Performance Entertainment Technical Services

Presented by Stephanie Wallen

Performance Entertainment Technical Services (P.E.T.S.)

P.E.T.S. conveys the professional message for individuals looking to host a variety of entertainment performances. Our company will provide the technical services needed for lighting, sound, and pyrotechnics for any event.

The acronym of the company name should be easy for individuals to remember, but suggest the range of services available for any event.

P.E.T.S. Name Overview

Name Positive: Easy to remember! Plus, the word “technical” suggests that we use the latest technology for our performances from any entertainment aspect.

Name Negative: The name doesn’t list all individual technical services available. Also, some people may think the name is too general.

So far, the name is available per USPTO.gov, and is suggestive of who we are & what type of company we are.

P.E.T.S. LogoBlue is the strongest color present, because it represents leadership within the multi-service technical category. The green letter outline represents that our company is environmentally friendly, including our pyrotechnics displays.

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About the LogoLogo Font: Century Gothic

Size: 36 pt. Bold

The blue stands out, because most competitors in the industry uses neutral color lettering. A lot of pyrotechnic companies use black for the night sky with colors such as orange or yellow to accent, representing the fireworks. Since our company offers more than just pyrotechnic services, we convey the message of our strong brand with a variety of services.

Competitor Logo

Rozzi’s Fireworks has a strong logo, giving potential clients the impression that the company is strong and provides quality entertainment. The yellow burst in the dark sky give descriptive element to the pyrotechnic services available for evening entertainment displays, but not for other times of the day or events.

Image Source: www.rozzifireworks.com, 2011.

Other Strong Wordmark Logos

Both of these logos are strong, and they are easy to remember. There are no pictures, but they are not needed, as the words speak the message. Plus, any time that someone mentions the logo words above, people get a mental image of the words and design.

Sony shows a color of luxury and strength associated with the color black. Coca Cola uses red symbolic to a strong, dominate color of brevity and fortitude.

P.E.T.S. Corporate Culture

P.E.T.S. is a one stop shop for entertainment technical services including lighting, sound, and pyrotechnic displays that are needed. Our objective is to provide a variety of services so clients won’t have to make multiple phone calls to a variety of companies. P.E.T.S. will give you peace of mind knowing that our event planners will make sure you have the quality performance that you deserve for your event.

P.E.T.S. Mission Statement

Our goal is to provide the best products using the latest technology for your entertainment needs.

Our mission statement will show employees and clients that we are serious about the commitment to anyone’s passion for quality entertainment and give the services that anyone will expect at any concert, pyrotechnic show, wedding celebration, or other big event.

P.E.T.S. Core Values

Performance: We provide the best quality of technical entertainment services for any event. Big or small, we will make sure your event has the best performance available.

Passion: Our staff will provide a fun, safe, entertaining performance for your event. We are trained professionals making sure that you have the best quality event that stands out among the rest.

Presentation: Our staff is accountable for our services and performance presentation at your event. Clients expect the best, and we will make sure that events get the best we have to offer.

People: Our clients’ concerns and needs are our #1 priorities. We strive to provide the best customer service.

P.E.T.S. Tagline

Tagline: P.E.T.S. is your one stop shop agency for quality technical entertainment performance services.

The tagline describes that our company will provide the client with any technical and entertainment needs for any event. Our company doesn’t limit itself to one or two areas of specialty. Instead, there are a variety of services available allowing the client to save time and money with entertainment packages available.

Resources

Coca Cola. Accessed March 18, 2011 from http://www.coca-cola.com.

Ries, Al and Laura. 2002. The 22 Immutable Laws of Branding. New York: Harper Collins Publishing.

Rozzi Fireworks. Accessed March 17, 2011 from http:// www.rozzifireworks.com.

Sony. Accessed March 20, 2011 from http://www.sonystyle.com.