persuasive storytelling
TRANSCRIPT
Persuasive Storytelling
How to do it and what the heck that even means.
1. PRE-PRODUCTION
BIG IDEA →
SPARKLINE →
PRIMARY→AUDIENCE
BIG IDEA
BIG IDEA →
SPARKLINE →
PRIMARY→AUDIENCE
3 KEYS TO FANTASTIC BIG IDEAS
1. Somewhere between thought and emotion.2. Should describe the delta between where
your audience is now and where you want them to be.
3. Should be one succinct phrase or sentence.
PRIMARY AUDIENCE
BIG IDEA →
SPARKLINE →
PRIMARY→AUDIENCE
“What do they care about most?”
“Where are they now?”
“Where do we want them to be?”
“People will never care how much you know until they know how much you
care.”- Jan Roberts circa: Daniel’s entire childhood
2. SPARKLINE
NARRATIVES
PERSUASIVE
SPARKLINECOULD BE →
ARE NOW →
GIMME BRAND FILM
NOT JUST VIDEO
BIASTOWARDS
ACTIONLet’s create some sparklines together.
3. RETROSPECTIVES
¡KAIZEN! & SCRUM
3 KEYS TO GREAT RETROSPECTIVES
1. Do them every time by scheduling ahead and keeping it short.
2. Have a predefined list of questions.3. Create a “To Do:” list that you can turn into a
“To Done” list.
GO MOVE PEOPLE!