Positive attitude towards information and communication technologies (ICT), intensive Web and mobile device usage (Social Networking, Blog, Twitter, iPod), likes to be an early adopter of emerging technologies.

The Enthusiast

Easy to engage in dialogue about new technologies. Instructional consultation needs to focus on realistic expectations, foster pedagogical perspective, avoid

using technology for technology’s sake. Potential advocate among faculty colleagues. Include in research

and development projects.

Surf the Technology

Curve!

Go with the flow! Has a neutral attitude towards e-

learning, uses Web and e-mail as everyday communication tools.

Accepts easy-to-use, low-key solutions, once they are used by the

majority of her peers.

The Observer

Instructional consultation needs to depict e-learning as a part of, not apart from the academy. Offer tools and

training to solve individual communication needs, offer small steps and easy-to-integrate teaching techniques.

Training for teaching assistants as a door-opener.

Views e-learning as expensive or waste of time, uses digital media for

personal and professional communication, but has concerns

about privacy and copyright issues. Motivated teacher, gifted speaker

who delivers great lectures, popular with students.

The Traditionalist

Kudos to a great teacher – e-learning can reach more learners! Stress the importance of e-learning to

enhance opportunities for individual learners and support the reputation of the University. Great

candidate for lecture recording. Very busy schedule, training for teaching assistants mandatory.

Sage on Stage

Opposes e-learning in particular and innovation in general. Has no

interest in pedagogical consultation or new teaching methods. Distrusts new media, often complaints about

plagiarism.

The Naysayer

Convince with examples from academic peers, offer tools and training to solve individual communication

needs. If in doubt, ignore.

The Party of No!

Acceptance of e-learning depends on anticipated career benefits, i.e.

counts towards tenure, enhances reputation, potential for

publications/ funding. Uses Web and e-mail as everyday communication

tools.

The Careerist

Offer tools and training to solve individual communication needs, convince of the positive image of

excellent online teaching, offer incentives through awards and certificates. Include in research and

development projects.

Give and Take!