Persuasive Techniques

Technique Definition Example ImageBandwagon Encourages you to

join the crowd -- everyone else is doing something, you should do it too, or you'll be left out.

“Millions of Americans use Bayer aspirin”

Glittering Generalities

Using important sounding words or phrases that have little or no real meaning.

Words that appeal to values: honor, freedom, love, justice, respect, glory

Seen a lot in political ads/campaigns.

Testimonials Using a famous person or authority to endorse a product, idea or person.

Bill Self: “I only let my Kansas players wear Adias tennis shoes; they’re best. Period.”

OR Mrs. Kirk: “West is

the best school. Students get the best education at West.”

Citing Statistics Using numerical data (numbers, percentages, etc.) to make a claim more

“Eighty percent of car accidents occur between the hours of 3:00 and 5:00 pm.”

Persuasive Techniques

believable.