pest management · 2014-10-22 · pest management professional 3 g es change. serving pest...

1 Pest Management Professional www.mypmp.net

ManagementPestP R O F E S S I O N A L

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PMP January 2012 | 12 pests 12 tim

es a year

Survey Says! ...Introducing the

PMP Bed Bug

Business Survey

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VIS ION 20 20

VISION2020 EQUIPS

PMPS TO CAPITALIZE

ON FUTURE TRENDS.

Pest Management Professional 3www.mypmp.net

Growth requires change. Serving pest management professionals since 1933, PMP knows this better than any

other industry publication. Our name alone has changed five times during our 80-plus-year history.

PMP also knows change has a much greater chance of driving growth if it’s based on experience, a hard

look in the mirror and comprehensive feedback. That’s why we spent all of 2011 conducting several reader and

advertiser surveys before mapping out plans for our extreme makeover.

Our January 2012 issue showcased PMP’s complete content-and-design overhaul — engineered by a true

partnership between our editors, readers and marketing partners.

PMP returned to its technical roots and began covering several structural pests every month. We added business

and human interest columns and improved the publication’s pacing and content mix.

In a word, we made it our mission to deliver exclusive industry intel and tips that inform and entertain cover-to-

cover — PMP’s InfoTainment.

The results speak for themselves: Pest management professionals now prefer PMP 2-to-1, and we’re the market’s ad-growth

leader.

But continuous growth requires continuous change. That’s why we recently fine-tuned our industry-leading content. For a

sneak peek, check out our comprehensive, customer-driven 2015 editorial calendar on pages 8-11.

Continuous growth also requires continuous investment. PMP is second to none in this area as well.

We continue to invest in our people. We brought back Jerry Mix, 20-year publisher and editor of the publication, as Editor-

at-Large. We also added Dr. Jim Fredericks, VP of Technical & Regulatory Affairs for the NPMA, to our industry-leading stable

of contributors, as well as two of his predecessors (Dr. Doug Mampe and Dr. Stuart Mitchell).

Unwilling to rest on our laurels, we just brought back Heather Gooch as PMP’s managing editor. This marks an additional

full-time senior editorial position, fueled by our growth. Gooch will help Marty Whitford, Publisher & Editorial Director, and

Will Nepper, Senior Editor, take PMP’s InfoTainment to new heights.

PMP also continues to invest in its media products. Our number of edit pages is at an all-time high and our audience has

never been stronger. PMP’s print edition, on average, mails to 20 percent more PMPs than the competition. More than 33,000

industry professionals subscribe to PMP’s print and/or digital media solutions — 25 percent more than our competitor. Last but

not least, PMP’s metrics for digital media have mushroomed

thanks to a plethora of new offerings and enhancements.

Customer-driven change. Unparalleled content and circulation. Continuous investments in

people and products … PMP is uniquely positioned to serve as your growth partner for 2015

and beyond.

Kevin StoltmanPresident & CEO, North Coast Media

INSIDEPrint is still king … and so is PMP . . . . . . . . . . . .Page 4PMP’s Circulation advantages . . . . . . . . . . . . . . . .Page 6PMP: Bigger is better . . . . . . . . . . . . . . . . . . . . . . . . .Page 7PMP’s 2015 Editorial calendar . . . . . . . . . . . . . . . .Page 8PMP’s Print ad specifcations & deadlines . . . . .Page 11PMP’s Other marketing opportunities . . . . . . Page 12PMP’s Digital investments . . . . . . . . . . . . . . . . . . Page 13PMP’s Digital advantages . . . . . . . . . . . . . . . . . . . Page 14PMP’s A Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 18PMP’s Sales contacts . . . . . . . . . . . . . . . . . . . . . . . Page 20

PMP: Your Growth Partner ... Since 1933


Print is still king …85% of readers prefer printed versions of industry-trade publications.

Nine out of 10 PMPs report printed trade publications are their most-valued source of product information.

After reading Pest Management Professional’s (PMP’s) monthly print edition, more than half of PMPs say they immediately or quickly thereafter purchase products.

