The PortfolioPERUGINICREATIVE.COM

Design isn’t just a job or a career – it’s a way of life. Design is everywhere – it’s all around us. A photographer framing a perfect shot, the show stopping attention demanded by a brilliant billboard, the iconic essence a branding expert fights with when creating a timeless logo, the experience a user has when visiting a gorgeously crafted website – design is in every detail of our world. And the details are what make it so beautiful.

Disclaimer:

The information and content contained within is soley for the purpose demonstrating the quality and success of the work. Confidential information has been changed or removed to protect and comply with confidentiality agreements. Any unauthorized distribution of this book is strictly prohibited.

The world is more exciting

when it’s approached

as your personal

canvas

I’m not just an Art Director, or a Designer, or any of the other fancy titles people throw around these days. I’m a creator.

Let’s create

Pitch Work Dynamic Creative Concepting

ZimmermanAdvertising

New Business

McDonald’s Pitch Deck Presentation

EVERY DOLLAR EVERY RESTAURANT EVERY DAY

RedLight Project McDonald’s Exploratory Study, July 2017

ON A MACRO LEVEL WE ARE FACED WITH AN INTERESTING TENSION

“AS PEOPLE, WE ARE MORE

ALIKE THAN DIFFERENT”

MAYA ANGELOU

AS ETHNICITIES, WE ARE MORE

DIFFERENT THAN ALIKE.

MAKING DELICIOUS FEEL GOOD MOMENTS EASY FOR EVERYONE

THE BRAND PLATFORM SERVED AS OUR BEACON

EVERY DOLLAR EVERY RESTAURANT EVERY DAY

CRACKIN’WE GET

SO YOU CAN TOO

ZimmermanAdvertising

New Business

Pitch Work Dynamic Creative Concepting

ZimmermanAdvertising

New Business

Pitch Work Dynamic Creative Concepting

ZimmermanAdvertising

New Business

Virgin Mobile RFP Response

Print & Digital

SALLY BEAUTY IS YOUR SECRET WEAPON TO RULE WHATEVER LOOK YOU WANT

THERE’S NOW A RALLYING CRY TO REFLECT AUTHENTICITY “When the covers

change, that’s when culture changes” - Lady Gaga, responding to her over-edited Glamour cover

To this day, my pet peeve is when my skin tone is changed and my freckles are airbrushed out of a photo shoot. For all my freckle-faced friends out there, I will share with you something my dad told me when I was younger: ‘A face without freckles is a night without stars.’ ”

- Meghan Markle

DEMAND TRIGGER:EXPRESSING YOURSELF ON THE OUTSIDE EMPOWERS YOU TO OWN ALL THE DIMENSIONS OF YOU

”“

WE KNOW BEAUTY HAS A MORE POWERFUL, EXPRESSIVE SIDE

ZimmermanAdvertising

New Business

Sally Beauty Pitch Deck Presentation

ZimmermanAdvertising

New Business

Pitch Work Dynamic Creative Concepting

Print & Direct Mail

PlanetFitness

REFRESH STRATEGY

BRAND POSITIONING

We’re the wireless ally who gives hard-workers a Boost.

The only consumer-centric prepaid brand

Our optimistic, culture-enthusiast consumer

A brand to love and stay with

KEY INSIGHT

As Working Class Heroes work to fan their spark of ambition into a flame of progress, their cellphone is more than a toy or a tool – it’s their fuel.

WHO RISE ABOVE

STRATEGIC IDEA:

BOOST FUELS THE PROGRESS OF THOSE

ZimmermanAdvertising

New Business

Boost Mobile Pitch Deck Presentation

Ricci’sSalon

Print, Digital & OOH

Print, OOH, Digital& Social

Greater New Haven Chamber of Commerce

GOALCampaign

Print & OOH

Greater New Haven Chamber of Commerce

Branding

Digital, Social, Strategy & Copy

Greater New Haven Chamber of Commerce

New Voice

VinnyCarreraPhotography

Branding, Stationary& OOH

Thank you.References readilyavailable upon request.203.232.2195PERUGINICREATIVE@GMAIL.COMPERUGINICREATIVE.COM