Petf Coin

Contents1.Petfcoin outline

2. Internet age and blockchain age

3.Petfcoin mission and Tool develop

3.1 Mission 3.2 Technicque(equipment) develop

4. Pet industry market 4.1 Merket of pet food 4.2 Market of pet health care 4.3 Industry market related to pet 4.4 Problem of pet industry market 4.5 Solution (1)

5. Market of pet clothes 5.1 Market of pet clothes 5.2 Problem of market of pet clothes 5.3 Solution (2)

6. Pet breed crossing & breed crossing market

6.1 Pet breed crossing and present

condition of breed crossing

6.2 Pet breed crossing and problem of

breed crossing

6.3 Solution (3)

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5 5

5

6 713162123

25263031

33 34

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Petfcoin

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7. Petfcoin Blockchain DAPP

8. Coin issuance and distribution 8.1 Issuing Coin 8.2 Coin distribution

9. Petfcoin Ecosystem 9.1 Role of Petfcoin 9.2 Petfcoin Ecosystem

10. Revenue model

11. Load map

12. Exemption provisions

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1. Petfcoin outline

Petfcoin based on the ERC20 blockchain platform is a crypto currency that builds a healthy ecosystem of providing medical treatment, serving life management, and solving a social problem of the abandoned animals for the happy life of every companion animals and compan-ion animal owners around the world.

These days ones say our dogs or cats not just animals, but companions. The term "compan-ion animal" was proposed by the zoologist K. Lawrence in 1983, to be used instead of a “pet”, as a family member living together and exchanging emotions. As K. Lawrence suggests, companion animals living with us became a part of our life. In recent years, along with the various social factors such as global trend of aging and growing single-person households, the growth of the companion animal market is more than 5%. Although the market is growing steeply, the market formation and environment creation are not following the steep growth trend.

Therefore, we are currently investigating the problems related to pet and owners, developing an effective platform based on the block-chain technology. PFBP (Pet friend Blockchain Platform) stores information of the pet, such as food, medicine, care, management, and breed and information of various available services into the block chain. The stored data of the infor-mation on the platform is in a hashed and encrypted form. The encrypted data stored in the block-chain can record all information from the birth to the death of the companion animal accurately and transparently, and cannot be hacked. The information should be shared for the healthy ecosystem using the PFBP. Platform users are rewarded for the contribution of the ecosystem, and related vendors (stores, medical, care, etc.) who receive and provide informa-tion can improve the marketing effectively based on the big data using the block-chain.

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1. Petfcoin outline

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In the 1990s, we encountered PCs and the Internet, and in early 2010, we experienced the world of smartphones. Now, we are living a world based on block-chains. In the world of PC and smartphone, we used the Internet to contact the world. All the data was stored and utilized in the centralized server. For that reason, the problems such as high cost occurrence for mainte-nance, hacking, copying and double payment occurred. However, under the block-chain tech-nology, data is stored and utilized in each computer (block-chain, node) in the decentralized form instead of a centralized form, and copying, double payment, hacking and the like are not possible anymore. The Petfcoin blockchain economy system is one that reliable decentralized computer-program based on a smart contract that assuring the value of digital assets. in order to consummate this block-chain economy which requires an issuance of its own currency for the operation of distributed DAPPs and ecosystems, a coin is used as a means of payment. In the block-chain economy, the ecosystems cannot be sustained without the coin, or the crypto-currency.

Verosia Foundation is a nonprofit foundation based in Japan with the mission of improving, protecting and managing the life quality of PET worldwide and with the purpose of solving and supporting social problems caused by the abandoned animals.

‘Healthy life extension of companion animals’It is the slogan of the Verosia Foundation.The block chain technology will empower the Verosia Foundation to fulfill its mission of public interest as a community of our society, and in order to implement it, it will publish the Petfcoin and create an ecosystem for the healthy life of the PET and its companions.

To support the mission of the Verosia Foundation and for practical use, the following TOOLS are being developed which will promise more benefits and happiness to all participants of the Petfcoin ecosystems. 1) DAPP 2) Smart sensor 3) Smart chip(CHIP) 4) Mobile App 5) Pet health care DB. etc

2. Internet Age and Block Chain Age

3-1 mission

3-2 Technology(Tool)Development

3. Petfcoin's mission and tool type

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4. Pet industry market

4-1 Pet food market

Following demographic change due to the social aging and the rapid increase of single-per-son households, households with companion animals are increasing. As more people think of companion animals as family members, the word 'Pet + Family' was created. Since The recent expansion of the companion animal market has been driven by high-quality, smart, and well-be-ing trends, accordingly a variety of products and services are entering the market. The pet market has general segments of food, medical care and management. Of these, naturally the pet food market takes the largest the part. The world market for pet food has grown from $ 58.6 billion in 2011 to $ 74.8 billion in 2017. The reason for the growth is evident that the increase in population of pets and trends of diversified and specialized preference for wet feeds, organic feeds, snacks.

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4. Pet industry market

Into the Worldwide growth rates, we can not ignore the marketability of companion animals.

USAThe USA is the largest market in the world. According to the United States AAPA, the number of households with pet is 84.6 million, accounting for 67.2% of the total households in 2017. It increased 11.6 million compared to 73 million households (total 60.3% of households) in 2012. The US pet-related market reached 66.8 billion dollar at the end of 2016, and it is in a steady growth trend. The feed-and-food-related industry is the largest in the pet-related market, with a steep increase in the last five years due to the demand of high-quality products. In the pet-relat-ed market, the word “pet food” means a lot, more than stock feed.

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(unit: $ 10 billion)

CAGR5.9%

‘96 ‘02 ‘05 ‘08 ‘11 ‘14 ‘17 (E)

21.0

28.532.4

36.341.2

45.551.0

55.760.3

66.869.4

The US pet-related market is steadily growing by more than annual 5%. As shown on the right figure, the pet food market is the largest and the pharmaceutical and medical market is the second largest market.

food

Supplies / Medicines

medical care

saleBeauty and training services

37.8

22.3

25.3

7.67.0

42.8

24.0

21.5

8.82.9

9

China

As the number of single-person households and two-person households is increasing and the aging of the population accelerates and as more modern people appeal loneliness, the popula-tion regarding their pet as family member is increasing. According to the National Bureau of Statistics of China, the number of registered dogs is 27.4 million, making it the third largest in the world after the United States (55.3 million) and Brazil (35.7 million).

