PERSUASIVE RHETORIC When people write for

others to read, they become guides for others.

They show readers new places and help readers see places where

they’vebeen with new eyes.

Rhetoric• Persuasive speech or writing• Skill with language• Study of writing or speaking effectively

to get your point across BUT IT ALSO MEANS:• Empty words• Meaningless words pretending to mean

something meaningful

Persuasion

Let’s see how it works So, I looked up the popular "got milk?"

ads that I see in magazines all the time. The one below is one with the celebrity Hayden Panettiere...

Sure enough, all of the persuasive concepts were found in the ad.

ETHOS Ethos is "credibility...most professionals and

leaders are assumed to be competent and trustworthy until they have acted otherwise." Since Hayden Panettiere is a celebrity, then it makes the advertisement credible. People think, “If this fabulous person drinks milk, then it must be a good thing for me." Right away, people are going to look at the ad and know think that it is something significant or reliable or trustworthy.

PATHOS Pathos could be found in different ways. The

emotion in her face is very strong and confident, which kind of sets the mood for the ad. The first line of the text says, "You don't have to be a hero to feel invincible." we can explain pathos as "the emotion of the message. Drawing upon the emotional premises of certain words that construct a very moving message." Using certain words like hero and invincible gives the ad a strong, heroic emotional feel.

LOGOS Logos is explained as "The logical

message. It appeals to facts, figures, and experts."

The ad says that "Some studies suggest teens who choose to drink milk tend to be thinner.” This statement gives the ad a sense of professional/expert advice.

LOGICCuz it’s logical to understand logic. Right?

1. Logic requires listening2. Teenagers in Ms Levine’s 10th grade class

have ears3. Therefore, the teenagers in Ms. Levine’s

10th grade class are logical.

Does that make sense?

HOW TO USE LOGIC

PROPOSITIONS

ARGUMENT

Any Questions?

The Persuasive Essay (woot)Using Logic, Logos, Ethos, Pathos, Propositions and Arguments, create the most convincing Persuasive Essay ever.

MLA Citation for Internet

MLA Internet Citations

Introduction Paragraph1. Hook or Attention Grabber: a quote, fact, or

question -- Must be related to your topic. 2. Thesis statement: Simply and clearly state your

position on the issue. 3. (Hint: Put the Pro/Con side of your argument in

this statement)4. Explanation of the Thesis statement – without

“giving it away” – clarify your point of view. 5. Three arguments: Choose three arguments you

can use to convince your reader of your position. Briefly state these arguments here.

Body paragraphs (yes, 3 of them)1. List your first argument

(the compelling and effective argument) (most thought provoking argument) (most swaying or convincing argument)

2. Explain it – give details about your point of view 3. Use a quote, statistic or fact 4. Explain #3 and how it relates to your argument. 5. Conclude your paragraph or transition to the

next paragraph

Conclusion1. Summarize—restate your thesis

statement and three arguments in different words

2. Make a closing statement. Tie your closing statement back to your opening hook.

3. (Hint: REWORD your thesis, don’t just cut and paste)

4. Button (tie it all together)

Now, go write it