Learning outcomes Identify the 5 stages to marketing planning Explain the PESTLE factors Evaluate how a company can use PESTLE for marketing

Warm up the grey matter

Marketing Planning

1. Audit of the environment

2. SWOT3. Marketing Audit4. Marketing

Assumptions

Your turnIn your allocated groupsProvide a definition and examples of each of the pestle factors

Activity NoteShare and move on. You will have 5 minutes on each factor, then the flipchart paper will move to the next group.

Did you know?In 4000BC in South America, South Africa and Asia wall paintings were used to promote the Politian's and commerce of the day

Identify a PESTLE factor they might have had to been be aware of.

How can you apply Pestle to a business

Consider the PESTLE factors that we have discussed today.Evaluate how they could impact on the marketing of your chosen business.Provide scenarios where a significant change to a pestle factor could change (explain the change) and how that may impact on your chosen business. Consider how they would change any of the 4 P’s.

For example What if the government introduced a minimum age for

purchasing full sugar soft drinks. What if there was a social change about full time education

with people choosing to gain experience rather than education.

Recap Identify the 5 stages to marketing planning Explain the PESTLE factors Evaluate how a company can use PESTLE for marketing

Further ReadingWhat Is Marketing Strategy Planning?The marketing planning process.What is PEST and why is it useful