Persuasive Writing.The art of convincing?

Can you convince me to…..

Can you convince me to…..

Can you convince me to…..

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Persuasive Techniquesmatch the technique to the definition

1. Cluster of three2. Alliteration3. Forceful phrases4. Personal pronouns5. Figurative

Language6. Anecdotes7. Emotive Language8. Emotive pictures9. Using facts and

figures10. Rhetorical

Questions11. Short sentences

A. Using metaphors or similes to illustrate your point

B. Gets your audience to stop and think

C. Using words such as demand/urge/want

D. Little stories to create sympathyE. Using words such as ‘you’, ‘we’,

‘us’ or ‘I’F. Two or more words starting with

the same letterG. Pictures used to create

sympathyH. Three words or phrases to

emphasize a point I. Using language to create

sympathy.J. Using a professional opinion to

back up facts and figuresK. Questions that can not be

answered

Emotive Language:

0 Emotive words form the basis of persuasive language. Words that appeal to emotions can sway opinions and influence decisions. Emotive words are easy to detect because they give the reader an immediate emotional response.

0 Consider the following list of words: ‘warm’, ‘gentle’, fragrant’, ‘whisper’, ‘kiss’, ‘love’. These words are emotive because they make us feel something, in this case something good. They have certain connotations, the things readers associate with these words are all favorable.

Deconstruct:

1) Can you identify the emotive language used?

2) Is a positive or negative connotation associated with this ad?

Cluster of three:

0 “Cluster of three" or "power of three" is a persuasive technique in which the author uses three words to describe something.

0 EXAMPLE: book our holiday, it is cheap, easy and fun!

Alliteration:

0 Alliteration is the repetition of initial consonant sound in two or more neighboring words or syllables.

0 The purpose of alliteration is to create a consistent pattern that catches the mind's eye and focuses attention.

0EXAMPLE: Lighter lunches from Logan’s Lounge

FORCEFUL PHRASES:

Personal Pronouns:0 There are two types of personal pronouns: subject and

object.0 1) Subject Pronouns - I, You, He, She, It, They, We Subject

pronouns replace the name of the subject in the sentence. Example: Mrs. Yen did not come to school yesterday. She had to go to the doctor. "Mrs. Yen" is the subject and "she" is the subject pronoun.

0 2) Object Pronouns - Me, You, Him, Her, It, Us, Them Object pronouns take the place of the object in the sentence (the noun that receives the action in a sentence). Example: After Colleen bought a bike, it got stolen within a week, "it" is the object pronoun used to replace "bike.“

0 Personal Pronouns create a sense of belonging between the advertisement and the reader/viewer. The tone of the advertisements becomes enticing and the reader/viewer feels included.

Figurative Language:0 What is Figurative Language? Whenever you describe something by comparing it with something else, you are using figurative language. 

Simile 0 A simile uses the words “like” or “as”

to compare one object or idea with another to suggest they are alike.Example: busy as a bee

Metaphor 0 The metaphor states a fact or draws a verbal picture by the use of

comparison.A simile would say you are like something; a metaphor is more positive - it says you are something.Example: You are what you eat.

Anecdotes 0 An anecdote is a short and

interesting story taken from a person's past experience - or that of someone they know or have heard about.

0 It is a simple fact of life that we enjoy hearing interesting stories. No one knows why, but we do. Certainly, we enjoy relating to and learning from stories - and we often can identify with the characters in them.

* Can you identify the anecdote?

* What effect does it have on you as a

reader?

* Does the anecdote impact on the

message of the ad?

Emotive language:

0 Emotive Language is defined as language used by the journalist reporting the story that describes elements of the issue or situation in an emotive manner, particularly language that dramatises or places extreme meanings on the items in which it is used. The words used in such language should be recognisable as those words designed to elicit an emotional reaction from the viewer, and describe the “feelings” of an event, rather than the actual event itself. Examples include: “horrific” accidents, “heroic” actions, “furious” politicians, etc.

0 Who is the target audience for this advertisement? Why?

0 This advertisement uses emotive language. Identify one example and explain why using emotive language is effective.

Rhetorical Question:

0 The rhetorical question is usually defined as any question asked for a purpose other than to obtain the information the question asks.

0 For example, "Why are you so stupid?" is likely to be a statement regarding one's opinionof the person addressed rather than a genuine request to know.

Facts and Figures

0 Statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.

The PITCH! http://www.youtube.com/watch?v=_Vf7Og6eHlE

0 In groups you are the imagine you are from advertising company's competing in ‘The Pitch’.

0 You will create an advertising poster pitching, Global Warming is good for Australia.

0 First of all you must identify a direction and message that you want to portray.

0 Secondly, you must identify what visual and language devices you wish to use to create your poster and present your message.

0 Thirdly, you must use at least THREE persuasive devices in your poster to persuade your audience, us

0 Be prepared to present.