186 5.15 46 1.86 15 0.88

$ 25000 - 49999 567 15.76 65 3.73 16 1.22$ 50000 - 74999 816 22.67 92 28.42 121 1.75$ 75000 - 99999 858 23.82 138 16.53 92 2.6$ 100000 - 149999 703 19.51 143 31.69 234 2.7

$ 150000+ 373 10.35 161 17.29 267 3.04

No Response 98 2.73 105 0.48 17 1.98

EDUCATION

Grammar School Or Less 121 3.37 24 0.72 14 0.46Some High School 101 2.8 39 1.32 25 0.73High School Graduate 346 9.61 51 13.29 72 0.96

Some College 649 18.03 72 6.75 26 1.37Associate Degree 351 9.74 125 5.27 58 2.36Bachelor's Degree 1,066 29.61 182 49.94 220 3.43Post Graduate Degree 959 26.62 289 22.63 173 5.47

No Response 8 0.22 13 0.08 22 0.25

DIVISION (REGION)OF COUNTRY

New England (Northeast) 1,101 30.59 572 70.96 1206 10.81Middle Atlantic (Northeast) 324 8.99 66 2.21 15 1.24South Atlantic (South) 689 19.13 98 12.57 64 1.85East South Central (South) 159 4.41 93 0.38 8 1.76West South Central (South) 234 6.51 63 1.25 13 1.19East North Central (Midwest) 310 8.6 55 0.91 6 1.04West North Central (Midwest) 172 4.78 69 0.3 4 1.3Mountain (West) 241 6.69 90 1.97 29 1.71

Pacific (West) 371 10.3 63 9.45 58 1.19

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

CBS

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 6,655 100 100 100 100 3.49

GENDER Male 3,332 50.07 107 51.8 108 3.72

Female 3,323 49.93 94 48.2 93 3.29PERSONS - AGE 2 - 11 45 0.68 8 0.22 16 0.27

12 - 17 100 1.5 20 0.47 15 0.7

18 - 34 1,432 21.51 85 18.24 59 2.97

35 - 49 2,214 33.27 125 37.11 111 4.35

50-64 1,929 28.98 134 35.6 152 4.67

65+ 935 14.06 141 8.37 112 4.92

MALE - AGE 2 - 11 29 0.43 10 0.18 26 0.34

12 - 17 45 0.68 18 0.19 14 0.64

18 - 34 714 10.73 89 7.31 47 3.09

35 - 49 1,120 16.83 139 23.46 154 4.84

50-64 914 13.73 140 16.64 151 4.91

65+ 510 7.66 162 4.03 101 5.66FEMALE - AGE 2 - 11 17 0.25 6 0.04 6 0.2

12 - 17 54 0.82 22 0.28 16 0.75

18 - 34 717 10.78 82 10.93 71 2.86

35 - 49 1,094 16.44 113 13.65 75 3.95

50-64 1,015 15.25 128 18.96 152 4.48

65+ 426 6.39 122 4.34 125 4.25HOUSEHOLD INCOME $ 0 - 24999 464 6.98 63 4.96 41 2.19

$ 25000 - 49999 1,318 19.8 81 16.9 71 2.84$ 50000 - 74999 1,757 26.4 108 21.46 91 3.76$ 75000 - 99999 1,163 17.47 101 17.46 98 3.53$ 100000 - 149999 1,050 15.77 115 19.67 145 4.03

$ 150000+ 736 11.06 172 17.97 278 6

No Response 168 2.52 96 1.59 55 3.37

EDUCATION

Grammar School Or Less 157 2.35 17 0.97 19 0.59Some High School 174 2.61 36 1.52 29 1.26High School Graduate 899 13.51 72 17.53 95 2.5

Some College 1,809 27.18 109 22.33 87 3.8Associate Degree 517 7.78 100 11.25 124 3.48Bachelor's Degree 1,925 28.92 177 29.11 128 6.19Post Graduate Degree 1,166 17.52 190 17.14 131 6.65

No Response 9 0.14 8 0.14 39 0.29

DIVISION (REGION)OF COUNTRY

New England (Northeast) 516 7.75 145 6.58 112 5.06Middle Atlantic (Northeast) 836 12.56 92 11.82 81 3.2South Atlantic (South) 1,541 23.16 118 15.89 81 4.13East South Central (South) 227 3.4 72 3.28 66 2.51West South Central (South) 627 9.42 91 7.24 73 3.19East North Central (Midwest) 840 12.61 81 15.7 105 2.82West North Central (Midwest) 373 5.61 81 8.61 123 2.82Mountain (West) 451 6.78 91 7.23 106 3.19

Pacific (West) 1,245 18.71 115 23.66 145 4

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Chicago Trib

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 3,403 100 100 100 100 1.79

GENDER Male 1,893 55.63 118 73.31 153 2.12

Female 1,510 44.37 84 26.69 51 1.49PERSONS - AGE 2 - 11 34 1 11 0.14 10 0.2

12 - 17 69 2.02 27 1.34 42 0.48

18 - 34 836 24.56 97 15.07 49 1.74

35 - 49 1,009 29.66 111 47.2 141 1.98

50-64 989 29.05 134 25.61 109 2.39

65+ 466 13.7 137 10.65 142 2.45

MALE - AGE 2 - 11 14 0.4 9 0.1 14 0.16

12 - 17 37 1.1 29 0.39 28 0.52

18 - 34 515 15.14 125 9.73 62 2.23

35 - 49 549 16.13 133 37.81 248 2.37

50-64 496 14.57 149 18.25 166 2.66

65+ 282 8.29 175 7.03 176 3.13FEMALE - AGE 2 - 11 20 0.6 14 0.04 6 0.24

12 - 17 31 0.92 24 0.94 53 0.43

18 - 34 321 9.42 72 5.35 35 1.28

35 - 49 461 13.54 93 9.39 51 1.66

50-64 493 14.48 122 7.36 59 2.17

65+ 184 5.41 103 3.61 104 1.84HOUSEHOLD INCOME $ 0 - 24999 181 5.32 48 3.26 27 0.85

$ 25000 - 49999 616 18.12 74 11.15 47 1.33$ 50000 - 74999 672 19.74 80 10.84 46 1.44$ 75000 - 99999 721 21.2 123 13.31 74 2.19$ 100000 - 149999 730 21.46 157 45.84 339 2.81

$ 150000+ 379 11.13 173 10.27 159 3.09

No Response 103 3.02 116 5.33 184 2.07

EDUCATION

Grammar School Or Less 86 2.54 18 1.05 20 0.32Some High School 77 2.26 31 0.97 18 0.56High School Graduate 327 9.62 51 5.11 28 0.91

Some College 820 24.11 97 17.19 67 1.73Associate Degree 279 8.21 105 3.67 40 1.88Bachelor's Degree 1,156 33.97 208 37.5 165 3.72Post Graduate Degree 644 18.93 206 34.47 264 3.67

No Response 12 0.36 22 0.05 12 0.39

DIVISION (REGION)OF COUNTRY

New England (Northeast) 251 7.37 138 2.4 41 2.46Middle Atlantic (Northeast) 217 6.38 46 2.15 15 0.83South Atlantic (South) 536 15.74 80 3.03 15 1.44East South Central (South) 61 1.8 38 0.47 9 0.68West South Central (South) 166 4.89 47 0.91 9 0.85East North Central (Midwest) 1,466 43.08 276 82.99 557 4.93West North Central (Midwest) 232 6.83 98 4.55 65 1.76Mountain (West) 162 4.76 64 1.02 15 1.15

Pacific (West) 312 9.16 56 2.47 15 1

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

CNN

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 18,187 100 100 100 100 9.55

