business plan discussion-pete parsons

agenda• a little about me• the history of fyreball in <5 minutes• pitch > business plan + overview• pitch & business plan structure• the overview• pete does pitch - without a net• overview• q&a

a little about me• the fitness years• games marketing• the xbox• bungie and a game called halo• fyreball

the history of fyreball• the bugs bunny story

• founded in early 2007

• bootstrapped to near beta

• 8 fulltime employees & 1 chihuahua

• currently in early beta testing

• closed $1.1m in series A financing with

Band of Angels & Alliance of Angels

pitch> business plan + overview“most people create a business plan, and it’s a

piece of crap” ‐ Guy Kawasaki

• talk about stupid stuff we did here• write your pitch and pitch it • use pitch as the rough outline for your business

plan.. seriously• make the executive summary awesome• Keep it short and to the point• the overview is the pitch when you aren’t around• make it look like you cared and use pics/sidebars• believe

pitch & business plan structureThe Pitch - 10 slides• executive summary• the problem• the solution• our tech• making money• roadmap• competition• team• advisors• financing needs

The Plan - 14 pages• executive summary - 1• The problem/market -1• the fyreball solution -1• what is fyreball - 2• tools, tech & roadmap -1• revenue opportunites - 2• team - 2• financials - 3• patent synopsis - 1

llama

The llama is a South American camelid, widely used as a pack animal by the Incas.

the overview - one page pitch

competitionfinancials

Business modelteam

milestones

defensibilityfunding history

technologycontact info

executive summary problem & solution

sending content today…

•send rich content to friends in seconds - “Blogcast”

•content agnostic & to/from any device.

•watch & connect as your content blazes around the world.

•receiving is only the beginning.

sending content with fyreball…

technology

•designed from the ground up as an API.

•scalable core and database.

•template-driven parsing of content.

•protected by pending patents.

Traction…• founded in early 2007• 7 fulltime employees and 2 part time• Business Dev Manager in Place• Advisory Panel & Board in Progress• 1 patent filed (18 claims) and 2 in

progress• alpha testing nearly complete w/700

users• Early discussions with key partners

Users 12,703 770,641 2,698,922 3,642,998 4,396,441 5,106,713 Revenue 3,157$ 547,280$ 10,160,394$ 19,572,145$ 28,793,934$ 35,106,985$

Net Income (371,347)$ (2,212,627)$ 4,010,599$ 7,666,581$ 10,002,781$ 10,100,197$

making money…• content distribution• ad sales• white label• site skinning•featured fyreballs

Users 12,703 770,641 2,698,922 3,642,998 4,396,441 5,106,713 Revenue 3,157$ 547,280$ 10,160,394$ 19,572,145$ 28,793,934$ 35,106,985$

Net Income (371,347)$ (2,212,627)$ 4,010,599$ 7,666,581$ 10,002,781$ 10,100,197$

roadmap…

Revenue Starts Here

competition…

Fyreball

direct competitors indirect competitors

Pownce ShareThis/ Grouptivity Tubes email IM

Facebook/

YouTube/ Digg

Blogger

interactive trajectory

combine rich content from any source

rich content in discussion forums

no client application required

open platform

team…Pete Parsons, 41 President

• Director of Marketing, Xbox & Microsoft Game Studios• Studio Manager / Executive Producer, Bungie Studios• 2005 Rave Award - Wired Magazine

Jordan Weisman, 47 Creative Director (p/t)• Founder FASA Interactive (sold to MSFT)• Founder WizKids (sold to TOPP)• Co-founder 42entertainment• 2003 Pacific NW Entrepreneur of the Year

Michael Evans, 35 CTO• Project Lead (Oni), Lead Engineer (Halo: Combat Evolved, Halo 2), Bungie Studios• BS, Dartmouth

Michel Bastien, 29 Production Director / Engineer• Producer (Halo for Windows, Halo 2), Lead Producer (Halo 3), Bungie Studios• BS, Sherbrooke

T.A McCann, Business Development Director (p/t)• Consultant at Vulcan Capital• Founder of Jump2Go Interactive • Founder of HelpShare

Michael Crill, 43 CFO (p/t) • CFO for Software.com (OPWV), Digital Island (now CBWS), Seadragon (sold to MSFT)

• CFO for ~70 others start-ups

advisory board…Ed Fries

• Former VP Microsoft Games Studios• Board Member: Wild Tangent Games, Ageia, Emotiv Systems,• Co-Founder: Airtight Games, FireAnt Games• Advisor: Breakaway Games, Vyk, Clone Interactive, Timeplay, Dhruva Interactive• Program Advisor: Digipen Institute of Technology

Eric Fredricksen• Lead Engineer - Google Toolbar• Google Sr. Engineer• Tech Director at Frog City Games• MS Mathematics Stanford

A. Peter Parsons• Attorney Davis Wright Tremaine• Co-chair, Business Investment & International Trade Practice Group of the Pacific Rim

Advisory Group• Board and Executive Committee member, WSA• Board member, Humane Society of Seattle-King County• J.D., Duke University School of Law

Series A Preferred• self funded to date• Offer: $850k (~$700k committed)• $1.9m pre-money valuation• break even after $2.9m invested• acquisition is likely liquidity scenario

the end of the beginning of the beginning

q&a

rly.orly?

Like an invite to fyreball invite? sure! pete@fyreball.com