As shown in the table, obviously the Chinese market is growing steeply in whole scale, as well.- In China, animals must be registered in the country in principle, but most of them aren’t that the actual number of companion animals will be much higher than that estimated.As the Petfams (Pet+family) which regards pet as companions are increasing, interests in the health and food safety for companion animals also increased since they are mostly living indoors.- Since Chinese people are more dissatisfied with their food hygiene, there is a strong tendency to feed foreign premium products to their companion animals accepting expenses.The pet-related industry had been grown to 96 billion yuan in 2017, and the market is expected to grow at a CAGR of 30%

China

World pet food market estimation for the next 5 years

IndiaRussi

aSouth Afric

a

KoreaBrazil

Mexico

Annual rate of sales growth

Spain

5 10 15 20 25

England

USAFrance

Italy

Germany

Japan

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-According to the Chenzan Industrial Research Institute in China, the pet market had been grown at an average annual rate of 15% from 34 billion yuan in 2010 to 51.7 billion yuan in 2013, reaching 96 billion yuan in 2017. China is the largest pet food market in Asia and it is the world's number one or two.

The pet food market in 2015 reached 35 billion yuan, and the annual average growth rate of the Chines pet food industry is estimated to be about 30% in the future. The market size is estimat-ed to reach 120 billion yuan by 2020.

Japan's pet-related market has remained at 1.4 trillion yen (about 14 trillion won) since 2009. Although it is not growing, it is forming a stable industrial market. Pet food is a pioneer in the pet-related market and is still leading the market. However, as a result of the transition and diversification of the pet food market structure, there is a progress in the polarization between the low-cost foods that are often handled as home centers or animal drug stores and the premium foods that are not subject to special discounts.

<Pet food consumption and growth rate>

<Pet food consumption and growth rate>

growth rate

2005-2013 CAGR = 40.38%

2005-2013 CAGR = 29.8%

2005 2008 2009 2010 2011 2012 2013 2015 2020

12.1 42.6 60.888.7 117.5 148.7

193.2

350.0

1200.0

40%

30%

20%

10%

0%

(unit: Billion yuan, %)60%

50%

1000

800

600

400

200

1400

0

1200

Japan

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Brazil's pet-related market is expected to grow 7.4% year on year despite the economic downturn.- Brazil is the world's third largest companion animal market, with sales of about 17.9 billion real in 2015. Brazilian pet-related sales in 2015 grew 7.4% year-on-year to 17.9 billion. With about 130 million companion animals, Brazil had the world's third-largest pet market after the US and UK in 2014. Despite the economic downturn, the Brazilian pet market is booming. It seems to be caused by the change in consumption behavior of the products.

According to a survey by the Pet-related Products Industry Association of Brazil (Abinpet), in recent years, increasingly, pet food is being fed instead of human food, and more and more people are spending money on purchasing more expensive foods Brazil.- Unlike other sectors, the Brazilian pet-related market grew by more than 7% despite the economic recession.- In recent years, the population living with the companion animal is growing as the number of elderly people living alone and the number of singles is increasing.

Sales portion by pet product

medicine

Expendablesaccessory

Sanitary products

Service

Service

7.5%

8.1%

17%

67.4%

(unit: %)

Brazil

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4.2 Pet Healthcare Market

The graph above shows the size of the pet market in each region. Brazil is the largest market in South America, Japan occupies a large share in Asia, and Russia occupies a large part in Europe. With the increase of the pet demand with the vitalization of various related markets, the annual average expenditure per household has been increasing, and especially since 2010, spending has surged. It is a characteristic of pet-related industry that it is not affected by the economic condition based on the increase in spending on pet products during the economic downturn since 2010. Companion animal industry grows more than 2 digits each year.

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Top 3 Markets by Region

South American market sales value 2016

Asian market sales value 2016

Eastern European market sales value 2016

Brazil

Mexico

Argentina

Etc

Japan

China

Korea

Etc

Russia

Poland

Czech Republic

Etc

South America

0 5000 10000

Asia Eastern Europe

0 5000 10000 0 5000 10000

Pet Care Global Retail Sales Ratio 2016

Other countries

For the United States which has the largest market size in the pet-related industry, the graph below represents 40% of the worldwide pet-related market on its own and is worth USD 100.3 billion. The US market size continues to grow with the emergence of premium markets. With the growing whole population and millennial generation, the US has become an increasingly diver-sified market. There are still many things that can still proceed if we use statistics from emerging populations.

Health care for pets involves increasing the quality of life, extending the life spans, monitor-ing disease, preventing disease, and providing treatment services for pets.

USA

60000

50000

40000 32,054

53,420

30000

20000

10000

0

(unit: Million)

142014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

Companion animal healthcare market growth forecast

Analysts predict that worldwide pet healthcare market will increase to $ 32.04 billion over 2018-2022. The global pet health market in 2016 was valued at $ 32,054 million, it is also expect-ed to grow up 5.6% to reach $ 53,420 million by 2025. Typically, in the United States, 68% of all households have pets in 2017, with dogs (56.7%) and cats (45.3%) are the most popular animals. The market size of pet-related industry is estimated to be 86 billion dollars. In the health care industry, there are veterinary hospitals (25.91%), medical care Related products and non-pre-scription drugs (23.69%). In the United States, the pet health care market is worth $ 13.4 billion, with consumers spending $ 9.8 billion each year on a number of services and products. Pet owners are often expected to provide quality services similar to those offered to the human and are said to spend a lot for the health of their pets. The companion animal pharmaceutical market is on the rise due to US government support for research and development, and increased demand for vaccines. Companies have less responsibility and risk than drugs for people, and entry barriers are lower because competition is easier. The market is expected to continuously grow in the future. The companion animal insurance market is about $ 330 million, with a membership rate of about 10%. The number of subscribers has doubled in recent years.

The UK was raising 6.11 million pets from 13 million households in 2012. This is 47% of all households following the US (62%), the world's second largest pet-related market. Also, demand for companion animals is high. Thus, about 50,000 companion animals are imported from Ireland to fill in short supply in every year. The UK shows a strong presence in the medical services sector. Davis Animal Hospital near London is equipped with state-of-the-art equipment such as five animal exclusive operating rooms, MRI and CT computerized tomography. There are about 30 specialists in various fields ranging from oncology to orthopedics. Recently, in this animal hospital, skin transplant surgery is performed on animals that have been involved in a car accident. It inserts artificial joints and treats cancered animals with chemotherapy. In addition, in August 2015, telemedicine services were introduced for pets.