GENDER Male 9,224 50.72 108 56.79 118 10.31

Female 8,963 49.28 93 43.21 83 8.87PERSONS - AGE 2 - 11 323 1.78 20 0.42 30 1.92

12 - 17 460 2.53 34 0.61 19 3.21

18 - 34 5,055 27.79 110 23.64 76 10.5

35 - 49 6,171 33.93 127 35.79 107 12.13

50-64 4,537 24.95 115 31.68 135 10.99

65+ 1,641 9.02 90 7.85 105 8.63

MALE - AGE 2 - 11 167 0.92 21 0.23 33 1.96

12 - 17 234 1.29 35 0.31 23 3.3

18 - 34 2,477 13.62 112 13.31 85 10.73

35 - 49 3,073 16.9 139 20.13 132 13.28

50-64 2,380 13.08 134 19.32 176 12.78

65+ 893 4.91 104 3.49 87 9.91FEMALE - AGE 2 - 11 156 0.86 20 0.19 27 1.87

12 - 17 226 1.24 33 0.3 17 3.13

18 - 34 2,578 14.18 108 10.34 67 10.29

35 - 49 3,098 17.03 117 15.66 86 11.18

50-64 2,157 11.86 100 12.36 99 9.51

65+ 748 4.11 78 4.36 125 7.47HOUSEHOLD INCOME $ 0 - 24999 1,162 6.39 57 4.31 36 5.49

$ 25000 - 49999 3,477 19.12 79 16.74 71 7.5$ 50000 - 74999 4,336 23.84 97 17.77 76 9.27$ 75000 - 99999 3,658 20.11 116 24.18 135 11.1$ 100000 - 149999 3,450 18.97 139 20.76 154 13.26

$ 150000+ 1,605 8.82 137 14.79 229 13.09

No Response 499 2.74 105 1.46 50 10.02

EDUCATION

Grammar School Or Less 683 3.75 27 0.95 18 2.56Some High School 624 3.43 47 1.39 26 4.53High School Graduate 2,313 12.72 67 13.77 74 6.44

Some College 4,188 23.03 92 15.54 60 8.81Associate Degree 1,498 8.23 105 10.39 114 10.06Bachelor's Degree 5,075 27.9 171 33.76 148 16.33Post Graduate Degree 3,746 20.6 224 24.14 185 21.37

No Response 61 0.34 20 0.05 15 1.94

DIVISION (REGION)OF COUNTRY

New England (Northeast) 1,240 6.82 127 8.55 145 12.17Middle Atlantic (Northeast) 2,491 13.7 100 12.94 89 9.53South Atlantic (South) 4,191 23.04 118 27.8 142 11.23East South Central (South) 717 3.94 83 2.47 50 7.93West South Central (South) 1,756 9.66 94 9.8 99 8.95East North Central (Midwest) 2,545 13.99 90 12.79 86 8.56West North Central (Midwest) 1,256 6.91 99 6.93 99 9.49Mountain (West) 1,270 6.98 94 5.94 87 9

Pacific (West) 2,720 14.96 92 12.78 78 8.74

Copyright 2010 NetRatings Inc.

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a r

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Daily News

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 5,987 100 100 100 100 3.14

GENDER Male 3,218 53.75 114 56.66 118 3.6

Female 2,769 46.25 87 43.34 83 2.74PERSONS - AGE 2 - 11 76 1.28 14 0.88 63 0.45

12 - 17 72 1.21 16 0.5 16 0.51

18 - 34 1,635 27.3 108 28.71 93 3.39

35 - 49 2,042 34.1 128 35.67 106 4.02

50-64 1,532 25.58 118 25.8 110 3.71

65+ 630 10.53 105 8.45 113 3.31

MALE - AGE 2 - 11 36 0.61 14 0.27 39 0.43

12 - 17 29 0.48 13 0.19 14 0.4

18 - 34 846 14.14 117 19.24 123 3.67

35 - 49 1,125 18.79 155 18.96 124 4.86

50-64 756 12.62 129 12.09 110 4.06

65+ 426 7.12 150 5.91 148 4.73FEMALE - AGE 2 - 11 40 0.67 15 0.61 86 0.48

12 - 17 44 0.73 19 0.31 17 0.6

18 - 34 788 13.17 100 9.47 62 3.15

35 - 49 917 15.31 105 16.7 92 3.31

50-64 776 12.96 109 13.71 110 3.42

65+ 204 3.41 65 2.54 73 2.04HOUSEHOLD INCOME $ 0 - 24999 454 7.58 68 6.1 50 2.14

$ 25000 - 49999 1,078 18.01 74 17.24 73 2.33$ 50000 - 74999 1,481 24.73 101 20.83 89 3.17$ 75000 - 99999 1,335 22.3 129 20.81 116 4.05$ 100000 - 149999 933 15.58 114 23.37 173 3.58

$ 150000+ 553 9.23 143 9.35 145 4.51

No Response 154 2.57 98 2.3 80 3.09

EDUCATION

Grammar School Or Less 160 2.67 19 1.82 35 0.6Some High School 169 2.82 39 1.28 24 1.23High School Graduate 761 12.72 67 11.18 60 2.12

Some College 1,563 26.11 105 21.65 84 3.29Associate Degree 352 5.89 75 9.22 101 2.37Bachelor's Degree 1,874 31.31 192 38.64 170 6.03Post Graduate Degree 1,080 18.05 196 15.06 115 6.16

No Response 27 0.44 27 1.15 307 0.84

DIVISION (REGION)OF COUNTRY

New England (Northeast) 384 6.41 120 5.82 99 3.77Middle Atlantic (Northeast) 1,586 26.49 193 50.15 345 6.07South Atlantic (South) 1,095 18.29 93 15.3 78 2.93East South Central (South) 155 2.59 55 1.97 40 1.72West South Central (South) 634 10.58 103 6.25 63 3.23East North Central (Midwest) 524 8.76 56 5.77 39 1.76West North Central (Midwest) 333 5.56 80 3.66 52 2.52Mountain (West) 423 7.07 95 4.33 64 3

Pacific (West) 852 14.23 87 6.75 41 2.74

Copyright 2010 NetRatings Inc.

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a r

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Examiner

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 4,814 100 100 100 100 2.53

GENDER Male 2,205 45.81 98 45.69 95 2.46

Female 2,609 54.19 102 54.31 104 2.58PERSONS - AGE 2 - 11 78 1.62 18 0.66 48 0.46

12 - 17 143 2.98 40 1.62 51 1

18 - 34 1,555 32.29 128 34.48 111 3.23

35 - 49 1,571 32.65 122 29.05 87 3.09

50-64 1,033 21.47 99 25.54 109 2.5

65+ 433 9 90 8.65 116 2.28

MALE - AGE 2 - 11 42 0.87 19 0.42 61 0.49

12 - 17 78 1.61 43 0.77 55 1.09

18 - 34 691 14.36 118 15.42 98 2.99

35 - 49 758 15.76 130 13.61 89 3.28

50-64 406 8.44 86 10.33 94 2.18

65+ 229 4.76 101 5.14 129 2.54FEMALE - AGE 2 - 11 36 0.75 17 0.24 34 0.43

12 - 17 66 1.36 36 0.85 48 0.91

18 - 34 863 17.93 136 19.06 124 3.44

35 - 49 813 16.89 116 15.45 85 2.93

50-64 627 13.03 109 15.21 122 2.77

65+ 204 4.23 81 3.51 101 2.03HOUSEHOLD INCOME $ 0 - 24999 363 7.54 68 6.37 53 1.71

$ 25000 - 49999 1,020 21.18 87 23.65 100 2.2$ 50000 - 74999 1,128 23.43 95 20.23 86 2.41$ 75000 - 99999 987 20.5 119 20.58 115 2.99$ 100000 - 149999 831 17.26 126 18.82 139 3.19

$ 150000+ 328 6.82 106 7.93 123 2.68

No Response 157 3.27 125 2.43 84 3.16

EDUCATION

Grammar School Or Less 205 4.27 30 2.25 44 0.77Some High School 233 4.83 67 2.73 52 1.69High School Graduate 558 11.6 62 12.5 67 1.55

