Persuasive TechniquesPersuasive Techniques

Just the Basics: see pages 898 - Just the Basics: see pages 898 - 899 in 899 in Elements of LiteratureElements of Literature (4th (4th

Course)Course)

Types of ArgumentsTypes of Arguments

Argument by causation: demonstrates : demonstrates how a cause-and-effect relationship how a cause-and-effect relationship supports the speaker's pointsupports the speaker's point

AnalogyAnalogy: explains or illustrates a point by : explains or illustrates a point by making a literal comparison between two making a literal comparison between two unlike thingsunlike things

Appeal to authorityAppeal to authority: cites an expert on a : cites an expert on a subject to support a pointsubject to support a point

Appeal to emotionAppeal to emotion: uses examples or : uses examples or language that appeals to the audience's language that appeals to the audience's emotional needs and valuesemotional needs and values loaded wordsloaded words glittering generalitiesglittering generalities nostalgianostalgia testimonialstestimonials

Appeal to logicAppeal to logic: gives facts, statistics and : gives facts, statistics and examples to the listener's mindsexamples to the listener's minds

Rhetorical Devices: Rhetorical Devices: certain ways of using language certain ways of using language for the purpose of persuading an audiencefor the purpose of persuading an audience

AllusionAllusion: referring to literature or an actual : referring to literature or an actual event, person, or placeevent, person, or place

DictionDiction: choosing words to create a certain : choosing words to create a certain tone or moodtone or mood

MetaphorMetaphor RepetitionRepetition Rhetorical questionRhetorical question: posing a question : posing a question

without expecting an answer.without expecting an answer. ParallelismParallelism: using the same syntax to point : using the same syntax to point

out a similarity in ideasout a similarity in ideas