curriculumvitae

peter heathpublic relations director

personal information

Phone +64-9-4074695

+64-21-456353 (mob)

Email peter@textwrite.co.nz

Web www.textwrite.co.nz

www.prblog.co.nz

Citizenship Dual British/Zimbabwean

NZ Permanent Residence visa

Associations Member, PRINZ

Member, CIPR (UK)

01

personal information

Phone +64-9-4074695

+64-21-456353 (mob)

Email peter@textwrite.co.nz

Web www.textwrite.co.nz

www.prblog.co.nz

Citizenship Dual British/Zimbabwean

NZ Permanent Residence visa

Associations Member, PRINZ

Member, CIPR (UK)

01

personal information

Phone +64-9-4074695

+64-21-456353 (mob)

Email peter@textwrite.co.nz

Web www.textwrite.co.nz

www.prblog.co.nz

Citizenship Dual British/Zimbabwean

NZ Permanent Residence visa

Associations Member, PRINZ

Member, CIPR (UK)

01

Email peter@textwrite.co.nz

Web

Citizenship

www.textwrite.co.nz

www.prblog.co.nz

01

personal information

skills, strengths, personal qualitiesEntrepreneurial communication professional operating at a senior level. Driven self-starter motivated by delivery and service excellence.

commercial acumen • Large public relations consultancy background • Grew own business from start-up• Proven success in new business development and organic account expansion• Consistent fee growth: > 20 percent a year

relationship management• Track record of developing and nurturing enduring senior-level client relationships • award-winning customer liaison and account management ethos • retained European clients despite emigration to New Zealand • worked with NYSE-listed Sabre Holdings for more than a decade • ran a portfolio of six accounts at Countrywide Porter Novelli - with a combined annual fee

income of over GBP1 million – for over two years without loss• Strong media relationships resulting from proactivity, personal approach and service mentality • Built a team of six consultants to service TextWrite’s growth• Managed a team of 10 while at Countrywide Porter Novelli

long-term communication planning and delivery• Prepares, manages and implements national and multinational communication programmes• Has developed and delivered effective PR programmes for a wide range of large organisations • Strong focus on communication ‘beyond the media’ - proven record of using alternative communication channels to

achieve message delivery and perception / behaviour change • Award-winning use of measurement and evaluation to help protect business and grow fee income

wide-ranging experience• Multinational outlook; runs cross-border programmes / builds and motivates multi-cultural teams • Particular experience in B2B, crisis comms, issue management, internal comms and social media• Award-winning community relations work• Good understanding of commercial, technical and political communication challenges in the agricultural, automotive,

energy, environmental, financial, forestry, industrial, manufacturing, medical, mining, pharmaceutical, retail, technology, telecommunications and travel sectors

• Accomplished writer at corporate, technical and consumer levels• Experienced trainer; media training and presentation and writing training for clients and employees

personal qualities• Adaptable, competent and dependable• Straight-forward, ‘no-nonsense’ consulting and managerial style• Well-developed interpersonal and communication skills

employment historyAugust ‘09 to date TextWrite Ltd, NZ Full-service Public Relations Consultancy Managing Director

• Re-located business from UK to New Zealand • Retained three European clients (proving client relationship, retention and

account management skills) • Built (from scratch, and within eight months) a viable NZ client base • Built a local team and network of suppliers • Uninterrupted fee growth to date of > 20 percent a year • Member of PRINZ working group on evaluation • Established The PRBlog

May ‘01 to July ’09 TextWrite Ltd, UK Full-service Public Relations Consultancy Managing Director

• Grew from a start-up to a viable business with consistent fee growth of more than 20 percent a year for five consecutive years

• Grew client base from one to five in the first 18 months, supported by a team of dedicated freelance consultants

• Role involved new business development, team building and management, strategic planning and development, facilities and infrastructural development

Feb ‘96 to May ‘01 Countrywide Porter Novelli, UK Public Relations ConsultancyOct ’98 Senior ConsultantFeb ’96 Consultant

• Developed and managed B2B, consumer and environmental issues management communication programmes across the manufacturing, retail, travel and technology sectors, and for a government department

• Managed a team of 10 • Serviced a portfolio of six accounts with combined fee of > £1m annually • Client service and liaison • Organic and new business growth • Financial management and planning • Staff development and performance • Developed and ran internal training programmes • Headed the company’s social committee