Some College 1,315 27.31 109 24.5 95 2.77Associate Degree 381 7.92 101 8.92 98 2.56Bachelor's Degree 1,213 25.21 155 29.64 130 3.91Post Graduate Degree 884 18.37 200 19.04 146 5.04

No Response 24 0.49 30 0.43 115 0.75

DIVISION (REGION)OF COUNTRY

New England (Northeast) 370 7.7 144 5.37 91 3.63Middle Atlantic (Northeast) 693 14.4 105 15.45 106 2.65South Atlantic (South) 960 19.95 102 25.42 130 2.57East South Central (South) 220 4.57 96 4.9 99 2.43West South Central (South) 427 8.87 86 7.48 75 2.17East North Central (Midwest) 743 15.44 99 14.93 100 2.5West North Central (Midwest) 266 5.52 79 5.47 78 2.01Mountain (West) 308 6.41 86 6.14 90 2.18

Pacific (West) 826 17.15 105 14.85 91 2.65

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Fox News

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 11,213 100 100 100 100 5.89

GENDER Male 6,065 54.08 115 59.94 125 6.78

Female 5,149 45.92 87 40.07 77 5.1PERSONS - AGE 2 - 11 169 1.51 17 0.26 19 1

12 - 17 230 2.05 27 0.58 18 1.6

18 - 34 2,319 20.68 82 23.28 75 4.82

35 - 49 3,570 31.84 119 28.62 85 7.02

50-64 3,227 28.78 133 32.49 139 7.81

65+ 1,699 15.15 152 14.78 198 8.93

MALE - AGE 2 - 11 84 0.75 17 0.12 18 0.98

12 - 17 103 0.92 25 0.38 28 1.45

18 - 34 1,155 10.3 85 8.86 57 5

35 - 49 1,794 16 132 17.18 113 7.76

50-64 1,954 17.42 178 21.9 199 10.49

65+ 975 8.69 184 11.5 288 10.82FEMALE - AGE 2 - 11 86 0.76 17 0.14 20 1.03

12 - 17 126 1.13 30 0.2 11 1.75

18 - 34 1,164 10.38 79 14.42 94 4.64

35 - 49 1,776 15.84 109 11.44 63 6.41

50-64 1,273 11.35 95 10.59 85 5.61

65+ 724 6.46 123 3.28 94 7.23HOUSEHOLD INCOME $ 0 - 24999 748 6.67 60 4.1 34 3.53

$ 25000 - 49999 2,310 20.6 85 14.46 61 4.98$ 50000 - 74999 2,821 25.16 102 25.17 107 6.03$ 75000 - 99999 2,264 20.19 117 29.34 164 6.87$ 100000 - 149999 1,910 17.03 125 15.01 111 7.34

$ 150000+ 853 7.6 118 9.63 149 6.95

No Response 308 2.75 105 2.29 79 6.19

EDUCATION

Grammar School Or Less 333 2.97 21 0.81 16 1.25Some High School 358 3.19 44 0.75 14 2.6High School Graduate 1,724 15.38 82 13.37 72 4.8

Some College 2,855 25.46 102 30.58 119 6.01Associate Degree 933 8.32 107 7.69 84 6.27Bachelor's Degree 3,093 27.58 169 31.61 139 9.95Post Graduate Degree 1,868 16.66 181 15.11 116 10.66

No Response 50 0.44 27 0.07 19 1.58

DIVISION (REGION)OF COUNTRY

New England (Northeast) 623 5.56 104 5.84 99 6.12Middle Atlantic (Northeast) 1,251 11.15 81 5.71 39 4.78South Atlantic (South) 2,528 22.55 115 20.66 105 6.77East South Central (South) 621 5.54 117 4.48 90 6.87West South Central (South) 1,187 10.59 103 12.7 128 6.05East North Central (Midwest) 1,577 14.06 90 19.94 134 5.31West North Central (Midwest) 828 7.38 106 5.18 74 6.25Mountain (West) 1,016 9.06 122 17.06 250 7.2

Pacific (West) 1,582 14.11 86 8.43 52 5.08

Copyright 2010 NetRatings Inc.

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a r

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Google

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 8,663 100 100 100 100 4.55

GENDER Male 4,742 54.74 117 56.46 118 5.3

Female 3,920 45.26 85 43.54 84 3.88PERSONS - AGE 2 - 11 201 2.32 26 0.71 51 1.19

12 - 17 302 3.49 46 0.77 24 2.11

18 - 34 2,510 28.98 115 16.97 55 5.21

35 - 49 2,499 28.84 108 28.88 86 4.91

50-64 2,266 26.16 121 42.77 182 5.49

65+ 885 10.22 102 9.9 132 4.65

MALE - AGE 2 - 11 80 0.92 21 0.23 34 0.94

12 - 17 170 1.96 53 0.49 35 2.39

18 - 34 1,487 17.16 142 13.01 83 6.44

35 - 49 1,235 14.26 117 18.14 119 5.34

50-64 1,251 14.44 148 18.49 168 6.72

65+ 520 6 127 6.1 153 5.77FEMALE - AGE 2 - 11 121 1.39 32 0.48 68 1.45

12 - 17 133 1.53 40 0.28 16 1.83

18 - 34 1,023 11.81 90 3.96 26 4.08

35 - 49 1,264 14.59 100 10.73 59 4.56

50-64 1,015 11.71 98 24.28 195 4.48

65+ 365 4.22 80 3.8 109 3.65HOUSEHOLD INCOME $ 0 - 24999 704 8.13 73 3.39 28 3.33

$ 25000 - 49999 1,652 19.07 78 14.18 60 3.56$ 50000 - 74999 2,187 25.25 103 25.93 110 4.68$ 75000 - 99999 1,559 17.99 104 27.93 156 4.73$ 100000 - 149999 1,511 17.44 128 10.27 76 5.81

$ 150000+ 794 9.16 142 13.6 210 6.48

No Response 255 2.95 113 4.7 163 5.13

EDUCATION

Grammar School Or Less 498 5.75 41 1.43 28 1.87Some High School 400 4.62 64 1.09 21 2.91High School Graduate 1,184 13.67 73 9.93 54 3.3

Some College 2,164 24.98 100 18.39 71 4.55Associate Degree 686 7.92 101 5.9 65 4.61Bachelor's Degree 2,107 24.32 149 24.47 108 6.78Post Graduate Degree 1,582 18.26 198 38.62 296 9.02

No Response 42 0.48 29 0.18 47 1.33

DIVISION (REGION)OF COUNTRY

New England (Northeast) 597 6.9 129 17.43 296 5.86Middle Atlantic (Northeast) 1,178 13.6 99 12.47 86 4.51South Atlantic (South) 1,842 21.26 109 13.94 71 4.93East South Central (South) 308 3.55 75 3.3 66 3.41West South Central (South) 784 9.05 88 12.04 121 3.99East North Central (Midwest) 1,126 13 83 7.55 51 3.79West North Central (Midwest) 590 6.81 98 9.02 128 4.46Mountain (West) 554 6.39 86 4.75 70 3.92

Pacific (West) 1,684 19.44 119 19.51 119 5.41

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Huffpo

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 10,402 100 100 100 100 5.46

GENDER Male 5,168 49.68 106 44.82 93 5.77

Female 5,234 50.32 95 55.18 106 5.18PERSONS - AGE 2 - 11 147 1.41 16 0.37 26 0.87

