Petpooja Billing Software Providing Marketing Strategies In Restaurant Sector

Guided by:- Dr. Abhinav singh Submitted by:- Ritesh bhadoria (Associate Professor) Enrollment no. :- 147280592004

INTRODUCTION “A restaurant is an establishment that serves prepared food and beverages to

be consumed on the premises.

The term covers a multiplicity of venues and a diversity of styles of cuisine.”

Restaurant means a business whose principal purpose is the sale of food or

beverage served in paper, plastic or other disposable containers for immediate

consumption inside, outside or away from the building, including businesses

that provide delivery of food for immediate consumption.

In the restaurants, products and suppliers are used on a “first-in, first- out”

basis to ensure freshness.

COMPANY PROFILECOMPANY PROFILE PetPooja is a part of ‘Prayosha food services Pvt. Ltd’. It is a multi restaurant delivery service operating through call center and web site that links individuals and companies with the best local restaurants.It is launched by the professionals who have more than 7 years of experience in service industry and having wide range of experience from supply chain, operations, financial modeling, venture capital, customer relations, vendor management, business process engineering, retail management, people management and so on. PetPooja is associated with almost all major restaurant in Ahmadabad and also tie up with large corporate. We are one stop solution for any food from any restaurant for corporate and retail customer and delivery solution for the restaurantsPetpooja is one of its kind of multi restaurant home delivery service for food.As happens in most of the cases, we also started with idea and working hard to make this idea into an organization that will always delivers happiness.  And as with any ambitious small company, we want to not just become big but want to rule the world.

Vision:-Vision:- Making Petpooja greatest brand ever in the food industry.

Mission:-Mission:- Delivering Happiness to our customers.

Passion:-Passion:- We have a undying passion for food and related services!

People:-People:- We are combination of Engineers, Foodies and Management professional!!

WHY PETPOOJA IN VADODARA?WHY PETPOOJA IN VADODARA?

Petpooja comes Vadodara for the purpose of Bring all

the restaurant on a single IT platform with a Billing

platform cum web based portal.

This portal is helpful for both manager as well as owner.

Manager can make the bill and get report through it.

Owner can get live update of restaurant through it.

OBJECTIVES OF THE STUDYOBJECTIVES OF THE STUDY Primary objectivePrimary objective: Awareness and acceptance of Petpooja software among restaurant owner in

Vadodara.  Secondary objective:Secondary objective: Cost paid for the billing software by the restaurants owners. To know the available billing software use by the restaurants owners in the

market. To know the feature of billing software available in the market. To know the restaurants owners willingness for Petpooja software provided by

petpooja. To know the reason for not accepting the Petpooja software by the restaurant

owner in the market.

RESEARCH METHODOLOGYRESEARCH METHODOLOGY Statement of problem:Statement of problem: Is this Petpooja software is acceptable by Restaurant owners? What is the attitude of restaurants owner`s towards this software?

Research Design:Research Design: Descriptive research was undertaken by using survey method. A structure

questionnaire was designed and given to respondents to elicit specific information. This method has several advantages.

First the questionnaire is simple to administer. Second the data obtained are reliable because the responses are limited to

the alternatives used. Finally coding, analysis and interpretation of data are relatively simple.

• Data Source:-Data Source:-

• Primary data : Questionnaire

• Secondary data : Company website, internet. 

Sampling Plan:-Sampling Plan:-

• Population : Restaurants owners.

• Sampling Area : Vadodara

• Sampling Size : 50 Restaurants (list of

restaurants provided by the

company)

• Sampling method: Convenience sampling

• Research instrument : Questionnaire

DATA ANALYSIS & INTERPRITATION

Solutions Cheliya

group

Smart

Restaurant

Gatti Soft any other

33 17 11 13 26

•Which billing software you are using? ⧠ Solutions ⧠ Cheliya group⧠ Smart Restaurant ⧠ Gatti Soft ⧠ any other Specify

33%

17%11%

13%

26% Solutioncheliya groupSmart RestaurantGatti softAny other

Below 20000 21000-30000 31000-45000 Above 450003 3 11 33

•How many rupees you are willing to pay/are paying for your software? ⧠ below 20000 ⧠ 21000-30000 ⧠ 31000-45000 ⧠ above 45000

6% 6%

22%

66%

below 20000 21000-30000 31000- 45000 above 45000

Onetime payment A. M. C.

