Persuasive Techniques. What techniques do advertisers use to get people to buy things? Activating Prior Knowledge.

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Slide 1 Persuasive Techniques Slide 2 What techniques do advertisers use to get people to buy things? Activating Prior Knowledge Slide 3 Bandwagon Example(s) - http://www.youtube.com/watch?v=EaXOttV2VJ0 - Always Coca Cola http://www.youtube.com/watch?v=EaXOttV2VJ0 http://www.youtube.com/watch?v=GWnunavN4bQ - Samsung Galaxy s2 http://www.youtube.com/watch?v=GWnunavN4bQ Bandwagon Technique - Saying that everyone should is using the product so you should to. Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes) Bandwagon- pg 112 Slide 4 Avant-Garde Examples- http://www.youtube.com/watch?v=Ob-wn52Dkmk- Kia K900 http://www.youtube.com/watch?v=Ob-wn52Dkmk- Avant Garde Technique- Opposite of bandwagon. Product is so new that you will be the first person you know to have it. Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes) Avant-Garde - pg. 112 Slide 5 Testimonials Examples- http://www.youtube.com/watch?v=Ths8pGZfhVs - Gamefly.com http://www.youtube.com/watch?v=Ths8pGZfhVs http://www.youtube.com/watch?v=em9thvkiS7I - Honey Bunches of Oats http://www.youtube.com/watch?v=em9thvkiS7I Testimonial Technique- Showing that people support a product Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes) Testimonials - pg. 113 Slide 6 Facts and Figures Examples- http://www.youtube.com/watch?v=hRYxTnl7wyI- Bounce http://www.youtube.com/watch?v=hRYxTnl7wyI- Facts and Figures Techniques- Statistics are used to convince you that this product is the best. However, the numbers can be misleading. Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes) Facts and Figures - pg. 113 Slide 7 Transfer Examples- http://www.youtube.com/watch?v=iu1jHtf_oUc - iPhone Facetime http://www.youtube.com/watch?v=iu1jHtf_oUc Transfer Technique- When a positive idea(friendship, family, love) or image is connected to a product. Draw a picture under the visualize box to represent this technique - INDEPENDENTLY (3 minutes) Transfer pg. 113 Slide 8 As you watch or look at each print or television ad. Fill in the source (tv or print) and the product. Circle the technique used in the ad and provide evidence. http://www.youtube.com/watch?v=oCQSwVk-nns - Folgers Happy Holidays! http://www.youtube.com/watch?v=oCQSwVk-nns pg. 114 Colgate toothbrush Slide 9 http://www.youtube.com/watch?v=6U6-hMXOYUs - P.Diddy and Diet Pepsi http://www.youtube.com/watch?v=6U6-hMXOYUs On your own Answer the question at the bottom of page 114, be prepared to share (3 minutes) pg. 114 continued Slide 10 Weasel Words Example: http://www.youtube.com/watch?v=2GVs00xkoiE-http://www.youtube.com/watch?v=2GVs00xkoiE- Wendys Weasel Words Claim Technique: Advertisers use words that seem significant but actually mean nothing. Example words are virtually, looks like, fights, and best. In your own words write down the example we went over. Weasel Words Slide 11 The Unfinished Claim Example: The Unfinished Claim Paraphrase: Advertisers make a comparison but do not finish it. In your own words write down the example we went over. Slide 12 The Unique Claim Example: http://www.youtube.com/watch?v=rplyFjKhFEY-http://www.youtube.com/watch?v=rplyFjKhFEY- Loreal In this commercial what is the unique claim? What does it say that only this lipstick has? The Unique Claim: Our product is the only one to have __________. In your own words write down the example we went over. The Unique Claim Slide 13 Rhetorical Claim Example: The Rhetorical Claim: A rhetorical question is one that doesnt require an answer. Example: Shouldnt you buy the best? The Rhetorical Claim Slide 14 What type of claim is this? Slide 15 What type of Claim is this? Slide 16 Slide 17 Last but not least... Slide 18 Write down which advertisement is the MOST effective. Would you buy this product? Why or why not? Answer this in the space under question 3. pg. 116

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