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4.3 Pet related industry market

Various pet-related industries are being formed to meet the consumer demand for pets to be treated as family members and living together. There are increasing number of commercial facilities such as luxury houses where pets can be raised, hotel and restaurants where pets can be admitted. The number of businesses that provide services like human beings with insurance and funeral services has increased. On the other hand, there is a new business of nursing care caused by the aging and correcting services caused by lack of exercise and bad habits due to the indoor life. The four breeding trends of companion animals can be described as 1 being companion, 2 indoor breeding, 3 miniaturization and pure blood, 4 aging. Being companion refers to an increase in the number of households that regard their pet as a family, and as more households want to live together as the family, more and more house-holds are raising their pets. Dogs and cats account for 73% and 78% of the households, respectively. With the increase in purchases at pet shop, an increasing number of households have purebreds. As of 2012, obesity is estimated to account for 82% of dogs and 16% of cats. In addition, as there is a tendency to prefer small dogs suitable for indoor breeding, and as the owner worries about the health and safety of the pets and manages them, the animal life span is prolonged, and therefore the tendency of aging is also emerging as a trend of the companion animal market.

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USA

The US market is the world's largest companion animal market, offering a variety of services, and leading trends. The 2018 companion animal industry trend is Natural, Certified products. The demand for natural products that do not contain artificial colors and artificial fragrances has greatly increased due to efforts to maintain the health and well-being of pets considered like family members. There is also a growing tendency to choose natural products as concerns about the potential toxicity of synthetic chemicals and the growing perception of the environment by Americans. Beauty and bath services available via those who visit the home and provide beauty and bath services, especially, is preferred by aged household which is not easy to manage directly and is difficult to go out.

Taiwan

The trend of pet-related industry in Taiwan is 'high-end market' in line with increasing pets. For Taiwanese consumers, it is increasingly popular that pets are not merely breeding animals, but companions, and consumption for companion animals is becoming more active. According to the administrative agriculture committee, "high-value-added services" for companion animals such as companion animal training schools, companion animal nurses and hotels are recently emerging. Consumers are gaining popularity with supplies such as toothpaste, tooth-brush, toy, stroller, etc. and with luxury goods such as household goods, beverages, snacks and feed, and companion animal foods. Companions animal owners in Taiwan are interested in luxury and functional products for the health of companion animals, and market demand for handmade, organic, and other well-being foods is also on the rise.

Japan

The Japanese market for pet-related industries, which has become a family-friendly pet, is forming a new market (pet hotel, pet cemetery), and the pet-related industry is expected to increase in the future. Among them, pet food is a pioneer in the companion animal market, and is still leading the pet market in Japan. Japan's companion animal industry has maintained a stable industrial market size since it has maintained a size of 1.4 trillion yen (about 14 trillion won) since 2009. The pet-related market in 2011 was about 1.40 trillion yen. Into this industry, pet food market was the biggest with 438.3 billion yen (31.2%), followed by pet product market with 248.4 billion yen (17.7%). Pet-related industries as a result of companionship and indoor breeding, and medical insurance growth

(48.4%) and 'facilities that can travel together' (45.0%), which can go together with compan-ion animals such as cafes and parks, (43.1%), 'facilities that can stay together' (41.9%), 'veteri-nary hospitals' (39.2%),' parks such as parks, (37.5%), which is similar to that of other facilities (about 40%). appear.

For the future industry which needs activation the 'medical and cosmetics market' is the largest with 40.7%, followed by 'service market' (33.4%), 'feed market' (9.8%), 'animal funeral service' 9.4%). In this case, there is a possibility that demand will increase. The households that keeps dogs has demands about pet related industry market such as 'dog cafe, caring, entertain-ment', and that keeps cats has relatively high demand for 'pet food' (13.7%) and 'animal funeral service' (11.2%).

Areas to be activated in the future (unit: %)

Feed market service market medical and cosmetics market Funeral industry Animal sales market Etc

all

dog

cat

9.8

9.4

13.7

33.4

33.8

29.0

40.7

40.8

38.3

9.4

9.4

11.2

5.1

5.0

4.4

1.6

1.6

3.3

Beauty industry

As the number of companion animals increases, more and more people are looking for companion animal beauty shops to professionally treat or manage companion animals. It is the largest market for companion animals, including skin care, skin care, spa facilities, and compan-ion animal products.

Leisure industry

The leisure culture space where pets can play with the wide ground environment where humans and pets are together is getting popular. Dogwood Park in Florida is a park with dog pools, playgrounds, trails, and beauty facilities along the famous beaches, is one of the largest spaces in the United States with 500,000 dogs per year

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Funeral industry

The "animal carcass" provision is intended to prevent impairment of feelings related to the animal welfare of the people who use the place because the animals are left in public places. Interest in the funeral business is growing as the family is recognized them as a member of the family. In Pennsylvania's Hillcrest-Flin funeral home, after the commencement of the companion animal funeral service in 2006, the rate of return grew up more than 25% each year.

Insurance industry

Animal insurance has grown by more than 17% annually due to rising costs for animals. In 2010, as a result, 35 insurers released animal insurance products and 20% of their companion animals were already insured. There is a possibility that special conditions such as periodical inspection, death insurance, conception complication, compensation for medical treatment, etc. may be added as collateral products for congenital or inherited diseases, cancer or injuries are developed for the companion animal sales companies. The choice of the user has widened as the type of compensation for the product is limited to the cost of surgery and hospitalization, and the type that suppressed the insurance premium compared to the conventional type which compensates for the hospitalization also increases.

Hotel industry

The pet hotel business is also booming, reflecting the needs of companion animals to go out and travel together. In the first answer, 23.2% of the respondents required information on the accommodation, and in the 1st + 2nd + 3rd answer, 59.4% of them answered that was the most important. Needs of going out or travel together showed a relatively greater need in the 'under 40' age range, and regarding the most difficult thing when raising a companion animal was 'difficult to travel' (44.2%), we can recognized that pet hotel is the highest needed item

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Information you want to receive through the homepage or app that provides information about the companion animal

Pet exhibitions are held all over the world, where products and supplies for companion animals are displayed and negotiations and cooperation among business partners can be held.

