PERSUASION By: Arlene Dickinson

“At work, at home, and everywhere in between, we need to persuade others everyday. To give us a job. To award us the account. To give us the first available appointment. Problem is, no one ever taught us how to persuade. Until now.”

Arlene Dickinson

Arlene's Start

Part 1- Tricks and Traps-Ethical Persuasion

Part 2- Principled Persuasion

So what is standing in your way?

The Process of Persuasion

You win some, You loose some

Conclusion of being Persuasive

http://venturecommunications.ca/

Arlene Dickinson

Who is Arlene Dickinson? Trials and Tribulations she has overcome.

Life as a teenager

Past employment

Tricks and Traps

Follow your gut reaction- Self-awareness- Deception

Feeling inferior- afraid to speak up or ask questions

Trust me, I’m an expert

Listen to me, don’t talk

You can afford this right?

Check out my client list

Ask Yourself….

Am I seeing value or just assuming there is value because of the company this person keeps?

How do I feel when I am talking to this person?

Am I comfortable enough to ask questions?

Win-Win Persuasion

Principled Persuasion

Reciprocity

Honesty

Authenticity

What is blocking you from your goals?

Talking ourselves out of success

Why did I just say something so dumb?

No wonder why I am a failure.

I’m not skilled enough, talented enough, smart enough.

The I- Cant’s

Promotion

Quit Smoking

Starting your own business

Persuade yourself, there is Potential in whatever path you

are on now

-Laid off from her job

-At home with her son

-Couldn’t find baby shoes that would stay on his feet

Questions you must ask yourself

- Am I prepared to put up with the pain of a bad decision?

- If this turns out to be a mistake will I learn from it?

- Can I still move forward

- What’s the worse that could happen?

The Dragon Lady

The Process of Persuasion

What motivates them?

What do they want?

How do they view the situation?

Two Building Blocks of Persuasion

When should you create a Pause?

When you ventured an opinion your not sure will be embraced

When it feels like a trick question

When someone asks a nosy question

When asked a complicated question

When you have an instinctive, negative, or emotional response

When you are negotiating

Do you

The Pitch

Trying to get an interview

The cold call

The job interview

Let your personality shine through

The Trouble with Losing

GUESS WHO ? ? ?Who created an invention that had unsuccessful attempts- He said “ I didn’t fail one thousand times. The invention was created in one thousand steps”

Who’s first cartoon production company went Bankrupt?

Who was fired from her job as areporter and deemed “unfit” for TV?

“A Life Spent Making Mistakes Is More Honorable Than A life

Spent Attempting Nothing Difficult”

The Trouble with Winning