12 - 17 220 2.12 28 0.49 15 1.54

18 - 34 3,122 30.01 119 17.72 57 6.48

35 - 49 3,350 32.21 121 42.54 127 6.59

50-64 2,530 24.32 112 27.84 119 6.13

65+ 1,033 9.94 99 11.04 148 5.43

MALE - AGE 2 - 11 76 0.73 16 0.12 17 0.89

12 - 17 117 1.12 30 0.17 12 1.64

18 - 34 1,597 15.35 127 9 57 6.92

35 - 49 1,671 16.06 132 13.98 92 7.22

50-64 1,182 11.37 116 15.49 141 6.35

65+ 525 5.05 107 6.06 152 5.83FEMALE - AGE 2 - 11 70 0.68 15 0.25 35 0.84

12 - 17 104 1 26 0.32 18 1.44

18 - 34 1,525 14.66 111 8.72 57 6.08

35 - 49 1,680 16.15 111 28.57 157 6.06

50-64 1,347 12.95 109 12.35 99 5.94

65+ 508 4.89 93 4.98 143 5.07HOUSEHOLD INCOME $ 0 - 24999 784 7.53 68 7.21 60 3.7

$ 25000 - 49999 1,994 19.17 79 10.98 46 4.3$ 50000 - 74999 2,637 25.35 103 22.8 97 5.64$ 75000 - 99999 2,083 20.02 116 31.09 174 6.32$ 100000 - 149999 1,816 17.45 128 10.78 80 6.98

$ 150000+ 792 7.62 118 13.84 214 6.46

No Response 297 2.85 109 3.31 115 5.96

EDUCATION

Grammar School Or Less 374 3.6 26 0.59 12 1.4Some High School 288 2.77 38 0.98 19 2.09High School Graduate 1,375 13.22 70 8.27 45 3.83Some College 2,696 25.92 104 28.86 112 5.67Associate Degree 844 8.12 104 8.01 88 5.67Bachelor's Degree 2,762 26.55 163 27.74 122 8.89Post Graduate Degree 2,025 19.47 212 25.34 194 11.55

No Response 38 0.36 22 0.19 52 1.21

DIVISION (REGION)OF COUNTRY

New England (Northeast) 661 6.35 119 5.5 94 6.48Middle Atlantic (Northeast) 1,431 13.76 100 12.35 85 5.48South Atlantic (South) 2,231 21.45 109 16.33 83 5.98East South Central (South) 475 4.56 96 3.35 67 5.25West South Central (South) 955 9.18 89 5.84 59 4.87East North Central (Midwest) 1,504 14.46 93 10.74 72 5.06West North Central (Midwest) 552 5.3 76 5.41 77 4.17Mountain (West) 856 8.23 111 10.97 161 6.07

Pacific (West) 1,737 16.7 102 29.51 180 5.58

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a resu

These demographics have insufficient sample sizes for reliable projection of demographic measures.

LA times

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 7,842 100 100 100 100 4.12

GENDER Male 4,348 55.44 118 69.05 144 4.86

Female 3,494 44.56 84 30.95 60 3.46PERSONS - AGE 2 - 11 80 1.01 11 0.28 20 0.47

12 - 17 160 2.04 27 0.75 23 1.12

18 - 34 2,028 25.86 102 16.15 52 4.21

35 - 49 2,303 29.37 110 32.84 98 4.53

50-64 2,223 28.35 131 29.19 124 5.38

65+ 1,048 13.36 134 20.81 278 5.51

MALE - AGE 2 - 11 51 0.65 15 0.14 20 0.6

12 - 17 54 0.69 19 0.24 17 0.77

18 - 34 1,102 14.05 116 9.76 62 4.77

35 - 49 1,262 16.1 133 22.8 149 5.46

50-64 1,196 15.25 156 19.92 181 6.42

65+ 682 8.69 184 16.19 405 7.56FEMALE - AGE 2 - 11 29 0.36 8 0.14 19 0.34

12 - 17 106 1.35 36 0.51 29 1.46

18 - 34 926 11.81 90 6.39 42 3.69

35 - 49 1,041 13.27 91 10.04 55 3.75

50-64 1,027 13.1 110 9.26 74 4.53

65+ 366 4.67 89 4.62 133 3.65HOUSEHOLD INCOME $ 0 - 24999 467 5.95 54 3.62 30 2.2

$ 25000 - 49999 1,548 19.75 81 16.05 68 3.34$ 50000 - 74999 1,959 24.99 102 29.76 127 4.19$ 75000 - 99999 1,680 21.43 124 15.26 85 5.1$ 100000 - 149999 1,257 16.03 117 16.16 120 4.83

$ 150000+ 754 9.61 149 18.12 280 6.15

No Response 176 2.25 86 1.03 36 3.54

EDUCATION

Grammar School Or Less 239 3.05 22 0.71 14 0.9Some High School 220 2.8 39 1.12 21 1.6High School Graduate 867 11.06 59 5.37 29 2.42

Some College 1,946 24.81 99 19.26 75 4.09Associate Degree 617 7.86 101 7.74 85 4.14Bachelor's Degree 2,251 28.7 176 33.04 145 7.24Post Graduate Degree 1,676 21.38 232 32.6 250 9.56

No Response 26 0.33 20 0.16 42 0.82

DIVISION (REGION)OF COUNTRY

New England (Northeast) 440 5.61 105 2.33 40 4.32Middle Atlantic (Northeast) 913 11.64 85 4.65 32 3.49South Atlantic (South) 1,267 16.15 82 14.47 74 3.39East South Central (South) 185 2.36 50 1.77 36 2.05West South Central (South) 669 8.53 83 3.74 38 3.41East North Central (Midwest) 863 11 71 3.9 26 2.9West North Central (Midwest) 361 4.61 66 2.16 31 2.73Mountain (West) 530 6.76 91 15.02 220 3.76

Pacific (West) 2,614 33.34 204 51.97 318 8.4

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Mail Online

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 5,051 100 100 100 100 2.65

GENDER Male 2,721 53.87 115 47.26 99 3.04

Female 2,330 46.13 87 52.74 101 2.31PERSONS - AGE 2 - 11 35 0.69 8 0.15 11 0.21

12 - 17 117 2.32 31 0.73 23 0.82

18 - 34 1,276 25.27 100 18.01 58 2.65

35 - 49 1,632 32.32 121 42.18 126 3.21

50-64 1,401 27.74 128 28.58 122 3.39

65+ 589 11.66 117 10.36 138 3.1

MALE - AGE 2 - 11 12 0.25 6 0.05 8 0.15

12 - 17 46 0.92 25 0.18 13 0.65

18 - 34 538 10.66 88 7.61 49 2.33

35 - 49 927 18.35 151 15.99 105 4.01

50-64 778 15.41 158 15.94 145 4.18

65+ 419 8.29 175 7.49 188 4.64FEMALE - AGE 2 - 11 23 0.45 10 0.1 14 0.27

12 - 17 71 1.4 37 0.55 31 0.98

18 - 34 738 14.61 111 10.4 68 2.94

35 - 49 706 13.97 96 26.19 144 2.55

50-64 623 12.34 104 12.64 101 2.75

65+ 170 3.37 64 2.86 82 1.7HOUSEHOLD INCOME $ 0 - 24999 340 6.74 61 3.37 28 1.61

$ 25000 - 49999 988 19.56 80 30.12 127 2.13$ 50000 - 74999 1,193 23.61 96 19.86 85 2.55$ 75000 - 99999 969 19.19 111 17.9 100 2.94$ 100000 - 149999 875 17.32 127 17.58 130 3.36

$ 150000+ 538 10.65 165 8.45 131 4.39

No Response 148 2.93 112 2.73 95 2.97

EDUCATION

Grammar School Or Less 149 2.95 21 0.83 16 0.56Some High School 113 2.24 31 1.13 21 0.82High School Graduate 546 10.82 57 9.32 50 1.52

Some College 1,182 23.41 94 37.8 147 2.49Associate Degree 444 8.79 113 4.69 52 2.98Bachelor's Degree 1,497 29.65 182 29.22 128 4.82Post Graduate Degree 1,108 21.93 238 16.77 128 6.32

