petrobras 2020 km challenge: support business … conference 2010...ppetetrobrobrasras m maaddee h...

Petrobras made history. Now it’s building the futurePetrobras made history. Now it’s building the future

Petrobras 2020Petrobras 2020KM Challenge: Support Business Sustainable GrowthKM Challenge: Support Business Sustainable Growth

Driving Business Performance: The New Face of Collaboration

APQC 15th Annual Knowledge Management Conference

Houston, Texas, USA - April 30, 2010

Petrobras made history. Now it’s building the future


KM Strategy: Support Sustainable Growth

Reflection: Expanding KM Boundaries

Petrobras 2020

KM 2020 Challenges

Agenda


Petrobras 2020 Global Strategy


Petrobras presence worldwide


3.9 3.8

3.2

2.5 2.4 2.4 2.3

1.8

0.6

Gas

mm

boe/

d

Oil

2008 Oil & Gas Production

Source: Evaluate Energy & Company Reports

Not

e: P

eer C

ompa

nies

sel

ecte

d ab

ove

have

a m

ajor

ity o

f cap

ital t

rade

d in

pub

lic m

arke

ts

A world class, public, integrated energy company

328

Source: Bloomberg

83105

155159

205185188

78b

US$

299

828

2,0832,2232,600

2,9173,119

3,9055,675

mcb

/d

Source: PFC Energy WRMS(b/cal day considering company % share & including JVs)


Petrobras Pre-salt Oil Production


Pursuing new projects while maximizing production from existing assets

1635 18102037 2020

2217 2298 2301 24002758

3655

5729

5.6 % p yr

7.5 % p yrPetrobras Total Production (m boe/d)


Business Plan 2009 – 2013174.4 b US$

32,8

3,2

104,643,4

11,8

5,6

E&P *RTC

G&EPetrochem

Distribution

BiofuelsCorporate

* Includes 17.0 b allocated to Exploration

Carefully crafted investments program(55% above 2008 business plan)

Petrochemical




Petrobras 2020

KM 2020 Challenges

Agenda


GrowthNew Operational Units (creation)

Mergers & Acquisitions (Brazil and abroad)Activity Expansion (new projects)

Diversity of StakeholdersSocial and Environmental Impact

Companies, Universities and Government RelationshipNational and International Entities Articulation

ComplexityPioneering / Complex Projects

New Business AreasTechnological Challenges

KM ChallengesOperation (Cost and Risk)

Collaboration and Cooperation (Networks)Complex Projects Performance

Technical / Organizational InnovationDiversity of Stakeholders

Sustainable Growth

Petrobras 2020: KM Challenges


Internal Scope

Stra

tegi

c Fo

cus

Ope

ratio

nal F

ocus

External Scope

Teams SuppliersBusiness Unit Company Clients CommunitiesPartners

Sustainability

Partnerships

Innovation

OperationsRisks and Costs

Reduction

Innovation and Repositioning

Growth and Trajectory

Reputation andCredibility

A Sustainable Model for KM

(Based on Model of Sustainable Value Structure - Capitalism at the Crossroads - Stuart L. Hart 2005)


BU BU BU

Communities of Practice

Managers

Geologists

HSE

FunctionalCommittee

SurveillanceNetworks

HR CompetenciesDevelopment

Formal Operational Networks

Operations

Innovation Sustainability

Partnerships


Knowledge along the Value Chain

Developing local providers of goods and services

0

25

50

75

100

125

150

175

200%

Current demand

Natio

nal In

dust

ryIm

ports

Future demand

Natio

nal In

dust

ryIm

ports

Increase local capacity

§ Incentives for international

companies to establish operations

in Brazil

§ Incentives for partnerships between

local and international companies

§ Incentives for new local entrants

§Develop competences among

medium local sectors

§ Increase competences of

competitive local sectors

Operations


Partnerships


0,2

0,9

1,9

1,0

E&P Dnstream

G&P CrpCenpes

Investments in Technology 2009-2013:

US$ 4.0 b

Inno

vatio

n

Sustainability

Products

Improved Recovery

Exploration frontiers

Ultra deep water

Refinery conversion

Offshore LNG

Energy efficiency

CO2 Mngment

Water Mngment

Biomass refining

2nd generation biofuels

Knowledge in Innovation (R&D): CENPES

Operations


Partnerships


Sustainable Knowledge: Networking

Partnerships with over 120 universities and research centers in Brazil and 70 abroad

50 Theme Networks (2009):To address technological developments with strategic focus. Contracts worth over 400 M$ (2004-2008).

7 Regional Competence Centers:Addressing technological developments in oil, gas and energy in those

regions with O&G activities. Led by a local university.

BR-Grid14 universities and research centers in partnership developing state of the

art scientific computing capabilities

Largest grid computing cluster in southern hemisphere

Operations


Partnerships


Agenda



Petrobras 2020

KM 2020 Challenges


KM challenge: Accelerating human capital development


Discovery of Garoupa in Campos Basin (1974)

Prod

uctio

n (b

pd)

Number of yearsProduction since incorporation of Petrobras (1953)

Discovery of giant fields in Campos Basin (80s – 90s)

Discovery of Pre Salt since Parati(2006)

KM challenge: Accelerating learning curve in Projects


KM Challenge: Managing Complex Projects

Phase 1 Phase 2 ...... Phase N

PROJECT

Partnerships

Regulatory Agency (ANP)

Health, Security & Environment (HSE)

Social and Environmental Responsibility

Task 1...................Task N

……………....................…………….

Task 1...................Task N

Task 1...................Task N


Trajectory

Constructing the reference

Understanding the context

Lessons Learned

KM Challenge: Learning from the Past(Understand, Contextualize, Think Over)


Forecasting theFuture Context

Trajectory

Lessons Learned

KM Challenge: Learning with the Future (Observe, Plan, Innovate)

Maturity

Gap Gap

ImprovingOpportunities


KM Challenge: Enhancing the Decision and Action Capacity

Previous experience

Trainings

Knowledge Gap

Professional Experience

Relationship Network

Organizational Knowledge

Fundamental Oil Industry Course

Adap

ted

from

Bill

Cur

tis, E

ntur

ity, I

nc. –

APQ

C AW

G

Accumulated Knowledge

Accumulated Knowledge

ExpertsExpertsNovicesNovices




Petrobras 2020

KM 2020 Challenges

Agenda


Operations


Partnerships

Company

Porter five forces analysis adapted, 2010.

BusinessEnvironment

K

Value Chain Mgt.


CompanySuppliers Costumers

Supply Chain Mgt

KCustomer Relationship Mgt

K


BusinessEnvironment

Operations


Partnerships


Suppliers CostumersCompany

New Entrants

Competitors

Substitutes

CompetitiveIntelligence

Market & Innovation Surveillance

K


Operations


Partnerships


CompanySuppliers Costumers

New Entrants

Substitutes

Competitors

SocietyCommunities

OtherStakeholders

Government Employees

Stakeholder Relationship Mgt

CorporateGovernance

K


Operations


Partnerships



Questions?


Alexandre KorowajczukCorporate KM Manager

[email protected]

Raquel BalceiroKM Expert

[email protected]


mailto:[email protected]

mailto:[email protected]

petrobras 2020 km challenge: support business … conference 2010...ppetetrobrobrasras m maaddee h...

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