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Collaboration Architecture Marketing, Asia Pacific
Peter Borup Jakobsen
Did You Know
If Facebook Were a Country It Would Be the
Third Largest in the World After China and
India
The #2 Largest
Search Engine in the
World Is YouTube
80% of Twitter Usage Is Outside of
Twitter…People Update Anywhere,
Anytime… Imagine What That Means for
Bad Customer Experiences?
25% of Search Results for the
World’s Top 20 Largest Brands Are
Links to
User-Generated Content
78% of Consumers Trust Peer
Recommendations…
…Only 14% trust
Advertisements
People Care More About How Their Social Graph
Ranks Products and Services Than How Google
Ranks Them—Do You Like What They Are
Saying?
Today, the Number of Text Messages Sent
and Received Everyday Exceeds the Total
Population of the Planet50% of global Mobile TV users will be within Asia Pacific
Mobile Device Usage
81% working harder than 5
years ago
84%check them before
going to bed
87%bring their mobile devices
to their bedroom
More than 35%said they would choose
their PDA over their spouse
85%sneak a peak in the middle
of the night
Inflection Point
Documents
IM
On
eM
an
y
TelePresence
Unified Communications
Voice mail
Discussion Forums
Video on Demand
Wikis Blogs ContactCenter
Conferencing
Social Networking
Text Voice, Video
Num
be
r o
f S
take
ho
lde
rs
Collaborative Tools
“Raising the productivity of employees whose jobs can't be automatedis the next great performance challenge—and the stakes are high.”
McKinsey & Company, The 21st Century Organization
Changing the Way We Work
Collaboration Is…
Technology
Process
Culture
equal parts
At Cisco, we pioneer
collaboration
to change the way we work
We use these technologies
ourselves; we are our own
laboratory
From command and
control to collaboration
and teamwork
November 2008 —
January 2009
90 days
Realigned $500M to
FY09 priorities
100% faster than 2008
Essential Elements of Collaboration
Not So Long Ago… Today…
Information
People
Communities
Context
Security
Primarily single source
Largely asynchronous
Multiple sources, multiple devices, multiple applications
Non real-time and real time, interactive
Inside my organizationDispersed teams, outside my organization
Static and pre-defined networks Dynamic teams
You find information, people Right time, right people, right resource
Inside the firewall, walled offInclusive, selective, fluid
Cisco Strategic Direction
Secure
Inter-
Company
Interoperable,
Open
Architecture
Flexible
Consumption
Models
Video
CommunicationsEnterprise
Social
Software
Integrated
Experience
IP
CommunicationsCustomer
CareConferencingTelepresence
Enterprise
Social SoftwareMobile
ApplicationsMessaging
Cisco Collaboration Portfolio
Cisco Collaboration Architecture
Infrastructure Network StorageVirtual Machines
Collaboration Services
Presence
Location
Session Mgmt
Policy and Security Management
Client Frameworks
Content Mgmt
Tagging
Communication and Collaboration Applications
Conferencing Customer Care
Enterprise Social Software IP Communications
Messaging Mobile Applications Telepresence
On-Premise SaaSHybrid
Delivering the Architectural Foundation
Infrastructure
Collaboration Services
Communication and Collaboration Applications
This core is then leveraged by any combination of end-user clients, devices or custom applications from Cisco or 3rd parties
Why Cisco?
Business Value
Technical Differentiation
Build Trust with Rich, Reliable Interactions
Connect the Right People and Information
Accelerate Team Performance
Collaborate with Confidence Across
Companies
Maximize Your IT Investments
Real-Time Voice and Video Leadership
Context: Presence, Session Management,
Tagging
Integrated Experience
Intercompany, Trusted Cloud
Openness and Interoperability
The New Collaboration Experience
Taking the Next Step
Content Management Search Workflow PortalsDirectory Policy
Infr
astr
uctu
reA
pplic
ations
Customer
CareTelepresence Conferencing Messaging Enterprise
Social Software
IP
Communications
Replace an Aging TDM PBX
Virtualize Customer Support
Reduce Travel Expenses
Shift to Cloud Efficiencies
Improve Interactions
with Suppliers
Increase Sales
Productivity
Start at Any Point, Go at Any Pace,
Based on Business Priorities
Use on premise call control with SaaS conferencing to
lower costs, while delivering higher audio quality
Increase value and reduce operating expenses for
Cisco TelePresence by leveraging call control. Improve
customer, partner and internal productivity through
one button integration of WebEx and TelePresence.
Strengthen customer relationships by integrating Customer Care with
video communities to provide pre-recorded video expertise.
Infr
astr
uctu
reA
pplic
ations
Multiple Points to Get Started
Cisco’s Commitment to Collaboration
Thought Leadership, Industry Expertise
R&D Investment
Full Range of Service Offerings
Market Leadership
Strategic Partnerships