No Response 11 0.21 13 0.23 61 0.34

DIVISION (REGION)OF COUNTRY

New England (Northeast) 451 8.93 167 8.48 144 4.42Middle Atlantic (Northeast) 692 13.7 100 22.23 153 2.65South Atlantic (South) 1,151 22.78 116 21.85 112 3.08East South Central (South) 199 3.95 83 3.1 62 2.2West South Central (South) 469 9.29 90 8.02 81 2.39East North Central (Midwest) 671 13.28 85 8.69 58 2.26West North Central (Midwest) 386 7.64 110 6.31 90 2.92Mountain (West) 278 5.5 74 5.72 84 1.97

Pacific (West) 754 14.93 91 15.6 95 2.42

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

MSNBC

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 28,564 100 100 100 100 14.99

GENDER Male 13,855 48.5 103 53.09 111 15.48

Female 14,709 51.5 97 46.91 90 14.56PERSONS - AGE 2 - 11 547 1.91 22 0.54 38 3.25

12 - 17 861 3.02 40 0.59 19 6.01

18 - 34 7,257 25.41 101 21.1 68 15.07

35 - 49 8,961 31.37 118 35.39 106 17.62

50-64 7,700 26.96 124 33.18 141 18.65

65+ 3,237 11.33 113 9.21 123 17.01

MALE - AGE 2 - 11 278 0.97 22 0.38 54 3.26

12 - 17 430 1.5 40 0.32 23 6.05

18 - 34 3,575 12.52 103 11.4 73 15.48

35 - 49 4,184 14.65 121 22.08 145 18.09

50-64 3,612 12.65 129 13.84 126 19.39

65+ 1,776 6.22 131 5.08 127 19.71FEMALE - AGE 2 - 11 269 0.94 22 0.16 23 3.23

12 - 17 432 1.51 40 0.28 16 5.97

18 - 34 3,682 12.89 98 9.7 63 14.69

35 - 49 4,777 16.72 115 13.31 73 17.23

50-64 4,088 14.31 120 19.33 155 18.03

65+ 1,461 5.12 97 4.13 118 14.59HOUSEHOLD INCOME $ 0 - 24999 2,123 7.43 67 4.53 37 10.02

$ 25000 - 49999 5,963 20.88 86 19.52 83 12.86$ 50000 - 74999 7,176 25.12 102 29.75 127 15.35$ 75000 - 99999 5,427 19 110 17.11 96 16.47$ 100000 - 149999 4,601 16.11 118 17.14 127 17.68

$ 150000+ 2,478 8.68 135 8.8 136 20.21

No Response 796 2.79 107 3.16 109 15.99

EDUCATION

Grammar School Or Less 1,284 4.5 32 1.13 22 4.81Some High School 1,173 4.11 57 1.95 37 8.52High School Graduate 4,332 15.17 80 19.41 105 12.06

Some College 7,902 27.66 111 26.16 102 16.62Associate Degree 2,603 9.11 117 6.85 75 17.49Bachelor's Degree 6,778 23.73 146 28.79 127 21.82Post Graduate Degree 4,367 15.29 166 15.37 118 24.91

No Response 124 0.43 26 0.35 93 3.95

DIVISION (REGION)OF COUNTRY

New England (Northeast) 1,535 5.37 100 3.37 57 15.06Middle Atlantic (Northeast) 3,925 13.74 100 11.46 79 15.02South Atlantic (South) 5,623 19.69 100 20.16 103 15.07East South Central (South) 1,145 4.01 84 3.65 73 12.67West South Central (South) 2,653 9.29 90 16.33 165 13.52East North Central (Midwest) 3,915 13.71 88 13.62 91 13.17West North Central (Midwest) 2,274 7.96 115 9.53 136 17.18Mountain (West) 2,567 8.99 121 7.89 116 18.18

Pacific (West) 4,926 17.25 106 14 86 15.83

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

NY Post

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 4,543 100 100 100 100 2.38

GENDER Male 2,550 56.13 119 70.15 146 2.85

Female 1,993 43.87 83 29.85 57 1.97PERSONS - AGE 2 - 11 19 0.42 5 0.1 7 0.11

12 - 17 29 0.63 8 0.09 3 0.2

18 - 34 1,078 23.73 94 21.4 69 2.24

35 - 49 1,481 32.59 122 34.11 102 2.91

50-64 1,286 28.31 131 24.47 104 3.12

65+ 650 14.31 143 19.83 265 3.42

MALE - AGE 2 - 11 7 0.15 3 0.02 3 0.08

12 - 17 8 0.18 5 0.02 1 0.11

18 - 34 562 12.36 102 12.31 79 2.43

35 - 49 819 18.02 148 24.2 159 3.54

50-64 716 15.76 161 15.78 144 3.84

65+ 439 9.66 204 17.83 446 4.87FEMALE - AGE 2 - 11 12 0.27 6 0.08 11 0.15

12 - 17 20 0.45 12 0.07 4 0.28

18 - 34 516 11.37 86 9.1 59 2.06

35 - 49 662 14.57 100 9.91 54 2.39

50-64 571 12.56 106 8.69 70 2.52

65+ 212 4.66 89 2 58 2.11HOUSEHOLD INCOME $ 0 - 24999 301 6.63 60 3.39 28 1.42

$ 25000 - 49999 884 19.45 80 13.34 56 1.91$ 50000 - 74999 967 21.28 87 22.67 97 2.07$ 75000 - 99999 939 20.67 120 19.06 107 2.85$ 100000 - 149999 779 17.15 126 22.9 169 2.99

$ 150000+ 552 12.14 189 15.86 245 4.5

No Response 122 2.68 102 2.79 97 2.44

EDUCATION

Grammar School Or Less 55 1.22 9 0.57 11 0.21Some High School 110 2.43 34 1.42 27 0.8High School Graduate 610 13.43 71 9.46 51 1.7

Some College 992 21.83 87 19.22 75 2.09Associate Degree 334 7.35 94 7.92 87 2.24Bachelor's Degree 1,384 30.47 187 41.43 182 4.46Post Graduate Degree 1,043 22.95 249 19.23 147 5.95

No Response 15 0.33 20 0.75 202 0.48

DIVISION (REGION)OF COUNTRY

New England (Northeast) 400 8.81 165 8.32 141 3.93Middle Atlantic (Northeast) 1,119 24.63 180 32.01 220 4.28South Atlantic (South) 920 20.25 103 17.99 92 2.46East South Central (South) 83 1.83 39 0.75 15 0.92West South Central (South) 336 7.4 72 3.25 33 1.71East North Central (Midwest) 594 13.08 84 14.61 98 2West North Central (Midwest) 183 4.03 58 4.49 64 1.38Mountain (West) 269 5.91 80 6.5 95 1.9

Pacific (West) 638 14.05 86 12.09 74 2.05

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

NY Times

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 15,468 100 100 100 100 8.12

GENDER Male 8,375 54.14 115 55.45 116 9.36

Female 7,094 45.86 86 44.55 86 7.02PERSONS - AGE 2 - 11 195 1.26 14 0.26 18 1.15

12 - 17 312 2.02 27 0.79 25 2.18

18 - 34 4,006 25.9 102 25.26 82 8.32

35 - 49 4,499 29.08 109 26.2 78 8.85

50-64 4,302 27.81 128 33.14 141 10.42

65+ 2,154 13.92 139 14.36 192 11.32

MALE - AGE 2 - 11 100 0.65 15 0.12 18 1.18

12 - 17 128 0.83 22 0.18 13 1.81

18 - 34 2,095 13.54 112 12.86 82 9.07

35 - 49 2,377 15.36 127 15.02 98 10.27

50-64 2,359 15.25 156 17.39 158 12.67

65+ 1,315 8.5 180 9.88 247 14.59FEMALE - AGE 2 - 11 94 0.61 14 0.13 19 1.13

12 - 17 184 1.19 31 0.61 34 2.54

18 - 34 1,912 12.36 94 12.4 81 7.63

35 - 49 2,122 13.72 94 11.18 61 7.66

50-64 1,943 12.56 106 15.75 126 8.57

65+ 839 5.42 103 4.49 129 8.38HOUSEHOLD INCOME $ 0 - 24999 1,028 6.65 60 3.57 30 4.85

$ 25000 - 49999 2,882 18.63 77 20.79 88 6.22$ 50000 - 74999 3,425 22.14 90 18.69 80 7.32$ 75000 - 99999 3,117 20.15 117 17.56 98 9.46$ 100000 - 149999 2,763 17.86 131 21.39 158 10.62

