peter warman
DESCRIPTION
Presentatie Peter Warman tijdens CIOnet event "Game in the City"TRANSCRIPT
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Game In The City. Peter Warman. 24 Nov 2011
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
pleasure?is our work all
Game In The City. Peter Warman. 24 Nov 2011
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
quizhidden object
Game In The City. Peter Warman. 24 Nov 2011
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
businessback to
Game In The City. Peter Warman. 24 Nov 2011
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
65%meer tijd besteed aan games vergeleken met 2009Print: -33%, Radio: -12%, TV: -9%, Internet: +10%
Bron: Nationaal Gaming Onderzoek 2011 & 2009
Game In The City. Peter Warman. 24 Nov 2011
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
65%meer tijd besteed aan games vergeleken met 2009Print: -33%, Radio: -12%, TV: -9%, Internet: +10%
Bron: Nationaal Gaming Onderzoek 2011 & 2009
Game In The City. Peter Warman. 24 Nov 2011
Time spent reading newspapers and maga-
zine
Time spent listining ra-dio
Time spent watching TV
Time spent Gaming Time spent using in-ternet
Male 1.87829273419223 5.7929733509145 9.1925965068941 5.78168256264804 10.5595981558347
Female 1.86654093579944 5.52380925182001 9.75751878638236 3.80827051046654 9.5357142905141
Total 1.87241331964426 5.65830690819112 9.4752352392225 4.79435636325787 10.0473359691236
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Axis Title
versus2009 -33% -12% -9% +10%+65%
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Time spent per head of population| Netherlands
Media time spent.2011 versus 2009. Netherlands.
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
happeningso what is
Game In The City. Peter Warman. 24 Nov 2011
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Casual
Social
MobileMMOs
Consoles
PC Boxed
PC Download
Factor Analysis: Visualisation platforms & size across 200+ topics
Factor2
Fact
or1
SegmentationNewzoo work in progress based on 200 variables of 20,000 gamers
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9
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0.9
Casual
Social
MobileMMOs
Consoles
PC Boxed
PC Download
Visualisatie platforms factoren en platform grootte
Factor2
Fact
or1
Ways outMobile is on route to the new TV
Platform: X-Platform / Mobile
TVcloud
apps
online
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
to say sowho are we
Game In The City. Peter Warman. 24 Nov 2011
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Global & Local Market Intelligence. Global & Local Clients.All platforms / bizz models
Specifically MMO & Mobile
US UK Germany France Spain Netherlands BelgiumItaly Brazil Mexico Russia China Korea
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
revolutionwhy is this a
Game In The City. Peter Warman. 24 Nov 2011
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Game In The City. Peter Warman. 24 Nov 2011
4
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Games are:Brands
ServicesGlobalFree
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Games are:Brands
ServicesGlobalFree
And bigger than yours.
shop
Coming next to your shop.
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Games are:Brands
ServicesGlobalFree
CoD Map packs: $270M
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Games are:Brands
ServicesGlobalFree
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Games are:Brands
ServicesGlobalFree
only 25% of iPad and 20% of iPhone/iPod revenuesof top 200 games is for Paid Games (US)
36% and 30% for EURest is spent in-game
NL35kiPadNL85kiPhoneNL70%ingame
Smurfs village: top 3 grossing iOS game.
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Free to play boxed game. Koch Media.
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Games go mobile & online. Long live retail!
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
Coming to Holland. QinQo.
Newzoo Market Data Clients50% EU, 30% US, 20% Asia
quiz
Sizing & Profiling Online Gaming Across The Globe
hidden object
