Persuasive content and Persuasive Structure

Monday 29th April

• Period 2: Persuasive content and Persuasive structure – analysis of an article and a leaflet

• Period 3: ½ hour writing – article – ½ peer critique, marginal gains and progress check

Feedback from speeches

• Don’t forget to make your PAF clear immediately – especially important in a speech

• Address the audience sensibly and realistically – ‘Mr Turrell and Governors’ or ‘hello everyone’ for your peers. ‘Hello/Good morning Year 6’ fine for younger students

• Avoid ‘ladies and gentlemen’ unless you’re at an awards ceremony

• Keep the purpose in mind and make it clear. What do you want your speech to achieve? It will probably be persuasive.

• I am here to share some of my thoughts on…. in the hope that you might make some improvements…. / in the hope that you might have a brilliant start of year/ in the hope that it might make you think about the power of technology, for better or for worse…

Remember the ‘how’ question?

• Stand back

• Provide an overview

• Focus on language, structure and tone as well as content (couldn’t find a picture for that one)

How does the writer suggest that parents are as bad as teenagers? (10)

As well as content, you have a range of different points that you could make:

• The writer uses specific arguments• The writer chooses to write in a specific tone (sarcastic,

shocked, emotional, distressed, angry)• The writer’s attitude is given away by…• The writer uses examples• The writer uses facts, opinion, statistics, figures• The writer uses quotations• The writer uses accusations

Which would you give A* to and why?

• Write the examiner comment for each answer. One is a C and one is an A*.

• One will ‘lack’ specific aspects of an A* answer – can you work out what those are? Refer to them in your examiner comment.

Persuasive Structure

• Structure is how a text is organised or put together. Writers make choices about what to include and in which order to present an argument.

• This is why planning is important – you are planning the structure of your response. It also helps you to spot how other writers plan their arguments.

Oxfam

• Try to make 9 points about how the Oxfam advert is structured in such a way to get its emotional message across. The points have been numbered so you know where to look.

• 12 minutes• Swap with your critique partner• Discuss similarities/differences/right/wrong

Write your own article

• Using a similar tone to the Kevin article, write an article for a parenting magazine explaining why trusting your teenage children is important.

• Remember to PAF almost immediately – either in the heading, the sub-heading or the first paragraph.

• AFOREST and beyond check-list• 30 minutes

Peer critique

• 30 minutes

• Discussion, marginal gains, progress from speech (refer to each other’s and my comments)