$ 150000+ 1,782 11.52 179 14.81 229 14.53

No Response 471 3.05 117 3.18 110 9.47

EDUCATION

Grammar School Or Less 391 2.53 18 0.83 16 1.47Some High School 469 3.03 42 0.9 17 3.41High School Graduate 1,591 10.28 55 4.98 27 4.43

Some College 3,251 21.02 84 12.12 47 6.84Associate Degree 1,089 7.04 90 3.2 35 7.32Bachelor's Degree 4,617 29.85 183 39.95 176 14.86Post Graduate Degree 3,987 25.77 280 37.61 288 22.74

No Response 73 0.47 28 0.41 110 2.31

DIVISION (REGION)OF COUNTRY

New England (Northeast) 1,200 7.76 145 10.1 172 11.78Middle Atlantic (Northeast) 2,871 18.56 135 25.73 177 10.99South Atlantic (South) 2,999 19.39 99 13.45 69 8.03East South Central (South) 522 3.38 71 1.67 34 5.78West South Central (South) 1,398 9.04 88 6.28 63 7.13East North Central (Midwest) 2,046 13.23 85 15.64 105 6.89West North Central (Midwest) 921 5.96 86 3.72 53 6.96Mountain (West) 975 6.3 85 6.13 90 6.9

Pacific (West) 2,535 16.39 100 17.29 106 8.15

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Reuters

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 4,824 100 100 100 100 2.53

GENDER Male 3,073 63.7 136 75.79 158 3.43

Female 1,751 36.3 68 24.21 47 1.73PERSONS - AGE 2 - 11 28 0.59 7 0.25 18 0.17

12 - 17 74 1.53 20 0.37 12 0.51

18 - 34 1,241 25.73 102 31.13 100 2.58

35 - 49 1,370 28.39 106 24.82 74 2.69

50-64 1,421 29.46 136 26.76 114 3.44

65+ 690 14.3 143 16.66 223 3.63

MALE - AGE 2 - 11 16 0.34 8 0.16 23 0.19

12 - 17 39 0.81 22 0.24 17 0.55

18 - 34 753 15.6 129 24.47 156 3.26

35 - 49 839 17.38 143 18.64 122 3.62

50-64 932 19.32 198 18.94 172 5

65+ 494 10.24 216 13.34 334 5.48FEMALE - AGE 2 - 11 12 0.25 6 0.09 13 0.14

12 - 17 34 0.71 19 0.14 8 0.48

18 - 34 489 10.13 77 6.66 43 1.95

35 - 49 531 11.01 76 6.19 34 1.92

50-64 489 10.13 85 7.81 63 2.16

65+ 196 4.06 77 3.32 95 1.96HOUSEHOLD INCOME $ 0 - 24999 258 5.34 48 3.28 27 1.22

$ 25000 - 49999 1,057 21.92 90 14.11 60 2.28$ 50000 - 74999 1,109 22.99 94 31.48 134 2.37$ 75000 - 99999 902 18.69 108 18.92 106 2.74$ 100000 - 149999 846 17.53 128 19.76 146 3.25

$ 150000+ 558 11.57 180 11.43 177 4.55

No Response 94 1.95 75 1.01 35 1.89

EDUCATION

Grammar School Or Less 94 1.95 14 5.86 114 0.35Some High School 126 2.62 36 0.95 18 0.92High School Graduate 483 10.01 53 5.57 30 1.34

Some College 1,077 22.33 90 14.99 58 2.27Associate Degree 287 5.95 76 4.53 50 1.93Bachelor's Degree 1,560 32.35 198 36.48 160 5.02Post Graduate Degree 1,186 24.59 267 31.34 240 6.77

No Response 10 0.2 12 0.28 74 0.31

DIVISION (REGION)OF COUNTRY

New England (Northeast) 428 8.87 166 15.48 263 4.2Middle Atlantic (Northeast) 718 14.88 108 17.06 117 2.75South Atlantic (South) 1,061 21.99 112 18.63 95 2.84East South Central (South) 176 3.66 77 2.41 48 1.95West South Central (South) 347 7.19 70 9.31 94 1.77East North Central (Midwest) 537 11.13 71 8.5 57 1.81West North Central (Midwest) 402 8.33 120 4.95 70 3.04Mountain (West) 395 8.19 111 10.14 149 2.8

Pacific (West) 761 15.76 97 13.51 83 2.44

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

SF Gate

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 3,060 100 100 100 100 1.61

GENDER Male 1,831 59.82 127 61.25 128 2.05

Female 1,230 40.18 76 38.75 74 1.22PERSONS - AGE 2 - 11 35 1.15 13 0.31 22 0.21

12 - 17 47 1.53 20 0.34 11 0.33

18 - 34 696 22.74 90 20.23 65 1.45

35 - 49 1,028 33.59 126 45.15 135 2.02

50-64 866 28.31 131 26.08 111 2.1

65+ 388 12.68 127 7.88 105 2.04

MALE - AGE 2 - 11 22 0.73 16 0.25 37 0.26

12 - 17 17 0.57 15 0.17 12 0.24

18 - 34 383 12.51 103 10.13 65 1.66

35 - 49 616 20.12 166 31.11 204 2.66

50-64 528 17.26 177 14.4 131 2.84

65+ 264 8.63 183 5.18 130 2.93FEMALE - AGE 2 - 11 13 0.41 9 0.05 8 0.15

12 - 17 30 0.97 26 0.17 9 0.41

18 - 34 313 10.23 78 10.1 66 1.25

35 - 49 412 13.47 93 14.04 77 1.49

50-64 338 11.05 93 11.68 94 1.49

65+ 124 4.04 77 2.71 78 1.24HOUSEHOLD INCOME $ 0 - 24999 172 5.62 51 2.48 21 0.81

$ 25000 - 49999 515 16.82 69 7.21 30 1.11$ 50000 - 74999 590 19.29 79 32.26 137 1.26$ 75000 - 99999 717 23.44 136 15.68 88 2.18$ 100000 - 149999 608 19.88 145 19 140 2.34

$ 150000+ 379 12.38 192 21.22 328 3.09

No Response 78 2.56 98 2.16 75 1.57

EDUCATION

Grammar School Or Less 118 3.86 28 1.18 23 0.44Some High School 73 2.38 33 0.45 9 0.53High School Graduate 390 12.73 68 4.91 26 1.09

Some College 603 19.71 79 17.71 69 1.27Associate Degree 168 5.47 70 3.34 37 1.13Bachelor's Degree 926 30.26 186 40.22 177 2.98Post Graduate Degree 779 25.45 277 32.16 246 4.44

No Response 5 0.15 9 0.03 9 0.14

DIVISION (REGION)OF COUNTRY

New England (Northeast) 281 9.17 171 3.02 51 2.75Middle Atlantic (Northeast) 254 8.3 61 2.91 20 0.97South Atlantic (South) 510 16.67 85 3.36 17 1.37East South Central (South) 69 2.26 48 0.95 19 0.77West South Central (South) 221 7.23 70 6.86 69 1.13East North Central (Midwest) 315 10.28 66 8.02 54 1.06West North Central (Midwest) 100 3.27 47 0.81 12 0.76Mountain (West) 151 4.93 67 1.84 27 1.07