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Exhibition Industry

Information about places that is able to accompany companion animals (Cafes, accommodations, etc.)

Shopping related information such as companion animal goods

Animal Hospital Information

Information on companion animal education

Handbook to organize companion animal health and hospital records

Companion animal breeding case

A companion picture or a membership card with a name

Information on pet related financial products

1+2+3 ranking1ranking

17.9

14.6

12.5

10.3

9.8

6.2

5.4

59.4

55.8

46.2

36.5

31.6

30.6

18.9

20.6

(unit: %)

23.2

4.4 The problems of Pet related industry market

Reliability issues with pet related business information Because of the unreliable information on pet-related companies, respondents are very likely to pay ununiformed money using pet-related services. There is also no standardized fee for treatment of animals. The initial cost of the veterinary hospital, the cost of testing, and the vaccination cost vary by a maximum of 4 to 7 times for each hospital. Companion owners are forced to pay for these costs because they find relevant information especially on the internet; mostly they are not transparent and contain distorted information. In the graph below, most of the information was obtained through 'Internet or mobile search' (76.8%), 'family, friends and acquaintances' (34.6%), 'TV and radio' (31.2% Clubs, blogs, etc. "(27.8%)

In the '30s or younger' age, information is obtained through 'Internet or mobile search', 'cafe, club, blog, etc.' and 'SNS'. In the '60s and over, information is obtained through 'family, friends, acquaintanc-es, TV, radio'.

Many pet owners are taking this unreliable information indiscriminately, and in the present situa-tion, the pet market needs an open block-chain platform to share all the information necessary for the pet, from birth to death,.

Companion animal information source

Source information for companion animals by age group

Internet or mobile search

Family, friend, acquaintance

TV, radioCafes, clubs,

blogs, etc.

SNS

Dedicated site

Newspapers and magazines

Email, text service

etc

76.9

34.6

31.2

27.8

11.5

9.4

6.6

3.6

1.3 (Multiple Responses, unit: %)

Internet or mobile search

Family, friend,

acquaintanceTV, radio Cafes, clubs,

blogsSNS Dedicated site Newspapers and

magazines

Under 2930s40s50s60 years old or older

all

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Problems of Information Sharing

If you are able to find the accurate information for your own companion animal, you will have a longer time with your companion animal. The problem is that all information about a companion animal is not shared to the companion owner. There is not enough information about a certain food ingredient for the specific animal. There is lack of information about your pet for a hospital, or what treatment was provided from other hospitals.

Even if the owner of the animal knows roughly, he does not know exactly what kind of prescrip-tion he received. For this reason, veterinarians try to get a lot of information from their owners experience and seek out the cause of the disease. However, it is easy to make a mistaken judgment because you have to rely solely on the owner's information. It takes a lot of time to find out about the disease due to difficult to know the previous medical record. In other words, it is difficult to share information. It means that you have to treat your companion animal with limited information. This also means that you can eliminate the opportunity to make a more accurate diagnosis and to make mistakes.

The problem of transparency and accuracy of pet information

As the market for pets grows, information about pet and pet related companies is expanding, but there is a need of storing such data transparently and accurately in one place. As the number of companion animals seeking veterinary hospitals continues to grow, veterinary hospitals regularly need to manage the health data of more and more companion animals. As data volume increases each year, it becomes difficult for hospitals and clinics to process and store information. In addition, due to the human mistake, information can change or be missed, can be accidentally recorded, and cannot be guaranteed the transparency and accuracy of information. There is a need to store such information as block-chain data that is transparent and unmanipulable to the health and life information of such companion animals

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Petfcoin Blockchain Platform Logic

The pet animal industry's market is growing, but there is no device to store data safely and maintain accuracy while sharing and communicating with the data. Petfcoin is a platform to build a private key, then store the general information about the pet and individual information provided by the pet company into the block chain (food, medical care, various service companies). It is a Total Blockchain platform that is transparent and can be trusted. The owner can also enter information and receive the Petfcoin. The accumulated information is useful in the process of raising a companion animal. It is also possible to share it with other counterparts.

1. Owners enter basic information (breed, age, weight, gender, etc.) of their companion animals.- The owner converts the day-to-day lifestyle of his or her animal into a format that converts it into block-chain-based data.- Pet related food, medical care, beauty and beauty service companies also enter the service history according to the format, the data is converted into block chain based data

2. Compensation for the information you entered- a certain amount of Petfcoin paid for PFBP users

3. Decentralization information is stored as block-chain encrypted information through hash - Users' information is securely converted into encrypted information via a hash process, stored and accumulated in the database.

4. Share for medical, pet sale, pet insurance, related industries- The accumulated data in the Petfcoin Blockchain Platform (PFBP) makes it convenient for users to share when using the medical and related industrial facilities of companion animals.

5. Provide high-quality service using block chain data of pet- The consumer used pet affiliation industry history is uploaded to the platform.

Servicesave history

Provide information

PFBP

Dataization

4.5 Solution (1)

By building the Total Blockchain Platform, the existing animal care management system is linked with animal hospital management system and insurance information system to provide various information quickly to customers who raise companion animals and to pet-related service providers such as insurance, funeral, etc., so that the necessary information can be obtained easily.

Based on the block chain technology, partners can freely share information within the platform and make reasonable use of new services. Encrypted data will also be useful to relevant service providers and will ensure transparency and reliability in the pet market.

Cataloging the purchase history of goods in a store Automatic registration

of pet affiliation usage history

Hospitals also enter the codes of the animals that visited

their veterinary clinics and update the animal's medical history

to the platform.

Platform users save their companion animal data among themselves

PFBP(Petfcoin Blockchain Platform)

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5. Pet wearable market

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According to some pet market analysts, most people consider com-panion animals to be part of their families and spend a lot of money on companion animal products, accesso-ries and services.

The world pet animal market has grown rapidly over the past few years. The various companion animal markets include companion animal food market, companion animal care / medical market, companion animal beauty market, companion animal managing service market, and a companion animal wearable market. Each market segment is large and growing steadily every year. Of all the pet animal markets, one marketplace is considered more important and has always attracted a great deal of atten-tion among pet owners.

Owner's perception of his companion animal

A pet is like a loved one.

Pets should be well looked

after, but considered

animals.

Pets should be well looked after,

but considered animals.

You do not have to keep pets at home.

