Pete’s Dragon Activations at WDW and DLR

Walt Disney World Activations

Film Screening Event

§ Screening  took  place  at  the  Fort  Wilderness  Resort  &  Campground  at  WDW§ Screen  and  seats  were  set  up  on  the  grass  meadow  by  Mickey’s  Backyard  BBQ§ Capacity  was  1,100  guests  § A  total  of  819  guests  joined  us  for  the  screening

§ Disney  Parks  Blog  posted  for  sign  ups  the  Monday  prior  and  had  200  (plus  a  guest)  spots§ 20  Mom  Bloggers  were  invited  along  with  their  families

§ There  was  a  special  BBQ  reception  with  a  surprise  appearance  by  Oakes  Fegley (Pete  in  the  film)§ Guests  of  the  Campground  were  invited  to  attend  the  event§ ASE  had  activities  set  up  and  a  few  National  Parks  Rangers  on  hand  to  teach  families  about  the  

outdoors§ This  fit  with  their  Increase  the  Time  initiative  and  activation  at  DAK§ Activity  guides  that  were  themed  to  Pete’s  Dragon  were  given  out

§ Oakes  Fegley made  a  surprise  appearance  to  introduce  the  film§ All  guests  received  Parks  Blog  hats  and  Pete’s  Dragon  lunch  boxes  after  the  film

ASE at Animal Kingdom§ ASE set up an activation outside of Rafiki’s Planet Watch at DAK from August 5-12§ The activation tied in with their Increase the Time initiative to teach kids about getting outside and conserving

nature§ Guests were given buttons throughout the week§ There were Cast Members engaging guests in activities throughout the week including handing out Activity

Guides§ 3,749 guests participated in activities

Disney Springs§ Posters, feather banners and a photo backdrop are up at Disney Springs near AMC

Coverage

Disney Parks Blog

Coverage

Mom Bloggers

http://www.theeyesofaboy.com/2016/08/disney-­‐petes-­‐dragon-­‐movie-­‐screening-­‐event.html

http://raisingwhasians.com/2016/08/petes-­‐dragon-­‐movie-­‐review-­‐safe-­‐for-­‐kids.html

http://www.myboysandtheirtoys.com/2016/08/disneys-­‐petes-­‐dragon-­‐movie-­‐review/

http://floridabloggess.com/petes-­‐dragon-­‐under-­‐the-­‐stars-­‐at-­‐walt-­‐disney-­‐world-­‐resorts-­‐fort-­‐wilderness/

Social

Social

Disneyland Activation

Screening Event at AMC Downtown Disney

• The  screening  was  made  up  of  some  Club  33  invitees  and  annual  pass  holders  who  saw  the  announcement  in  the  Park  • Total  of  480  Guests• 55  Guests  were  Club  33  members• 425  Guests  were  annual  pass  holders

• Trivia  questions  were  asked  before  the  film  with  prizes  given  out• Bryce  Dallas  Howard  (Grace  in  the  film)  made  a  surprise  appearance  to  introduce  the  film• After  the  film,  Club  33  Guests  were  invited  to  a  reception  at  Club  33  where  Bryce  spoke  again• All  guests  received  lunch  boxes  and  activity  guides  after  the  film

Coverage & Social