persuasive backfiring: when behavior change interventions trigger unintended negative outcomes
TRANSCRIPT
BACKFIRING
AGNIS STIBE
MIT MEDIA LAB
BRIAN CUGELMAN
ALTERSPARK
PERSUASIVE
TRIGGER
BEHAVIOR CHANGE
INTERVENTIONS
OUTCOMES
UNINTENDED
NEGATIVE
INTENDED
UNINTENDED
NEGATIVE POSITIVE
TARGET BEHAVIOR
INTENDED
UNINTENDED
NEGATIVE POSITIVE
SURPRISE BEHAVIOR
TARGET BEHAVIOR
INTENDED
UNINTENDED
NEGATIVE POSITIVE
SURPRISE BEHAVIOR
DARK PATTERNS
TARGET BEHAVIOR
INTENDED
UNINTENDED
NEGATIVE POSITIVE
SURPRISE BEHAVIOR
DARK PATTERNS
TARGET BEHAVIOR
BACKFIRING
INTENDED
UNINTENDED
NEGATIVE POSITIVE
POSITIVEOUTCOME
NEGATIVEOUTCOME
INTENDED
UNINTENDED
MAJORSEVERITY
MINORSEVERITY
HIGHLIKELIHOOD
LOWLIKELIHOOD
BACKFIRING
DARKPATTERNS
TARGETBEHAVIOR
SURPRISEBEHAVIOR
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousing
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMng
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT Mistailoring
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistargeMng
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistargeMngMisdiagnosing
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistargeMngMisdiagnosingMisanMcipaMng
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistargeMngMisdiagnosingMisanMcipaMng
SOCIAL PSYCHOLOGY AnM-Modeling
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
FINEPRINT FALLACY Overemphasizing
PERSONALITY RESPONSES
DefianceArousingSelf-Licensing
CREDIBILITY DAMAGE Self-DiscrediMngMessageHijacking
INEXPERIENCE Superficializing
POOR JUDGMENT MistailoringMistargeMngMisdiagnosingMisanMcipaMng
SOCIAL PSYCHOLOGY AnM-Modeling
ReverseNorming
LOWLIKELIHOOD
HIGHLIKELIHOOD
MAJORSEVERITY MINORSEVERITY
A C B D
MINORSEVERITY
MAJORSEVERITY
LOWLIKELIHOOD
HIGHLIKELIHOOD
PoorJudgmentMistailoringMistargeMngMisdiagnosingMisanMcipaMng
SocialPsychologyAnM-Modeling
ReverseNorming
PersonalityResponsesDefianceArousingSelf-Licensing
FineprintFallacyOveremphasizing
InexperienceSuperficializing
CredibilityDamageSelf-DiscrediMngMessageHijacking
FUTURE BEHAVIOR
PRESENT BEHAVIOR
TARGET GROUP
APPRECIATEUNNECESARYFAIL
Self-Contained January1st Self-Driven
@agsM
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluence
SFSocial
facilitation
RERecognition
INVOLVEMENT
ENGAGEMENT
PARTICIPATION
PERSUASIVE Change Care SocialEngineering
SMART Classify Understand BigData
SENSIBLE Read Feel SensorNetworks