It would be rather sad if you imagine that one day you lose one of your family members. We live in a society where the majority of pet owners regard their companion animals as family members. The popularity of companion animals is increasing worldwide. Companion animal adoption is also increasing every year. We can see that the size of the largest animal market in the United States is enormous. About 65% of American families raise companion animals, and a friendly relationship between companion animals and people is a special relationship that grows the companion animal market. There are 455 million dogs and cats in Europe and the United States. According to a recent study, among European families, Germany claims 11.5 million, and in the UK, one of the 1200 million households is carrying at least one dog or cat

5.1 Pet wearable market

80%

20%

5. Pet wearable market

The global companion animal wearable market includes technology which provides a conven-ient connection between companion animals and owners. Technology is included. Some of these technologies include smart collar, smart vest, RFID tag and GPS. RFID (Radio Frequency Identifica-tion Technology) tag is technology that uses radio frequency to read data in a noncontact manner. A rice-to-toe-sized device It can be transplanted in companion animals, transmit and store informa-tion. RFID devices are not toxic and harm to animals. So, it is suitable for living organisms. There are many advantages to being able to implant RFID tags in your companion animals. One of the great advantages of RFID is that it stores and grasps companion information conveniently and quickly. For example, when taking a companion animal to a veterinary hospital that has never been there, doctors scan the companion's RFID tag and all the information about the stored animal, the past history, and the present situation can be updated and grasped.

Second, if a companion animals is lost and someone else finds it, he can take the companion animal to the nearest veterinary hospital and quickly respond to the owner's information.

The size of the companion animal wearable

market is estimated at $ 1.9 billion by 2016. The industry has grown tremendously for the happiness

of companion animals, for the best possible life, and as awareness and concern about the disappearance have increased. Recently, Accord-ing to a study of the pet animal market, the wearable market is expected to exceed $ 2,071.2 million by 2024.

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Global pet wearable device market size 2016 ~ 2023

Identification & Tracking

Fitness monitoring

Behavior Monitoring & Control

medical diagnosis

20162017

2018

20192020

20212022

2023$1,093.2 Mn

$2,712 Mn

(USD)

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In the United States, which has the world's largest companion animal market, the size of the companion animal market is growing rapidly. Experts estimate that the scale will increase from $ 305 million in 2012 to $ 565 million to date and will increase to $ 900 million in 2022

Among many wearable products and technologies, people tend to have the greatest concern about losing companion animals. Therefore, the market size of the tracking device (GPS) accounts for most of the wearable market. Because of this awareness of companion animals, the develop-ment of wearable products that will prevent companion animals from disappearing will also continue to develop. The demand for GPS tracking devices and RFID tags has increased significantly in the past few years worldwide.

US GPS & RFID Market Size (Million USD)

2014

2015

2016

2017

2018

2019

2020

2021

2022

2012

2013

RFID

GPS

0 200 400 600 800 1000

165

180

200

225

255

280

315

360

410

135

145

125

140

160

175

195

225

250

275

310

105

115

Missing pets

On average, one out of three pets in Europe is missing

Percentage of owners who have lost their dogs

at least once in the last five years

Percentage of owners who lost at least

once in the past five years

14% 15%

Global Wearable Market Status

Missing pets

Behavior Monitoring & Control

Safety & Security

medical diagnosis

These GPS devices and RFID tags are evolving to reduce and prevent the number of companion animals lost annually. Globally, this figure shows that almost half of the Western population is raising at least one companion at home, but the owners are worried that they will lose their com-panion animals. Experts estimate that one out of three animals in Europe has been missing at least once. Research shows that the percentage of animals that have been missing at any one time is quite high.

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5.2 Problems of pet wearable market

Recently, the demand for pet wearable devices is increas-ing. Currently, pet wearable devices are improving the convenience of bringing up their companion animals by providing them with real-time location tracking and bio-in-formation and health information for their caregivers. However, currently available pet wearable devices simply provide location tracking or store biometric information. The ability to share information obtained through pet wearable devices with companion animals will greatly change the market for companion animals.

In fact, if the companion animal disappears, the GPS function will help you locate the companion animal by tracking the position of the pet in real time. However, the location information is transmitted only to the owner and there is not a proper platform environment that can be shared with others in real time, we cannot find the compan-ion animal in a short time.

When a platform is established in which bio-information, health information or location information recorded on a pet wearable device can be instantly shared with the owner, animal hospital, and animal care company, customized services for each companion animal can be provided, and it will bring great innovation to the current pet wearable device market.

Petfcoin, which we are planning to provide a better companion animal community, will bring about radical changes to existing markets while addressing the challenges we face today.

By integrating GPS technology with block chain technology, we can increase the transparency of the pet animal wearable market. As a result, companion animal caregivers will be able to quickly and safely recognize situations they can take and to prevent them

We will activate the Petfcoin Smart wearable with a GPS sensor device so that companion animals can always wear it. Petfcoin Wearable is an electronic device based on the DAPP (Decentral-ized Application) system. It is a pet necklace that combines information and location tracking application of the pet that can check the status of the pet on a owner’s mobile device.

By integrating the block chain technology with the Petfcoin wearables, personal information or information about companion animals can be stored in the block chain and can be shared within a wide block chain community at the user's option. Petfcoin wearables will be a great help in finding lost animals as they are conveniently activated. When a companion animal is found, it is automati-cally linked to the nearest veterinary hospital or related companion animal facility from where it is located. Also, by sharing the information of the companion animal in the block chain system, the companion animal theft can also be prevented in the same way. When the missing animal disap-pearance status is registered with the DAPP system from the owner, the disappearance news is noticed in the block chain system so that everyone can recognize that the situation is urgent.

5.3 Solution (2)

Report missing pet status /registration DAPP Utilization

GPS device sent to location and information block chain system and

owner's smart device

Location and information shared in block chains

Petfcoin block chain

Feedback to owner again when location is secured

GPS InformationReceiving

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Companion animal GPS devices are the most demanding companion animal wearable devices on the market to current date. There is no big problem for the mechanical principle of current GPS technology, but integration with block-chain platforms, the working manner can be considerably improved.

By integrating the block-chain platform with the GPS system, information can be shared trans-parently and accurately with the community. Companion owners can communicate information to the entire community within the platform, and the scope of sharing can be shared according to the user's choice.