Pacific (West) 1,160 37.89 232 72.22 441 3.73

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Topix

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 4,268 100 100 100 100 2.24

GENDER Male 1,869 43.8 93 39.18 82 2.09

Female 2,398 56.2 106 60.82 117 2.37PERSONS - AGE 2 - 11 71 1.67 19 0.79 57 0.42

12 - 17 100 2.35 31 1.11 35 0.7

18 - 34 1,203 28.2 112 32.9 106 2.5

35 - 49 1,424 33.36 125 38.03 114 2.8

50-64 1,118 26.2 121 22.31 95 2.71

65+ 351 8.22 82 4.86 65 1.84

MALE - AGE 2 - 11 29 0.67 15 0.52 75 0.34

12 - 17 54 1.27 34 0.55 40 0.76

18 - 34 543 12.73 105 15.21 97 2.35

35 - 49 534 12.51 103 13.99 92 2.31

50-64 549 12.87 132 6.3 57 2.95

65+ 160 3.74 79 2.6 65 1.77FEMALE - AGE 2 - 11 42 0.99 23 0.27 39 0.51

12 - 17 46 1.08 29 0.55 31 0.64

18 - 34 660 15.46 118 17.68 115 2.63

35 - 49 890 20.85 143 24.04 132 3.21

50-64 569 13.32 112 16.01 128 2.51

65+ 191 4.48 85 2.26 65 1.91HOUSEHOLD INCOME $ 0 - 24999 506 11.85 107 18.83 156 2.39

$ 25000 - 49999 1,027 24.07 99 18.76 79 2.22$ 50000 - 74999 1,094 25.63 104 29.48 126 2.34$ 75000 - 99999 679 15.91 92 19.73 110 2.06$ 100000 - 149999 573 13.43 98 6.77 50 2.2

$ 150000+ 286 6.7 104 5.07 78 2.33

No Response 103 2.4 92 1.34 46 2.06

EDUCATION

Grammar School Or Less 224 5.26 38 1.87 36 0.84Some High School 187 4.38 61 3.83 73 1.36High School Graduate 849 19.9 106 29.32 158 2.36

Some College 1,321 30.96 124 26.8 104 2.78Associate Degree 349 8.19 105 8.42 93 2.35Bachelor's Degree 836 19.58 120 13.66 60 2.69Post Graduate Degree 475 11.13 121 15.62 120 2.71

No Response 26 0.61 37 0.48 128 0.82

DIVISION (REGION)OF COUNTRY

New England (Northeast) 313 7.33 137 2.25 38 3.07Middle Atlantic (Northeast) 445 10.42 76 4.62 32 1.7South Atlantic (South) 919 21.54 110 12.75 65 2.46East South Central (South) 389 9.11 192 41.49 835 4.3West South Central (South) 440 10.31 100 14.7 148 2.24East North Central (Midwest) 665 15.57 100 7.94 53 2.24West North Central (Midwest) 290 6.79 98 9.04 129 2.19Mountain (West) 171 4.01 54 2.14 31 1.21

Pacific (West) 636 14.91 91 5.07 31 2.05

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

USA Today

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 9,318 100 100 100 100 4.89

GENDER Male 5,089 54.62 116 63.15 132 5.69

Female 4,229 45.38 86 36.85 71 4.19PERSONS - AGE 2 - 11 90 0.96 11 0.36 26 0.53

12 - 17 171 1.84 24 0.49 15 1.19

18 - 34 2,375 25.49 101 16.18 52 4.93

35 - 49 2,875 30.85 116 32.02 96 5.65

50-64 2,574 27.63 127 30.64 131 6.23

65+ 1,233 13.23 132 20.31 271 6.48

MALE - AGE 2 - 11 42 0.45 10 0.07 10 0.5

12 - 17 79 0.84 23 0.26 19 1.11

18 - 34 1,195 12.82 106 12.03 77 5.17

35 - 49 1,451 15.57 128 17.18 113 6.27

50-64 1,575 16.91 173 19.14 174 8.46

65+ 748 8.02 170 14.46 362 8.3FEMALE - AGE 2 - 11 48 0.51 12 0.29 41 0.57

12 - 17 93 0.99 26 0.22 13 1.28

18 - 34 1,181 12.67 96 4.15 27 4.71

35 - 49 1,424 15.28 105 14.84 81 5.14

50-64 999 10.72 90 11.5 92 4.41

65+ 485 5.21 99 5.85 168 4.84HOUSEHOLD INCOME $ 0 - 24999 561 6.02 54 4.41 36 2.65

$ 25000 - 49999 1,725 18.51 76 18.08 76 3.72$ 50000 - 74999 2,418 25.95 106 30.4 129 5.17$ 75000 - 99999 1,891 20.29 117 16.96 95 5.74$ 100000 - 149999 1,411 15.14 111 16.88 125 5.42

$ 150000+ 1,089 11.69 182 10.66 165 8.88

No Response 224 2.4 92 2.62 91 4.49

EDUCATION

Grammar School Or Less 224 2.41 17 0.78 15 0.84Some High School 234 2.51 35 2.35 45 1.7High School Graduate 1,177 12.63 67 10.83 58 3.28

Some College 2,413 25.9 104 26.3 102 5.08Associate Degree 644 6.91 88 10.27 113 4.33Bachelor's Degree 2,549 27.36 168 26.29 116 8.21Post Graduate Degree 2,054 22.05 240 23.1 177 11.72

No Response 22 0.24 15 0.07 19 0.71

DIVISION (REGION)OF COUNTRY

New England (Northeast) 645 6.93 129 4.63 79 6.33Middle Atlantic (Northeast) 1,303 13.99 102 12.12 83 4.99South Atlantic (South) 2,081 22.33 114 24.15 123 5.58East South Central (South) 322 3.45 73 7.4 149 3.56West South Central (South) 713 7.65 74 13.15 133 3.63East North Central (Midwest) 1,348 14.47 93 14.53 98 4.54West North Central (Midwest) 714 7.67 110 7.75 110 5.4Mountain (West) 822 8.82 119 9.02 132 5.82

Pacific (West) 1,370 14.7 90 7.25 44 4.4

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

WSJ

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 7,811 100 100 100 100 4.1

GENDER Male 4,757 60.9 130 82.05 171 5.32

Female 3,054 39.1 74 17.95 35 3.02PERSONS - AGE 2 - 11 57 0.73 8 0.24 17 0.34

12 - 17 64 0.82 11 0.65 20 0.44

18 - 34 1,908 24.42 97 15.1 49 3.96

35 - 49 2,386 30.55 114 18.4 55 4.69

50-64 2,217 28.38 131 38.19 163 5.37

65+ 1,180 15.1 151 27.41 366 6.2

MALE - AGE 2 - 11 26 0.34 8 0.04 6 0.31

12 - 17 38 0.48 13 0.06 5 0.53

18 - 34 1,087 13.91 115 10.78 69 4.71

35 - 49 1,407 18.01 148 11.91 78 6.08

50-64 1,373 17.58 180 33.29 303 7.37

65+ 826 10.58 224 25.97 650 9.17FEMALE - AGE 2 - 11 30 0.39 9 0.2 29 0.37

12 - 17 26 0.33 9 0.58 33 0.36

18 - 34 821 10.51 80 4.32 28 3.28

35 - 49 979 12.54 86 6.49 36 3.53

50-64 844 10.8 91 4.9 39 3.72

65+ 354 4.53 86 1.45 42 3.53HOUSEHOLD INCOME $ 0 - 24999 370 4.74 43 2.24 19 1.75

$ 25000 - 49999 1,276 16.34 67 8.12 34 2.75$ 50000 - 74999 1,792 22.94 93 26.13 111 3.83$ 75000 - 99999 1,573 20.13 116 24.25 136 4.77$ 100000 - 149999 1,513 19.37 142 23.86 176 5.81

