Kelsey ColvinMatt Wieber

Chapter 4BA493

Current Campaign: http://www.youtube.com/watch?v=5wXhUqjHUQg

Campaign that started it all: http://www.youtube.com/watch?v=5wXhUqjHUQg

Carl’s Jr. food is recognizing Level 1 (Physiological needs) of Maslow’s Hierarchy of Needs (Hunger, thirst)

Sara Jean Underwood (The blonde one) is an OSU alumni

Clever? Appealing to the senses? Did this ad grab your attention? Does this ad make you want a burger?

Shaping is the reinforcement of successive acts that lead to a desired behavior pattern

What this means? Carl’s Jr. ads have made an impression on

young men through the use of attractive women reinforcing the theory that sex sells

Geared towards men consumers more than women consumers

Not realistic (Women with those bodies don’t actually eat that kind of food…)

Not considered by most to be “Family Friendly” and usually fast food has a family friendly image

According to Forbes, Carl’s Jr impression scores increased significantly among young men since the commercial’s (referring to a previous Kate Upton Carl’s Jr. commercial) release on February 26. The impression score however did not see a significant impact among the general public.