Persuasive TechniquesPersuasive Techniques

Glittering GeneralityGlittering Generality

Information that is so general it sounds like Information that is so general it sounds like a fact, but isn’t. a fact, but isn’t. E-Trade

Get a retirement plan that works with E-trade.

ExaggerationExaggeration

Making something seem better or more Making something seem better or more important than it is important than it is

Snickers

You are not you when your hungry.

RepetitionRepetition

People will often believe or remember People will often believe or remember something if they hear it over and over something if they hear it over and over again again

Filet O Fish

It repeated the Filet O’ Fish name many times.

BandwagonBandwagon

Relying on what others are doing before Relying on what others are doing before making your own decision/Join the crowd!making your own decision/Join the crowd!

Mc D.L.T. Starbucks

Expert TestimonyExpert Testimony

Famous people or someone you respect Famous people or someone you respect or like says the product is good and or like says the product is good and advertises the product advertises the product

Proactiv Proactiv

Citing StatisticsCiting Statistics

Uses facts, numbers, statistics to make Uses facts, numbers, statistics to make the product seem better.the product seem better.

US Air

Toyota Avalon has lots of comforts: reclining seats, quiet cabin, blue tooth, etc.

Loaded WordsLoaded Words

Words that tend to cause favorable or Words that tend to cause favorable or unfavorable reactions. unfavorable reactions.

Braum’s Ivory Soap

Braum’s starts their hot fudge sundae with rich, creamy ice cream,smothered with delicious, thick hot fudge… You get the idea.

Buzz WordsBuzz Words

Words that have suddenly become Words that have suddenly become popular with consumers popular with consumers

Healthy Life Bread

The ad used words like whole grain and no highfructose corn syrup

TransferenceTransference

Associating a symbol or character trait Associating a symbol or character trait with thewith the

Ukrainian Army Olympic Athletes Eat at McDonalds VW with John MayerWe see both the symbols and the products.

Name-CallingName-Calling

Using words like “inexperienced” or Using words like “inexperienced” or “weaker than” when talking about the “weaker than” when talking about the competition, without actually proving it. competition, without actually proving it.

Political Ad 2010

Opponent is stealing yard signs and receivingIllegal money.

Plain FolksPlain Folks

People just like you are buying it, so why People just like you are buying it, so why don’t you? don’t you?

Oreo

All family members find it hard to describe the flavor of the new Oreo Fudge Cremes.

Emotional Appeals/Emotional Appeals/Scare TacticsScare Tactics

Someone tries to use your emotions to Someone tries to use your emotions to make you feel better about buying a make you feel better about buying a productproduct

Flu Shots Life Alert Anti Bullying BP Takes Responsibility Quit.org

Free or BargainFree or Bargain

A speaker suggests that the public can get A speaker suggests that the public can get something for nothing or almost nothing. something for nothing or almost nothing.

Cingular

Cingular is offering unlimited texting for only$5 more a month and a free LG phone.

More Practice with some fun More Practice with some fun commercialscommercials

1. Bear and Salmon ad

2. Think Different

3. McDonald’s ad from Japan

4. VW

5. FedEx

6. Coca-Cola

7. 1-800-Got-Junk

8. Staples

More practiceMore practice

Porsche 911 VWVW DoritosDoritos Bridgestone TiresBridgestone Tires Ford F-150Ford F-150 Coca-ColaCoca-Cola BMWBMW