Name: Bori

Age: 3 years old

Variety: 000

Major Visiting

Hospitals: ABC PETS

Owner: Bohee

Enrollment: June 30, 2018

GPS

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6. Pet Mating and Trading Market

As the size of the pet market grows around the world, the pet mating and trading market is also becoming active. However, unlike the tendency of the pet market to become a member of the family, the issue of transparency and reliability in the pets mating and trading market continues to arise.

The mating and sale market of companion animals is largely divided into three categories. The mainstream is the wholesale market formed between animal producers and animal sellers, the retail trade market formed between animal sellers and consumers, and the inter-individual trade market sold from animal care centers or acquaintances.

The wholesale market, a trade between animal producers and sellers, is traded nationwide for farms, auctions, and imports. If the superiority of the breed is sought the transactions are made in the auction market, and other general transactions are made through farm dealings.

In the retail trade market, which is formed between the animal dealer and the consumer, it is the most common form of trade between a pet owner and a consumer. The consumer chooses a shop that specializes in the species they want, or a shop that receives ongoing follow-up care after purchasing the pet.

An inter-individual trade market that is sold from an animal care center or an acquaintance can be taken through an acquaintance or the Internet. The choice of transaction channels between buyers is wide and convenient, but it has the nature of transactions that have a lot of dispute after purchase.

6.1 Pet Mating and Trading Market Status

6. Pet Mating and Trading Market

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The general distribution structure from mating market to pre-sale market has distribution structure of breeder-> auctioneer-> wholesaler-> retailer-> consumer.

Most consumer disputes among companion circulation and trade routes are occurring in the consumer trade market with a route from breeder → auctioneer → vendor. There are two types of disputes. One is irresponsible to distribute companion animals with diseases from businesses that do not register in the business, or the other one to trick the a consumer who lacks knowledge of the pet breed. The opaqueness of these unidentified sellers or operators shows the current status of the trading market.

Although there is a difference in each country, the pet market and the trading market currently operate management of producers and sellers handling animals. However, most of the pets circu-lated in auction houses and farms are distributed to sellers by producers who have not been reported, and they are sold and sold to consumers without accurate information about infections and genetic diseases.

In addition, it is notified only by one-sided information of the business without the document of the record of the contract, and there is possibility of dispute about the burden of proof of the disease occurrence or the death of the after-companion animal.

As mentioned above, the breeder's transparency and reliability are very important because breeders play an important role in cross-breeding and trading markets and guarantee to consum-ers. Breeders also present professional knowledge and standards for companion animals, and develop breeders' markets. Due to the problem of transparency and reliability of breeders, laws for breeders are established in each country.

(* Breeders: people who have jobs or jobs to breed, or produce livestock or plants)

Breeder

Companion trading and distribution market structure

Auctioneer

Wholesaler

Retailer

consumer

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In 1966, the Animal Welfare Act of August 24, 1966, Public Law 89-544 was enacted as a regulation at the federal level, and then it was amended 7 times until 2008. In the United States, commercial breeding complaints, processing of dead dogs, management regulations and veterinary certification proce-dures are demanding. There is, of course, general protection legislation, but they vary from state to state.

USA

In England, breeding laws were enacted in 1973, and by the breeding and sale (Welfare Act) in 1999, the 1973 act was significantly revised. In particular, an important point in this amendment is that local authorities should consider when granting permission to breeders' managers: 1. Are females crossing even when they are under 1 year old; 2. Are females of more than 6 females; 3. give birth to the female before the last day of 12 months from the date when the female last gave birth to the baby; 4. the correct record based on the rules is kept in the land and building that they can be used at the time of field inspec-tion. These 4 items were added.

England

Any person who operates an animal handling business of Class I shall be registered by the prefectural governor or the chairperson of the provincial city by business establishment or industry. In Japan, laws for handling registration, sales management, and breeding are established.

Japan

Breeder Systems of the Countries

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In Germany, Article 3 of the Order for the Protection of Dogs establishes breeding. According to it, a person who breeds dogs as a subject of commerce must ensure that there are less than 10 breeding pets and one breeder per puppy and that the breeder has the necessary knowledge and that he should be proved by the breed center. In the event of a violation, according to the violation of the order prescribed in Article 18, Paragraph 1, Item 3 of the Animal Protection Act shall be committed and a fine of 25,000 euro or less shall be imposed. In addition, the orders for the protection of dogs also strictly regulate the conditions of dog breeding. It is reported that there are few people in Germany who want to run breeding grounds for large dogs because they are costly to comply with these regulations.

Germany

1. Uncertainty of varieties

In the case of dogs or cats, there may be a blood certificate, but most cases do not exist. In addition, issuing institutions issuing warrants of dogs or relatives are different, so there are some problems of reference points on the breeding certificate. Thus, it is necessary to present an accurate reference point for the lineage certificate. In addition, the degree and method of regulation varies from country to country, which can lead to confusion.

2. Problems of health and hygiene

Health and sanitation problems can also be caused. In breeding of companion animals, the health and hygiene of each animal is unknown. It is impossible to confirm whether the medical care history and previous treatment details are omitted or intentionally hidden. It can also cause other problems if there is no consensus among breeders about breeding and possible diseases.

3. Limitations of breeding matching

When trying to match the animals to be breed, breed and hygiene are important as mentioned above; however, it is not easy to find an opponent of matching. Finding a companion animal to match in some communities or cafes has the problem that information accessibility limitations exist and the matching community is not open.

4. The contradiction between pet auction market and animal handling business

Many pet shops rely on the auction market to buy animals. It is difficult to confirm whether the facility complies with animal handling standards in the pet auction market, and there is no system for confirming legality. There are also problems that arise because there is no column to fill the name of animal breeder in animal handling business. Even if the breeder name is included in the animal handling business, a system is required to secure on-site inspection, disclosure, counter-measures against infectious diseases, and tracking of genetic diseases in detail items.

6.2 Problems in the Pet Breeding & trading Market

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5. Unscrupulous pet sellers

In the current market, there are unscrupulous pet sellers who try to sell off pet with medical information about the pets in order to eliminate the stock of pets. Also, it is not good to check the health of the pet that is sold. A dog or cat carried in an auction house is first inspected by a person who is called an appraiser. However, people who are called emotions are often not veterinarians, and they are in a very short time, so there is always a risk that diseased animals will come into the auction market.

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6.3 Solution(3)

Through the Petfcoin blockchain platform, it is possible to solve all the problems that can arise from the moral problems that lighten life, the possibility of trust between breeders and individual mates, and reasonable doubts that may arise between premises.