Print publications also drive PMPs’ use of digital media: Three-quarters of PMPs visit vendors’ websites while or shortly after reading PMP’s monthly print editions.

PMPs say they prefer printed publications because “They’re easier on the eyes” and “The touch-and-feel of the printed page cannot be duplicated.”

* PMP and North Coast Media 2014 reader surveys

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“When reading on paper, students seemed to have a better sense of their own understanding. When reading on screen, they thought they absorbed information readily, but tests showed otherwise.”

— Wired magazine, (May 2014), “Why the Smart Reading Device of the Future May Be … Paper”


PMPs prefer PMP magazine over the competition 2-to-1 — saying:

» PMP magazine delivers the most relevant and useful industry and business information.

» PMP is the most-trusted provider of industry technical information.

» PMP is their overall favorite industry trade journal.

* Accelera Publishing Research

PMP READERS: RAVING FANS ... SINCE 1933

“PMP is the magazine pest-management company owners and decision makers read cover-to-cover. It’s the industry’s gold standard.”

Mike Masterson, CEO of Isotech Pest Management

“PMP is by far my favorite. PMP magazine embodies InfoTainment.”

Pete Schopen, owner of Schopen Pest Solutions

PMP is platform agnostic. We provide the market intel pest management professionals (PMPs) crave via the media platforms they prefer. Print by far remains PMPs’ preferred media platform, but we also lead the way in delivering digital solutions that provide unmatched ROI.

— Marty Whitford, PMP Editorial Director & Publisher

and so is PMP!



PMP’s CIRCULATION ADVANTAGES

Do you want a partner who is investing in print circulation?

Pest Management Professional(+3,255 print copies)**

PCT(-2,875 print copies)**

#1 IN TOTAL PRINT COPIESIs reaching 3,789 more buyers — 20% more top decision makers — important to you?

BIG PMP ADVANTAGE!

PCT

Pest Management Professional 22,411 qualified print subscribers*

18,622 qualified print subscribers*

* Circulation data for Pest Management Professional (PMP) represents the average qualified print circulation (paid and nonpaid) for October 2012-September 2013, per the company’s latest available audit (September 2013 Verified Audit Circulation Annual Report). Circulation data for Pest Control Technology (PCT) represents the average qualified print circulation (paid and nonpaid) for January 2014-June 2014 per the company's latest available audit (June 2014 BPA Worldwide Brand Report).

* Circulation data for Pest Management Professional (PMP) represents the average qualified print circulation (paid and nonpaid) per PMP’s September 2012 and September 2013 Verified Audit Circulation Annual Reports. Circulation data for Pest Control Technology (PCT) represents the average

qualified print circulation (paid and nonpaid) per the company's June 2013 BPA Circulation Statement and June 2014 BPA Worldwide Brand Report.

Up 17% Down 13%

Source: PMP’s September 2013 Verified Audit Circulation Annual Report (September 2013 data);PCT’s June 2014 BPA

Worldwide Brand Report (May 2014 data)

#1 IN TOTAL REACHLargest Audited Audience

unique industry professionals 33,137

June 2013 | pmp: Th

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» NPMA’s Bed Bug Forum II

» NPMA-U.K. bed bug survey

» Bug Of’s ‘The Future of Bed Bug Management’

Dr. Austin M. Frishman and Paul Bello share excerpts from their soon-to-be published ‘Cockroach Combat Manual II.’

One Is Too Many

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25%more than our competitor


PMP April 2012 | 12 pests 12 tim

es a year

Sweet SaveSweetSaveEPA modi� es rodenticide-use rules;new labels and control options coming.

Follow our tips to convert today’s Web do-it-yourselfers into tomorrow’s new clients.

» 2013 Business Planner & resource Profiles » PMP Hall of fame, class of 2012 +

Mythbusting

pmp

October 2012 | 12

pe

sts 12

time

s a year

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AD-GROWTH LEADER43% Increase from January 2011 to August 2014

Source: MediaRadar (excludes "house" ads and PSAs)

2014 PMP = +286 ad pages vs. Jan.–Aug. 2013Jan .–Aug .

2013 PMP = +208 ad pages vs. 2012

2012 PMP = +134 ad pages vs. 2011

UNPARALLELED INDUSTRY COVERAGEPMP continues to increase its editorial pages and issue size.

