PETSPACE

Members

CSD Fall 2008

Kanaan Rabih Varol Ercan Bilis Stavros Bui Truong Huu Nhi Guo XiaoYanWeiYa Zhang

Online platform for pet lovers & experts

The idea

The Product

First product of Petspace; www.hundsmart.se

Launch – int. Dog fair 2008

Unique contribution

Unique contribution

Unique contribution

Unique contribution

Goals - Objectives

Goals - Objectives

Goals - Objectives

Deliverables & Delivery

Market Analysis & Assessment

• Understanding the nature and characteristics of the examined segments, and finding opportunities for the

subject

Strengths Technical + business background of the team membersExperience from Sweden market

WeaknessesLimited local networks Lacking of financial backupCulture, custom, language borders

Opportunities First moverPromising partnership

ThreatsLegal issuesTechnology reliability

Market Analysis & Assessment

• There is a “myspace” for dogs called “mydogspace”

• In Denmark, the more children there are in households, the more likely there are pets

• One in five Finnish families owns a dog

• Cats are more popular than dogs in Netherlands

• There are five Pets cities in China: Beijing, Shanghai, Guangzhou, Chongqing and Wuhan with more than 10 million dogs per city

Market Analysis & Assessment

Business model

Opportunities

Teaming

– The most suitable person in the specific area

Achieve a sustainable competitive advantage

– Scientifical and systematical management& evaluation of employees

Guarantee the team quality

principle

Teaming

strategy

• Internal recommendation & promotion or transfer the existing human resource

• External recruitment, ad through mass media

Company Culture

• Technology em-phased

• User-oriented

• Place a high value on the intellectual creativity of the employees

Financial Planning

“Research performed to investigate capital and resources needed to

realize Growth strategy and expand Petspace.”

A. Migrate Petspace to other locations

- Website Translation - PartnershipsCosts: - Transactions / Logistics - Tax Policies depending on location - Advertising - Participation in big events and festivals

B. Financial Planning for Growth- Branding building- Online strategy- Extension- Partnership- SCM Development- Management team- Technical Management

Financial Planning

C. New Products, Services & Development- Hundsmart TV- Interactive games- Breeder’s Platform- Moving to other Pets- Moving Nordic- Health Center

Total Estimated Costs: ca. 1,000,000 SEK

Financial Planning

D. Costs of Marketing Strategy

- Google Adwords- Facebook Ads- SEO Optimization / Links- Banner campaigns- Attending Petshows, Fairs & Events

Financial Planning

Growth & Partnership

-Why growth?

-How to create a sustainable growth

-Which countries to target?

- Partnership for triggering the growth

Growth & Partnership

• Growth strategy is determined

• Countries and locations are targeted

Growth & Partnership

• Co-operation & Partnership is signed with Djurens Rätt (Animal Rights)

• Partnership Agreement is signed with Animal Protection Network

Conclusion

• Market Analysis, Assessment and Strategy are determined.

• Business Model has been developed

• Financials and Budget of PetSpace have been created

Coming new version

THANK YOU ~*~

Petspace, 10-2008