The Petfcoin blockchain platform will store all the information about the pet, including breed and medical information, in blocks, and share it with the platform users, creating a transparent and reliable pet breeder market. This block chain technique is incapable of manipulation and hacking, so that it is possible to accurately and transparently record and manage the information of the recipient who provided the information of the companion animal and the individual information of the companion animal.

Basically, problems such as variarity, health hygiene, matching, pet auction market and animal handling business incompatibility and unscrupulous pet salesman that can occur in pet mating market and sale market could be solved by transparent and reliable block chain system .

As for the uncertainty of the breed, the reference point for the lineage guarantee became a problem. However, the information can be managed by our transparent block chain system without having to issue a pedigree certificate issued by different issuers at different reference points through the Petfcoin blockchain platform. Problems related to health and hygiene had problems such as deliberate omission and conceal-ment of hospital medical treatment and treatment history. However, this also prevents the omis-sion and hacking of information through Petfcoin blockchain platform cryptography.

In the case of mating-matching problems, there is a limitation of information access that can occur when searching for companion animals that match a closed mating community. This can be resolved through the Petfcoin blockchain platform, which transparently records and manages the information of the companion who provided the information of the companion animal and the individual information of the companion animal

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In addition, the contradiction between pet auction market and animal handling business is that it is not regulated like pet auction market, so it ignores the regulations and does not mention breeder's name in the entry slip. It is possible to track breeders through the Petfcoin blockchain platform where pet data is recorded and shared in a block chain, and can be addressed in a way that can regulate them

The unconscionable problem of breeders is that they do not take responsibility for the malfunc-tions of the animals they sell. They should check their detailed health status. Petfcoin blockchain platform enables tracking of vendors and breeders.

The Petfcoin blockchain platform allows users to obtain more correct and reliable information. All information recorded on the Petfcoin blockchain platform is transparently shared and shared so platform users can get complete information. By ensuring transparency, the issue of lack of refer-ence points for pet varieties of existing markets is naturally improved. With the advantages of this block chain technology,Petfcoin is turning the pets breeding and sale market into a reliable and transparent market.

Animal owner

Varieties warranty

PFBP user2

Breather1 Breather2

Provide information

Share varieties information

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Provide information

Provide information

Provide information

Share varieties information

Share varieties information

PFBP user1

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7. Petfcoin Blockchain DAPP

왜�사냐건�웃지요. 나를

In the block chain, when a transaction occurs, a new node is created, some of the hash values of the transaction information are recorded, and the rest are recorded in the next node. When it is recorded, it is encrypted using the public key, and the generated node needs to have a private key so that it can be read. In the case of a crypto currency transaction, the information recorded in the node can be seen by anyone participating in the transaction, thereby ensuring transparency. However, if you use it in a system that stores sensitive personal information, it encrypts the informa-tion so that only authorized parties can view it.

The information stored in the block chain can be used by the recipient or the person concerned when needed, which can improve the welfare of the dog and the cats. The information accumulated in the block chain may include at least one of a name, a breed, a birthday, a beauty cycle, food, insurance, activity information, and a status.

The method may further include the step of receiving from the provider mobile phone informa-tion related to the companion dog and the cat, after the step of receiving the encrypted body information and personal information from the provider mobile phone using the private key, and the coin is paid as compensation to the information provider. To summarize, the information stored in the cell phone, which is returned by the DAPP system, is automatically linked to the block chain from the sensor worn by the dog or the cat, and if the information about the dog, or the cat is recorded by the owner, it is possible to receive compensation for the information sharing by Petfcoin Coin, and it can be usefully with the information accumulated by raising the dogs and cats.

Why block chains?

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7. Petfcoin Blockchain DAPP

DAPP is an intermediary-free application that is secure and transparent by decentralized man-aging and blocking data on a block-chain basis.

Unlike existing iOS and Android OS platforms, DAPP users are confident that their security and privacy are safe without worrying about exposing their information because DAPP develops appli-cations based on block chain. Another symbolic advantage of DAPP is that it maintains a transpar-ent system with no data changes or manipulations within the block chain system.

By integrating DAPP-based systems, the status of companion animals can be confirmed at any time in real time through mobile devices linked to real-time via sensors attached to the animal's neckline or insertable RFID tags, and information can be transmitted and stored. It is of course possible to store not only the information of the companion animal but also the information of the owner in the block chain system.

DAPP

Transactions

Hash Hash

Transactions Transactions

PFBP User 1's public key

PFBP User 2's public key

PFBP User 3's public key

PFBP Digital signature of PFBP user 0

PFBP Digital signature of PFBP user 1

PFBP Digital signature of PFBP user 2

PFBP User 1's private key

PFBP User 2's private key

PFBP User 3's private key

Hash

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Conventional centralization method

Application Cloud

Decentralization method

Decentralization application cloud

Petfcoin DAPP Decentralization method

8. Coin issuance and distribution

Verosia Foundation(For Rewards)

donation

Developing DAPPS and Systems

partner

Coin sale(IEO Hard Cap 5%)

30%

40%5%

20%

5%

Petfcoin

100,000,000,000 EA

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8.1 Petfcoin issuance

Token issue quantity 100,000,000,000PETF

8.2 Petfcoin distribution

9. Petfcoin Ecosystem 9.1 Petfcoin ROLE

In the Petfcoin ecosystem, which is based on block-chain technology, it is a mission that companion animals, companion animal owners and companion animal market participants are invaluable and form mutually beneficial coexistence in the given roles. The mission of the Verosia Foundation is to support the happy life of all the members through the assistance for abandoned animals, improve-ment of the pets’ life quality, and reduction of the treatment cost.

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Consumers can purchase and use products and services from their partners through the Petfcoin Blockchain Platform (PFBP). PFBP is ERC20-based block-chain technology that is a distrib-uted cryptographic system maintained and managed by the network. By providing incentives and at the same time providing high-quality autonomy, users can strengthen the pet-related market’s capabilities.

The decentralized PFBP is a universal open smart contract frame for group value management of companion animals and their partners. It not only collects many people's interests in one place, but also makes it possible to share information transparently with collaborators and enable inter-operability. This will be a new platform that will operate autonomously for the public interests and common goals of the owners and companion animals.

