Persuasive Techniques

6th grade

Target Audience

Advertisers must know how to • target their audiences• use appropriate persuasive techniques

Target Audience is the audience that the advertisers want to focus on to sell their product to.

Persuasion Techniques

1. Bandwagon • Snob Appeal2. Testimonial 3. Emotional Appeal• Plain Folks4. Faulty Reasoning 5. Slogan6. Repetition

Bandwagon

• You are urged to do or believe something because everyone else does.

Ex: Be where the action is. Shop at Hang-out Mall!

Bandwagon- Snob Appeal This technique suggests that you can be like the

expensively dressed, perfectly shaped people who use this product.

Example: I accept only the best, and that's why I buy Aloft perfume.

Testimonial

Famous people endorse a product or idea.Example: • I'm professional football player, JJ Watt, and I

use Wash Out window cleaner.• Justin Beiber uses Proactive.

Emotional Appeal

• Words or images that appeal to the audience's emotions are used.

• The appeal may be to positive emotions, such as desire for success, or to negative ones, such as fear or sadness.

Example: What would you do if all your possessions were lost in a fire? Get the Save-All fireproof safe and protect your valuables.

Emotional Appeal- Plain Folks• Ordinary people sell a message. You are to

believe that because these people are like you, they can be trusted.

• Much like a Testimonial but plays on your emotions

Example: As a construction worker, I often get headaches on the job. That's why I use PainAway aspirin.

Faulty Reasoning

• Used to manipulate how you feel about someone or something- the main idea doesn’t support the conclusion.

Example:Shampoo commercial-

"If you don't use our hair products, your hair will thin, you'll lose your hair, and nobody will want to be your friend."

That doesn't support the conclusion, by saying that by not using the shampoo, nobody will like you.

SloganA catchy phrase or statement often used to sell a

service or a product

“Can you hear me now?”

Repetition

The name of a product is repeated many times.

HEAD ON Apply directly to the

forehead HEAD ON Apply directly to the

forehead

HEAD ON Apply directly to the

forehead

Quick review

• Slogan• Repetition• Bandwagon• Testimonial • Emotional Appeal• Faulty Reasoning

Who’s the audience?

Audience?

Audience?

Purpose?

Persuasive technique?

Audience?

Purpose?

Persuasive technique?

Audience?

Audience?

Purpose?

Audience?

Purpose?

Audience?

Persuasive technique?

Purpose?

Audience?

Persuasive technique

?

Relevant facts

• Advertisers spend about $200 billion a year on TV advertising

• The average cost for Super Bowl ads is $2.6 million per 30 second spot

• The average American watches about 24,000 TV commercials a year

http://television-commercial.net/

Making Connections

• What is your favorite jingle? • What slogan for a product do you find yourself

saying?• What TV commercial has influenced you to

make a purchase?• Since Tubby Smith and Billy Gillispie shop at

Kroger, does that mean we should too?

Reflection

“Persuasion is all around you”

In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.

Activity

Identifying advertisements (critically evaluating) http://www.tv411.org/reading/understanding-what-you-read/truth-advertising

Reading the fine print (incorporating math)http://www.tv411.org/reading/understanding-what-you-read/reading-fine-print/activity/1/1

Propaganda and Debating Topics

http://www.orange-papers.org/orange-propaganda.html

Group Project

http://www.livinghistoryfarm.org/farminginthe40s/lrRead02.html