Average Print Issue Size Average Edit Pages per Issue

Source: Publisher’s Own Data Source: Publisher’s Own Data

2014 (Jan.–Oct.) 125 pages

2013 118 pages

2012 96 pages

2014 (Jan.–Oct.) 50 pages

2013 46 pages

2012 42 pages

PMP: BIGGER IS BETTER ...


CONTENT JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

News & Views Section

Word on the Web ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Off the Cuff ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Hot Products ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Question of the Month ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Industry Intel ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Pest Hotspots ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Roadtrip Roundup ✔ ✔ ✔ ✔ ✔ ✔

Cover Story Section

Bed Bugs Termites Birds Ants Cockroaches Wildlife Turf & Ornamental

Stinging Insects

PMP Hall of Fame Class of 2015

Rodents State of the Industry Report

Tech & Social Media; Fleet Management

Technical Section

Ride Along Bed Bug Job Spider Job Ant Job Rodent Job Bird Job Rodent Job Bed Bug Job Termite Job Stinging Insect Job

Ant Job Rodent Job Stored Product Pests

Callback Cures Termites Stored Product Pests

Fleas & Ticks Stinging Insects

Bed Bugs Ants Rodents Flies Wildlife Termites Bed Bugs Ants

Solutions Showcase Ants Bed Bugs Birds Cockroaches Termites Flies, Fleas & Ticks

Mosquitoes Rodents Spiders Stinging Insects

Stored Product Pests

Wildlife

Conducive Conditions: What's wrong with this picture?

✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Tips & Tricks Rodents Mosquitoes Wildlife Stinging Insects

Stored Product Pests

Spiders Ants Birds Bed Bugs Cockroaches Termites Flies, Fleas & Ticks

Most Wanted Oriental Cockroaches

Drywood Termites

Hallway Rats House Sparrows

Big-Headed Ants

Small Flies Baldfaced Hornets

Deer Ticks Norway Rats Cellar Spiders Crazy Ants Drug Store Beetles

Purchasing Trends & Tips

✔ ✔ ✔ ✔

Then & Now ✔ ✔ ✔ ✔

Hardy's Termite Test Termites Termites Termites Termites

Did You Know? Crows Fire Ants Smokey Brown Cockroaches

Phorid Flies Meadow Mice

Africanized Honeybees

Western Subterranean Termites

Smokey Brown Cockroaches

Pavement Ants Cigarette Beetles

Barn Swallows

Brown Recluse Spiders

Ask the Expert ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Time is Money ✔ ✔ ✔ ✔

The Wild Side Snakes Bats Skunks Opossum

Feathered Foes Geese Seagulls Turkey Vultures Grackles

Frishman's Chalk Talk Rodents Termites Bed Bugs Ants Bed Bugs Rodents

PMP’s 2015 EDITORIAL CALENDAR



Business Section

Start-Up Diaries ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Mobile PMP ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Added Value ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Marketing Quiz ✔ ✔ ✔ ✔ ✔ ✔

Social $uccess ✔ ✔ ✔ ✔ ✔ ✔

Transition Strategies ✔ ✔ ✔ ✔ ✔ ✔

Peer Power Q&A ✔ ✔ ✔ ✔ ✔ ✔

Human Interest Section

Difference Maker ✔ ✔ ✔ ✔ ✔ ✔

Family Matters ✔ ✔ ✔ ✔ ✔ ✔

A Day in the Life Q&A ✔ ✔ ✔ ✔ ✔ ✔

Giving Back ✔ ✔ ✔ ✔ ✔ ✔

After Hours ✔ ✔ ✔ ✔ ✔ ✔

DIY Nightmares ✔ ✔ ✔ ✔ ✔ ✔

Humor in Uniform ✔ ✔ ✔ ✔ ✔ ✔

PMP Puzzle ✔ ✔ ✔ ✔ ✔ ✔

How I Got Here ✔ ✔ ✔ ✔ ✔ ✔

My Office ✔ ✔ ✔ ✔ ✔ ✔

Face Off ✔ ✔ ✔ ✔ ✔ ✔

Whit's World ✔ ✔ ✔ ✔ ✔ ✔


TECHNICAL COVERAGE SNAPSHOTPEST(S) EDIT COVERAGE

(including special supplements & sections)

Cockroaches 6x/yr: Jan., March, April, May, Aug., Oct.Spiders 6x/yr: Feb., June, Aug., Sept., Oct., Dec.Stinging Insects 6x/yr: April, June, July, Aug., Sept., Oct.