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Apr ‘95 to Feb ‘96 The Communication Group, UK Public Relations Consultancy Account Manager Nov ‘92 to Apr ‘95 Pielle Consulting, UK Public Relations ConsultancyNov ‘93 Account ManagerApr ‘93 Senior Account ExecutiveNov ‘92 Account Executive

June ‘91 to Nov ‘92 Travelling - Australia, New Zealand, South East Asia

Jan ’87 to June ’91 Spectrum, Zimbabwe Public Relations ConsultancyJan ‘89 Senior Account ExecutiveJan ‘88 Account ExecutiveJan ‘87 Trainee

client historyCurrent: Far North District Council Fire Security Services Forest LR Trust Grammar Carlton RFC Griffin Healthcare Northport Opus New Zealand Pead PR Porter Novelli NZ Refining NZ Shell NZ Top Energy National Memorial Arboretum (UK)

Previous: Aon New Zealand Barclays Bank Blueprint Partners British AirwaysCanadian Pulp & Paper Carlson Wagonlit Travel Com.Farmers Union (Zim) Dow Chemical CoDoctors.net.uk DTI (UK) DX ECVM Far North SAR GetThere Grenada Board of Tourism IMI Norgren InTouch Marketing JKX Oil and Gas Lucas Aftermarket Marley New ZealandSabre Airline Solutions Sabre Holdings Sabre Travel Network Scotch Whisky Assoc Tala PR The Holst Group Travelink Travelocity Zim Export Promotion Zimbabwe Sun Hotels

honours and awardsPublic Relations Institute of New Zealand (PRINZ) Awards - Corporate Public Relations (2012)

Sabre Travel Network - ‘Outstanding Partnership’ Award (2006)Annual award presented to suppliers who deliver outstanding service and support

Assoc. of Measurement and Evaluation Companies (AMEC) - ‘Communication Effectiveness Awards’ Best Use of Measurement by a PR Consultancy - Silver Award (2001 & 2003)

education and references 1987 University of Zimbabwe

First year of a three-year BA Comms degree at the University of Zimbabwe. Course abandoned due to political disruption

“Flexible, responsive and very easy to deal with. His interpretation of our communication need was excellent and he delivered exactly the results we were looking for, adding real value to the process.” - Rieny Marck, AON New Zealand

“A true professional delivering the full spectrum of high-quality communication on time, and always with a smile. We use Peter on jobs that range from simple to complex and have always been pleased with the results. He’s particularly good at absorbing large amounts of complex information and then delivering crisp, concise work that fits the brief perfectly.” - Strahan Wallis, Porter Novelli New Zealand

“A seasoned and highly creative communication professional with keen intellect and quick wit. He delivers solid results time and time again” – Jennifer Hudson, Sabre Holdings

“One of a rare breed who delivers exactly what he says he will. You’d have to travel a long way to find a more consummate communication professional” – Andrew Baud, Tala PR “Peter is a guy you’d always want on your team. He’s passionate about delivering results and will bust a gut to do so. He has a deep understanding of how the media works and what makes a good story and his track record is second to none. He’s a man of integrity, drive and enthusiasm, a communication professional of the highest order.” – Jonathan Hemus, former director, Porter Novelli “One of the most efficient and effective PR people I know of. What sets him apart is his proactivity. With him I get more than just a soundbite or ‘a spokesman said’. I get the background, the context and a meaningful quote. Unusual in PR and extremely welcome” – Adam Coulter, journalist

“His passion for his work, his delivery and his respect for the people he works with are qualities I’ve had difficulty finding elsewhere. Peter builds strong relationships wherever he turns” – Sarah Holden, Sabre Travel Network

“I recommend Peter as a ‘thinking’ PR man and excellent writer. He really understands how PR works. Use him if you have a need, you won’t be disappointed. I enjoyed working with him and rate him. One of the good guys!” – Neil Backwith, former CEO, Porter Novelli

“Energetic, confident and doggedly determined. But mostly absolutely committed and passionate about delivering excellence. He struggles with anything that’s just ‘OK’” – Michele Wheatley, colleague

“Empathy’s his strength. He makes an effort to understand a client’s business properly and his style, both in the counsel he gives and the material he delivers, is feisty and effective” – Richard Adams, Doctors.net.uk

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