Persuasion Techniques for your Outreach Emails

Start with the end in mind

GET A LINK

Empathize

Relate

Engage

Persuade

Add Value

What your prospect is thinking when reading your email

1. Is this spam, advertising or not relevant to me?

2. What do they want from me?

3. Why should I even care?

4. What action do I need to take?

Structure of Your Email Template

1. “I’m Sorry” techniqueWonder why? … exactly! (so will they)

They won’t expect it and read on to see your justification

Helps break down their guard

EXAMPLE:

“I’m Sorry”

2. “This might sound harsh” continuationWill always get the prospect to read the first

line (without thinking it is spam)

NOTE: Do not forgot to have the subject line to match

EXAMPLE:

“This might sound harsh”

3. Contradict anything they said People listen loudest to others who do not agree

with their opinion (they try to justify their actions)

If you don’t know what to contradict? Use Google to help:“why (their argument) is false”

EXAMPLE:

“This might sound harsh but you said (disagreed quote), however (justification)”

4. Reference them specificallyShow them you actually care

You follow what they do so much you can reference it

EXAMPLE:

“This might sound harsh but in this post, you said (disagreed quote), however (justification)”

5. Add Your Expertise in the ContradictionReference a blog post

Quote something they said on their blog, social media, etc

EXAMPLE:

“This might sound harsh but in this post, you said (disagreed quote), however in my experience [and a lot of research], I have found that (justification)”

6. Close the ContradictionContradiction was just used to engage them

We need to close this and move into what we want

The prospect is engaged

EXAMPLE:

“Not trying to be a contrarian”

7. Create Empathy Almost every email in the world is from someone

wanting something from someone else

Lets show we are human and they can empathies with us

EXAMPLE:

“Not trying to be a contrarian, as your blog provides phenomenal information. I'm actually a little embarrassed to be emailing you about this”

8. Build up your What Give the reason as to why we are emailing them

What do we want from them?

EXAMPLE:

“Not trying to be a contrarian, as your blog provides phenomenal information. I'm actually a little embarrassed to be emailing you about this and even more embarrassed to ask how I might become a content partner?”

9. Provide the reality Sales = assuming the close

Make them realize they NEED you, not the other way around

EXAMPLE:

“As I am sure you are bogged down with work, struggling with scaling and would love to work with someone who is as passionate about the (industry) as you are”

10. (Optional) Provide easier engagement This gives them an anchor to reply to, have an opinion about,

etc

Takes more time but ensures it is a lot easier for the prospect to reply to

EXAMPLE:

“As I am sure you are bogged down with work, struggling with scaling and would love to work with someone who is as passionate about the (industry) as you are. Just curious how I could help with this, and so I provided future topics I am planning to write below, if you would be open to the idea

Topic Idea 1 Topic Idea 2”

11. Give an Open-Ended Question Do not give them a ‘yes’ or ‘no’ question

Let them know they can ask more question

Build engagement and not pushing them into a corner

EXAMPLE:

“It looks like a great deal is going on. Let me know how one my topics may assist and your interest in the partnership.”

12. Add your References in a P.S. A way for you to inject your social proof

Boasting and advertising your achievements (like a case study, without promoting within your full template)

EXAMPLE:

“P.S. Just for your reference, below are some of my previous pieces of live content

Example1.com Example2.com”

Structure of Your Subject Line

1. Straightforward and easy to understand If it’s not obvious, nobody will reply

Too ambiguous and it screams spam and no action

EXAMPLE:

“Content Sources”

2. Always use lower caseMakes the email templates like it was written

on the spot

NOTE: Can have the first letter in as a Capital

EXAMPLE:

“content sources”

3. Do not make the desire too obvious Always build curiosity

Open the discuss for engagement and to get them to click through

EXAMPLE:

“thoughts on content and sources”

4. Write the subject line lastEnsure it always relates to the email template

The pitch is already at the top of your mind

EXAMPLE:

“thoughts on content and sources”

Our Final EmailSUBJECT LINE:thoughts on your content and sources

EMAIL TEMPLATE:I’m sorry.

This might sound harsh but in this post, you said that raw bones are good for dogs, however in my experience [and a lot of research], I have found that this is true with adult dogs but should never be given to puppies

Not trying to be a contrarian, as your blog provides phenomenal information. I'm actually a little embarrassed to be emailing you about this and even more embarrassed to ask how I might become a content partner?

As I am sure you are bogged down with work, struggling with scaling and would love to work with someone who is as passionate about pets as you are. Just curious how I could help with this, and so I provided future topics I am planning to write below, if you would be open to the idea

- Topic Idea 1- Topic Idea 2

It looks like a great deal is going on. Let me know how one my topics may assist and your interest in the partnership.

Kind Regards,Grant

P.S. Just for your reference, below are some of my previous pieces of live content- Example1.com- Example2.com”

What this email is Good ForBusiness Blogs

High Level industry blogs

Bloggers

Sites not promoting Guest Post

What this email is NOT Good ForSites that obviously accept guest posts

Low quality blogs

News websites

Thank You@grantmerriel grantmerriel.com