Flies 4x/yr: April, June, Aug., Dec.Fleas & Ticks 4x/yr: March, June, Aug., Dec.Mosquitoes 4x/yr: Feb., May, July, Oct.Stored Product Pests 4x/yr: Feb., May, Nov. Dec.

PEST(S) EDIT COVERAGE (including special

supplements & sections)

Invasive Species 1x/yr: NovemberOccasional Invaders 1x/yr: NovemberTurf & Ornamental & Tree Insects

1x/yr: July

PEST(S) EDIT COVERAGE (including special supplements & sections)

Ants 12x/yr: Every month

Bed Bugs 12x/yr: Every month

Rodents 12x/yr: Every month

Termites & Other WDI/WDO 12x/yr: Every month

Birds 8x/yr: Jan., March, April, May, June, Aug., Sept., Nov.

Wildlife 8x/yr: Feb., March, May, June, Aug., Sept. Nov., Dec.



35 Special Supplements

Commercial Pest Management (Special Section) ✔

7 Bed Bug Updates (Special Sections) ✔ ✔ ✔ ✔ ✔ ✔ ✔

Termite Management Survey (Sole-Sponsored Insert) ✔

Association Update (Sole-Sponsored Insert) ✔ ✔

Bed Bug Business Survey (Sole-Sponsored Special Section)

✔

Bird Management Guide (Special Section) ✔

USFS Termiticide Report (Special Section) ✔

Ant Management Survey (Sole-Sponsored Insert) ✔

Cockroach Management Roundtable (Special Section) ✔

Mosquito Management Survey (Sole-Sponsored Insert) ✔

Wildlife Management Roundtable (Special Section) ✔

Lessons From 10 Growth Leaders (Sole-Sponsored Insert) ✔

Turf, Ornamental & Tree Insect Control (Special Section) ✔

Biting Insect Management Roundtable — Flies, Fleas & Ticks, Spiders (Special Section)

✔

Stinging Insect Management Roundtable (Special Section) ✔

Merger Guide (Sole-Sponsored Special Section) ✔

PMP Hall of Fame Class of 2015 (Special Section) ✔

Show Product Preview (Special Supplement/Insert) ✔

Termite Management Roundtable (Sole-Sponsored Insert) ✔

Ant Management Roundtable (Sole-Sponsored Insert) ✔

2016 Business Planner (Special Section) ✔

Mosquito Management Roundtable (Special Section) ✔

Rodent Management Roundtable (Special Section) ✔

Invasive Species & Occasional Invaders (Special Sections) ✔

State of the Industry Report (Sole-Sponsored Insert) ✔

Business Technology Update (Special Section) ✔

Fleet Management (Sole-Sponsored Special Section) ✔

Social Media Survey (Special Section) ✔



PMP’s 2015 SPECIFICATIONS & DEADLINES

PMP ISSUE AD CLOSE AD MATERIALS DUE

January Dec. 10 Dec. 17

February Jan. 8 Jan. 15

March Feb. 3 Feb. 10

April March 3 March 10

May March 26 April 2

June April 27 May 4

July June 1 June 8

August June 23 June 30

September July 20 July 27

October Aug. 26 Sept. 2

November Oct. 7 Oct. 14

December Oct. 30 Nov. 6

AD SIZE AD DIMENSIONS

Bellyband 17.25" x 6"

Spread 15.5" x 10.5"

Full Page 7.75" x 10.5"

2/3 Page Vertical 4.375" x 9.75"

1/2 Page Horizontal 6.75" x 4.625"

1/2 Page Island 4.375" x 7.125"

1/2 Page Vertical 3.25" x 9.75"

1/3 Page Square 4.375" x 4.625"

1/3 Page Vertical 2.0625" x 9.75"

1/4 Page Square 3.25" x 4.625"

ISSUE DEADLINES

SPECIFICATIONS BY AD SIZE

MECHANICAL REQUIREMENTS » All ad material must be submitted to the ad portal, https://northcoastmedia.sendmyad.com.

