BUSNISS PLAN

Setting up a Brand name & a trading office for Pet’s clothing

By Gamini De Silva

Contents1. Research finding

2. Nature of the business

3. Analysis of the business

4. Marketing Strategy

5. Operations and Human Resources Strategy

6. Finances

 

Research finding Europe house hold pet Owners - 70 M USA house Holds Pet–Owners - 75 M

Dogs – USA-7M & EU – 8M

USA spend 2014 - $56 B 2015 - $ 60 B

Bangladesh Fabric Wastage ( In Good conditions) -2 %

.

vision• JanGi Vision to be a market leader in 2022 For Dog Cloths

Mission• The mission of the company is to provide a JanGi for dogs, based on Fashion and quality.

Goal• Two Million Cloths sales in 2020• Eight Million dollars revenue 2020

Analysis of the business

a Experience in Apparel Sectora Fabric Availability a Human capital availabilitya First time in Bangladesh

a 8 M DOGS IN USAa 7M DOGS in UKa Cost of Manufacturing in China Increasea No suppliers from Bangladesha Known Band are in the market .

a New to the marketa Lack of PET measurements a New Experience to Bangladesh

a CHINA Manufacturing .a Other competitors also start the Same Product

S O

W T

Public relations.

Pet shows.

Print advertising. Internet

Alliance with the super markets and the Pharmacy

Marke ting Strategy15% From sales reve nue allocate for the Marketing campaign.

2016 2017 2018 2019 20200

200000

400000

600000

800000

1000000

1200000Markerting Cost

Operations

Product developments - In Sri Lanka

Manufacturing – Bangladesh

Were housing & Value addition- SL

Jan Feb Mar AprMay Jun Jul AugSep Oct NovDec0

50001000015000200002500030000350004000045000

Sales projections ( pcs)

2016 2017 2018 2019 20200

500000

1000000

1500000

2000000

2500000Sales projections

( pcs)

Human Resources Strategy

Line Quality

Merchandisers 02

Quality Controller 05

01

Product Development Manager 01

Wear House Manager 01

Quality Manager 01

Organogram

Accountant 01

Director Finance 01

Director Marketing

Loader 10

01

Director Operation & Sales 01

Clark 06

Operator 05

Commercial Manager

MD (Managing Director)

Director Marketing(01)

Director Operation & Sales(01)

Director Finance(01)

Commercial Manager

(01)

Accountant(01)

Clark(02)

Clark(02)

Product Development Manager

(01)

Operator(05)

Merchandisers(02)

Wear-house Manager (01)

Quality Controller(05)

Quality Manager(01)

Loader(10)

Clark(02)

Financial

2016 Monthly cash flowFor new fabric useBreakeven after 9 months

2016 Monthly cash flowFor waste fabric useBreakeven after 3 monthsWaste fabric cost is 50% less than the original fabric price

Financial

Next 5 years cash Flow projection original fabric and the waste fabric.

Net profit % against to the revenue

Material & Trim cost increase 5% yearlyManufacturing cost 15% yearlySelling Price increase 10 % yearly