44 6

•How you purchase your software? ⧠ Onetime payment ⧠ A. M. C.

Yes No50 00

Yes No50 00

•The following feature are offered by Petpooja is it offer by your software

4.1 Free software

0 20 40 60

yes

no

4.2 Live update

0

10

20

30

40

50

yes

No

Yes No

50 0

Yes No17 33

4.3 Item available on web portal in a single click

100%

0%

YesNO

4.4 IT support free (24*7)

Yes No50 00

Yes No50 00

4.5 Update of currant sales on mobile in a Graphical form.

0 20 40 60

yes

no

4.6 KOT management

0

50

yesNo

Yes No47 3

Yes No42 08

4.7 Billing with Generation of report

94%

6%

yes no

4.8 Export of report in excel

0

50

yesNo

Yes No

00 50

4.9 Improve your business by providing your Menu to home delivery service provider

0 10 20 30 40 50 60

yes

no

Yes No30 20

•If the Petpooja is available for free, are you willing to go for Petpooja?⧠ yes ⧠ No

Sr. No.

Reasons Numbers

1. Good relationship with Old software provider

3

2. Just invest money on new software

9

3. It`s onetime payment, & satisfied With service

6

4. Own software and IT support

4

5. Need cost management & recipe management

3

6. Become familiar with old one and not want to change it.

5

7. Need inventory management

18

•If No, Please tick mark the following

FINDINGS All the restaurant does not have features like free software, live update, KOT

management, Improve your business by providing your Menu to home delivery service provider, update on mobile, and report export on excel sheet etc. which is provided by Petpooja software.

30 restaurants are ready for this kind of software and tie up with petpooja. All of them also think that they are at benefit side as they will get more sales without any marketing of the restaurant or the product.

18 restaurants have requirement of inventory management, and 3 restaurants has required for Cost management and Recipe management.

The entire Restaurant has paid money for getting software. 59% of the restaurants owners are paid above 45000 money for the software. Majority (i.e.33) of the restaurants owners are Use Solution software for the billing

purpose. Petpooja software gets good acceptance among the restaurants owners in the market.

After surveying the restaurants now we can conclude that this software is feasible and it can fill the niche market place in the food services industry in Gujarat and India

It is advisable for the company to make improvement like Inventory management, Recipe management, Multiple KOT, Cost management, and Report.

For this kind of business, success is highly depends upon the restaurants and relationship with them.

Small and local good restaurants must be added through this software. As they are interested to joint.

As the concept and company itself is very new to market, they must focus highly on the very active promotional activities to create brand awareness in the market.

CONCLUSION After doing the feasibility study of new brand we knew that this kind of new

concept is totally feasible and even welcomed by restaurants.

As Petpooja software is very new concept in the restaurant industry in Gujarat and India, there are many opportunity and also many problems are there to be faced by company. From the survey we came to know that many restaurants are Rigid they don’t want to change their software in spite of free. So it may be difficult for Petpooja to tie up with them.

From this study we knew that it is feasible, but to make it run successfully company need to concentrate actively upon brand and services provided by them.

In spite of being very new company with totally new concept, after starting marketing of Petpooja software, petpooja has tie upped with almost all good restaurants of Vadodara.

LEARNING From this summer internship project I Have get exposer about the

Restaurant Industry.

I learned about the billing software use in Restaurants Industry.

I also learned how to marketing and how to sell the product.

I am able to know from my summer internship project that how the

survey gets undertaken.

It helps me to understand that how the actual Research is done.

REFERENCES

 http://www.equitymaster.com/research-it/sector-info/hotels/Hotels-Sector-Analysis-Report.aspwww.petpooja.co.inwww.wikipedia.org http://restaurants.mapsofindia.comwww.mcdonaldsindia.comwww.pizzahut.co.in

www.webdhaba.com