» Acceptable file formats: CMYK PDFx1a-2001 or 2003 (Compatibility: Acrobat 4, PDF v1.3). Specifications and settings for PDF creation and a detailed SMA users manual can be downloaded from: www.northcoastmedia.net/adspec.

» File must be built to correct size: You can download a template and tips from the ad portal.

» Total ink density cannot exceed 300%. Image resolution must be 300 dots per inch (dpi) or greater.

» All fonts must be embedded.

» If your file contains crop, bleed or registration marks, they must be offset at least 1⁄8 inch outside the bleed area.

FULL-PAGE BLEEDS & OVERSIZED ADS » All ads are listed at trim size. For bleed ads, add

1⁄8 inch to top, bottom, left and right for the bleed.

» Live copy must be ¼ inch inside the trim on all four sides and ¼ inch inside on each side of the gutter for spreads.

Photos courtesy of, and copyrighted by, Gene White, [email protected]

Note: Inserts & Special Supplement Ads: 7.375" x 10.5" for full pages and 14.75" x 10.5" for spreads


PMP’s OTHER MARKETING OPPORTUNITIES

■ Bellybands ■ Cover Wraps ■ Ad-Stix ■ Dot Whacks ■ Pop-Ups ■ Outserts/Onserts ■ Posters ■ Gatefolds, Z-Folds, French/Barn Doors

■ Scratch-Off Cards

■ Gift, Game and Temporary Offer Cards

■ Lenticular Printing ■ Bind-In/Blow-In Cards ■ Zip Strips ■ Multimedia Carriers ■ Specialty Substrates ■ Mini-Brochures/Booklets ■ Perforated Cards

THE INDUSTRY’S PREMIER EVENTEstablished in 1997, the Pest Management Professional (PMP)Hall of Fame is the industry's premier recognition event. Ask us about the many sponsorship opportunities available for this annual awards banquet and our pmphalloffame.com website saluting these industry icons.

For more information, ask your PMP account manager for our Custom Print Opportunities brochure.

DIRECT MARKETINGDirect mail has seen a resurgence in recent years. PMP can help you create direct mail pieces (whether print or digital) and handle distribution (mail or email) to targeted audiences. Multiple service segments and geographical selections are available.

CUSTOM PRINT

PMP

Since 1997


PMP’s DIGITAL INVESTMENTS

Publishing” is not synonymous with “print.” You won’t hear many

publishing companies admit that. But in a world where the news

pops up on the screen in your hand in real time, publishing also means

digital. Luckily, North Coast Media is not most publishing companies. Our

goal is for Pest Management Professional (PMP) to meet our readers and our

advertisers where they want, when they want. The investments we’ve made in

digital in the past two years are a testament to this.

Just check out myPMP.net. We beefed up our digital department

with award-winning multimedia journalists, designers and developers

who work hand-in-hand with our sales and editorial teams. Together we redesigned

our website, giving it a fresh look and making it easier to find your favorite content from the magazine in our

expanded archives. We enhanced our vast digital display advertising offerings with a platinum website

sponsorship, which gives our marketing partners high-impact placement right there with our can’t-miss, exclusive

content. It’s no surprise the click-through rates are sky-high.

But it’s not just the website. PMP is reaching out to our readers in their inboxes and on their mobile devices

and social feeds.

We overhauled our enewsletter, The Buzz, showcasing social media engagement and putting our audience front

and center in the form of featured photos and quotes from our fans and followers. We launched a new version of

our digital edition and iPad app, with a cleaner interface and more advertising opportunities.

If you’re a current digital advertiser, you’ve seen how all of these upgrades have fueled record metrics growth

for our channels — and for you. If you’re just beginning to consider digital marketing opportunities, we’re here to

help you meet and beat your marketing goals.