2016 2017 2018 2019 20200%

5%

10%

15%

20%

25%

30%

Total profit % to rev-enue

Profit % of rev-enue

Profit and loss account ( $ )- 2016Column1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total yearSales projections ( pcs) 20000 20000 20000 20000 20000 20000 20000 20000 20000 40000 40000 40000 300000Consumption per pices (Kg) 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15Cost of manufacturing ($) 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60 0.60Cost of fabric per ( Kg) 7 7 7 7 7 7 7 7 7 7 7 7 7Cost of trims per pcs ($) 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15 0.15Selling Price ( $) 3 3 3 3 3 3 3 3 3 3 3 3 3Revenue 60000 60000 60000 60000 60000 60000 60000 60000 60000 120000 120000 120000 900000Materal reqvirement Kg( with 10% waistage) 3300 3300 3300 3300 3300 3300 3300 3300 3300 6600 6600 6600 49500Meteireal cost 23100 23100 23100 23100 23100 23100 23100 23100 23100 46200 46200 46200 346500Trim cost 3000 3000 3000 3000 3000 3000 3000 3000 3000 6000 6000 6000 45000Manufacturing cost 12000 12000 12000 12000 12000 12000 12000 12000 12000 24000 24000 24000 180000Administration cost 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 7500 90000Markerting Contribution to cost 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180000Tital Cost 60600 60600 60600 60600 60600 60600 60600 60600 60600 98700 98700 98700 841500Revenue- Cost -600 -600 -600 -600 -600 -600 -600 -600 -600 21300 21300 21300 58500

Fabric discount 50% 11550 11550 11550 11550 11550 11550 11550 11550 11550 23100 23100 23100 173250

Profit and loss account ( $ )- 2016-2020Column1 2016 2017 2018 2019 2020Sales projections ( pcs) 300000 600000 1000000 1500000 2000000Consumption per pieces (Kg) 0.15 0.15 0.15 0.15 0.15Cost of manufacturing ($) 0.6 0.72 0.86 1.04 1.24Cost of fabric per ( Kg) 7 7.70 8.47 9.32 10.25Cost of trims per pcs ($) 0.15 0.17 0.18 0.20 0.22Selling Price ( $) 3 3.45 3.97 4.56 5.25Administration cost 10% 10% 10% 10%Markerting Contribution to cost 15% 15% 10% 10%Revenue 900000 2070000 3967500 6843938 10494038Material cost 346500 693000 1270500 2096325 3074610Trim cost 45000 99000 181500 299475 439230Manufacturing cost 180000 432000 864000 1555200 2488320Administration cost 90000 207000 396750 684393.8 1049404Markerting Cost 180000 310500 595125 684393.8 1049404Total expencess 841500 1741500 3307875 5319788 8100968Revenue- Exepencess 58500 328500 659625 1524150 2393070Tax 30% 17550 98550 197887.5 457245 717921Profit after tax 40950 229950 461737 1066905 1675149Profit % of revenue 5% 11% 12% 16% 16%

Fabric discount 50% 173250 346500 635250 1048163 1537305

Total profit after fab. Discount 144900 437850 842888 1695803 2597532Total profit % to revenue 16% 21% 21% 25% 25%

DOGS CLOTHS SIZEING CHART

References https://www.avma.org/KB/Resources/Statistics/Pages/Market-research-statistic

s-US-pet-ownership.aspx http://www.americanpetproducts.org/press_industrytrends.asp http://www.forbes.com/2009/10/15/pets-dogs-cats-forbes-woman-time-children.html http://www.forbes.com/global/2004/0621/030.html http://www.forbes.com/2007/10/10/pets-colorado-economics-biz-cx_tvr_1010pets.html http://www.forbesofkingennie.com/index.php/experience-kingennie 'Trick or Treat!' 2011, Newsweek, 158, 18, p. 24, Business Source Premier, EBSCOhost

, viewed 23 March 2015. http://www.fediaf.org/facts-figures/  http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.h

tml https://www.franchisehelp.com/industry-reports/pet-care-industry-report/  http://www.petfoodinstitute.org/?page=PetPopulation See more at: http://www.pfma.org.uk/Pet-Population-Abroad/#sthash.nYkZdh08.dpuf http://www.pfma.org.uk/pet-population-2014/ Chaykin, J 2007, 'Out of the Dog House', Wearables

Business, 11, 9, pp. 36-39, Business Source Premier, EBSCOhost, viewed 23 March 2015

http://www.ralphlauren.com/family/index.jsp?categoryId=2098657 'Fashionistas

' 2004, Gifts & Decorative Accessories, 105, 8, p. 56, Business Source Premier, EBSCOhost, viewed 23 March 2015.

Biography

References

Question ?

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