On the platform, smart contracts and mobile wallets enable users to use Petfcoin, which is published and managed by the Verosia Foundation in Japan, for a variety of services, commodities and healthcare. Petfcoin is based on the ERC20 platform that links all services between users and partners in a smart contract on the Petfcoin Blockchain Platform. In addition, we will continue to increase Petfcoin partners who can use Petfcoin, and as they use the platform, their companion animal information is recorded in the block-chain network. As the frequency of use increases, Petfcoin Blockchain Platform increases accuracy and transparency, and this leads to the participa-tion of many people.

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User Petfcoin block chain platform Storing and registering within a data / block chain platform

Recorded data is generated as a block

The generated block is associated with other blocks.

Affiliates (beauty shop, pet store, pet Hospital, pet Hotel)

Food, insurance, information, leisureAcademy School (Education)

9.2 Petfcoin Ecosystem

The Exchange

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10.Revenue model

1. Petf necklace production and sales 1.1 Petf necklace production is made by oem method. 1.2 Petf necklace is sold through open markets and the global community. 1.3 When petf smart necklace is purchased, petfcoin compensates about 10% of purchase price.

2. Interlocked application business 2.1 Interlocked shopping mall service through rewards 2.2 Pet registration business 2.3 Pet Advertising Platform Business 2.4 Application Interlocks with hospital, food, play cafe, insurance, funeral, and adoption for business.

4. Utilizing Big Data

3. Feeding and Mating Information

3.1 Provides an obesity rating. 3.2 Provides Petf custom feeding information. 3.3 Provides Petf custom mating information.

4.1 Establishes R & D center. 4.2 Processes big data. 4.3 Petf customized feeds are produced on an OEM basis.

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11. Roadmap

2018 2019

2019

2020

2021

• Q2• BM Block Chain Patent

• Q3• Partnerships with Pet Companies• Necklace Release 0.0.1ver

• Q4• Petfcoin Wallet Beta ver• Necklace sensor App 0.01 ver

• Q3• Necklace sensor App beta ver

• Q3• Necklace sensorApp 0.02 ver

2021

• Q4• Launching Petfcoine Global Branch• Necklace sensor 0.03ver

• Q4• Establishment of Big Data for Pets

2019

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12.Petfcoin Disclaimer

The following Coin disclaimer applies to buyers of Petfcoin. It is recommended that you careful-ly read this disclaimer and white papers before purchasing Petfcoin. By proceeding with the purchase of Petfcoin, you are deemed to have agreed to our disclaimer.

1.Petfcoin 1.1Petfcoin provides transparent and social trading and Petfcoin trading platforms based on block chains. The platform is distributed and managed by a specialized smart contract system that promotes security and transparency. 1.2Petfcoin is a ERC20 platform based coin and is used as a payment mechanism in the Petfcoin system. 1.3Petfcoin is not liable as collateral. Purchases of Petfcoin are non-refundable and can not be canceled. 1.4Petfcoin is not a stock. The purchase of Petfcoin is not subject to (i) any form of rights and financial or other rights with respect to the Company or its revenues or assets, including voting rights, distribution rights, repayment rights, liquidation rights (including without limitation all forms of intellectual property rights) and we do not give you legal rights. (ii) Petfcoin should not be considered as loans to the company. (iii)Petfcoin does not provide ownership or other interest of the Company.

2. Expertise 2.1Petfcoin encourage you to have considerable experience in understanding the systems and services related to crypto currency and block chains when buying the Petfcoin. You should fully understand the risks associated with Coin sales as well as the mechanisms involved in the use and retention of crypto currency.

2.2 The Petfcoin acquisition has various risks. For example, Petfcoin may not start its operations and develop platforms. Therefore, you should carefully consider the risks, costs and benefits of acquiring Petfcoin-before you buy Petfcoin. Persons who are not in a position to accept or understand Coin sales or other risk-re-lated problems as stated in the disclaimer may not acquire Petfcoin.

2.3 You are responsible for taking reasonable steps to secure the purse, safe or other storage mechanism used to receive and retain the Petfcoin you have purchased from us, and if the essential private key or other credential is lost, pet coin may not be accessible. We are not responsible for such losses.

2.4 We may require you to obtain certain information about you to comply with applicable laws or regula-tions relating to the sale of Petfcoin to you in accordance with our regulations. You agree to provide us with suitable information immediately upon request and agree to refuse to sell you Petfcoin until you provide the requested information and you agree to comply with applicable law or our regulations for the sales of the Coin.

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3. Indemnity

3.1 These disclaimers cannot, and should not, be considered as encouraging investments. Our coin is not related with investment in any way and should not be considered an offer of securities. The disclaimer does not include any information or indications that are considered investment incentives or be used in investment decisions. Petfcoin is a utility Coin and is not used for invest-ment purposes.

3.2 Petfcoin is a utility type Coin for management and maintenance of the platform.

3.3 Regulators are scrutinizing the business and operations associated with the world's crypto currency. In this regard, regulatory measures, investigations or actions may affect the Petfcoin business and may limit or prohibit operations in the future.

3.4 Purchasing Petfcoin specifies that the Petfcoin business model and disclaimer may be changed or modified due to the new regulations and compliance requirements of the relevant laws and regulations in all jurisdictions. The buyer of Petfcoin specifies that Petfcoin or its affiliates are not responsible for any direct or indirect loss or damage caused by the change.

3.5 Petfcoin will develop and operate the Petfcoin platform with the best capabilities. The purchaser of Petfcoin does not provided with any assurance that Petfcoin will establish an operating platform and we states that the entity and its employees are not responsible or liable for any loss or damage that may result from it.

4. Risk 4.1 Coin sales are considered to be mostly uncontrolled crowdfunding or unofficially coded exchanges of values. However, the interpretation of the regulations and the laws vary according to the jurisdiction. Coins involve the development and use of business models that may or may not achieve the objectives specified in the experimental software, technology, and information provid-ed to the participants (eg, white papers).

4.2 Petfcoin warns the purchaser that the Coin purchase is dangerous to the participating participant. Also, the principal of the person who purchased the Coin is not guaranteed.

4.3 Team's careful due diligence on project, Coin and Coin sales must be made and you must fully understand that your contributions may not ultimately become usable or valuable Coins and total loss of donation value may arise.

5. Intellectual Property Rights

Petfcoin has all the software, know-how and analysis programs including copyrights, other intellectual property rights and industrial property rights.