Looking for content marketing? List rental? Lead generation? Check. Check. Check. Not quite sure what you

want? Our creative and consultative services are here to save you time and money. We’ll design your email

marketing HTML, produce your webinar, write your sponsored content or analyze your search engine optimization

(SEO).

Got something in mind you don’t see in the next four pages? We’ll make it happen.

We don’t stop. Our responsive website design and industry blog portal are already in the

works — and we have more enhancements, launches and straight-up surprises in store. Digital

media changes every day. Fortunately, we have PMP’s A Team to blaze the way.

Bethany Chambers

Digital Operations Manager

North Coast Media

“

2014 DIGITAL INVESTMENTS » Addition of four digital media team members

» mypmp .net redesign + expanded archives (fueling record metrics growth)

» The Buzz enews redesign

» Launch of PMP Platinum Website Sponsorship

» New digital edition platform

» On Deck: Mobile-responsive theme + industry blog portal


MYPMP.NETAd Types & Sizes

MetricsScoreboard Category January-April 2013 Average January-April 2014 AverageVisits 5,678 15,023

Unique Visitors 4,474 13,838

Page Views 14,728 20,421

Snapshot January through April 2014, PMP boosted mypmp.net monthly visits 165% and unique visitors 209% versus 2013. Page views are up 97% in 2014.

» Clickable Wallpaper (2 images, minimum 1,280 pixels wide) » Interstitial Roadblock (640x480) » Expandable Leaderboard (728x315 expanded, 728x90 collapsed). » Regular Leaderboard (728x90)

» Clickable Wallpaper (2 images, minimum 1,280 pixels wide) » Interstitial Roadblock (640x480) » Expandable Leaderboard (728x315 expanded, 728x90 collapsed) » Banner (468x60)

PMP’s DIGITAL ADVANTAGES

PLATINUM WEBSITE SPONSORSHIPAd Types & Sizes

MetricsCSI’s July 2014 Platinum Website Sponsorship

Views 17,431

Clicks 542

Click Through Rate (CTR) 3.1%

Snapshot With PMP’s Platinum Website Sponsorship, six of your digital ads will frame PMP’s home page 20% of the time, and the remaining 80% of the time one or more of you digital ads will appear. Perfect for product launches, special promotions and brand awareness, PMP’s Platinum Website Sponsorship delivers immediate, sustained, significant ROI.

» Skyscraper (160x600) » Banner (468x60) » Medium Rectangle (300x250) » Small Square (160x160) » Microbar (88x31)

» Skyscraper (160x600) » Medium Rectangle (300x250) » Video (optional)

www.mypmp.net Pest Management Professional 15

THE BUZZ ENEWSLETTER(biweekly)

Ad Types & Sizes

MetricsScoreboard Category June 18, 2014

Delivered 11,407 (98.6%)

Open Rate 4,040 (35.4%)

Click Rate 1,051 (9.21%)

Snapshot PMP’s The Buzz Online enewsletter is optimized across Web browsers and scales to mobile devices. All ads are clickable on desktop computers, laptops, smart phones and tablets. PMP’s enewsletters are NOT auto generated by a content management system — like the competition’s enews. All PMP enewsletters are created by editors and feature unique, hand-picked content, with catchy headlines and images, for optimal reader engagement and advertising ROI.

» Leaderboard (728x90) » Skyscraper (160x600) » Banner (468x60)

» Small Square (160x160) » Microbar (88x31)

PMP DIGITAL EDITIONAd Types & Sizes

MetricsJanuary-April 2014 Average

Issue Visits 647 (+134%)

Monthly Unique Visits 62 (+133%)

Page Views 3,228 (+65%)

Snapshot January through April 2014, PMP more than doubled each digital edition’s issue visits and unique visits versus 2013. Additionally, PMP Digital Edition page views are up 65% in 2014.

» Presentation Page » Wraps » Interstitial Roadblock (“blow in”) » Flash Video

» Animation » Slide Show » .mp3 Audio Files


EDUCATIONAL WEBINARSSponsor receives logo plus a plug at beginning and end of the webinar as well as 10 minutes at half time to promote its products.