$ 150000+ 1,063 13.61 212 12.98 201 8.67

No Response 224 2.87 110 2.41 84 4.5

EDUCATION

Grammar School Or Less 146 1.87 13 0.94 18 0.55Some High School 123 1.58 22 1.96 37 0.9High School Graduate 699 8.95 47 3.13 17 1.95

Some College 1,635 20.93 84 10.49 41 3.44Associate Degree 547 7 90 3.2 35 3.68Bachelor's Degree 2,540 32.52 199 40.94 180 8.18Post Graduate Degree 2,099 26.87 292 39.26 301 11.97

No Response 22 0.28 17 0.08 23 0.69

DIVISION (REGION)OF COUNTRY

New England (Northeast) 625 8 149 18.21 309 6.13Middle Atlantic (Northeast) 1,216 15.57 113 9.41 65 4.65South Atlantic (South) 1,699 21.75 111 18.79 96 4.55East South Central (South) 246 3.15 66 1.6 32 2.72West South Central (South) 739 9.46 92 8.27 83 3.76East North Central (Midwest) 942 12.06 77 10.63 71 3.17West North Central (Midwest) 477 6.11 88 3.13 45 3.6Mountain (West) 598 7.65 103 20.89 306 4.23

Pacific (West) 1,270 16.26 100 9.07 55 4.08

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Washpo

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 9,461 100 100 100 100 4.97

GENDER Male 5,494 58.07 124 57.61 120 6.14

Female 3,967 41.93 79 42.39 81 3.93PERSONS - AGE 2 - 11 75 0.79 9 0.28 20 0.44

12 - 17 143 1.51 20 0.37 12 1

18 - 34 2,300 24.31 96 21.32 69 4.78

35 - 49 2,825 29.87 112 20.49 61 5.56

50-64 2,728 28.83 133 38.4 164 6.6

65+ 1,390 14.7 147 19.14 256 7.31

MALE - AGE 2 - 11 38 0.4 9 0.2 29 0.45

12 - 17 74 0.79 21 0.15 11 1.05

18 - 34 1,263 13.35 110 10.19 65 5.47

35 - 49 1,552 16.4 135 9.38 61 6.71

50-64 1,666 17.61 180 25.84 235 8.94

65+ 901 9.52 201 11.85 297 10FEMALE - AGE 2 - 11 37 0.39 9 0.08 11 0.44

12 - 17 68 0.72 19 0.21 12 0.95

18 - 34 1,037 10.96 83 11.13 73 4.14

35 - 49 1,274 13.46 93 11.11 61 4.59

50-64 1,062 11.23 94 12.56 101 4.68

65+ 489 5.17 98 7.29 209 4.89HOUSEHOLD INCOME $ 0 - 24999 520 5.5 49 3.29 27 2.46

$ 25000 - 49999 1,671 17.67 73 17.13 72 3.61$ 50000 - 74999 2,210 23.36 95 25.6 109 4.73$ 75000 - 99999 1,917 20.27 117 19.6 110 5.82$ 100000 - 149999 1,702 17.99 132 20.17 149 6.54

$ 150000+ 1,159 12.25 190 10.87 168 9.45

No Response 281 2.97 113 3.34 115 5.64

EDUCATION

Grammar School Or Less 223 2.35 17 0.7 14 0.83Some High School 155 1.64 23 1.17 22 1.13High School Graduate 1,025 10.83 57 8.62 46 2.85Some College 2,261 23.9 96 19.27 75 4.76Associate Degree 838 8.86 113 10.87 119 5.63Bachelor's Degree 2,582 27.3 167 29.23 128 8.31Post Graduate Degree 2,351 24.85 270 30.07 230 13.41

No Response 25 0.26 16 0.07 17 0.78

DIVISION (REGION)OF COUNTRY

New England (Northeast) 572 6.04 113 3.7 63 5.61Middle Atlantic (Northeast) 1,145 12.1 88 10.12 70 4.38South Atlantic (South) 2,899 30.65 156 51.16 261 7.77East South Central (South) 235 2.48 52 1.92 39 2.6West South Central (South) 838 8.86 86 5.7 57 4.27East North Central (Midwest) 1,187 12.55 80 8.97 60 4West North Central (Midwest) 568 6.01 86 5.83 83 4.29Mountain (West) 616 6.51 88 3.4 50 4.37

Pacific (West) 1,400 14.8 91 9.2 56 4.5

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a resu

These demographics have insufficient sample sizes for reliable projection of demographic measures.

Yahoo

Category TargetUnique

Audience[000]

Unique Audience

Composition(%)

CompositionIndex byUnique

Audience

Web Page Views

Composition(%)

CompositionIndex by

Page Views

Coverage(%)

ALL Total 34,402 100 100 100 100 18.06

GENDER Male 16,669 48.45 103 55.6 116 18.63

Female 17,734 51.55 97 44.4 85 17.55PERSONS - AGE 2 - 11 756 2.2 25 0.45 32 4.49

12 - 17 1,234 3.59 48 1.13 36 8.61

18 - 34 9,053 26.31 104 20.39 66 18.8

35 - 49 10,820 31.45 118 30.23 90 21.28

50-64 8,791 25.55 118 35.66 152 21.29

65+ 3,749 10.9 109 12.14 162 19.7

MALE - AGE 2 - 11 400 1.16 26 0.25 37 4.7

12 - 17 613 1.78 48 0.57 41 8.62

18 - 34 4,350 12.64 104 9.63 61 18.84

35 - 49 5,239 15.23 125 16.39 107 22.65

50-64 4,127 12 123 21.12 192 22.16

65+ 1,940 5.64 119 7.64 191 21.52FEMALE - AGE 2 - 11 356 1.03 24 0.19 27 4.27

12 - 17 621 1.81 48 0.56 32 8.6

18 - 34 4,703 13.67 104 10.76 70 18.76

35 - 49 5,581 16.22 111 13.84 76 20.13

50-64 4,664 13.56 114 14.54 117 20.57

65+ 1,809 5.26 100 4.5 129 18.06HOUSEHOLD INCOME $ 0 - 24999 3,481 10.12 91 10.91 90 16.43

$ 25000 - 49999 8,031 23.34 96 22.75 96 17.33$ 50000 - 74999 8,410 24.45 100 21.04 90 17.99$ 75000 - 99999 6,002 17.45 101 21.51 120 18.22$ 100000 - 149999 5,219 15.17 111 13.74 102 20.06

$ 150000+ 2,267 6.59 102 7.76 120 18.49

No Response 992 2.88 110 2.3 79 19.93

EDUCATION

Grammar School Or Less 1,743 5.07 36 1.71 33 6.53Some High School 1,569 4.56 63 2.36 45 11.4High School Graduate 5,886 17.11 91 19.6 106 16.39

Some College 9,491 27.59 111 25.83 100 19.97Associate Degree 3,077 8.94 114 8.36 92 20.68Bachelor's Degree 7,744 22.51 138 26.05 115 24.92Post Graduate Degree 4,713 13.7 149 15.89 122 26.89

No Response 180 0.52 32 0.2 55 5.74

DIVISION (REGION)OF COUNTRY

New England (Northeast) 1,640 4.77 89 5.61 95 16.09Middle Atlantic (Northeast) 3,945 11.47 84 10.5 72 15.09South Atlantic (South) 6,965 20.25 103 17.6 90 18.66East South Central (South) 1,561 4.54 96 4.13 83 17.27West South Central (South) 4,087 11.88 115 12.8 129 20.83East North Central (Midwest) 5,654 16.43 105 19.09 128 19.02West North Central (Midwest) 2,299 6.68 96 8.4 120 17.37Mountain (West) 2,176 6.33 85 6.26 92 15.41

Pacific (West) 6,075 17.66 108 15.61 95 19.53

Copyright 2010 NetRatings Inc.

Source: Nielsen Company Netview Database

Income refers to annual household income and is provided in USD.

These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a re

These demographics have insufficient sample sizes for reliable projection of demographic measures.