Topics

Scoreboard Category April 24, 2014 Webinar:

Registrants 187

Attendees 91

Minutes 73

» Don’t Let the Bed Bugs Bite » Cashing in Homewreckers (termite ID & control tips) » Small Insect, Big Pest (ant ID & control tips) » The Wild Side (nuisance wildlife control tips) » Of Mice & Men (rodent control trends and technology & technique tips) » Back to Basics: Rodents (key species and their biology, behavior & control) » Back to Basics: Cockroaches (key species and their biology, behavior & control) » Back to Basics: Birds (key species and their biology, behavior & control) » Stupid Kills (pesticide applicator job safety)

» Holistic Approach (integrated pest management tips) » Sales with Wings (flying insect control) » Parasite Primer (mosquito and flea & tick control)

PROMOTIONAL WEBINARSPMP Provides

» Web seminar platform » Production schedule, management, producer and rehearsals » Moderator from editorial staff for one-hour session » PowerPoint slides of introductory remarks » Host registration » Up to 800 registrants, 400 attendees » Email invitations created and sent to selected target audience

» One full-page, four-color ad in PMP (subject to issue deadlines) » Email reminders for registrants (to drive attendance) » Email notification when the webinar is archived and available online » Pre- & post-event promotion in enewsletters, on mypmp.net and social media » List of all registrants and attendees to sponsor » Link on mypmp.net to on-demand version for six months

» Content created in PowerPoint » Panelists for customer success story and product questions » Collaboration with moderator for introductory remarks and panelists interaction

» Customer database for web seminar email promotions, if you choose » Link to on-demand version on your website, if you choose

Sponsor Provides

PMP’s DIGITAL ADVANTAGES

www.mypmp.net Pest Management Professional 17

CUSTOM/SOLE-SPONSORED ENEWSPMP PRESENTS ... Direct to You EnewsAd Types & Sizes

» Banner (468x60) » Skyscraper (160x600)

CUSTOM EBLASTS

MetricsScoreboard Category Jan. 14, 2014

Delivered 10,698 (99.49%)

Opens 4,357 (40.73%)

Clicks 208 (1.95%)

MetricsScoreboard Category April 1, 2014

Delivered 2,964 (97.6%)

Opens 610 (20.58%)

Clicks 44 (1.5%)

Snapshot PMP’s custom, sole-sponsored Direct to You enewsletters are among the most popular digital media North Coast Media offers. A perfect marriage of educational and promotional information, these highly targeted enewsletters deliver their sole sponsors unmatched ROI. Most sponsors purchase four quarterly DTY enews, benefitting from PMP’s “buy three, get one free” bundled digital media pricing.

Snapshot PMP’s custom eblasts are fully customizable html documents that offer highly targeted digital promotions for special offers, programs and new product launches.


PMP’s A TEAM

Jerry [email protected]

Pete SeltzerVP Graphic Design & [email protected]

Tracie MartinezArt [email protected]

Marty WhitfordEditorial Director & [email protected]

Heather GoochManaging Editor330-723-3539heather@ northcoastmedia.net

Will NepperSenior [email protected]

Pat RobertsVP of [email protected]

Rhonda SandeProduction Manager216-978-9778rsande@ northcoastmedia.net

Antoinette Sanchez-PerkinsSenior Audience Development [email protected]

Bethany ChambersDigital Operations [email protected]

Diane SofranecDigital Media [email protected]

Jesse MalcmacherWeb [email protected]

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Pest Management Professional (PMP) is published by North Coast Media.North Coast Media, LLC, is the largest B2B publishing company headquartered in Cleveland. The company employs 45 professionals who collectively possess hundreds of years of experience creating and delivering unparalleled media — from industry-leading print magazines, to websites and enewsletters, to social media and mobile solutions, to exclusive industry research, custom products and one-on-one buyer-seller networking events. NCM’s flagship brands include Golfdom, Landscape Management, Pest Management Professional, LP Gas, Pit & Quarry and GPS World. Ancillary brands include Portable Plants & Equipment, Geospatial Solutions, Athletic Turf News and Truman’s Scientific Guide to Pest Management Operations.

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